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Cynopsis 11/07/24: Netflix offers details on season 5 of “Stranger Things”
A CYNOPSIS MESSAGE FROM CW SPORTS Record-breaking audiences are racing to the exclusive new home of the NASCAR Xfinity Series and WWE NXT on CW Sports! Get your front-row seat for all the action with the proud broadcaster of ACC Football & Basketball, PAC-12 Football, and Inside the NFL. JOIN THE MOMENTUM […]
11/06/24: Cynopsis Jobs
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Cynopsis 11/06/24: Republicans paid more attention to political ads than Democrats
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel Jingling All the Way to #1 Cable’s Most Watched Network with W18-49, W25-54, W18+, P18+, P2+ & HHs Countdown to Christmas Brings Joy with Original Movies Every Friday, Saturday & Sunday Often Imitated. Never Duplicated. Click here for source. Wednesday November 6, 2024 […]
Cynopsis 11/05/24: Xumo teams with Target for budget TVs
Tuesday November 5, 2024 IN THE NEWS Prime Video has launched X-Ray Recaps, a feature using general AI to create brief summaries of full seasons of TV shows, single episodes, and pieces of episodes, personalized down to the minute of where a user was watching. “With the creation of X-Ray Recaps, we’re directly addressing […]
11/04/24: Cynopsis Media Tech Update
Monday November 4, 2024 Disney has formed a dedicated emerging technologies group to coordinate the company’s use of next-gen tech like artificial intelligence and mixed reality. The Office of Technology Enablement will be headed by Jamie Voris, the film studio’s Chief Technology Officer. “The pace and scope of the advances in AI and XR (extended […]
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Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...