NuvoTV Upfront: May 12, 2014

NUVOtv made its big announcements at NYC’s Edison Ballroom, including six music and entertainment series and specials, three unscripted dramas, two comedies and live sports specials. Jennifer Lopez, who joined the net as Chief Creative Officer last year was on hand. “We have more than doubled down on our original programming efforts since last year’s Upfront,” said Michael Schwimmer, NUVOtv CEO. “Our commitment to the future of NUVOtv is complemented by the purchase of Fuse and we’re excited about what’s ahead for both networks.”

 

Among the offerings are new documentary series Los Jets and reality competition Sensation (wt) from Lopez’s Nuyorican Productions, and Tequila King, featuring a Mexican entrepreneur launching the Casa Mexica brand in the U.S. One-hour special Supersong, coming June 8, follows Ricky Martin as he writes and records the World Cup Anthem, and original comedy specials will feature the likes of Rick Gutierrez, Pablo Francisco, Pete Correale, Jim Breuer, Alonzo Bodden, Sebastian Maniscalco and Jamie Kennedy. Knockout Live Boxing specials launch June 7.

 

“Based on the very positive response we have been receiving in early meetings with agencies and advertisers,” said SVP ad sales Craig Geller, “we expect a very robust market from new and existing advertisers.”

 

Related Stories

Defying the Odds with Justice

A CYNOPSIS MESSAGE FROM REELZ Thursday May 2, 2024 REELZ: Real Justice. Real Success. By E.B. Moss In an era where media conglomerates dominate the landscape while land grabbing for streaming, one independent network is defying the odds and finding remarkable success by leaning into its independent status and live content. REELZ, the […]

Cynopsis 05/02/24: New adventures for Superman

New adventures for Superman

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Thursday May 2, 2024 Today’s Premieres AMC+/Sundance Now: Scrublands Discovery: Caught […]

A+E: Cultivating Advertising Growth Across a Unified Footprint

A CYNOPSIS MESSAGE FROM A+E Networks Wednesday May 1, 2024 A+E’s “Community Garden” Blooms with Multiplatform Innovation By E.B. Moss There’s a maxim that to reach the consumer in our fragmented media environment content has to be available everywhere. Many media companies have attempted that by making costly investments in dedicated streaming platforms […]

05/01/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 05/01/24: Spotify digital ads target NewFronts crowd; Ad Council aims to educate with “Never Happens” campaign

Wednesday May 1, 2024 Today, National Heatstroke Prevention Day, the Ad Council, the National Highway Traffic Safety Administration (NHTSA), and Chemistry are launching new PSAs to educate parents and caretakers on the deadly dangers of hot cars – and DOOH is an integral part of the “Never Happens” effort. “For this campaign, OOH is a […]

CynCity

Cynsiders