Wednesday, April 29th, 2009



Television has the power to enlighten, create awareness and encourage positive change.

This Thursday, April 30, 2009

Join Host Dana Delany, and presenters Kenneth Branagh, Tippi Hedren, Joe Mantegna,
Rene Russo, Keyshawn Johnson and Brad Garrett to celebrate this year’s honorees:
A Home for the Holidays — Breaking The Huddle — Brothers & Sisters
Extreme Makeover: Home Edition — God On Trial — Stand Up To Cancer
30 Days Whale Wars


Cynopsis: Kids!


Good morning. It’s Wednesday, April 29, 2009, and this is your first early morning Kids briefing.

The Australian federal government is granting money to the Australian Broadcasting Corporation (ABC) to create a new dedicated kid’s TV channel, which will be titled ABC3.  The new digital kid-targeted ABC3 channel will feature existing ABC Kids series, currently airing on ABC TV (Australia) as well as newly commissioned and acquired programming.  ABC3 will be available free of charge and without advertising to all Australian households.  The ABC is counting on ABC3 being another reason for Australians to convert to digital TV.  The ABC currently offers preschool and/or kid programming on its ABC1 and ABC2 channels.  No word yet about a specific launch date for ABC3.


Universal Pictures and Working Title Films, in association with Three Strange Angels Productions, will begin principal photography early next month on the movie sequel Nanny McPhee and the Big Bang.  Emma Thompson reprises her role as both Nanny McPhee and the screenwriter on the feature, which will also star Maggie Gyllenhaal, Rhys Ifans and Dame Maggie Smith.  Currently set for release in 2010, Susanna White (TV’s Bleak House, Generation Kill, Jane Eyre) directs the movie, which will be executive produced by Thompson along with Working Title’s Debra Hayward and Liza Chasin.  Producers are Lindsay Doran and Working Title’s Tim Bevan and Eric Fellner.


Cartoon Network celebrates the final episodes of its animated series, Foster’s Home for Imaginary Friends, as part of a six-hour Foster’s marathon of five episodes, including the series finale, Goodbye to Bloo, this Sunday, May 3, 1-7p.  The marathon begins with favorite Foster’s episodes 1-4:30p, with the final premiere episodes debuting back-to-back from 4:30p.  Created by animator Craig McCracken (The Powerpuff Girls), Foster’s Home for Imaginary Friends (78×30, 3 feature-length specials) premiered on Cartoon Network on August 13, 2004.

Nickelodeon launches season three of The Wonder Pets! with a week of new episodes, Monday-Friday, May 18-22 at 10:30a.  The premiere week features special guest appearances by the late Eartha Kitt and jazz singer Jon Hendricks, and the Friday episode celebrates 100 rescues including visits from animals saved by the Wonder Pets.  The new season also includes guest appearances from the likes of Lauren Bacall and Ben Vereen.  The Wonder Pets! is produced by Little Airplane Productions.  Nick Jr. will roll out content from The Wonder Pets! season three premiere week across various platforms, including Nick Jr. Video, with clips made available on various wireless carriers, as well as episodes available throughout May via Nickelodeon on Demand.  Additionally, all of the week’s episodes will be simulcast on Nickelodeon Mobile.


Del Rey Manga, an imprint of Random House Publishing Group’s Ballantine Books, in collaboration with Cartoon Network Enterprises, unveil plans to release two new film graphic novels based on Cartoon Network’s action-adventure series, The Secret Saturdays.  The first Secret Saturdays film-comic title will publish in September 2009, followed by a second title.  Together Del Rey Manga and Cartoon Network Enterprises debuted the Ben 10 Alien Force and Bakugan Battle Brawlers film-comics in fall 2008

New consumer products deals for MTV Networks International and Nickelodeon and Viacom Consumer Products (NVCP):

  • NVCP Germany enters into a summer promotion with local highway service station food outlet, Tank&Rast, throughout Germany.  The promotion, which begins in June, will feature SpongeBob SquarePants give-a-ways as part of the kids’ menus at all participating outlets, as well as Serways restaurants.
  • The Netherlands names a tulip after Nickelodeon’s SpongeBob SquarePants with a ceremony held at the Keukenhof botanical gardens.
  • NVCP is set to launch a two-pronged licensing program for the preschool animated series Ni Hao, Kai-Lan in the UK, where the series will premiere on Nick Jr. in September 2009.  The first product lines are aimed at tween/teen girls and will be available in stores from September, beginning with Urban Outfitters, followed by other retailers.  Preschool toys and products are set to follow fall/winter 2010.

E1 Entertainment (f/k/a Contender Entertainment Group) will showcase a range of properties at the upcoming Licensing Expo in Las Vegas, including the new series Ben & Holly’s Little Kingdom and Humf.  E1 will also highlight the special Lost and Found (1×30), which is based on the kid’s book from illustrator Oliver Jeffers, and ongoing successful property Peppa Pig.


Marvel Entertainment ups Alan Fine to EVP/Office of the Chief Executive.  He had been EVP and CMO/Marvel Characters, Inc.  Fine joins David Maisel and John Turitzin in this position, and together with Marvel’s CEO, Isaac Perlmutter, comprise the Office of the Chief Executive, which oversees all of Marvel’s divisions and operations.  For his new position Fine increases his involvement across Marvel’s publishing, licensing, studio and digital divisions to integrate activities and oversee brand-building programs, as well as his increased role in the planning and development of the company’s animation and movie projects.  Fine continues to lead Marvel’s Creative Committee.


Nicktoons Network sets a ratings record with the launch of the new animated series Iron Man: Armored Adventures this past Friday, April 24.  Based on Marvel’s Iron Man character, the series premiered with back-t0-back episodes at 7-8p, with the 7:30p episode earning Nicktoons Network its highest-rated original series premiere among Boys 6-11 125,000.  The hour-long block of Iron Man debuts also boosted the network’s ratings during the 7-8p time period by +43% with K6-11 and +55% with B6-11.  Online the Iron Man premiere helped reach its biggest week ever, earning 239,000 visitors, an increase of +389% vs. last year.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/20-4/26/09 :
Total Day      (000)   Primetime       (000)
NICK°:            1111    DSNY*:             1273
DSNY*:             798    CARTOON:          621
CARTOON:         479    NAN**:              454
NOGGIN:           340    NOGGIN:            414
NAN**:             281    DXD:                  154
ADSM**:           193    NICKTOONS:       122
DXD:                 105    ESPN:                  83
NICKTOONS:        83    BET:                    78
ESPN:                  44    DISCOVERY:         73
BET:                    37    ANIMAL PLANET:   62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/20-4/26/09 :
Total Day        (000) Primetime       (000)
NICK°:              546    DSNY*:            1002
DSNY*:             528    CARTOON:         429
CARTOON:         300    NAN**:             310
NAN**:             206    DXD:                 106
ADSM**:           116    NICKTOONS:       76
DXD:                   71    NOGGIN:             54
NICKTOONS:        52    BET:                   54
NOGGIN:              49    DISCOVERY:       51
ESPN:                  27    ESPN:                 50
THE N:                 25    ANIMAL PLANET: 45
DISCOVERY:        25   
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/20-4/26/09 :
Total Day  (000)   Primetime      (000)
DSNY*:       457     DSNY*:          884
NICK°:        398     NAN**:          375
NAN**:       269     CARTOON:      288
CARTOON:   203     COMEDY:         89
ADSM**:     158     DISCOVERY:     88
DXD:            53     ESPN:               86
ESPN:           46     DXD:                80
MTV:            44     BET:                 79
COMEDY:      44     MTV:                73
DISCOVERY: 39     THE N:             51
BET:             39
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly April Top Ten Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 3/30-4/26/09 vs. 3/31-4/27/08, Cable Networks Only:
Network:                        (000)   %diff
NICK° :                             597        -1%
DSNY:                              564        +21%
CARTOON:                        338        +4%
NAN*:                              215        -1%
ADSM**:                          128        +17%
DXD:                                  78        +28%
NICKTOONS:                       55        +67%
NOGGIN:                             53        +53%
DISCOVERY:                        27        -21%
THE N:                                26        +44%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Answer to Yesterday’s Trivia Question:
  Where does Sprocket live?  FRAGGLE ROCK!  Kudos to: Julie Caracciolo-Active Media/Pearl River; Joshua Fierman-O’Dwyer PR/New York; Dave Danowski-CJE/NY; John May-Animation, Young Adults and Kids Media/Atlanta; Rob Chatlin-FX Network/LA; Omar Garcia-Discovery Kids/Los Angeles; Cherie Oldenburg-E1 Television International/Toronto

Today’s Trivia Question:  He rode a tricycle in a yellow raincoat and hat.  Who is he?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MANAGER, COMMUNICATIONS/Nickelodeon/NYC: 5+yrs exp TV programming PR relations, Strg writing skills, Strat/Creative Comm plans, Strng Press Relationships, Knwlg of TV Ind. EOE/M/F/D/AAP. Apply (5/6)

JOB OPENING: MGR, PPV SCHEDULING/iN DEMAND/NYC: Execute strategy & create monthly ppv schedule. BA, plus 3yrs exp in network scheduling/software required. Apply: [email protected] (5/6)

JOB OPENING: SR MGR PROMOTIONS: 8+yrs , 20-25hrs/wk Dvlp/mng strategic promotions & mktg prgrms for cable clients. Oversee creative dvlpmnt, web prod, campaign support elements & prod. For complete job info: [email protected] (5/6)

JOB OPENING: DIR, OXYGEN PRGRM RSRCH/NY: Mng all top line & detailed analyses/ratings reporting, audience profiling, presentations & highlights covering Oxygen & its competitors. Visit: using job# 1019442 (5/5)

JOB OPENING: DIR, BRAND MKTG/SPEED/NC: 10+ yrs exp in mktg/adv/social ntwrkg/brand pos/strategic initiatives. Must have exp with trad and nontrad media platforms. Resumes to: ref: FNG15901 (5/5)

JOB OPENING: ASSOCIATE ACCOUNT EXECUTIVE/MARATHON VENTURES, NY: Sale of short/long form direct response inventory. DR exp req. Sales or Buying exp req. Apply: [email protected] (5/5)

JOB OPENING: DIRECTOR, ND&S/Hallmark Channel/Studio City: Increase distribution for Hallmark Channel & Movie Channel SD/HD. Min. 5 yrs. sales exp. See full posting & apply @ (5/2)

JOB OPENING: SALES COORDINATOR/LA/Ent-Media research co: Complete admin support to bus devel team. Strong multi-tasking/project mgmt skills a must.  Sales Force exp a plus. (5/2)

JOB OPENING: SR MGR, INTEGRATED MKTG /DISCOVERY/LA: TLC: Dvlp, execute integrated on-air ad sales partnerships. Mng relationships w/clients & agencies. Must have 7+ yrs on-air mkt exp. Apply: #8919 (4/30)

JOB OPENING: DIRECTOR MKTG/The Sportsman Channel/NY, NY: Lead mktg team’s consumer awareness efforts & affiliate mktg. 5+ yrs exp in TV or digital media. Apply: [email protected] (4/30)

JOB OPENING: VP AFFILIATE SALES/MKTG/The Sportsman Channel/Denver, CO: Lead sales & retention efforts in Western territory. 5+ yrs exp in cable television industry. Apply: [email protected] (4/30)

JOB OPENING: DIR, OPERATIONS/TLC/LA: Strat/Ops/bus planning, dev. new business, partner w/CFO & execs., 5+ yrs bus. dev./tv prod. exp., MBA desired. Apply: #8836 (4/30)

JOB OPENING: SVP AD SALES (1) /NY-CGO-LA/ TV Network: 10+ Yrs Sales & Mgmt. Oversee all aspects of new, fast growing TV ntwrk ad sales effort. Emphasis on mgmt, new biz dev, growing existing biz. Med travel. [email protected] (4/30)

JOB OPENING: MGR, INTL MKTG/PROGRAMMING/RCN CORP./Herndon, VA: Mng/execute Int’l mktg strategy initiatives; negotiate Int’l mktg plans; 5+yrs exp /Int’l mktg exp. Pref’d. Apply & send resume to: [email protected] (4/30)

JOB OPENING: INTERNET SALES DIR: Mng fast growing websites, mobile platforms. Train AE’s aspects of int. & dvlpmnt of results mktg campaigns. Proven track rec of int sales success media, mktg/sales. Ltr/res: [email protected] EOE (4/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDIT ONLY: PROD ASST/Zoo Productions: Asst with TV production, creative dvlpmnt rsrch, & general office tasks. College SO, JR, SR interested in TV Prod. Available May 12 – August 1 for 16-40 hrs/wk [email protected] (5/5)

SUMMER INTERNSHIP CREDITS ONLY: DESIGN INTERN/NYC:  Opp to design branded apparel for an exciting, new on-demand website.  Strong Photoshop and Illustrator Skills req¹d. Contact: [email protected] (5/2)

SUMMER INTERNSHIP CREDIT ONLY: MARKETING INTERN/truTV, NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: – Requisition # 112159BR (4/30)

SUMMER INTERNSHIP CREDIT ONLY: here! Networks ( ) and Regent Studios ( ) Westwood office. Qualified applicants will have a strong interest in Development for Film & TV. Email: [email protected] (4/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SR MEDIA BUYER (FL): Exp’d Sr Buyer w/25 yrs exp, worked w/ major nat’l clients across all dayparts for TV, Radio & Cable. Team player, det. oriented, FT or freelance. [email protected] or (954) 328-5136 (5/6)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA): Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/6)

SITUATION WANTED: ART DIRECTOR / DESIGNER/ILLUSTRATOR (NY): Children’s market highly desired, permanent or freelance. 20 years experience working concept through completion. Portfolio: Email: [email protected] (5/6)

SITUATION WANTED: PRODUCTION MANAGER (DC metro)-seasoned professional with experience on docs, corporate and commercial video-studio & remote production and post; available immediately for freelance or FT work. [email protected] (5/5)

SITUATION WANTED: REALITY PRODUCER/WRITER/DIR : NBC, TLC, CMT, CNN, E!, Discovery, pilots, sales tapes, internet; I’ll write your reality show treatment and develop your ideas. LA Based; travels well; [email protected] (5/5)

SITUATION WANTED: INTERACTIVE MEDIA SPECIALIST: LA: 18 yrs of media expertise & MBA. Research, plan, neg. & execute online campaigns; Can integrate w/non-traditional media. Avail F/P or freelance. [email protected] (5/5)

SITUATION WANTED: Audience Warm-up Artist; AP/RESEARCHER . Network-level warm-up,all types of shows; Also have clip shows, pdcn & development bkgd w/ 6 projects in hands of major prod co.. LA/NY. Contact: Steve @ [email protected] (4/30)

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in INTERNATIONAL BUS at Sacred Heart University, CT. Diligent; hard working; open to all industries. [email protected] (4/30)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact [email protected] (4/30)

SITUATION WANTED: SENIOR MEDIA BUYER (NYC): Experienced National Broadcast Senior Buyer, worked with diverse blue chip clients across all dayparts. Team player, organized and detail oriented. Contact at: [email protected] (4/30)

SITUATION WANTED: PA/COORD (NY) Prod/Admin experience. Team player, highly organized, detail oriented. Natural multi-tasker seeks FT, PT, freelance work in TV/Film prod. Email: [email protected] (4/30)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/30)

SITUATION WANTED: MARKETING EXECUTIVE in NYC area. View my web folio for resume and accomplishments: (4/30)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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