A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE

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Cynopsis: Kids!

04/22/09

Good morning. It’s Earth Day! Wednesday, April 22, 2009, and this is your first early morning Kids briefing.

The BBC’s CBBC unveils two more new original kid/tween-targeted entertainment shows:

• Keep Your Enemies Close (26×30)  is a new game show that brings friends and enemies together.  At the start of each show four sets of friends are split up and teamed with their ‘enemy.’  The newly mixed teams must co-operate as they compete in rounds including various physical and mental challenges. The teams are whittled down until only one duo remain for the final round, where they will then be reunited with their best friends and go head to head with their rivals.  The series is produced by BBC Productions, Children’s.
• The School of Silence (13×28)  is a new game show that tests the ability of kid contestants to keep quiet.  Each episode pits four kids against one another as they perform challenges aimed at making them laugh, scream, shout and generally make noise  but if they make even the slightest sound … they are out of the game.  The School of Silence is produced by Lucky Day Productions.

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A CYNOPSIS MESSAGE from ACADEMY OF TELEVISION ARTS & SCIENCES

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MORE KIDS STUFF

Radio Disney will feature an exclusive acoustic performance by Demi Lovato (Camp Rock, Sonny With a Chance) on Friday, April 24 at 5p.  Lovato will also be interviewed about her upcoming 43-city concert tour, her new Disney Channel original movie Princess Protection (June 2009), and of course her current series on the network, Sonny With a Chance (Sundays at 8p).  Photos, video and audio will also be available at RadioDisney.com.

9 Story Entertainment ink new broadcast deals for its teen-targeted reality series Survive This (13×30) with Cartoon Network’s Boomerang Channel Latin America, YLE (Finland) and Teleview (Middle East).  These new deals follow Cartoon Network US’ upfront announcement that it will debut Survive This in June 2009, and of course the series premiere on YTV (Canada).  Survive this is an original series created and produced by 9 Story Entertainment and survival expert Les Stroud.

Daro Films inks a deal with Breakthrough Entertainment for the TV rights to the teen-targeted musical King of the Camp (1×90) for Eastern Europe and Africa.  The movie musical follows a group of campers and counselors during a summer camp’s annual Olympiad competition, where winners are crowned King and Queen of the camp.  Produced by Bensondale Productions, King of the Camp is a YTV original production and is distributed by Breakthrough Entertainment.

Thumb Wrestling Federation: TWF is launching on iTunes. Created/produced by Animation Collective, the short form series will be available in packages, including gags, wrestler bios, and matches.  New content from Thumb Wrestling Federation season 3 will be made available on iTunes shortly after it premieres on Cartoon Network, during the network’s Saturday morning Crush Zone block.  Seasons 1 and 2 of the series will be available on iTunes in late May.

MARKETING/LICENSING

The Lego Group joins with MTV Games and Harmonix to create Lego Rock Band, with the goal of bringing younger gamers and families to the Rock Band videogame franchise.  Currently in development by TT Games in partnership with Harmonix, and published by Warner Bros. Interactive Entertainment, the Lego Rock Band game is scheduled for release holiday 2009 for Xbox 360, Playstation 3, Wii, with the Nintendo DS version co-developed by TT Games and Harmonix with backbone Entertainment.  Players will be able to create their own Lego Rock Band style by customizing their minifigure avatars, band and entourage, including roadies, managers and crew.  Lego Rock Band playlist includes: Song 2 (by Blur); Kung Fu Fighting (Carl Douglas); The Final Countdown (Europe); Boys and Girls (Good Charlotte); and So What (Pink).

Tales 4 Tomorrow (T4T), a new line of eco-friendly toys for K4+, launches this spring at retailers including Disney Theme Parks, Knott’s Berry Farm and select Rainforest Cafes, as well as zoos, aquariums and various gift stores.  Distributed by Fiesta, the line currently includes eight plush animals, made from soy, cotton and recycled paper (the tags), along with trading cards and access to the T4T educational website ( www.tales4tomorrow.com ). The site features games, videos and virtual animal habitats to educate kids about endangered animals.  While online, kids are invited to select one of four Conservation International endangered species projects to which T4T will donate 5% of sales proceeds will be donated.

Pokemon USA expands its retail presence for Pokemon in Toys ‘R’ Us (TRU) stores throughout 2009.  Pokemon products, including videogames, trading card game, DVDs, Jakks Pacific products and a new line of Tomy products, are currently being showcased in dedicated areas at the front of TRU stores.  This month the Times Square flagship store is featuring a Pokemon brand boutique, and next month will highlight a special Pokemon area in the toy department where it will remain through the end of the year.  Additionally, Toys ‘R’ Us stores will host Pokemon retail events in 2009.

STONE SOUP

Joining Nickelodeon in marking Earth Day, today, NYC’s Empire State Building, Chicago’s Sears Tower and Seattle’s Space Needle will help support the efforts of the network’s Big Green Help and kids nationwide by “turning off their lights” at 9p for 60 seconds, while kids simultaneously do the same by ‘Powering Down’ in their homes in a symbolic pledge of environmental consciousness.  Nickelodeon, Noggin, Nicktoons Network and The N will also cease programming for one-minute at 9p, while Nick’s HQ in NYC and LA will do the same.  Leading up to 9p, Nickelodeon will feature green-themed programming and games on-air and online respectively.  Kids can pledge real actions to help the environment online at www.nick.com/biggreenhelp.

RATINGS

Nickelodeon‘s debut of the special SpongeBob episode featuring Johnny Depp, SpongeBob vs. The Big One, on Friday, April 17 at 8p, drew 5.8 million total viewers, coming in second behind USA’s WWE.  SpongeBob vs. the Big One was the top telecast on broadcast and cable TV for the week with K2-11 3.3 million (+135%) and K6-11 2.0 million (+113%).  Additionally, Spongebob.com had its most trafficked week ever (4/13-4/19/09) with 2.1 million unique visitors (+38% over last week); 22 million page views (+40%); and 10.4 million total game sessions (+29%).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/13-4/19/09 :
Total Day      (000)   Primetime       (000)
NICK~:            1270    DSNY*:             1291
DSNY*:             874    TOON:                669
TOON:               524    NOGGIN:            354
NOGGIN:           306    NAN**:              466
NAN**:             274    DXD:                  140
ADSM**:           239    NICKTOONS:       121
DXD:                 123    DISCOVERY:         92
NICKTOONS:       92    BET:                     60
DISCOVERY:        45    TLC:                     54
ESPN:                 36    ESPN:                   52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/13-4/19/09 :
Total Day        (000) Primetime       (000)
NICK~:              656   DSNY*:             1017
DSNY*:             599   TOON:                453
TOON:               347   NAN**:              357
NAN**:             217   DXD:                    91
ADSM**:           152   DISCOVERY:         71
DXD:                  76   NICKTOONS:         66
NOGGIN:            58   NOGGIN:               52
NICKTOONS:       57   TLC:                     40
DISCOVERY:        33   BET:                     38
THE N:               26   COMEDY:              31
                               MTV:                    31
                               ESPN:                   31
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/13-4/19/09 :
Total Day      (000)    Primetime      (000)
DSNY*:          525     DSNY*:            884
NICK~:           465     NAN**:            422
NAN**:          275     TOON:              315
TOON:            247     DISCOVERY:     125
ADSM**:        199     MTV:                  86
DXD:               58     COMEDY:            79
DISCOVERY:     57     BET:                   74
MTV:               53     ESPN:                 72
ESPN:              47     DXD:                  64
BET:                47     TLC:                   57
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, April 18, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1477; K6-11 921; TWEENS 9-14 672
DISNEY CHANNEL:     K2-11 1085; K6-11 733; TWEENS 9-14 585
CARTOON NETWORK: K2-11   472; K6-11 335; TWEENS 9-14 280
DISNEY XD:               K2-11   170; K6-11 110; TWEENS 9-14   79
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, April 19, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1380; K6-11 877; TWEENS 9-14 655
DISNEY CHANNEL:     K2-11 1174; K6-11 782; TWEENS 9-14 683
CARTOON NETWORK: K2-11   768; K6-11 486; TWEENS 9-14 347
DISNEY XD:               K2-11   166; K6-11 100; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, April 20, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1086; K6-11 465; TWEENS 9-14 323
DISNEY CHANNEL:     K2-11   877; K6-11 526; TWEENS 9-14 467
CARTOON NETWORK: K2-11   444; K6-11 273; TWEENS 9-14 190
DISNEY XD:               K2-11     91; K6-11   62; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data

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A CYNOPSIS MESSAGE

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Answer to Yesterday’s Trivia Question:   Which Warner Brothers character is frequently left wondering “Where is the Kaboom?”  MARVIN THE MARTIAN  Kudos to:  Christopher Byrne-TimetoPlayMag.com/New York; Shana Weber-Warner Bros./New York; Wendy Stone-Golf Channel/Orlando; Robert Gore-The Ohmies/New York; Steven Darancette-2-Car Garage Productions/XS Consulting/Los Angeles; Betsy Bozdech-Common Sense Media/San Francisco; Steve Clune-Disney Channel Standards & Practices/Burbank; Michael Decsi-Nelvana/Toronto; David Brunner-AGB Nielsen Media Research/Switzerland

Today’s Trivia Question:  All grown up, Laura Ingalls Wilder became the Walnut Grove school teacher.  Who was the original teacher? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
04.22.09

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