Source: BETA July 2008 Cable Subscriber Study.Ranked among digital/emerging ad-supported cable networks on “adults with high interest in subscribing to bundled services from a Cable service”(excludes commercial free networks).

Cynopsis

09/09/08

Good morning. It’s Tuesday, September 9, 2008, and this is your first early morning briefing. 

Tonight’s Premieres:
FOX: Fringe at 8p
MNT: Street Patrol at 8p; Jail at 9p
CW:  Privileged at 9p
Travel Channel: Bizarre Foods with Andrew Zimmern at 10p
BET: Somebodies at 1030p
Bravo: The Rachel Zoe Project at 11p

Tonight’s Finales:
ABC Family: The Secret Life of the American Teenager at 8p
Bravo: Million Dollar Listing at 10p

NBC Universal and Google are teaming on a multi-year advertising, research and technology collaboration which will create shared advertising ROI metrics with the goal to add more non-traditional advertisers to NBCU and create more self-service buying through the Google TV Ads advertising platform. In the next several months, NBCU will make advertising time available on its cable networks such as SCI FI, Oxygen, MSNBC, CNBC, Sleuth and Chiller to Google TV ads with potential to add more NBCU cable networks in the future. Google TV Ads clients then will have access NBCU’s national audience via these cable networks as well as viewership information, giving them data about what makes consumers respond to advertising messages.

National Geographic Channel’s two-hour premiere of Dogtown last Friday at 9p delivered 2.0 million A25-54 viewers and 4.3 million total viewers.

GolTV, the live bilingual soccer network in Spanish and English, streamlined and simplified its on-air look throughout all of its programming last week. The network is now using symbols and specific colors to represent words and different soccer leagues to appeal to its soccer fans.

Food Network will showcase Giada De Laurentis in a new daytime series Giada at Home starting October 18 at 1p. Viewers will follow Giada as she plans and then makes a complete meal for her family and friends.

here!, the premium gay TV network will introduce a new talk show, here! with Josh and Sara, featuring co-hosts Josh Rosenzweig and Sara Logue. The show premieres October 3 and will cover topics focused on the gay and lesbian community. The network will roll out multiple episodes every two weeks and individual episodes will be available for viewing for up to four weeks. 

National Jewish cable television network, Shalom TV was added to Verizon FiOS TV as part of its VOD library at no cost to subscribers.

Mel Harris, 65, the executive who was a pioneer in first run syndication and the home video business while working at Paramount and Sony Pictures Entertainment, passed away on Saturday at Cedars-Sinai Medical Center in Los Angeles. Notable achievements during his career include being a champion of new technologies and new markets; developing a distribution model for syndication hits including Entertainment Tonight to affiliates; working with the development of Star Trek’s The Next Generation in syndication; establishing the home video business while at Paramount; and involved in the launch of the USA Network as well as other cable and satellite channels overseas. Mel is survived by his wife, Ruth, one son and two grandchildren. A memorial service is set for September 16, 1030a at El Caballero Country Club in Tarzana.

A CYNOPSIS MESSAGE FROM ION TELEVISION

ABC announced it will add two new actresses for In the Motherhood, the Mindshare online series which will make a transition to the network with 13 new episodes, reports THR. Will & Grace’s Megan Mullally and Curb Your Enthusiam’s Cheryl Hines are in talks to join Chelsea Handler who along with Leah Remini and Jenny McCarthy starred in the original online version. ABC Studios is producing the television series.

FOX ordered a tentatively titled pilot Eva Adams based on an adaptation from Kevin Falls of Lalola, an hour-long telenovela from Argentina about a womanizer who is turned into a beautiful woman who then experiences harassment reserved only for beautiful women. Sony Pictures Television is producing and Kevin Falls will executive produce along with Sony TV’s Jamie Tarses.

Gospel Music Channel has a new series in the works featuring performances by up-and-coming stars in the Southern Gospel music genre. The untitled weekly concert program will debut early next year although production begins this week as performances will be taped at the National Quartet Convention at the Kentucky Fair and Expo Center in Louisville.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Two media powerhouses have joined forces. Google signed a deal with NBC Universal to begin brokering some spot TV ads on a selection of the group’s cable networks including Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller. The partnership will represent the first time Google has acted as an ad middleman for a TV network, although Google launched an auction-based online ad network with little success last year (so far integrated only with Echostar’s Dish Network.) NBC hopes Google will be able to provide it with unprecedented data on viewership and usage to help marketers make real-time adjustments in their media buys. On the local level, NBCU and Google have also agreed to work jointly on adapting the Google TV Ads platform for local market use.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: In New York, US District Court Judge Patterson has found in favor of Harry Potter author J.K. Rowling and Warner Bros. in their copyright case against RDR Books, which planned to publish a reference book titled Harry Potter Lexicon.  The judge completely blocked publication of the book, which Rowling explained, “took an enormous amount of my work and added virtually nor original commentary of its own.”  On its website RDR Books stated that it is “obviously disappointed” and considering its options.  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: Liberty Global’s Chellomedia is the new owner of Spektrum after acquiring the Central European documentary network from HBO Central Europe.  Valued at 60 million euros (close to $85.3 million), the natural history, travel, lifestyle and military programming channel will fall under Chello Central Europe’s fold, joining other recent purchases such as Filmmuzeum, TV Deko and TV Paprika.  The 13-year old Spektrum is carried to 3.6 million households in the Czech Republic, Hungary and Slovakia.  Full edition: CYN INTERNATIONAL.

Friday – A18-49 Analysis:  FOX was head of the class Friday night with 2.0/7 A18-49, according to final national ratings from Nielsen Media Research. At 8p, UNIV won with Al Diablo con los Guapos at 2.1/8 while the season premiere of Are You Smarter Than a 5th Grader? on FOX came next at 1.7/6, although competition was slim this hour since Nielsen did not track ratings from the Stand Up to Cancer special on ABC, CBS and NBC. During 9p, the second installment of FOX’s Are You Smarter led at 2.2/7 over UNIV’s Fueogo en la Sangre at 2.1/7. At 10p, ABC’s 20/20 was in front with 2.0/6.

Live + Same Day Household Ratings: Friday, September 5, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 4.7/8          Are You Smarter Than a 5th Grader? [p] 4.1/8, Are You Smarter Than a 5th Grader? 5.2/9

ABC: 3.7/6          Stand Up to Cancer [special not ad-supported; no numbers from Nielsen], America’s Funniest Home Videos [r] 2.7/5, 20/20 4.6/8

CW: 2.4/4           Friday Night Smackdown! 2.4/4

CBS: 2.3/4          Stand Up to Cancer [special not ad-supported; no numbers from Nielsen], CBS Fall Previews 2.3/4, Old Christine [r] 2.1/4, Swingtown 2.4/4

UNIV: 2.2/4        Al Diablo con los Guapos 2.4/5, Fuego en la Sangre 2.4/4, La Rosa de Guadalupe 1.7/3

NBC: 1.9/3         Stand Up to Cancer [special not ad-supported; no numbers from Nielsen], NFL Opening Kick-off Shows 1.4/2, Dateline Friday 2.4/4

TELE: 0.7/1         El Juramento 0.4/1, Dona Barbara 0.7/1, Sin Senos No Hay Paraiso 1.0/2

MNT: 0.5/1         Academy [r] 0.6/1, Paradise Hotel [r] 0.4/1

A18-49: FOX 2.0/7, UNIV 1.9/6, ABC 1.6/5, CW 1.3/4, CBS 1.0/3, NBC 0.8/2, TELE 0.5/2, MNT 0.2/1

OWN: The Oprah Winfrey Network tapped Nicole Nichols as SVP/Communications and Strategy where she will be the network’s primary spokesperson and will create and execute internal and external communications strategies. Her scope of work also includes supervising all media relations activities and corporate reputation oversight in support of network programming, business initiatives and brand awareness. Nicole, who joins from Disney/ABC Television Group where she was SVP/Entertainment Communications, will report to Robin Schwartz, President.

VERSUS hired Neal Scarbrough as VP/Digital Media. Neal will supervise the network’s digital media efforts and VERSUS.com. In addition, he will also be the Editor-in-Chief of VERSUS.com and manage the daily operations of the website.

Karama Horne joined New York-based editorial division of Fluid.

Jeff Filippi advanced to VP/Production with MSG Media working with networks MSG and MSG Plus. Jeff will be in charge of the production staff and technical issues for both networks. He will also manage the production roster of both networks which consists of production budgets and supervising all coordinating producers, producers and directors.

CESD Talent Agency named Sam Glick as Director for the company’s L.A. Promo/Trailer/Narration/Voice-Over unit based in Los Angeles. Sam previously was the co-owner of Davis-Glick Productions.

Weigel Broadcasting Co. recruited Jim Marketti as Creative Director for This Network, a new linear digital channel from a joint collaboration from Weigel and MGM. Jim will begin his new position immediately coming from Marketti Creative Group, LLC where he was President/CEO.

Omnicom Group’s STAR Marketing introduced STAR Healthcare a new healthcare specialty unit and has appointed Maryann Kuzel as its President. Based in New York, Maryann was involved with the establishment of STAR Healthcare, coming from Patient Centered Healthcare, where she was President/Founder.

Jeff Rossen was hired as a General Assignment Reporter for WNBC/New York and will, at the same time, be a New York-based Correspondent for NBC News starting immediately. Jeff will report on stories in the tri-state area for WNBC locally and for NBC News nationally.

A CYNOPSIS MESSAGE FROM CABLE U

This day in History:  1979 – Tracy Austin, at age 16, became the youngest player to win the United States Open women’s tennis title.

Answer to Yesterday’s Trivia Question:  What former TV anchorman made headlines by attending two Grateful Dead concerts?  WALTER CRONKITE Kudos to: Tom Winiarski-
Turner Entertainment Sales/NY; Jane C. Patterson-WTIC-FOX61/WTXX-W20/Hartford, CT; Cheri Rice-Moroch/Atlanta; Kimberly Keeley-Safety4Kids/Stamford, CT; John Kukla-FOX 4/ MY 27/Dallas; Jim Hall-True Media/Columbia, MO; Joanie Kinzler-MMT/Chicago; Carolyn R. Feltner-Anheuser-Busch, Inc./St. Louis; Lilian Lemer-MyMac Productions/Venice, CA; Matt Sautter-Dish Network/Denver; Lorrie Shilling-DIRECTV/El Segundo,CA; Robin Schmelling-BCMI/Palm Desert, CA

Today’s Trivia Question: What TV talk show host wore a skirt while hosting a show on transvestites in 1988? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
09.09.08

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A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA & ENTERTAINMENT .

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: ESPN/ DIR SALES OPERATIONS based in NYC: Oversee team on 20. Must have solid mgt and leadership as well as media exp. Send resume to
(9/16)

JOB OPENING: JR AE /NABBR.COM/LA: Ad sales / acct mgmt, dev & res. Min 2 yrs media planning/sales, & understand/participation of social web, multitasking, MS office, BA or equiv. Salary / comish / equity – Apply:
(9/16)

JOB OPENING: TVG Network, the interactive horseracing network, is seeking a SALES PLANNER; located in Los Angeles. To apply, click: http://jobs-macrovision.icims.com/macrovision_jobs/jobs/candidate/job.jsp?mode=view&jobid=8088 (9/16)

JOB OPENING: MANAGER MARKETING/ABC/Burbank: BA degree, 4yrs solid TV/Advertising exp. needed to execute off air marketing for Daytime/SOAPnet. Apply www.disneycareers.com Req # 175534 (9/16)

JOB OPENING: ANALYST AD SALES TRAINING/ MTVN/NYC: Train Jr sales staff one-on-one or in groups on sales processes & systems. Must have 1 yr min in sales & strong comm skills. Apply online at http://mtvncareers.com . EOE/M/F/D/AAP (9/16)

JOB OPENING: DIR, COMMERCIAL OPS/MTV/NYC: Run commercial ops team to create/run commercial logs for several music channels at MTV. Must have 5-7+ yrs in traffic w/ 5+ yrs of mgt. Apply online: http://mtvncareers.com . EOE/M/F/D/AAP (9/16)

JOB OPENING: PRODUCT OPS MGR/TBS/NY or ATL: Drive operations of new TV ad product across divisions. Need 4-7 yrs in network or digital mktg ops, ad ops, etc. Freelance to start. Send res and cover to
(9/16)

JOB OPENING: DIR, DEVELOPMENT/BUENA VISTA PRODS/LA: 5+ yrs exp develop, pitch + sell NON-scripted prgrming; netwrk, cable and/or 1st run. Strong pre-exist relationships w/creative community. Apply www.disneycareers.com # 175964   (9/13)

JOB OPENING: FREELANCE CONTENT & SCHEDULING ADMINISTRATOR/AETN, NY: Coord prog catalog & logistical support.2-3 yrs prog/scheduling exp. Strong comm & org skills.Foreign language a plus. Apply: www.aetn.com/careers.html (9/13)

JOB OPENING: DIGITAL CAMPAIGN SPECIALIST, AD SALES PLANNING/AETN, NY:Asst AE in post sale execution & delivery to maximize ad revenue for AETN. Strong comm& org skills. Work well under pressure.Apply: www.aetn.com/careers.html (9/13)

JOB OPENING:  DIRECTOR, LEGAL AFFAIRS/Scripps Networks/NY:  Resp. for providing legal counsel to internal clients; negotiate, draft, interpret agreements. Knowledge of entertainment/contract law. Apply at: www.scrippsnetworks.com (9/13)

JOB OPENING:  Producing team of a primetime comedy special is looking for PRODUCERS with television, variety, and pop culture experience (3-5 years).  Send a cover letter and resume, attached and in the body, to us at  
.  (9/13)

JOB OPENING: DEVELOPMENT/NATURAL HISTORY DIRECTOR 3632: National Geographic Television is seeking DEVELOPMENT/NATURAL HISTORY DIRECTOR. To apply visit our website:  www.nationalgeographic.com/jobs and search fro Job ID 3632. EOE (9/13)

JOB OPENING:  AD SALES DIRECTOR/Jumptv/NY, NY: ( www.Jumptv.com ) 3-7 years exp new media sales. Must be able to generate and close new online sponsorship, advertising and video sales. Email res to
  (9/12)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Degree, min 2 yrs exp TV research. Bckgd in rtgs analys, qual testing, strong written & analytical skills. Primary research, a plus. Apply at: www.disneycareers.com . (Req ID 174327)  (9/12)

JOB OPENING: DIR CORP COMM/NBC UNIVERSAL, mun2/LA: Manages business/trade & consumer/programming communications for mun2 operation. 5 yrs exp(industry exp pref)/BA/Bilingual(Spanish/English). Apply @ nbcunicareers .com (#811173)  (9/12)

JOB OPENING:  AD SALES ACCT MGR/Discovery Int’l/NY: Talented sales executive w/ 5+ yrs media sales exp to grow revenue and expand international client base. Int’l exp required. Apply: www.discovery.com , Req#8258  (9/11)

JOB OPENING: LINE PROD/AMCtv/NY: Resp for ntwrk non-scripted orig prog (stunts, series, fests, ent news & spec events). Mng multiple projects from start to fin. 5+ yrs set prod & prod mgmt exp. Res: www.cablevision.jobs ref# 5824BR (9/11)

JOB OPENING: ACCOUNT EXECUTIVE ONLINE/LIFETIME NY: Sales Account Manager responsible for growing and managing digital media sales for myLifetime.com and related properties Apply at: http://www.mylifetime.com/about/jobs.html (9/11)

JOB OPENING: SALES ASST/Rainbow Advertising Sales Corp/NYC: 1+ yrs exp in mkt, adv or bus related field. Assist Sales team. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs req 6989BR (9/11)

JOB OPENING: ACCOUNT EXECUTIVE/Rainbow Advertising Sales Corp/ Bronx NY: 3 yrs min exp major market TV, radio sales exp at ad agency level. See full posting and apply to www.cablevision.jobs req id 6841BR (9/11)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Suffolk LI: Seeks AE for local ad sales.2+ yrs ad sales exp. Pref’d cable TV, radio, e-media adv. Valid NY DL. See full posting and apply to www.cablevision.jobs req 6844BR (9/11)

JOB OPENING: PROJ MGR FOR VP SALES/Fox Dig. Media (FDM)/NY: Work w/ sales, prod/clients on sponsorship initiatives. Mng timelines, team deliverables, creative assets & client expectation for FOX.com & AmericanIdol.com www.foxcareers.com (9/11)

JOB OPENING: DIR, NAT’L AD SALES/Fox Dig. Media (FDM)/NY: Dvlp/implement strategic plan for sale of Sports advrtsng. 6-8 yrs Sales & prior mngmnt exp needed. Sell integrated deals w/ TV as well as online only. www.foxcareers.com (9/11)

JOB OPENING: RIGHTS & CLEARANCES ADMINISTRATOR (Freelance) /A&E TV, NY: Negotiate 3rd party licenses for footage, music, photos for program renewals. BA & 2+ yrs entertainment exp in licensing. Resume: www.aetn.com/careers.html (9/11)

JOB OPENING: DIRECTOR CONVERGENCE PROGRAMMING/Scripps Networks/TN: Resp. for convergent interactive/television, web content, page design, video production, and technology across brand sties. Apply at: www.scrippsnetworks.com (9/11)

JOB OPENING: AD SALES:  Hispanic kids and family targeted biz seeks sales talent. 3 to 5 yrs non-traditional ad sales/sponsorship in Hispanic, Kids or Cable TV.Positions in NYC and/or Texas. Email
(9/11)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
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FALL INTERNSHIP CREDITS ONLY:PUBLIC RELATIONS/MKTG.INTERN/LA: Opp to work with entertainment, fashion & gourmet clients.Work on press releases, calling media and building brands. Send resume:
and specify intern in subject (9/11)

FALL INTERNSHIP CREDITS ONLY Fall/Winter Publicity Interns/LA: Undergrad., Credit only, 1 avail. in Photo Publicity, 1 avail. in Network Program Publicity. Send resume to
(9/11)

FALL INTERNSHIP CREDITS ONLY:MARK INTERN-Picture Earth/NYC is seeking mark/PR student passionate about sustainability for career launch op – earthfromaboveusa.com; str writing skills req.Res to
(9/11)

FALL INTERNSHIP CREDITS ONLY: ENT/TECH PR INTERN – NYC: Need reliable, self-starting, focused college student for PR firm. Great experience. Computer/network/Microsoft Office literate; resp incl: phones, PR materials,. Res:
  (9/11)

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WHAT’S ON TONIGHT –  Tuesday, September 9, 2008

ABC: Wipeout, Wipeout, Primetime: Medical Mysteries
AZTECA: Camino a la Fama, Los 25 Mas, Pasiones Prohibidas
CBS: Big Brother 10, Fashion Rocks!
CW: 90210, Privileged [p ]
FOX: Fringe [p ], Hole in the Wall  series preview
ION: ER, NCIS, ER
MNT: Street Patrol [p ], Street Patrol, Jail [p ], Jail
NBC: America’s Got Talent, Law & Order: SVU [r]
PBS: Nova [r], Debating Our Destiny II, P.O.V. [r]
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Aqui y Ahora

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