Conde Nast Entertainment played tongue-in-cheek at its second NewFront event in New York City yesterday by starting off the presentation with a “How to Survive the NewFronts” animated video that resulted in appreciative laughs from the hard-to-please crowd. CRO Lisa Valentino (formerly of ESPN) said the publisher was “the insurgent in the video marketplace,” adding that in just a year CNE will feature 14 channels, more than 100 digital series, and reach one billion views in May. Headlines included:
- The Scene – a platform for curated premium digital-first video content – will launch in July with content from CNE and partners including ABC News, Buzzfeed, Major League Soccer, Variety, Weather Channel Films and Jash. “The addition of The Scene will increase our reach to entirely new audiences,” said CNE President Dawn Ostroff.
- Three new channels will get their own digital video networks – Bon Appétit, The New Yorker and Lucky.
New Series:
- Glamour: 30 Things: From executive producers Kelly Ripa and Mark Consuelos, the must-haves and must-knows for women on the cusp of, and beyond, the age of 30.
- GQ: Most Expensive Sh*t: the most outrageously decadent toys of the rich and famous.
- SELF: Treat Yourself: how to indulge without porking up.
- Vanity Fair: @VF Scandal: the most salacious, scandalous and intriguing tales.
- Vogue: 73 Questions: This format takes viewers inside a celebrity’s home, where they’ll answer 73 very personal questions – on the spot.
- Wired: Retro Grade: A gadget lab for antiquated and obsolete technology, this comic series offers tech demonstrations that viewers won’t believe were once possible.
Renewed Series: Glamour’s Dressed to Kill, Elevator Makeover, The Single Life, Why Do Guys?, My Glamour Do; GQ’s America’s Bartender; SELF’s Girl vs. Sweat, Which is Worse?; Teen Vogue’s Besties, Breakfast with Bevan, Get the Look, My Room Makeover: College Edition, Outfit of the Day; Vanity Fair’s Vanity Code; Vogue’s Vogue Weddings: The Dress, The Fashion Fund; WIRED’s Angry Nerd, Codefellas, Design FX, The Window, What’s Inside.
