Time Warner Cable Media NewFront: May 2, 2014

Time Warner Cable hosted its first NewFront at 42nd Street’s Liberty Theatre, and touted its theme of “Forward, Fast” referring to the cable company’s 37 sports, news and lifestyle networks that reach 15 million+ households. At the end of the show, the cable company flashed back to the 1990’s with a live performance of “Kind & Generous” from Natalie Merchant, and a “prancing routine” from the woman behind the viral video Prancercise (10 million views). “Advertisers tell us they want help in making digital work for them,” EVP and COO, Media Services Joan Gillman told Cynopsis. “And we want happy clients.” Other highlights include:

  • TV Tribes: TWC says there are more than 28 “TV tribes,” or social communities that are passionate about specific entertainment genres, and informed by content, context and their local market.
  • TWC will roll out its Audience Selected measurement tool to better target viewers on any medium or device with the “Audience Finder.”
  • Group VP of Sales Steve Jacobs announced the internal creative agency called Kernel. Its motto? “Let’s grow your brand.”

Related Stories

11/06/24: Cynopsis Jobs

jobs5

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]

Cynopsis 11/05/24: Xumo teams with Target for budget TVs

Xumo teams with Target for budget TVs

Tuesday November 5, 2024    IN THE NEWS Prime Video has launched X-Ray Recaps, a feature using general AI to create brief summaries of full seasons of TV shows, single episodes, and pieces of episodes, personalized down to the minute of where a user was watching. “With the creation of X-Ray Recaps, we’re directly addressing […]

11/04/24: Cynopsis Media Tech Update

apple Tech

Monday November 4, 2024 Disney has formed a dedicated emerging technologies group to coordinate the company’s use of next-gen tech like artificial intelligence and mixed reality. The Office of Technology Enablement will be headed by Jamie Voris, the film studio’s Chief Technology Officer. “The pace and scope of the advances in AI and XR (extended […]

Cynopsis 11/04/24: “High Potential” living up to its name

"High Potential" living up to its name

Monday November 4, 2024    IN THE NEWS “High Potential” is living up to its name, becoming ABC’s most-watched new series in six years. The procedural is averaging 10.42 million viewers through its first five weeks on the air. “Days of Our Lives” has been renewed for a 61st season. The soap opera ran on […]

CynCity

Cynsiders