Wednesday, April 15th, 2009


Cynopsis: Kids!


Good morning. It’s Wednesday, April 15, 2009, and this is your first early morning Kids briefing.

KidsCo teams with Inspidea, a Malaysia-based digital animation company, to co-produce a new green-themed animated short-form series titled Boo and Me (13×2).  Targeted to K6-10, the series revolves around Bo the Orangutan, who lives in a sanctuary after being rescued from poachers, and his two human pals Aiman and Yasmin as they learn about the environment and conservation.  Produced by Inspidea in Kuala Lumpur, Boo and Me is set to launch from September 2009 across KidsCo’s channels in Europe, Russia, Middle East, Africa and Asia.


BBC’s CBeebies picks up the rights to the 3D animated preschool series Zigby (52×11) from Studi0100 Media, a subsidiary of Belgium’s Studio100.  Based on author Brian Paterson’s Zigby books, published by HarperCollins Children’s Books, which revolve around Zigby, The Zebra Who Trots Into Trouble.  The Zigby TV series is co-produced by Avrill Stark Entertainment, Zebra (I) Productions, and Big Animation in association with Australian Broadcasting Corporation and Treehouse TV.

MTV Networks International (MTVNI) inks a range of Nickelodeon program sales coming out of MIPTV:

  • Mediaset’s Italia Uno (Italy) acquires Nickelodeon’s iCarly and Drake & Josh, while Antena 3 (Spain) takes seasons 3 and 4 of Drake & Josh for air on its DTT platform, Neox, from December 2012.  Also in Spain, Terrestrial public broadcaster TVE picks up seasons 1-3 of SpongeBob SquarePants and the first two seasons of Dora the Explorer for air on various TVE channels for the first time later this year.
  • UK: Indie terrestrial channel, ITV, acquires Nick’s Back to the Barnyard, Tak the Power of Juju and The Wonder Pets!, for debut in its national breakfast block, GMTV this year.  The block will also feature SpongeBob, Dora the Explorer and Go, Diego, GO!

Beginning this week Teletoon (Canada) is making some of its tween-targeted and adult-aimed programming as Teletoon and Teletoon Detour, respectively, available on the Canadian iTunes Store ( ).  Tween series include 6Teen, Total Drama Island and Total Drama Action.  To bolster the launch on iTunes, Teletoon is making one episode from each series free to download.   Teletoon content is already available via On Demand, on Mobile TV and the video player.

Hit Entertainment launches a new Thomas & Friends Chinese-language website in China ( ).  The website corresponds with the Thomas & Friends TV series, which launched in China on the national broadcaster CCTV in January 2009.  Promotional Partners Group (PPW) manages the TV and consumer product licensing for Thomas & Friends for Hit Entertainment.

Her Interactive, designer/developer/distributor of Nancy Drew PC games, partners with MSN Games to distribute Nancy Drew Dossier and Nancy Drew PC Games.  So fans visiting the MSN Games web site ( ) will be able to download the recently released, first title under Her Interactive’s new Nancy Drew Dossier casual games series: Lights, Camera, Curses!, as well as other Nancy Drew adventure games.


Sesame Street‘s buddies Bert and Ernie come to life (as humans) in the new live theatrical production, Bert & Ernie, Goodnight!  The show premieres at Minneapolis, Minnesota’s Children’s Theatre Company (CTC), where it will run September 12  October 25, 2009 (previews from September 8).  Staring Bradley Greenwald and Reed Sigmund (the duo from the stage version of Frog and Toad) as Bert and Ernie, the show features a range of bits and songs from Sesame Street. Bert & Ernie, Goodnight! is presented by special arrangement with Sesame Workshop and VEE Corporation, the latter of which produces Sesame Street live tours.


Douglas Finberg has been named EVP/International Marketing, Marvel Studios, which is a subsidiary of Marvel Entertainment.  Finberg will be responsible for developing and overseeing the worldwide marketing campaigns for the studio’s slate of upcoming films.  He will report to Marvel Studios’ President, Kevin Feige and COO, Tim Connors.  Finberg joins Marvel from Paramount Pictures where he served as SVP/International Marketing, Paramount Pictures International (PPI).  Marvel Studios’ movie release slate for the next few years includes, Iron Man 2 (May 7, 2010), Thor (May 20, 2011), The First Avenger: Captain America (July 22, 2011) and The Avengers (May 4, 2012).

Toei Animation names Eduardo Lucio as its new Latin American Sales Manager.  Prior to joining Toei, he toiled for Taiwan-based Flomo and Hong Kong-based Tai Tung, handling their toy and stationary licensing and Latin American sales.

Zodiak Entertainment appoints Mitzi Berberi as Head/Legal and Business Affairs, Zodiak Entertainment Distribution.  Based in London, with an office in Paris too, Berberi reports to Marco Cordeddu, Head/Zodiak Entertainment Distribution.  Most recently, Berberi was with Distraction Formats (Montreal, Canada), where she served as VP/Business and Legal Affairs.  Zodiak Entertainment is part of DeAgostini Group.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/6-4/12/09 :
Total Day      (000)   Primetime       (000)
NICK°:            1190    DSNY*:             1097
DSNY*:             876    TOON:                736
TOON:              552    NAN**:               529
NAN**:             323    NOGGIN:             385
NOGGIN:           315    NICKTOONS:       125
ADSM**:           214    DXD:                   125
DXD:                 125    BET:                     84
NICKTOONS:        96    DISCOVERY:         69
BET:                    40    MTV:                    64
DISCOVERY:         39    COMEDY:              62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/6-4/12/09 :
Total Day        (000) Primetime      (000)
NICK°:               614   DSNY*:             847
DSNY*:              596   TOON:               506
TOON:                377   NAN**:             402
NAN**:               248   DXD:                  80
ADSM**:             142   NOGGIN:            67
DXD:                    82   NICKTOONS:       64
NICKTOONS:         59   BET:                   53
NOGGIN:               56   DISCOVERY:       49
THE N:                  28   ANIMAL PLANET: 47
TLC:                      27   COMEDY:            43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/6-4/12/09 :
Total Day  (000)   Primetime      (000)
DSNY*:        491     DSNY*:             706
NICK:           427     NAN**:             496
NAN**:         365     TOON:              353
TOON:          267     COMEDY:            99
ADSM**:      200     BET:                   84
DXD**:          61     MTV:                  76
MTV:              57     ESPN:                 72
COMEDY:        51     DISCOVERY:       64
NICKTOONS:   42     THE N:               59
THE N:            40     NICKTOONS:      45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, April 11, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1513; K6-11 978; TWEENS 9-14 741
DISNEY CHANNEL:     K2-11   950; K6-11 604; TWEENS 9-14 489
CARTOON NETWORK: K2-11   501; K6-11 349; TWEENS 9-14 233
DISNEY XD:               K2-11   169; K6-11 113; TWEENS 9-14   73
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, April 12, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 991; K6-11 661; TWEENS 9-14 533
DISNEY CHANNEL:     K2-11 857; K6-11 582; TWEENS 9-14 477
CARTOON NETWORK: K2-11 559; K6-11 380; TWEENS 9-14 239
DISNEY XD:               K2-11 146; K6-11   92; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, April 13, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1273; K6-11 639; TWEENS 9-14 410
DISNEY CHANNEL:     K2-11 1102; K6-11 752; TWEENS 9-14 630
CARTOON NETWORK: K2-11   587; K6-11 407; TWEENS 9-14 266
DISNEY XD:               K2-11   174; K6-11 117; TWEENS 9-14   82
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:
On Lancelot Link, what does A.P.E. stand for?  AGENCY TO PREVENT EVIL  Kudos to:   Christopher; Patrick W. Ziegler-Enthusiastic Productions!/Grand Rapids

Today’s Trivia Question: Okay, let’s try this one — same show … what does C.H.U.M.P. stand for?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR MGR, MKTG/ABC Daytime/SOAPNet/LA: Mng/execute mktg strategy initiatives; lead devl of digital mktg/social netwk strat; 4+yrs enter /consumer mktg exp. Apply Req ID# 191605 (4/22)

JOB OPENING: SALES ASSISTANT/BET/NY: Detailed-oriented, organized, multi-tasker, exc comm & math skills.Prof w/excel, Bachelors degree req. Email resume: [email protected] (4/22)

JOB OPENING: SALES PLAN’R/BET/NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (4/22)

JOB OPENING: SALES SUPPORT MGR/The Hotel Networks/NYC: Immediate opening for a College Grad w/ 5+yrs Direct Response sales exp. Detail oriented, w/Microsoft Office software knowledge a must. Apply: [email protected] (4/21)

JOB OPENING: MGR INNOVATIONS/Initiative/LA: Dvlp mktg/digital breakthroughs to navigate emerging media, translate trends into opportunities for bus. growth:3+ yrs exp in digital media, creative thinker.Res to: [email protected] (4/21)

JOB OPENING: DIR, BUS AFFAIRS/ABC Daytime/SOAPNet/LA: Structure, negotiate, oversee wide variety of deals/prods; top analytic skills. JD+ min 5yrs exp in TV. Netwk/cable strongly pref’d. Apply , Req ID# 188120 (4/18)

JOB OPENING: AD SALES ASST/Hallmark Channel/NY: Work w/ AE’s & Plan’rs to srvc/maintain agencies & clients daily. Entry level. Good for college grad. Full posting & apply: (4/18)

JOB OPENING: SR MGR PRICING & PLAN’G/AT&T Advanced Ad Solutions Nat’l Sales/NY: Dvlpmnt of IPTV advrtsng inv definition & pricing plan.Create process to interact w/ trafficking to fulfill orders & dvlp rate card. Res to: [email protected]   (4/18)

JOB OPENING: AE-DIRECT RESPONSE/Hallmark Channel/NY: Min 3 yrs sales. See full posting and apply at (4/16)

JOB OPENING: MGR, SPON PLAN & ON AIR/IFC/NY: Temp role 3-5 yr (2-3 supr) traff/sched/media plan’g w/ cable promo plan’g & strat, fulfill sponsorship obligations& improve brand awareness. res: ref #8199BR (4/16)


Thursday, April 30, 2009

“What was important for me in making this story is that one person really can make a
difference…and to show a woman from my part of the world that wasn’t oppressed or
meek, but was instead strong and powerful.”
–Mohammed Naqvi, accepting for Shame, 2008 Television Academy Honors

Television has the power to enlighten, create awareness and encourage positive change.
For more information or to buy tickets, click here.

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for
free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SR MEDIA BUYER with 13 yrs experience with local & national campaigns utilizing TV, radio, online & outdoor ads. Contact me at [email protected] (4/22)

SITUATION WANTED: REALITY PRODUCER/WRITER/DIR; NBC, TLC, CMT, CNN, E!, Discovery, pilots, sales tapes, internet; I’ll write your reality show treatment and develop your ideas. LA Based; travels well; [email protected] (4/22)

SITUATION WANTED: ASST PRODUCER/COORD/MGR/PA (NY) Prod experience: ABC, NBC, CBS, BBC, MTV, Food Network, History Channel, Sesame Street, NY1. Seeks FT, PT, freelance. Resume: Email: [email protected] (4/22)

SITUATION WANTED: PRODUCER, WRITER, EDITOR, PACKAGER(NYC): Seasoned pro available to: 1.)Tackle your next promotion or sales presentation; and 2.) Relieve his boredom. [email protected] (4/22)

SITUATION WANTED: NYC: Enthusiastic, hard-working SALES & MKTG PROF. 15+ yrs TV exp, 10 yrs on THE Sports & Family Affil team. Need results-driven/strategic/creative? You need me! [email protected] (4/22)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs Media, Nielsen, Hispanic, & Sales experience. National and Local. Email: [email protected] (4/21)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/21)

SITUATION WANTED: Seeking asst work to a prod or exec in Scripted TV/Film Prod Co/Studio. Prior agency exp, exec assistant, & set PA work for major players/companies in LA & NY.Contact Jennifer @ [email protected] 323-496-1976 (4/17)

SITUATION WANTED: Local spot TV/RADIO buyer (NYC) Reliable experienced individual seeking FT or Freelance position at an advertising agency or buying service: immediate start. Please contact [email protected] (4/17)

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC) [email protected] (4/17)

SITUATION WANTED: AD SALES MKTG CONSULTANT: 20 yrs exp CBS, A&E, History, Comcast. Copywriter, producer, concept guy, strategist. Agency Skills/Ad Sales Expertise. All jobs considered. Reasonable rates. [email protected] (4/17)

SITUATION WANTED: FREELANCE POST-PRODUCTION PRODUCER/NY. Years of experience with Broadcast Promos and Agency Commercials. Available for Editorial and Graphic Design projects. For resume & references email [email protected] (4/16)

SITUATION WANTED: PROJ/OPS MGR/NYC: Seeking the opp to work in on-air promos again, but open to other opps as well. Sev yrs cable on-air promo/new media & adops exp. Mang day-to-day ops of projs & campgs. [email protected] (4/16)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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