Tuesday, September 29th, 2009



Good morning. It’s Tuesday, September 29, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
Animal Planet: Weird, True and Freaky at 9p; Lost Tapes at 10p
MTV: The Hills at 10p; The City at 1030p

Tonight’s Finale:
Discovery Channel: Swords at 9p


Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
Learn how Operators and Networks are delivering real engagement, revenue and tune-in.
Receive exclusive research on the state of Advanced Advertising and ITV at the event!

Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
CLICK HERE For Luncheon Registration & Information.


CENTRIC, the new 24-hour entertainment network targeting African-American and multi-cultural adults age 25-54, officially launched yesterday at 6a ET replacing channel brand BET J. CENTRIC, part of BET Networks which is a division of Viacom Inc., is distributed through major satellite, cable and telco outlets and features a mix of musical artists, series, movies and reality programming. This week’s programming on CENTRIC began Monday with specials focused on the late Michael Jackson, while other programming highlights during launch week includes:

  • Leading Women – 30m original series profiling the lives of divas such as Patti LaBelle, Iman, Naomi Campbell and more. Airs tonight at 10p and 1030p.
  • Leading Men – 30m original series chronicling the lives of celebrity leading males including Brian McKnight, Boris Kodjoe and more. Airs Wednesday at 1030p.
  • Soul Stage – Features musical performances by neo-soul artists such as Erykah Badu, Jill Scott and others. Airs Thursday at 6p and 730p.
  • Upcoming on CENTRIC: the network will air the two-hour music awards show, The Soul Train Awards on November 29 at 9p, taped at the Georgia World Congress Center in Atlanta.


Outdoor Channel Holdings, Inc. expanded its distribution agreement with Time Warner Cable to offer its network Outdoor Channel to TWC HD customers in New York City, Mount Vernon, NY and New Jersey.

American Latino Syndication is debuting new seasons of its weekly syndicated half-hour series, American Latino TV and LatiNation this weekend. American Latino TV, with new host Daisy Fuentes, who is also co-executive producing, opens its eighth season in 106 markets reaching 92% of Hispanic homes and 80 million total TV homes. LatiNation begins its sixth season in 92 total markets, reaching 88% of Hispanic homes and 68 million total TV homes. Both series are aimed at the growing English-speaking US born Hispanic audience.


Casting Notes:

  • Omar Miller was added to CBS’ CSI: Miami as a series regular starting with the October 5 episode. Miller will play Walter Simmons, an experienced art thief from Louisiana who joins Horatio’s team. Miller has appeared in a number of films such as Shall We Dance, 8 Mile and Transformers in addition to several guest stints on TV shows including The West Wing, Law & Order: SVU and Eleventh Hour.
  • Several stars are joining the cast of TeleMunchen Group’s telepic adaptation of Herman Melville’s classic Moby Dick, reports Variety. Charlie Cox (Stardust), Donald Sutherland and Gillian Anderson have all signed on to star along with previously announced William Hurt and Ethan Hawke who are playing Captain Ahab and Starbuck, respectively. Sutherland will portray Father Mapple; Anderson does a turn as Ahab’s wife, Elizabeth; while Cox will play Ishmael. TeleMunchen’s production venture, with a budget of $25.5 million, brings together partners RHI Entertainment, Germany’s RTL and Austria’s ORF; Munich-based Gate Film is producing for TeleMunchen. Production began earlier this month near Halifax, Canada and will also take place in Malta.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Soon Apple is going to have to transition to an ongoing declaration of “billions served.” The company announced that the App Store reached the milestone of more than 2 billion app downloads in just a year and a half, up from 1 billion reached last April. (More recently, users have downloaded 200 million apps in the past 19 days – that’s about 10.5 million downloads/day.) There are now 85,000 different apps available for the world’s 50 million iPhone and iPod Touch customers, up from 65,000 in July. It’s a good thing that iTunes 9 included App management software, simplifying the process of rearranging the phone’s interface of all those apps.   Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY: Canadian broadcaster Corus Entertainment and MTV Networks International (MTVNI) have inked a new deal that will see the two launch a 24-hour localized Nickelodeon channel on Monday, November 2, 2009 at 6a.  Corus and MTVNI’s multi-platform agreement includes exclusive TV rights in Canada to all current Nick animated programming as well as live action series and all digital rights for Nickelodeon and related brands.  So, the stand alone Nickelodeon channel will offer Nick programming, including the Canadian premieres of the new animated series Fanboy and Chum Chum, and the live action series The Troop, as well as Nick’s other shows (e.g. SpongeBob SquarePants, iCarly, Avatar: The Last Airbender, and Dora the Explorer etc.) and special events such as Kids’ Choice Awards, as well as original Canadian shows like Grossology, Max & Ruby, Storm Hawks and My Friend Rabbit.  Corus already owns the kid-targeted YTV and Treehouse services in Canada, as well as the animation studio Nelvana, which worked with Nickelodeon on a range of projects over the years.    Full edition: CYN KIDS.    


Friday A18-49 Analysis: CBS claimed #1 Friday night among A18-49 viewers at 2.0/7, according to final national ratings from Nielsen Media Research. At 8p, a new season of Ghost Whisperer on CBS came in first with 2.3/8 followed by ABC’s repeat of Flash Forward and UNIV’s En Nombre Del Amor both tying in second place at 1.4/5 each. Also this hour, NBC’s debuted a new season of long-time series Law & Order at 1.2/4, ranking third overall; while FOX’s new half-hour comedy Brothers delivered a 1.1/4 at 8p with a second episode at 830p at 1.1/4, averaging a fourth place showing; with The CW’s season opener of Smallville close behind in fifth place at 1.0/4. During 9p, it was UNIV in #1 with Manana Es Para Siempre at 2.3/7 with CBS’ season debut of Medium next at 2.1/7. FOX’s season opener of Dollhouse in the 9p hour posted a 1.0/3, in sixth place. Then at 10p, ABC’s 20/20 was first at 2.3/8 followed by CBS’ season premiere of Num3rs at 1.8/6 and NBC’s The Jay Leno Show in third at 1.6/5.

Live + Same Day Household Ratings: Friday, September 25, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.5/10        Ghost Whisperer [p] 5.5/10, Medium [p] 5.7/10, Numb3rs [p] 5.3/10

NBC: 4.1/8          Law & Order [p] 4.2/8, Dateline 4.2/8, The Jay Leno Show 3.9/7

ABC: 3.5/6          Flash Forward [r] 2.8/5, Modern Family [r] 2.5/4, Cougar Town [r] 2.4/4, 20/20 5.1/9

UNIV: 2.0/4        En Nombre Del Amor 1.9/4, Manana Es Para Siempre 2.6/5, La Rosa De Guadalupe 1.5/3

MNT: 1.9/3          WWE Friday Night Smackdown 1.9/3

FOX: 1.6/3          Brothers [p] 1.7/3, Brothers 1.7/3, Dollhouse [p] 1.5/3

CW: 1.2/2           Smallville [p] 1.6/3, America’s Top Model [r] 0.8/2

TELE: 0.5/1         Mas Sabe El Diablo 0.6/1, Ninos Ricos 0.4/1, Victorinos 0.5/1

ION: 0.4/1          Criminal Minds (9p) [r] 0.4/1, Criminal Minds (10p) 0.5/1

A18-49: CBS 2.0/7, ABC 1.7/6, UNIV 1.6/6, NBC 1.4/5, FOX 1.0/4, MNT 1.0/3, CW 0.8/3, TELE 0.4/1, ION 0.2/1


Dennis Adamovich takes on the new role as SVP/Brand and Digital Activation/GM of Festivals for TBS, TNT and Turner Classic Movies (TCM). Dennis’ duties expand to now include management of branding and digital activities. Specifically, Dennis will head comedy festivals for TBS; digital and home video efforts for TCM; digital site activation for TBS’ new Lopez Tonight show; as well as leading TNT’s Dramatic Difference campaign among other functions. Based in Atlanta, Dennis reports to Jeff Gregor, Chief Marketing Officer, TBS, TNT and TCM. Dennis started with TBS in 2008 as SVP/GM of Comedy Festivals.

RDF Media Group increased the job duties of Karrie Wolfe as SVP. Karrie, based at RDF’s office in Los Angeles, will become the company’s main American liaison for RDF’s distribution unit, RDF Rights. Karrie will be responsible for acquiring US formats from third party non-RDF producers for sale globally. She will also be involved in selling US formats on paper to international broadcasters in addition to continuing to identify international formats for acquisition by RDF.

DIY Network tapped Danny Tepper as Director/Programming where he will supervise the creative, editorial and budget details involved with original programming and development. Danny will manage some of the network’s top current shows including Sweat Equity, Deconstruction and BATHtastic! as well as develop new series and specials. He will report to Andy Singer, Head/Programming, DIY Network.


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This day in History:  1951 – The first network football game was televised by CBS-TV in color. The game was between the University of California and the University of Pennsylvania.

Answer to Yesterday’s Trivia Question:  Here’s the opening narration – what was the show and who was speaking?  “The study of law is something new and unfamiliar to most of you, unlike any other schooling you have ever known before. You’ll teach yourself law but I’ll train your minds. You come in here with a skull full of mush and, if you survive, you’ll leave thinking like a lawyer.”  JOHN HOUSEMAN as PROFESSOR KINGSFIELD on THE PAPER CHASE  Kudos to: Carol Degan-Desktop Digital Design/Springfield, NJ; Marcia Secaur-Morgan Stanley Smith Barney/NY; Chris Day-The Weather Channel/Atlanta; Alan Morris-Goldwing Productions/East Brunswick; Kathryn Kieser-Haworth Marketing and Media/Minneapolis; Cynthia New-CharterMedia/Cape Girardeau; Steve Weinshel-Loica/Chicago; Jeff Herman-DISH Network/Denver; Don Wollman-Big Brother/Los Angeles; Maj Canton-TV Tango/Los Angeles; Chin Thammasaengsri-CBS Spot Sales/Los Angeles; Mark Ahn-FX Network/Los Angeles; Bobby Bittman-SCTV/Toronto; Stephen S. Kelley-SSK Communications/Toronto

Today’s Trivia Question:  All of these auto mascots were used to promote what product?  Sam Sedan, Wendy Wagon, Tony Turbo, Trevor Tow Truck, Taylor Taxi, Brandon Bumper, Hank Hot Rod, Woody Wagon, Pete Pick Up, Sally School Bus and Freddy 4-Wheeler.   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: WRIT/PROD ON AIR PROMOS/truTV/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept & writing abilities, Edit A+, Knwldge of truTV brand EOE/M/F/D/AAP. Apply online via www.turnerjobs.com Req#114319 (10/6)

JOB OPENING: SVP, AD SALES/Sirius XM Radio Inc/NYC: Seeking a Sr Exec to lead and manage a nat’l advertising sales team. 10 yrs sales mgmt exp. Apply at: https://careers-siriusxm.icims.com/jobs/4555/job (10/3)

JOB OPENING: AD SALES & DIGITAL MEDIA COORD/Sony Pictures TV Intl Div/Culver City, CA: Digital media background 1+ years, multi-task oriented in fast paced entertainment environment. Pls email:

JOB OPENING: RESEARCH ANALYST/ABC/Burbank: Min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: www.disneyabcjobs.com (ID 207697 & 207744) (10/3)

JOB OPENING: DIGITAL DESIGN DIRECTOR/Nickelodeon/NYC: 7+ yrs exp. managing/leading design dept of Ent-based site, Adv Exp in Use Issues, Stng Digi Design knowldge, Kids Audience Exp A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/2)

JOB OPENING: DIRECTOR CONTENT & PROGRAMMING/Nickelodeon Digital/NYC: 7+ yrs exp w/Digi Prog & Editorial, Strng Knwlg w/Online Prod/Trends, Digi Marketing/Childrens media exp. A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/2)

JOB OPENING: DIRECTOR, CONTENT & PROGRAMMING/VERTICALS/Nickelodeon Digital/NYC: 7+yrs exp w/Digi Prog & Edit, Strng Knwlg w/Online Prod/Trends, Digi Marketing/Childrens media exp. A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/2)

JOB OPENING: AD SALES RESEARCH DIRECTOR/ION/NY: 8+ yrs ad sales nat’l resch exp, expert in Galaxy/N Power/MRI/TNS req’d, strong quantitative analytic skills & strat. thinking a must. www.ionmedia.tv/careers/employment.cfm?id=1159 (10/2)

JOB OPENING: MANAGER OF DEV. – ALTA LOMA PROD./Playboy Entertainment/LA: 5+ yrs. exp., 2 yrs. in feature film dev.; studio, production co. and or agency exp. a must. Apply to: http://playboy.net-apply.com/16179; EOE (10/2)

JOB OPENING: SUPPORT SPECIALIST/Invision Inc/NY: 2+ yrs Media Ad Sales, initial contact for clients, problem determination & resolution, track & identify software fixes, good communication& writing skills Apply:

JOB OPENING: PRODUCER/ SpikeTV/NY: 3 yrs nat’l cable/network exp as writer/producer; related degree pref. Short-form exper reqd. Strong creative/communic sk: writing, design, music direction. Apply: www.mtvnetworkscareers.com EOE (10/2)

JOB OPENING: FREELANCE SPECIALIST, MUSIC SERVICES/AETN/NY:Oversee tracking of music cue sheets.Familiarity with ASCAP/BMI/SESAC. Analyze music agreements. 2-3 yrs exp in TV Music Pub Admin. Apply: www.aetn.com/careers.html (10/2)

JOB OPENING: RESEARCH ANALYST, INT’L TV DIST/Warner Bros/Burbank: 2 yrs TV Research exp. BA in related field. Nielsen Galaxy Explorer a must; ITVR a plus. Strong computer skills. Email:
RE: UCTC/114268BR (10/2)

JOB OPENING:  RESRCH ANALYST/DIRECTV Latin America/LA: Monitor DTV branded channels and provide insight in the dev of business strategies. Analytical skills. Contractor w/ growth opps. Resume:

JOB OPENING;  SCHEDULING & ACQUISITIONS/Qubo Children’s Channel/ION/NY: Manages scheduling and oversees all program acquisitions for 24/7 Qubo kids channel.Must have Kids TV experience.EOE.
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JOB OPENING:  VP, STRATEGIC MARKETING (Syfy)/NBCU/NY: Lead team to strategically expand Syfy client & rev base. BS, 10 yrs sales marktng or business to business marktng exp. Entertainment industry exp. www.nbcjobs.com job#1085368. (10/1)

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or fax 405-631-7367 (9/30)

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JOB OPENING: ACCOUNT MANAGER/SNL Kagan/NY or CA: Conduct onsite/online training, grow the client base and provide best-in-class customer service. Strong comm skills, BA pref plus exp in media industry. Full posting www.snl.com EOE (9/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: ENTRY LEVEL ENT JOB/NYC: 3 yrs experience in TV at a top 4 network, seeking new opportunities. Interest in production and development. Highly organized, creative, quick learner. Please contact

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SITUATION WANTED: FREELANCE BUDGETS -Very experienced LP/EIC has experience with all formats Feature, Variety, Docu-Soap, Game Show, Scripted, Competition/Elimination-very reasonable rates.

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SITUATION WANTED: WRITER’S ASSISTANT/PA in LA: Recent college grad seeks entry-level position at a studio, network, or production co. Exp in writing, production, and internships. Willing to learn. Contact:

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SITUATION WANTED: JR COPYWRITER/JR WRITER: entry level. Previous reputable internships. Humorous Writer, creative thinker, happy go lucky. Skilled in the adobe suite. www.SmackersLikesCrackers.com. Contact me at

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: Shark Tank, Dancing with the Stars, The Forgotten
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS, NCIS: Los Angeles, The Good Wife
CW: 90210, Melrose Place
FOX: Hell’s Kitchen, So You Think You Can Dance
ION: Ghost Whisperer, Criminal Minds, Criminal Minds
NBC: Biggest Loser, The Jay Leno Show
PBS: National Parks: America’s Best Idea, National Parks: America’s Best Idea
TELE: Mas Sabe el Diablo; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor, Manana es para Siempre, Aqui y Ahora

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