Telemundo & Mun2 Upfront: May 15, 2014

Telemundo and sister net mun2 unveiled ambitious programming slates at Jazz at Lincoln Center’s Frederick P. Rose Hall in NYC, with over 800 original hours across all platforms. Included are five previously announced primetime telenovelas and a music competition, Yo Soy El Artista, promising “hellish days of massive eliminations.”

 

Sports will be big, as the nets become the Spanish-language home of the FIFA World Cup, with over 550 hours across platforms; Telemundo Sports and NBC Sports will join forces for an extensive digital experience. Joe Uva, chairman, Hispanic Enterprises and Content, also announced new brand positioning for mun2, as the home of major sporting events like the Rio 2016 Summer Olympics, the FIFA World Cup and the NASCAR Mexico Toyota Series.

 

Kate del Castillo, star of La Reina del Sur, the highest-rated series in net history (4.2 million viewers and 2.8 million A18-49), returns to Telemundo for Duenos del Paraiso (Owners of Paradise).

 

A partnership with Mashable will put popular video content on all of Telemundo’s online video, on-demand and social platforms.  

 

The event ended on a high note, with a performance by Prince Royce, coach on Telemundo’s La Voz Kids together with Paola, one of the show’s winners.

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