2013 Upfront: GMC
GMC TV has also unveiled its Upfront slate, which includes 66 originals, among them movies, series and stage plays. In addition, the network announced it will accelerate its name change to UP to June 1 instead of September 1.
For more upfront highlights, view our report here and to read the complete press release click here.
Influencers and the creator marketplace, which are rapidly establishing a foothold in modern television and streaming, took center stage at Advertising Week New York this week.
It’s official: Paramount, now Skydance, closed its $110 billion acquisition of Warner Bros. Discovery on Tuesday. Plus: After much speculation earlier this fall, the Emmy Awards broadcast is moving to Prime Video as part of an exclusive six-year deal.
Skydance, the name for the combined Paramount-WBD merger, officially announced its senior executive leadership team on Monday. Also: Disney is still seeking between $10 million and $12 million for its 30-second ad spots.
Paramount Skydance CEO David Ellison declared Friday on X that the combined company name will be shortened to just Skydance. Paramount Motion Pictures Co-Chairs Josh Greenstein and Dana Goldberg will continue to lead the company’s film division while James Gunn and Peter Safran remain the heads of DC Studios.
Netflix co-CEO Ted Sarandos acknowledged the platform isn’t growing quickly enough. Sarandos also said it remains to be seen how much of a threat the mega-merger between Paramount and Warner Bros. Discovery – which is now allowed to proceed, per a US district judge – will pose.
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