PBS NewFront: May 5, 2014

PBS Digital Studios held its first NewFront presentation at the Hudson Theatre yesterday, showcasing six of its current 30 online series and introducing four new shows. Senior Director of PBS Digital Studios Matt Graham discussed the 13-34 age range that are primarily watching its content after showing a special Idea Channel (1.7 million monthly views and 500,000 subs) video taking host Mike Rugnetta into a middle school classroom. “A big part of what we are trying to do is reach these younger generations, and the really interesting surprise is when you get those young adults in big numbers you also get the 30, 40 and 50 year olds because they want to understand the world these young kids are creating,” Graham told Cynopsis.


PBS highlighted its current shows like historical interview reinvention series Blank on Blank and science series It’s Okay To Be Smart. The new shows included the studio’s first scripted series called Frankenstein, M.D. from Pemberley Digital and the creators of Lizzie Bennett Diaries and musical variety show reboot Pancake Mountain. Food trend series Food Buzz and English-language historical series in partnership with Magnet Media, Bongo Bongo, were also introduced and made available on the PBS Digital platforms yesterday. PBS recently hit a million subs, 75 million views since it launched in 2012.

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