Telemundo & Mun2 Upfront: May 15, 2014

Telemundo and sister net mun2 unveiled ambitious programming slates at Jazz at Lincoln Center’s Frederick P. Rose Hall in NYC, with over 800 original hours across all platforms. Included are five previously announced primetime telenovelas and a music competition, Yo Soy El Artista, promising “hellish days of massive eliminations.”


Sports will be big, as the nets become the Spanish-language home of the FIFA World Cup, with over 550 hours across platforms; Telemundo Sports and NBC Sports will join forces for an extensive digital experience. Joe Uva, chairman, Hispanic Enterprises and Content, also announced new brand positioning for mun2, as the home of major sporting events like the Rio 2016 Summer Olympics, the FIFA World Cup and the NASCAR Mexico Toyota Series.


Kate del Castillo, star of La Reina del Sur, the highest-rated series in net history (4.2 million viewers and 2.8 million A18-49), returns to Telemundo for Duenos del Paraiso (Owners of Paradise).


A partnership with Mashable will put popular video content on all of Telemundo’s online video, on-demand and social platforms.  


The event ended on a high note, with a performance by Prince Royce, coach on Telemundo’s La Voz Kids together with Paola, one of the show’s winners.

Related Stories

Cynopsis Digital Out of Home 05/29/24: IAB launches DOOH playbook; StreetMetrics gets moving; It’s a wrap for PepsiCo

Wednesday May 29, 2024 Retail media networks over-index for media quality in terms of brand suitability and ad fraud, according to DoubleVerify’ s eighth annual Global Insights Report, with fraud rates 31% lower than the DV overall fraud benchmark and brand suitability violations lower by 10% than the DV overall brand suitability benchmark. “As retail […]

05/29/24: Cynopsis Jobs

man balloons

MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis Sports 05/28/24: The WBNA is on a roll

The WBNA is on a roll

  Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]

Cynopsis 05/28/24: Sia later: Singer exits “Survivor” role

Sia later: Singer exits "Survivor" role

Tuesday May 28, 2024 Today’s Premieres Fox: Beat Shazam at 8p; The Quiz with Balls at 9p Nat Geo: Fiennes: Return to the Wild at 10p NBC: America’s Got Talent at 8p Univision: Golpe de Suerte at 8p IN THE NEWS Paramount Global and Charter Communications inked a multi-year distribution agreement for Paramount’s linear cable […]