The Weather Company: March 4, 2014

Coffee, breakfast pizza and the sound of Pharrell Williams’ “Happy” got the crowd warmed up for The Weather Channel’s “AllFront” (content and native ads on all screens) presentation at NYC’s Times Center on Tuesday. Chris Raleigh, SVP, cable and cross-platform ad sales said that since the net’s “It’s Amazing Out There” relaunch in November, “Total day is up 30 percent and primetime originals are up 64 percent year over year.” Not to be outdone, SVP of digital ad sales Jeremy Steinberg noted that video streams across Weather’s mobile platforms are up 322 percent and mobile has achieved 130 million app downloads.

 

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