Tuesday, September 8th, 2009



The #1 Off-Net Comedy 100 Weeks in a Row!

Coming Soon to Extend and Expand Your Sitcom Strength …


All from Warner Bros and Chuck Lorre, Your Source for the Best Comedies in Syndication
Source: NSS Explorer, 10/1/2007-8/23/2009, Live+SD Adult 25-54 AA Rating, Comedy=Type Code CS, Ties Raymond week
and Family Guy week of 10/15.

Cyn opsis


Good morning. It’s Tuesday, September 8, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
The CW: 90210 at 8p; Melrose Place at 9p
DIY Network: Celebrity Rides at 9p
Planet Green: Planet Mechanics at 9p; Coolfuel at 10p
FX: Sons of Anarchy at 10p

Tonight’s Finale:
ABC Family: 10 Things I Hate About You at 8p


Sundance Channel introduces the all new

The style destination offering insider access to the world of contemporary fashion
Explore the craft, creativity and passion of artists working in the world of fashion today

Online, On Air, Behind the Scenes … it’s fresh fashion culture all year long!


The US District Court, Eastern District of Texas ordered Dish Network and its sister company, EchoStar Corporation to pay damages to TiVo Inc. totaling approximately $200 million. The pay-out is the result of a contempt of court ruling where EchoStar was ordered to stop offering its DVR service following a patent-infringement ruling. Originally, TiVo was asking for nearly $1 billion for the contempt of court after the court gave out a permanent injunction in the 5+ year case. Total damages and sanctions in the case total around $400 million.

Tonight, Discovery’s Planet Green debuts its new weekly programming block Shifting Gears showcasing four programs about autos and innovations. The block begins with new episodes of Invention Nation at 8p followed by Mean Green Machines at 830p and two new one-hour series Planet Mechanics at 9p and Coolfuel at 10p. In addition, Planet Green opens the weekly documentary series, Reel Impact this Saturday beginning with the world television premiere of The Last Beekeeper at 8p. Other film titles in the series include A Sea Change, Black Wave: The Legacy of the Exxon Valdez and classic films like The 11th Hour and An Inconvenient Truth.

Nielsen said Hispanic TV homes are growing at a faster rate (+2.3%) compared to total US TV homes (+0.3%) for the 2009-2010 season. For the new season, African American TV homes will increase by +0.3% and Asian homes at +0.8%. Total US TV households will now equal 114.9 million; African American TV homes are at 14.0 million; Hispanic TV homes at 12.95 million; and Asian TV homes at 4.78 million.

FUEL TV brings back new seasons of two series later this month:

  • Firsthand – Season 11 introduces viewers to such action sports athletes as BMX-er Dave Mirra, FMX pro/X Games Gold Medalist, Travis Pastrana, snowboarder/Olympic Silver Medalist Danny Kass and more. The series, premiering at 8p on September 27 profiles each athlete and how they lead their daily lives.
  • The Adventures of Danny & The Dingo – Season two goes inside the lives of pro snowboarders, Danny Kass and snow personality The Dingo and the other members of the Grenade team as they travel three months on the road. Series premieres September 27 at 830p.

Clarification: ION Television broke the Guinness World Records for the Largest Moving Box during an event last week held at New York’s Times Square to promote the network’s new original series Durham County. The 42 ft. x 16 ft. x 8 ft. box was constructed by ION which beat current record holder Denmark-based Aarhus Business College. ION also used the giant box for a contest where 20 participants searched through thousands of biodegradable packing peanuts to find a winning key to a door containing $100,000. The winner, Stephanie Kelly of Kearny, NJ, is a single mom with two teenagers who plans on using the money to refinance and keep her home.

Top 10 Weekend Box Office Estimates: September 4-6, 2009 – Long Labor Day Weekend
The Final Destination (Warner Bros.)           $15.4 million – 2 wk total $50.7m
Inglourious Basterds (The Weinstein Co.)     $15.0 million – 3 wk total $95.2m
All About Steve (20th Century Fox)              $13.9 million – opening weekend
Gamer (Lionsgate)                                     $11.2 million – opening weekend
District 9 (Sony)                                        $9.0 million – 4 wk total $103.3m
Halloween II (The Weinstein Co.)                $7.1 million – 2 wk total $27.1m
Julie & Julia (Sony)                                    $7.0 million – 5 wk total $80.6m
GI Joe (Paramount)                                   $6.7 million – 5 wk total $141.0m
The Time Traveler’s Wife (Warner Bros.)     $5.5 million – 4 wk total $55.8m
Extract (Miramax)                                     $5.3 million – opening weekend
Source: Rentrak

Program Call: If your company is attending MIPCOM or MIP JR in early October with programming to sell, Cynopsis Media is producing our annual MIPCOM Shopping Guide available to all Cynopsis and Cynopsis Kids subscribers on Thursday, October 1. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). To be included in this free and highly-viewed special edition, please send details to
by Friday, September 25, 2009.


MIXX 2009 – Almost Sold Out!
Fueling the Creative Revolution in Interactive Advertising

What does the new definition of creativity mean for digital video?
Find out September 21-22, New York

Case Study: A Slam Dunk – CBS, AT&T and NCAA® March Madness® on Demand
Debate: The Future of Television and Online Video – TiVo and boxee
Mashup: When Social Media and Network TV Advertising Collide – TurboTax and NBCU

mixx-expo.com – Cynopsis readers save $100 with code MX9CYN


Hallmark Channel acquired the cable rights to Jack Hanna’s Animal Adventures from distributor Litton Entertainment. The show will begin on Hallmark Channel October 3 and air from 6-9a on Saturdays as well as on Sunday mornings from 8-10a. Hallmark Channel also holds the show’s digital rights in order to distribute the series under the Hallmark umbrella on such sites as iTunes.


Food Network approved a second season of Ten Dollar Dinners, starring Melissa d’Arabian, winner of the network’s The Next Food Network Star: Season 5. The daytime series airs on Sundays at 1230p and production on 13 new episodes will begin this December to air early 2010. In each episode, d’Arabian shows viewers how to make a delicious meal for four people with a ten dollar budget.

Casting Notes:

  • Shirley Jones will appear on ABC Family’s series Ruby and the Rockets playing mom to David Cassidy’s character, roles they both played in the classic TV show The Partridge Family. In real life, Jones is also Cassidy’s stepmom.
  • Following the news NBC’s Saturday Night Live added two new cast members for its 35th season opening on September 26, the show also cut two of its cast. Michaela Watkins, who made her debut on the show last season, did not have her contract renewed. Watkins did impersonations of Arianna Huffington and Today’s co-host Hoda Kotb. Also let go was Casey Wilson, who impersonated Jennifer Aniston, Rachael Ray and others since she joined in 2008.
  • Bella Thorne, last seen on NBC’s My Own Worst Enemy and ABC’s Dirty Sexy Money, will play a recurring role during the fourth season of HBO’s drama Big Love, cites THR. Thorne will portray Barb’s (Jeanne Tripplehorn) daughter Tancy, replacing Jolean Wejbe.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Google is making concessions to European publishers, authors, booksellers and copyright holders who have voiced concerns about Google’s plans to create a digital clearing house for out-of-print titles. Books which are out of print in the U.S. but still available for sale elsewhere will not be added to the Google Books compendium; instead the company has agreed to negotiate digital rights for these titles with individual European publishers and authors. Google reached a settlement with authors and publishers in the U.S. plan to digitize and sell books online, currently under review in U.S. District Court in New York. Meanwhile, Google also issued a privacy policy for the book project late last week to assuage privacy concerns regarding the project’s data collection practices.    Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY: CBS and Cookie Jar Entertainment will launch Cookie Jar TV, a three-hour Saturday morning kids block, on Saturday, September 19 on CBS.  The newly named Educational/Informational compliant block for the 2009-10 season will include episodes of Busytown Mysteries and Noonbory & the Super 7 as well as episodes of Sabrina: The Animated Series.  The Cookie Jar TV schedule will generally look as it does below, though its day and times may differ market-to-market and in some markets CBS News’ The Saturday Early Show will air 9-11a.  Cookie Jar TV takes over for the Kewlopolis (2007-9) Saturday morning block that had been originally programmed by DIC Entertainment, which was subsequently acquired by Cookie Jar Entertainment.  Kewlopolis replaced KOL Secret Slumber Party on CBS (2006-7), also programmed by DIC, which in turn took over for the Nickelodeon programmed Nick Jr. on CBS (2000-6) and which became Nick on CBS in 2002.  Prior to fall 2000 CBS programmed its own kid-targeted Saturday morning block. Full edition: CYN KIDS.    


Thursday  A18-49 Analysis: CBS claimed #1 among A18-49 Thursday at 1.8/6, according to final national ratings from Nielsen Media Research. At 8p, CBS’ Big Brother was in charge with 2.3/8 with UNIV’s En Nombre Del Amor next at 1.4/5. Things flip-flopped during 9p as UNIV was on top with Manana Para Es Siempre at 2.1/6 while CBS was second with a CSI repeat at 1.5/4. CBS then ended the night a winner with The Mentalist encore at 1.7/5 and NBC’s Law & Order rerun followed at 1.1/3. 

Live + Same Day Household Ratings: Thursday, September 3, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.6/8          Big Brother 11 4.2/7, CSI [r] 4.4/7, The Mentalist [r] 5.1/9

FOX: 2.5/4           Bones [r] 3.0/5, Fringe Tweet-Peat [r] 1.9/3

ABC: 2.2/4          Grey’s Anatomy [r] 2.0/4, Grey’s Anatomy [r] 2.5/4, Private Practice [r] 2.0/4

NBC: 2.0/3         30 Rock [r] 1.7/3, Parks and Recreations [r] 1.5/3, The Office [r] 1.8/3, 30 Rock [r] 1.7/3, Law & Order [r] 2.7/5

UNIV: 1.8/3         En Nombre Del Amor 1.9/3, Manana Para Es Siempre 2.5/4, Reviva El Sueno 1.1/2

CW: 0.8/1           Supernatural [r] 0.8/1, Supernatural [r] 0.8/1

MNT: 0.7/1          My Thursday Night Movie: Loverboy [r] 0.7/1

TELE: 0.5/1         Mas Sabe El Diablo 0.6/1, Ninos Ricos 0.5/1, Victorinos 0.5/1

ION: 0.4/1          Thursday Night Movie: Outbreak 0.4/1

A18-49: CBS 1.8/6, UNIV 1.4/4, FOX 1.2/4, NBC 1.0/3, ABC 0.9/3, TELE 0.5/2, CW 0.4/1, MNT 0.3/1, ION 0.2/1


Planet Green, a network under the Discovery Communications’ umbrella dedicated to the environment and sustainable living, appointed Jeff Hasler as SVP/Production and Development. Jeff is in charge of developing and producing original programming concepts and will manage the network’s on-air development slate. Jeff reports to Laura Michalchyshyn, President/GM, Planet Green.

This day in History:  1952 – The Ernest Hemingway novel The Old Man and the Sea was published.

Answer to Yesterday’s Trivia Question:   What was the name of K.I.T.T.s evil double, and what do the initials stand for?  K.A.R.R. Knight Automated Roving Robot  Kudos to: Mike Schwartz-Media General; Rich Paul-Twin Goat Media/White Plains; Jon Aronson-YES Network/NY; Mark Altabe-Citibank NA/New York; Dan Whitford-RPM Advertising/Chicago; Brian Fleming-Tribune Television/New Orleans; Eileen Stafford-Zimmerman Advertising/Dallas; Lorrie Shilling-DIRECTV/El Segundo; Stephen Crawford-Univision National Sales/Orange County; Bryan Rodgers-Crazy Igor Prods/LA; Chip Beaman-Soundelux Design Music Group/Hollywood; Laura Pauli-CucinaTestaRossa.com/Paris

Today’s Trivia Question:  On the The Equalizer, what did McCall call his former superior from the agency?    (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: INTEG MKTG MGR/Sundance/NY: Manage Dev & Fulfillment of all Sponsorship packages & Mktg initiatives to drive Ad Sales rev. 3+ yrs of related mktg exp pref in agency or network. res: www.cablevision.jobs ref# 9472BR (9/15)

JOB OPENING: SALES EXEC/Plum TV/NY: Creative, aggressive, strategic pro to grow new lifestyle media org (tv, web, social) focused on upscale market. 5+ yrs exp in cable TV, or other nat’l media. See full posting plumtv .com (9/15)

JOB OPENING: DIR OF AD SALES/Plum TV/New Eng: Strategic mgr to oversee teams and generate rev for lifestyle mulitplat-media org focused on upscale market. 8+ yrs exp in media, exp w/upscale market. Full posting plumtv .com (9/15)

JOB OPENING: MANAGER MARKET RESEARCH/NY: Analyzing Nielsen Media Research data, 3-5yrs, MRI, Simmons, analyzing Nielsen Media Research data. Apply at:

JOB OPENING: MGR NEWS TECHNOLOGY/NBCU/NY:Mngmnt of Newsroom Computer Systems of the 10 news operations for NBC’s Local Media division.BS & strong IT & exp w/ video prod. workflows & automation systems. www.nbcjobs.com job#1082531 (9/12)

JOB OPENING: DIR CONSUMER MKTING/fuse TV/NYC: 5 yrs exp cable/TV or youth mkting. 5 yrs mgtment exp needed. Create mkt proposals within budget. Knwldg of media plan and buy. Rez to:
“DIR CONS MKT” in subj (9/12)

JOB OPENING:  Cynopsis Media /Ad Sales Account Exec/Summit, NJ. Consultative sales exec needed with 5+ years of ad sales/TV industry exp & record of budget beating sales success-send cover ltr/Resume to

JOB OPENING: RSRCH MGR/Entertainment Rsrch Co/LA: Mng custom/synd. rsrch. Prepare proposals, questionnaires, banner & tab specs, sample, analysis & reports. Knwldg of ent ind. + http://www.epollresearch.com/corp/aboutus/careers.view (9/11)

JOB OPENING: MKTG MGR/SOAPNet/ABC DAYTIME/LA: Help build digital mktg strategy, lead exec of digital mktg plans, devlp content for social media space; 4+ yrs exp corp/ agency digital media mktg, BA/BS. www.disneycareers.com Req # 204809 (9/9)

JOB OPENING: TRAFFIC COORDINATOR/NYC: 1 yr exp applying copy/isci codes req’d. Familiar with log scheduling, programming updates, recon. Resumes to:

JOB OPENING: FREELANCE, MGR DIGITAL MKTG/AETN/NY: Ensure all dig. efforts (trad’l, social media, viral, etc) are ahead of curve & support net strategies. 3+ yrs dig. mktg exp; mngng media buys/creative dev. www.aetn.com/careers.html (9/9)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Hoboken, NJ: Seeks AE for local ad sales.3+ yrs ad sales exp. pref cable TV, radio, internet adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 9453BR (9/9)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Oakland, NJ: Seeks AE for local ad sales.3+ yrs ad sales exp. pref cable TV, radio, internet adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 9446BR (9/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS: Oxygen/Bravo DIGITAL RSRCH INTERN: Maintain analysis of digital properties, admin tasks, reports, presentations. Excel, PP & fast learner desired.Undergrad, 2-3 days,. Reply:
w/ res/cover (9/15)

FALL INTERNSHIP CREDITS: CONTENT ACQUISITIONS/Cartoon Net, NY: Assist in research, presentations, department meetings. Strong internet research skills, Excel & Power Point a plus.

FALL INTERNSHIP CREDITS ONLY: Superb Entertainment, production company at NBC U looking for FILM and TV DEVELOPMENT intern for 2 – 4 days a week. Please e-mail resume to

FALL INTERNSHIP CREDITS ONLY: COMMUNICATIONS INTERN/NYC PBS station: Assist in PR/marketing of programs to media. Grassroots promotion, research, web updates, proofing. MS Office, strong writing & comm skills required. Resumes:

FALL INTERNSHIP CREDITS ONLY: MARKETING INTERN/Norwalk CT: Leading global integrated media co. seeking intern to assist mktg dept. Good communication & computer skills a must. Send resume to:

FALL INTERNSHIP CREDITS ONLY:  MKTG/ON-AIR : Fox Reality Channel, LA. Fall intern-mktg & on-air promo depts. 3 days,15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: ASSISTANT INTERNATIONAL FILM/TV/LA: Reliable and ambitious recent graduate. Experience working with markets, production, and office admin.

SITUATION WANTED: FREELANCE DESIGN & ILLUSTRATION (NYC): 20 years experience working concept through completion. Portfolio: www.baerdavis.com Email:

SITUATION WANTED: LA or SF based  WEB PRODUCER/EDITOR/WRITER with 10+ years experience. Past gigs include: ABC, Comedy Central, CBS Local News and more. Contact

SITUATION WANTED: MKTG DIRECTOR/NEW MEDIA/PROJ. MGT/LON/NYC: Seeking Freelance opps/6 yrs Print/Online Media Exp/Dev. mktg strategy, sales mats, BIG ideas, media plans/Execute nat’l mktg prog, advertiser campaigns

SITUATION WANTED: DOCUMENTARY PROD, DIR., WRITER in L.A. Credits: truTV, Discovery, History, A&E, Food Network and HGTV. Strengths include field producing and re-enactment directing. Contact email:

SITUATION WANTED: CONTRACTS MANAGER/NY: 20+ yrs. film/TV distribution & production agreements, international rights management.Cost effective solution for busy legal/business affairs dept.

SITUATION WANTED:MEDIA BUYING/SALES/NY:5+ years experience media buying/mrkng Familiar with brdcst media and multimedia platforms. Results oriented, persistent. Seeking position in buying or network sales.

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV.
/ website: www.pack30productions.com (9/8)

SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: Shark Tank, Shaq Vs., PrimeTime: Family Secrets
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS [r], Big Brother, The Mentalist [r]
CW: 90210 [p ], Melrose Place [p ]
FOX: Hell’s Kitchen, More to Love
ION: Ghost Whisperer, Criminal Minds, Criminal Minds
MNT: Street Patrol [r], Street Patrol [r], Jail [r], Jail [r]
NBC: America’s Got Talent [r], America’s Got Talent
PBS: Nova, Yellowstone: Land to Life, PBS Previews: National Parks, P.O.V.
TELE: Mas Sabe el Diablo; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor, Manana es para Siempre, Aqui y Ahora

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