Reelz Upfront: April 9, 2014

They sure know how to make an entrance. For Reelz’s first-ever, Oktoberfest-themed Upfront event at NYC’s Hudson Hotel, the net’s Polka Kings cast presented its programming slate – via polka song. And the band played on as guests danced And drank beer. And mingled with the casts of Beverly Hills Pawn, Hollywood Hillbillies, The Capones and Treasure Kings. “As we continue building on the momentum generated by the success of Hollywood Hillbillies and Beverly Hills Pawn,” said CEO Stan E. Hubbard, “we’re excited to offer our viewers and advertisers a lively and fun environment in which to experience our network.”

Reelz introduced a lineup that includes docu-series Mansion Matchmakers, centered on the world of a high-end property rental business and Branson Cab, about family-run taxi company in Branson, Missouri. Miniseries The Disciples follows the Apostles through their journeys of faith.

“We have hit series, new original programming and a totally new daytime lineup,” said Bill Rosolie, SVP of ad sales, “and as an independent network we’ll leverage that to create opportunities for our partners that are a lot trickier for big networks to execute.”

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