American Playboy: The Hugh Hefner Story tells the story of Playboy magazine’s charismatic founder, Hugh Hefner, who set out to disrupt the status quo and created one of the most recognizable brands in history. The docuseries combines archival footage, pulling from thousands of hours from Hefner’s personal archives; interviews with notable figures including Jesse Jackson, Gene Simmons and Bill Maher; and cinematic reenactments.

Produced by the Emmy Award-winning Stephen David Entertainment and Alta Loma Entertainment, American Playboy begins in post-war America and takes us through the launch of Playboy magazine in 1953 and the next six decades of Hefner’s life and career. As he built his empire, Hefner became both a social justice advocate and a target of the conservative movement while becoming an outspoken defender of civil rights, freedom of speech, gay rights and, of course, sexual freedom. The series is the result of unprecedented access to thousands of hours of never-before-seen footage from both Hefner’s and the Playboy archives and Hefner’s personal scrapbooks, which number more than 2,900 and constitute a Guinness World Record. The 90-year-old Hefner has been deeply involved in the development and production of American Playboy, imbuing the series with rich first-person accounts and never-before-told stories.