Tuesday, September 22nd, 2009


Secret Life and Make It or Break It
#1 and #2 scripted series on all of television with Young Women

10 Things I Hate About You
ABC Family’s best comedy EVER

Secret Life, Make It or Break It and 10 Things I Hate About You
3 of the Top 10 most streamed programs online in July

Source: The Nielsen Company. Click here for full source data.



Good morning. It’s Tuesday, September 22, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
CBS: NCIS at 8p; NCIS: Los Angeles at 9p; The Good Wife at 10p
ABC: The Forgotten at 10p
Oxygen: The Naughty Kitchen with Chef Blythe Beck at 10p
TLC: Table for 12 at 10p

Tonight’s Finales:
Syfy: Warehouse 13 at 9p
Discovery Channel: The Colony at 10p



AMC makes history with 5 Emmy® wins, including back-to-back Outstanding Drama Series and Outstanding Lead Actor – Drama Series.
The award-winning quality programming of a
premium network. The advertising opportunities
of basic cable.

Contact: AMC Ad Sales 646-273-3504


Out of the gate first, FOX announced yesterday it gave its freshman series Glee a full-season order including picking up the back nine episodes. This is the first new show of the new fall season to receive a full-season pickup order.

In the preliminary live-plus-same-day ratings results from Nielsen, Sunday night’s 61st Primetime Emmy Awards airing live on CBS posted a 4.2 rating among A18-49 and attracted 13.3 million total viewers. The 2009 Emmy event was the most-watched in three years, beating the 2008 results which averaged a record low 3.8/9 A18-49 and 12.3 million total viewers. Despite a gain year to year, the Emmys were trounced by Sunday Night Football on NBC, in one of those truly amazing games everyone loves to see.  The Giants vs. Cowboys match-up held at the new $1.2 billion Cowboys Stadium delivered a 16.5/27 overnight rating 830p-1145p, the NFL’s best overnight rating for a primetime game in 11 years. And given the number of times during the Emmys viewers were instructed by host Neil Patrick Harris and others not to switch to football, the game was the obvious draw.

National Geographic Channel highlights a group of state troopers as they patrol and protect the people and wildlife of our nation’s largest state in the new series Alaska State Troopers, premiering October 14 at 10p. Filmed over 10 months, this “day-in-the-life” profile follows male and female state troopers from two divisions including the “blue shirt” troopers who police towns and villages and the “brown shirt” troopers who enforce overall fish and game regulations. PSG Films produced the series for NGC.

MTV is changing the landscape on Tuesday nights by moving The Hills to the 10p time slot followed by The City at 1030p. This new back-to-back drama lineup starts September 29 and coincides with the season five debut of The Hills while season one of The City resumes. Both series will have 10 new episodes.

In other MTV news, a new season of The Real World/Road Rules Challenge: The Ruins opens September 30 at 10p. Twenty-eight former cast mates travel to Thailand where they participate in all-new challenges with $300,000 in prize money at stake.

NBC is giving fans of its shows a chance to catch up on storylines prior to the start of the new fall season. Through NBC.com, viewers can now stream episodes of Chuck including the original season one pilot through season two. Season one episodes of Southland will start streaming on October 9. Both series will stream their full episodes through the week of their individual season premieres. Additionally, NBC.com is streaming current season episodes of SNL Weekend Update Thursday and Saturday Night Live. The full list of NBC shows streaming this season include: 30 Rock, The Biggest Loser, Chuck, Community, Days of Our Lives, Heroes, The Jay Leno Show, Late Night with Jimmy Fallon, Mercy, The Office, Parks and Recreation, Saturday Night Live, SNL Weekend Update Thursday, Southland, The Tonight Show with Conan O’Brien and Trauma.

Harking back to the good ol’ days, the Andy Griffith Museum opens this Saturday in Mount Airy, NC as part of the town’s annual Mayberry Days celebration, according to the Mount Airy News. The museum will contain the largest collection of memorabilia from the classic TV show The Andy Griffith Show. Andy Griffith was born on June 1, 1926 in Mount Airy which also calls itself “Mayberry, U.S.A.”

Program Call: If your company is attending MIPCOM or MIP JR in early October with programming to sell, Cynopsis Media is producing our annual MIPCOM Shopping Guide available to all Cynopsis and Cynopsis Kids subscribers on Thursday, October 1. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). To be included in this free and highly-viewed special edition, please send details to
by Friday, September 25, 2009.


Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
Learn how Operators and Networks are delivering real engagement, revenue and tune-in.
Receive exclusive research on the state of Advanced Advertising and ITV at the event!

Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
CLICK HERE For Luncheon Registration & Information.


Actress Maggie Gyllenhaal was tapped to host the new season of Independent Lens on PBS beginning October 13 at 10p (check local listings). Gyllenhaal follows other actors who helmed the series in the past including Edie Falco, Angela Bassett, Don Cheadle and Susan Sarandon.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  New FCC chair Julius Genachowski took the stage at The Brookings Institution on Monday, outlining plans to make net neutrality principles official U.S. policy as well as to extend them to wireless networks. Genachowski proposed that the FCC codify its 2005 internet policy statement, which set out four neutrality principles: that consumers have equal ability to access all lawful content, applications and services, and that they can attach (non-harmful) devices to the network. He also added the two additional principles of nondiscrimination and transparency – the former prohibiting ISP throttling and the latter insuring that providers are upfront about their bandwidth management practices. Missing in the speech were FCC strategies on how to enforce these principles in the marketplace.   Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY: A new superhero sized wrinkle in Disney’s $4 billion acquisition of Marvel Entertainment.  The family of comic book artist Jack Kirby, he created/co-created numerous characters and stories for Marvel’s X-Men, Fantastic Four, Iron Man, among many others, filed “45 notices of copyright termination” to both Marvel and Disney, not to mention paramount, Sony, Fox, Universal and other companies that have used his characters, per the NYT.  Kirby’s heirs plan is to reclaim the copyrights to some of Kirby’s work beginning in 2014.  The family is using the same law firm that recently won a ruling that returned a portion of the copyright of Superman to Jerome Siegel’s family; he helped create the man of steel character.  The report quotes a Disney spokesperson saying, “The notices involved are an attempt to terminate rights seven to 10 years from now and involve claims that were fully considered in the acquisition.”  Kirby worked with writer/editor Stan Lee to develop many of the characters in question.  Kirby died in 1994, he was 76.  Full edition: CYN KIDS.    


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A lot will happen between now and next Spring’s only other major industry event, so meet your peers now.
Hear critical directions the cable industry is taking from Advanced Advertising to Relationship Branding 
Find out more and see who’s already registered.

Plus, get the picture on 3D TV and understand the business & marketing challenges delivering it to the home

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Stop Procrastinating  The Early Bird Rate Ends Sept. 30


Friday A18-49 Analysis: NBC engaged more A18-49 viewers Friday night, winning with a 1.9/7, according to final national ratings from Nielsen Media Research. NBC’s Dateline was #1 at 8p with a 1.4/6 followed closely by UNIV’s En Nombre Del Amor at 1.4/5. UNIV led during 9p with Manana Es Para Siempre at 2.2/7 while NBC’s Dateline was a step behind at 2.1/7. Then at 10p, NBC’s The Jay Leno Show tidied up an initial successful week by coming in first at 2.2/7 with ABC’s 20/20 next at 1.4/5.

Live + Same Day Household Ratings: Friday, September 18, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 5.1/9        Dateline 5.1/10, The Jay Leno Show 5.0/9

CBS: 3.0/6          Ghost Whisperer [r] 3.0/6, Medium 3.0/5, Numb3rs [r] 3.0/6

FOX: 2.4/5          Are You Smarter Than a 5th Grader? 3.2/6, Glee Encore [r] 1.6/3

ABC: 2.3/4         Alma Awards 1.5/3, 20/20 4.0/7

MNT: 2.0/4          WWE Friday Night Smackdown 2.0/4

UNIV: 2.0/4        En Nombre Del Amor 1.8/4, Manana Es Para Siempre 2.5/5, La Rosa De Guadalupe 1.5/3

CW: 0.8/2           Smallville [r] 1.0/2, The Beautiful Life [r] 0.7/1

ION: 0.5/1          Criminal Minds (9p) [r] 0.5/1, Criminal Minds (10p) 0.7/1

TELE: 0.5/1         Mas Sabe El Diablo 0.6/1, Ninos Ricos 0.4/1, Victorinos 0.5/1

A18-49: NBC 1.9/7, UNIV 1.6/5, MNT 1.2/4, FOX 1.0/4, CBS 1.0/3, ABC 0.8/3, CW 0.5/2, TELE 0.4/1, ION 0.2/1


Jane Smith was named GM of ibtikar commercial, a division of twofour54 ibtikar. Jane will concentrate on setting up a commercial structure to contain all content and IP created within the twofour54 business units in addition to multi-platform rights exploitation. Her position will also be in charge of generating distribution for content created by twofour54 at both regional and international levels as well as forging relationships with partners worldwide in broadcast television, digital platforms, publishing, gaming and consumer products.

Katz Advantage, the sales and marketing division of the Katz Media Group, promoted Lauren McHale as VP/Director of Sales, Katz Advantage Sports Marketing. Lauren will now manage all sports sales, offices and personnel within this division. She reports directly to Bonnie Press, President.


Learn from the Branding Experts
at the Kellogg School of Management
Create a Media Super Brand

*** Branding in Media and Entertainment ***
October 19-21, 2009 in New York City (executive education)
Limited seats available.  Sign up today!

Previous participants of Branding in Media and Entertainment include professionals from Time Warner, Disney, Google, MTV, ESPN and other top companies.

This day in History:  1955 – Commercial television began in Great Britain. The rules said that only six minutes of ads were allowed each hour and there was no Sunday morning TV permitted.

Answer to Yesterday’s Trivia Question:   This federally imposed ban was instituted on January 2, 1971.  What was banned?   CIGARETTE ADVERTISING  Kudos to: Rory Rosegarten-The Conversation Company, Ltd./Roslyn; Paco Correa-HBO/NY; Laura Howard-Media Works/Owing Mills, MD; Sandra Manley-Corp Shorts/NY; Karen Frost-Columbia College Chicago/Chicago; Jim Hall-truemedia/Columbia, MO; Gary Bradley-Liquidus/Chicago; Pam Jones-KSAT/San Antonio; Rick Zieff-Yellowbird Productions, Inc./Los Angeles; Norma Jean Belenky-Los Angeles; Toni Perling/Toluca Lake; Frank Belcastro-High noon tv/LA

Today’s Trivia Question:  American viewers were first introduced to the idea of the “TV Novel” with the import of The Forsythe Saga in 1969.  What was the first American made TV Novel or miniseries?     (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Classifieds – Trish Pihonak- 203-926-9878 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: EXP’D POST PROD: (exclnt creative creds) to lead editors & GFX artists for a multi-ep doc series. Must relocate to Knoxville for 6-7 month assignment. Res:

JOB OPENING: COMMERCIAL OPS SPECIALIST CMT/NYC: 1+ yr sked commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (9/26)

JOB OPENING: SHOWRUNNER/Boston television Production Company: Must have network credit as showrunner. Live in Boston area or willing to relocate. Apply to
and put “SHOWRUNNER” in the subject field (9/26)

JOB OPENING: AD SALES TRAFFIC COPY COORD/ TV One/NY: BA Pref’d and/or 3 yrs exp in TV Ops. & Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. More info: tvoneonline.com (9/26)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in TV/digital research, apt at Nielsen, strong written, PC & analytical skills, college degree req. Apply at: www.disneyabcjobs.com (9/25)

JOB OPENING: DIR PRICING & PLAN’G/TWC/NY: Resp for strategic dvlpmnt/operational mngmnt of TWC Cable Ad Sales pricing & plan’g group. 3+ yrs Sr mngmnt + cable pricing & plan’g exp. Resume:
   weather.com (9/25)

JOB OPENING: ASSISTANT /Endemol USA/LA: Detail-oriented professional for Head of Non-Scripted Development. 1 year exp on busy entertainment industry desk required. Salary/benefits/401k. Resume to:

JOB OPENING: ACCT EXEC DIR RESPONSE/ION/NY: Req’d 5 yrs TV ad sales & DR Sales, strong oral/written skills vital, duties pricing, creative selling & promo ideas. EOE full ad http://www.ionmedia.tv/careers/employment.cfm?id=1158 (9/25)

JOB OPENING: DIR DEVL & PROD SHORT FORM /DISNEY CHANNEL/LA: Oversee devlpmnt and execution of short form content for Disney Channel & Disney XD.  Min 5 yrs devlpmt exp; multiplatform a plus. Apply www.disneycareers.com Req #206058 (9/25)

JOB OPENING: VICE PRESIDENT/GENERAL MANAGER Meredith Corp. seeks VP/GM in Kansas City (KCTV/KSMO). Will develop the stations’ full potential for audience, revenue, and profits. More at www.meredith.com (9/24)

JOB OPENING: AD SALES TRAINING MGR/FOX CABLE NETWORKS/NYC: Seeking 2-4yrs training exp in Sales Operations; Cable exp needed; Highly organized & detailed; Integrated Sales systems a plus. Resumes to www.foxcareers.com FNG17312. (9/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

F ALL INTERNSHIP CREDITS ONLY: Boutique TV Syndication Co. needs diligent undergrad to assist in daily operations. Duties include creation of mktg/promo materials,contracts, etc. MS Office & strong comm skill required. Email

F ALL INTERNSHIP CREDITS ONLY:Electric Artists ONLINE MKTG INTERN:Research, analytical reporting, admin tasks. Excel, PPT & Twitter-savvy. Undergrad,2 days per week. Reply: geoffreyc@electricartists w/ res/cover (9/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:

SITUATION WANTED: MARKETING MGR/NYC: 5+ yrs exp, seeking FT/PT position. Clients: Oprah Magazine, NASCAR, Stoli. Enthusiastic team leader & player; exp in mkg strategy, PR, social media, web project mgt, events.

SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email:

SITUATION WANTED: WRITER/PRODUCER/SUPR PROD/FIELD PROD-DIR: 18 yrs exp: 200+ credits w/E!, TV Guide Net, GSN, Food Net.. Hard news bg. Xcptnl storyteller and interviewer. Contact:

SITUATION WANTED: PRODUCER : 5+ yrs exp. Entert & Music TV shows for MTV & others. Creative writer & Field Prod. Strong Mng, people skills, ethics. Direct talent, artists & celebs intvs. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam.
. (9/25)

SITUATION WANTED: ASST POSITION/LA: Entry level position in the ent. Industry at an agency or mngmnt firm. Exp in sales & mngmnt as well as audio/video prod and post production. Very organized & fast learner. www.miketannenbaum.com (9/24)

SITUATION WANTED: WRITER’S ASSISTANT/PA position on TV series. 15 years experience in the industry as artist, writer, and PA. Please contact me at
or 310-772-8248 (9/24)

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: Dancing with the Stars, The Forgotten [p ]
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS [p ], NCIS: Los Angeles [p ], The Good Wife [p ]
CW: 90210, Melrose Place
FOX: Hell’s Kitchen
ION: Ghost Whisperer, Criminal Minds, Criminal Minds
MNT: Street Patrol [r], Street Patrol [r], Street Patrol [r], Street Patrol [r]
NBC: Biggest Loser, The Jay Leno Show
PBS: Nova, Killer Stress, P.O.V.
TELE: Mas Sabe el Diablo; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor, Manana es para Siempre, Aqui y Ahora

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