Yahoo NewFront: April 28, 2014

CEO Marissa Mayer opened Yahoo’s NewFront event last night at Lincoln Center, touting the four biggest areas the company is expanding on: mobile, social, native and video. New offerings include:

  • Yahoo Originals on Yahoo Screen: From Michael Tollin (Smallville, Coach Carter) comes the newest NBA team in Last Vegas, the Sin City Saints, in a comedy reality series. Paul Feig (director of Bridesmaids and The Heat) introduced a new comedy sci-fi series called Other Space.
  • Yahoo Live: The site announced a partnership with LiveNation for a new concert series, with live and behind-the-scenes footage from musicians and events. “We produce over 20,000 shows a year, and we have spent the last three years talking to distributors, but they never had the same passion as Marissa Mayer did to make this live experience as high quality as we believed it should be,” LiveNation’s CEO Mike Rapino said in a chat with Yahoo CMO Kathy Savitt. Kellogg’s is the main sponsor.
  • Yahoo! News with Katie Couric: New series called World 3.0 and Now I Get It
  • Yahoo Beauty: L’Oreal is a launch partner for this vertical.
  • Yahoo Travel: The site’s newest vertical, led by Paula Froelich, debuted a digital travel mag during the NewFront, along with an original video series.

Yahoo Advertising: Head of the Americas Ned Brody Yahoo highlighted Yahoo’s SmartTV platform, along with Yahoo Splash Ads, Yahoo Full Page Video Login Ads and its new ComScore partnership. Kraft Foods’ Jane Hilk provided a testimonial on the Planters’ Power of the Peanut video and display campaign with Yahoo, which resulted in a 4% in-store sales lift.

 

Related Topics:

Related Stories

Cynopsis 01/23/26: Olympic Games Get “Heated”

Friday January 23, 2026    IN THE NEWS Paramount Skydance has extended the deadline for its hostile takeover bid for Warner Bros. Discovery – WBD shareholders now have until February 20 to sell their shares to Paramount for $30 each. The previous deadline was January 21. Responded WBD, “Once again, Paramount continues to make the […]

Cynopsis 01/22/26: Apple TV Sets Launch Date for “For All Mankind”

Thursday January 22, 2026    IN THE NEWS It might get trickier for talk shows to book political figures as guests. The FCC’s Media Bureau said Wednesday that talk shows will no longer automatically be treated as news programming, which is exempt from the agency’s political equal time rule. That rule requires broadcast stations to […]

01/21/26: Cynopsis Jobs

Shaking Hands

Wednesday January 21, 2026 CONVERGENT TV AWARDS: INFLUENCER LIST 2026 Convergent TV Influence Awards Honorees Announced Meet the industry leaders redefining convergent TV. The 2026 Influence Awards honor innovators across streaming, media investment, measurement, creative, and platform strategy—shaping performance across every screen. Honorees span companies including Netflix, Disney, Amazon, Google, Roku, Omnicom, Paramount, and more. […]

Cynopsis 01/21/26: Streaming Hits New High

Wednesday January 21, 2026    IN THE NEWS Netflix revised its deal to acquire Warner Bros. Discovery’s HBO Max streaming and studio operations. Amid a hostile takeover bid for WBD by Paramount Skydance, Netflix amended its original deal to offer all cash rather than a mix of cash and stock. The transaction’s value remains $72 […]

CynCity

Cynsiders

Instagram