The Weather Company: March 4, 2014

Coffee, breakfast pizza and the sound of Pharrell Williams’ “Happy” got the crowd warmed up for The Weather Channel’s “AllFront” (content and native ads on all screens) presentation at NYC’s Times Center on Tuesday. Chris Raleigh, SVP, cable and cross-platform ad sales said that since the net’s “It’s Amazing Out There” relaunch in November, “Total day is up 30 percent and primetime originals are up 64 percent year over year.” Not to be outdone, SVP of digital ad sales Jeremy Steinberg noted that video streams across Weather’s mobile platforms are up 322 percent and mobile has achieved 130 million app downloads.

 

Related Topics:

Related Stories

12/11/24: Cynopsis Jobs

shake hands

Wednesday December 11, 2024 COUNSEL, LEGAL & BUSINESS AFFAIRS >> MLB NETWORK/SECAUCUS, NJ: Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info

Cynopsis 12/11/24: Matt Gaetz lands at far-right OAN

Matt Gaetz lands at far-right OAN

A CYNOPSIS MESSAGE FROM GREAT AMERICAN MEDIA Great American Family Breaks into Top 25 in Just Three Years Great American Family’s rapid growth is fueled by the success of Great American Christmas, making us one of only 11 networks to see a rise in viewership this November. Welcome Home to the most authentic Christmas celebration […]

Cynopsis 12/10/24: John Wren set to head combined Omnicom/IPG

John Wren set to head combined Omnicom/IPG

Tuesday December 10, 2024    IN THE NEWS Omnicom Group, the world’s third-largest advertising company, has agreed to acquire the fourth-largest, Interpublic Group. The combined company would be the world’s largest ad agency, surpassing WPP, with $25 billion in revenue and over 100,000 employees. The company would retain the Omnicom name, as well as John […]

CynCity

Cynsiders

Instagram