NUVOtv made its big announcements at NYC’s Edison Ballroom, including six music and entertainment series and specials, three unscripted dramas, two comedies and live sports specials. Jennifer Lopez, who joined the net as Chief Creative Officer last year was on hand. “We have more than doubled down on our original programming efforts since last year’s Upfront,” said Michael Schwimmer, NUVOtv CEO. “Our commitment to the future of NUVOtv is complemented by the purchase of Fuse and we’re excited about what’s ahead for both networks.”
Among the offerings are new documentary series Los Jets and reality competition Sensation (wt) from Lopez’s Nuyorican Productions, and Tequila King, featuring a Mexican entrepreneur launching the Casa Mexica brand in the U.S. One-hour special Supersong, coming June 8, follows Ricky Martin as he writes and records the World Cup Anthem, and original comedy specials will feature the likes of Rick Gutierrez, Pablo Francisco, Pete Correale, Jim Breuer, Alonzo Bodden, Sebastian Maniscalco and Jamie Kennedy. Knockout Live Boxing specials launch June 7.
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“Based on the very positive response we have been receiving in early meetings with agencies and advertisers,” said SVP ad sales Craig Geller, “we expect a very robust market from new and existing advertisers.”
