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03/19/25: Cynopsis Jobs
Wednesday March 19, 2025 FEATURED JOB DIRECTOR, AD MARKETING & SALES >> THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships […]
Cynopsis 03/19/25: 24/7 “The Simpsons” stream drops on Disney+
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Come Home to Family Entertainment Television FETV ranks 4th in Total Audience time spent viewing • Low duplication with other nets • Brand-safe ad environment • Engaged viewers Source Wednesday March 19, 2025 IN THE NEWS Half of Gen Z viewers admit to streaming […]
CTV Connect 2025: Key Takeaways from the Industry’s Leaders
Tuesday March 18, 2025 CTV Connect 2025: Key Takeaways from the Industry’s Leaders By E.B. Moss Connected TV (CTV) is no longer the future—it’s the present. Over two packed days at CTV Connect, media leaders, brand marketers, and tech innovators gathered to cheer the industry’s opportunities and address the obstacles, from transparency and measurement gaps […]
Cynopsis 03/18/25: Oscars team to reunite for 2026
Tuesday March 18, 2025 IN THE NEWS Faced with so many streaming services, viewers are having a hard time determining what differentiates one from another. That’s according to Hub Entertainment Research’s “Evolution of Branding” study, which looks at how branding of networks, providers, and shows impact what viewers choose to watch. Many major streaming […]
03/17/25: Cynopsis Media Tech Update
Monday March 17, 2025 Google is upgrading Google Assistant users on mobile to Gemini later this year. “When we launched Google Assistant in 2016, natural language processing and voice recognition technology unlocked a more natural way to get help from Google,” said the company in a blog post on Friday. “Nearly a decade later, we’re […]
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Top industry leaders are headed to CTV Connect 3/12-13—are you?
Join @ADT, @Uber, @Colgate-Palmolive, @FoxBusiness, Initiative, @Macys, @PBS, @PublicisGroupe, @Sling TV, @Microsoft, @progressive & others.
Prices increase on 2/15 - get your ticket now! https://www.cynopsis.com/events/ctv-connect-2025/