Cynopsis: Kids!

04/15/09

Good morning. It’s Wednesday, April 15, 2009, and this is your first early morning Kids briefing.

KidsCo teams with Inspidea, a Malaysia-based digital animation company, to co-produce a new green-themed animated short-form series titled Boo and Me (13×2).  Targeted to K6-10, the series revolves around Bo the Orangutan, who lives in a sanctuary after being rescued from poachers, and his two human pals Aiman and Yasmin as they learn about the environment and conservation.  Produced by Inspidea in Kuala Lumpur, Boo and Me is set to launch from September 2009 across KidsCo’s channels in Europe, Russia, Middle East, Africa and Asia.

MORE KIDS STUFF

BBC’s CBeebies picks up the rights to the 3D animated preschool series Zigby (52×11) from Studi0100 Media, a subsidiary of Belgium’s Studio100.  Based on author Brian Paterson’s Zigby books, published by HarperCollins Children’s Books, which revolve around Zigby, The Zebra Who Trots Into Trouble.  The Zigby TV series is co-produced by Avrill Stark Entertainment, Zebra (I) Productions, and Big Animation in association with Australian Broadcasting Corporation and Treehouse TV.

MTV Networks International (MTVNI) inks a range of Nickelodeon program sales coming out of MIPTV:

• Mediaset’s Italia Uno (Italy) acquires Nickelodeon’s iCarly and Drake & Josh, while Antena 3 (Spain) takes seasons 3 and 4 of Drake & Josh for air on its DTT platform, Neox, from December 2012.  Also in Spain, Terrestrial public broadcaster TVE picks up seasons 1-3 of SpongeBob SquarePants and the first two seasons of Dora the Explorer for air on various TVE channels for the first time later this year.
• UK: Indie terrestrial channel, ITV, acquires Nick’s Back to the Barnyard, Tak the Power of Juju and The Wonder Pets!, for debut in its national breakfast block, GMTV this year.  The block will also feature SpongeBob, Dora the Explorer and Go, Diego, GO!

Beginning this week Teletoon (Canada) is making some of its tween-targeted and adult-aimed programming as Teletoon and Teletoon Detour, respectively, available on the Canadian iTunes Store (www.itunes.ca ).  Tween series include 6Teen, Total Drama Island and Total Drama Action.  To bolster the launch on iTunes, Teletoon is making one episode from each series free to download.   Teletoon content is already available via On Demand, on Mobile TV and the Teletoon.com video player.

Hit Entertainment launches a new Thomas & Friends Chinese-language website in China ( www.thomasandfriends.cn ).  The website corresponds with the Thomas & Friends TV series, which launched in China on the national broadcaster CCTV in January 2009.  Promotional Partners Group (PPW) manages the TV and consumer product licensing for Thomas & Friends for Hit Entertainment.

Her Interactive, designer/developer/distributor of Nancy Drew PC games, partners with MSN Games to distribute Nancy Drew Dossier and Nancy Drew PC Games.  So fans visiting the MSN Games web site ( www.games.msn.com ) will be able to download the recently released, first title under Her Interactive’s new Nancy Drew Dossier casual games series: Lights, Camera, Curses!, as well as other Nancy Drew adventure games.

MARKETING/LICENSING

Sesame Street‘s buddies Bert and Ernie come to life (as humans) in the new live theatrical production, Bert & Ernie, Goodnight!  The show premieres at Minneapolis, Minnesota’s Children’s Theatre Company (CTC), where it will run September 12  October 25, 2009 (previews from September 8).  Staring Bradley Greenwald and Reed Sigmund (the duo from the stage version of Frog and Toad) as Bert and Ernie, the show features a range of bits and songs from Sesame Street. Bert & Ernie, Goodnight! is presented by special arrangement with Sesame Workshop and VEE Corporation, the latter of which produces Sesame Street live tours.

EXECUTIVE MOVES

Douglas Finberg has been named EVP/International Marketing, Marvel Studios, which is a subsidiary of Marvel Entertainment.  Finberg will be responsible for developing and overseeing the worldwide marketing campaigns for the studio’s slate of upcoming films.  He will report to Marvel Studios’ President, Kevin Feige and COO, Tim Connors.  Finberg joins Marvel from Paramount Pictures where he served as SVP/International Marketing, Paramount Pictures International (PPI).  Marvel Studios’ movie release slate for the next few years includes, Iron Man 2 (May 7, 2010), Thor (May 20, 2011), The First Avenger: Captain America (July 22, 2011) and The Avengers (May 4, 2012).

Toei Animation names Eduardo Lucio as its new Latin American Sales Manager.  Prior to joining Toei, he toiled for Taiwan-based Flomo and Hong Kong-based Tai Tung, handling their toy and stationary licensing and Latin American sales.

Zodiak Entertainment appoints Mitzi Berberi as Head/Legal and Business Affairs, Zodiak Entertainment Distribution.  Based in London, with an office in Paris too, Berberi reports to Marco Cordeddu, Head/Zodiak Entertainment Distribution.  Most recently, Berberi was with Distraction Formats (Montreal, Canada), where she served as VP/Business and Legal Affairs.  Zodiak Entertainment is part of DeAgostini Group.

RATINGS

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/6-4/12/09 :
Total Day      (000)   Primetime       (000)
NICK°:            1190    DSNY*:             1097
DSNY*:             876    TOON:                736
TOON:              552    NAN**:               529
NAN**:             323    NOGGIN:             385
NOGGIN:           315    NICKTOONS:       125
ADSM**:           214    DXD:                   125
DXD:                 125    BET:                     84
NICKTOONS:        96    DISCOVERY:         69
BET:                    40    MTV:                    64
DISCOVERY:         39    COMEDY:              62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/6-4/12/09 :
Total Day        (000) Primetime      (000)
NICK°:               614   DSNY*:             847
DSNY*:              596   TOON:               506
TOON:                377   NAN**:             402
NAN**:               248   DXD:                  80
ADSM**:             142   NOGGIN:            67
DXD:                    82   NICKTOONS:       64
NICKTOONS:         59   BET:                   53
NOGGIN:               56   DISCOVERY:       49
THE N:                  28   ANIMAL PLANET: 47
TLC:                      27   COMEDY:            43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/6-4/12/09 :
Total Day  (000)   Primetime      (000)
DSNY*:        491     DSNY*:             706
NICK:           427     NAN**:             496
NAN**:         365     TOON:              353
TOON:          267     COMEDY:            99
ADSM**:      200     BET:                   84
DXD**:          61     MTV:                  76
MTV:              57     ESPN:                 72
COMEDY:        51     DISCOVERY:       64
NICKTOONS:   42     THE N:               59
THE N:            40     NICKTOONS:      45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, April 11, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1513; K6-11 978; TWEENS 9-14 741
DISNEY CHANNEL:     K2-11   950; K6-11 604; TWEENS 9-14 489
CARTOON NETWORK: K2-11   501; K6-11 349; TWEENS 9-14 233
DISNEY XD:               K2-11   169; K6-11 113; TWEENS 9-14   73
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, April 12, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 991; K6-11 661; TWEENS 9-14 533
DISNEY CHANNEL:     K2-11 857; K6-11 582; TWEENS 9-14 477
CARTOON NETWORK: K2-11 559; K6-11 380; TWEENS 9-14 239
DISNEY XD:               K2-11 146; K6-11   92; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, April 13, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1273; K6-11 639; TWEENS 9-14 410
DISNEY CHANNEL:     K2-11 1102; K6-11 752; TWEENS 9-14 630
CARTOON NETWORK: K2-11   587; K6-11 407; TWEENS 9-14 266
DISNEY XD:               K2-11   174; K6-11 117; TWEENS 9-14   82
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: On Lancelot Link, what does A.P.E. stand for?  AGENCY TO PREVENT EVIL  Kudos to:   Christopher Byrne-TimetoPlayMag.com/NY; Patrick W. Ziegler-Enthusiastic Productions!/Grand Rapids

Today’s Trivia Question: Okay, let’s try this one — same show … what does C.H.U.M.P. stand for?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
04.15.09

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JOB OPENING: SR MGR, MKTG/ABC Daytime/SOAPNet/LA: Mng/execute mktg strategy initiatives; lead devl of digital mktg/social netwk strat; 4+yrs enter /consumer mktg exp. Apply www.disneycareers.com Req ID# 191605 (4/22)

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JOB OPENING: MGR, SPON PLAN & ON AIR/IFC/NY: Temp role 3-5 yr (2-3 supr) traff/sched/media plan’g w/ cable net.dev promo plan’g & strat, fulfill sponsorship obligations& improve brand awareness. res: www.cablevision.jobs ref #8199BR (4/16)

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SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC) [email protected] (4/17)

SITUATION WANTED: AD SALES MKTG CONSULTANT: 20 yrs exp CBS, A&E, History, Comcast. Copywriter, producer, concept guy, strategist. Agency Skills/Ad Sales Expertise. All jobs considered. Reasonable rates. [email protected] (4/17)

SITUATION WANTED: FREELANCE POST-PRODUCTION PRODUCER/NY. Years of experience with Broadcast Promos and Agency Commercials. Available for Editorial and Graphic Design projects. For resume & references email [email protected] (4/16)

SITUATION WANTED: PROJ/OPS MGR/NYC: Seeking the opp to work in on-air promos again, but open to other opps as well. Sev yrs cable on-air promo/new media & adops exp. Mang day-to-day ops of projs & campgs. [email protected] (4/16)

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