Cynopsis: Kids!

09/01/09

Good morning. It’s Tuesday, September 1, 2009, and this is your first early morning Kids briefing.

Walt Disney Co. goes shopping for long-term growth and acquires Marvel Entertainment for a super hero sized $4 billion in cash (60%) and stock (40%) deal.  Under the deal, which is expected to close by years end, Disney will own Marvel’s 5,000+ characters, many of which continue to be successful in movies, TV series and video games and home entertainment releases, such as Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor.  For those Marvel fans worried about the potential Disneyfication of the Marvel brand, Disney CEO Bob Iger says that is not the plan and that Marvel will not be retooled at Disney.  Marvel will also be well supported by Disney’s marketing and distribution machines.  Marvel’s CEO, Ike Perlmutter, will oversee Marvel’s properties and will work with Disney’s worldwide lines of business to continue to grow and integrate Marvel’s properties.  As for those Marvel movies at other studios (Sony, Paramount and Fox), while ultimately Disney wants to have exclusive distribution control – existing deals will remain in place.  While Marvel characters and themed rides featured at other theme parks (like Universals Islands of Adventure in Orlando) has yet to be worked out.

Responding to the proliferation of racy kid-targeted content on multiple platforms, The FCC is exploring a plan to create a unified ratings system to cover media produced for TV, video games, mobile phones and other handheld devices. The FCC delivered a report to Congress yesterday delving into parental ratings and media blocking technologies such as the V-Chip, Tivo’s KidZone and other measures deployed to give parents a modicum of control over what their kids consume. Consumer advocates have long called for such ratings, in addition to greater education and media literacy for parents and more effective diffusion of information about the tools available to them. Broadcasters, network operators and software companies, on the other hand, have already voiced opposition to a unified ratings plan.

MORE KIDS STUFF

Nickelodeon will premiere the new hour-long Go, Diego, Go! special, Diego’s Artic Rescue, on Friday, September 18 at 10a.  In the special, while visiting the Artic Wildlife Rescue Center Diego, his sister Alicia and Baby Jaguar set out to help rescue baby polar bears and find themselves stranded as well until Dora the Explorer swoops in to help rescue the gang and the baby polar bears and bring them back to their Mom. 

Disney Channel is set to launch its new preschool animated series, Jungle Junction, on Monday, October 5 at 10a during Playhouse Disney.  The series follows the adventures of a group of animals on wheel as they explore the jungle and learn to appreciate the environment.  The series also focuses focusing on pre-literacy skills through road signs and symbols.  Created by Trevor Ricketts (Shaun the Sheep), Jungle Junction is produced in the UK by Spider Eye Animation in association with Disney Channel.  A sneak peek of Jungle Junction will air Sunday, October 4, 7:48-7:59p, following the premiere of the Handy Manny’s Motorcycle Adventure. A preview of the series will be available on demand on Cablevision, Time Warner and Verizon Fios TV on Monday, September 28. The network will feature two-ho mini-marathons of the series on Sunday, October 11 and Sunday, November 1 each from 7a. Additionally, the debut episode will be available at PlayhouseDisney.com following the series launch on October 5, the site will also offer series themed games and activities.

PBS Kids and Family Communications partner to launch the new Mister Rogers’ Neighborhood website at www.pbskids.org/rogers .  Produced by FableVision, the newly redesigned website features a range of new activities, video clips from the original series and memorabilia.  Additionally, 26 favorite episodes of Mister Rogers’ Neighborhood will featured on the PBS Kids Saturday morning programming lineup from September 12 (check local listings for times) and beginning later this fall will stream online at the new website.  New environment created specifically for the website include Inside Lady Elaine’s Museum-Go-Round, where kids can create artwork, and Daniel Striped Tiger’s clock, where Daniel Tiger gets ready for bed with various going to bed activities and rituals.  Mister Rogers’ Neighborhood is also showcased at PBSKidsPlay .org, a subscription service that offers curriculum-based games featuring characters from the series including the newly launched game Daniel’s Musical Band.  Finally, the first Mister Rogers’ Neighborhood mobile application, My Journal, debuts this fall.

Adness Entertainment inks a broadcast deal with Cartoon Network Latin America for the live-action series Kamen Rider Dragon Knight (40×30).  The kid-targeted series will debut on the channel in 4Q 2009.  Kamen Rider Dragon Knight is based on the original series, Kamen Rider Ryuki, produced by Toei Company and aired in Japan in 2002.

MARKETING/LICENSING

Classic Media and sportswear Wildcat Apparel Group enter into a licensing deal to add several of Classic Media’s properties to Wildcat’s The Original Retro Brand label.  Under the deal Classic Media’s Rocky & Bullwinkle, Underdog and Mr. Magoo will be featured on vintage t-shirts and specialty outerwear and headwear from this fall.  This fall also marks the Rocky & Bullwinkle’s 50th anniversary and Mr. Magoo’s 60th anniversary.

Warner Bros. Consumer Products (WBCP) enters into a licensing agreement with designer Johnny Cupcakes to produce a line of limited edition T-shirts featuring the Looney Tunes.  The new t-shirts will be available ($40 each) beginning this month at Johnny Cupcakes stores in LA, Boston and Hull, Mass as well as online at JohnnyCupcakes .com.

Joy Tashjian marketing Group inks an apparel licensing deal for Gogo’s Crazy Bones with Mad Dog Concepts for boys/girls sleepwear, socks and leggings, which will debut at retail in 1Q 2010.  Gogo’s Crazy Bones is a Bulldog Licensing property owned by Magic Box International and PPI Worldwide Group and distributed by iToys in the US and Canada.

For the third season Teen Vogue will host Teen Vogue’s Back to School Haute Spot, an interactive fashion-centric concept store and lounge, launching September 5 and running through September 27, debuting at the South Coast Plaza mall in Orange County, CA.  Paul Frank will serve as one of the sponsors of Teen Vogue’s Back to School Haute Spot, including offering a free gift bag with purchase at the Paul Frank store at the mall, free branded iPhone case for the first 1,200 visitors to the location, select Frank products featured in the windows and displays during the four week program, new Paul Frank looks at the opening event and its logo will be featured in Teen Vogue print, online and in-mall signage.  Other fashion labels that will be featured on launch day include Burberry, Roxy, Dooney & Bourke, Nike, YSL, Coach, Billabong, Van, Miss Me Denim, Fox among others.  Additionally, there will be celebrity appearances throughout the run of the program including Naturi Naughton and other cast members from MGM’s new movie Fame (9/25) and stars from Hannah Montana and CSI.

Produce for Kids, a program designed to educate kids/parents/teachers about healthy eating, and Meijer stores partner for a third year to encourage West Michigan families to add fruits and veggies to their meals and support PBS Kids at the same time.  September 6 through October 3, a portion of sales of sponsored fruits and vegetables at Meijer stores will be donated to PBS Kids to help support educational programming, online resources, outreach materials and further kid-aimed health efforts.  The campaign also features an online coloring contest and a classroom challenge for grades K-6.  Produce for Kids was created in 2002 by Shuman Produce, a marketer of RealSweet brand onions.  Produce featured in the fall campaign at Meijer stores include select items from Dole, Mastronardi Produce, Mann Packing, Michigan Apples, Potandon Produce, Stemilt Growers, Marzetti and Well Pict Berries.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, August 28, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1746; K6-11 1330; TWEENS 9-14 1162
NICKELODEON:          K2-11 1029; K6-11   502; TWEENS 9-14   388
CARTOON NETWORK: K2-11   422; K6-11   273; TWEENS 9-14   182
DISNEY XD:               K2-11   108; K6-11     73; TWEENS 9-14    52
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia Question:  Jenny, Chip and Emma belonged to whom?  KATE AND ALLIE Kudos to: Robin Gelfenbien/NY; Shannon C. Friedrichs-Nickelodeon Networks/NY; Susan Fields-Marvel Entertainment, Inc./NY; Danna Castiglia-CBS/NY; Leigh Ann Schwarzkopf-Lookout Marketing/Minneapolis; Barb Throm-Smart Media/St. Louis; Sandra Mueller-KTLA/Los Angeles; John Mazur-KCET/LA; Jill Murphy-Common Sense Media/San Francisco; Stephanie Kravos-
Trader Corporation/Etobicoke, Ontario; Paola D’Agnolo-Galafilm/Montreal

Today’s Trivia Question: Gleek was a monkey on what series?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
09.01.09

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here . 
To unsubscribe , click here or click the button at the end of this email.

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: MKTG MGR/SOAPNet/ABC DAYTIME/LA: Help build dig. mktg strategy, lead exec of dig mktg plans, devlp cont for social media space; 4+ yrs exp corp &/or agency dig media mktg. BA/BS req’d. www.disneycareers.com Req # 204809 (9/8)

JOB OPENING: TRAFFIC COORDINATOR/NYC: 1 yr exp applying copy/isci codes req’d. Familiar with log scheduling, programming updates, recon. Resumes to: [email protected] (9/8)

JOB OPENING: FREELANCE, MGR DIGITAL MKTG/AETN/NY: Ensure all dig. efforts (trad’l, social media, viral, etc) are ahead of curve & support net strategies. 3+ yrs dig. mktg exp; mngng media buys/creative dev. www.aetn.com/careers.html (9/8)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Hoboken, NJ: Seeks AE for local ad sales.3+ yrs ad sales exp. pref cable TV, radio, internet adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 9453BR (9/8)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Oakland, NJ: Seeks AE for local ad sales.3+ yrs ad sales exp. pref cable TV, radio, internet adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 9446BR (9/8)

JOB OPENING: SR. COUNSEL, LEGAL AFFAIRS, AMC /NY:Structure/negotiate complex contracts and transactions & handle diverse legal issues for network. Must have JD, 6+ yrs relevant inhouse and/or law firm experience. Apply: [email protected] (9/5)

JOB OPENING: DIR PR-MSG MEDIA & ENT (2) NYC: 5-7 yr exp. in media. or ent. PR or with agency. Dev PR Campgns. Resp for Trade & Consumer Press. Strong media relationships needed. Rez to: [email protected] “DIRPR” in subj. (9/5)

JOB OPENING: LINE PRODUCER/ReelzChannel TV About Movies/ABQ : Help launch a daily primetime show about movies and entertainment.Creative approach a must. Resume to: [email protected] or fax 505-212-8772. EOE (9/5)

JOB OPENING: ASSOC WRIT/PROD ON AIR PROMOS/Nickelodeon-TeenNick/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept abilities & aesth jdgment, Editing A+, Knwldge of NICK brand EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/5)

JOB OPENING: INTERACTIVE TV CLIENT SERVICES MGR/DISH Network/NYC4+yrs acct/project mgmt exp. in Adv/Online,Highly organized & detailed,advanced media interest, Design bckgrnd a+. Resumes to [email protected] (9/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:  MKTG/ON-AIR : Fox Reality Channel, LA. Fall intern-mktg & on-air promo depts. 3 days,15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected] (9/8)

FALL INTERNSHIP CREDITS ONLY: AD SALES MARKETING INTERN/NYC: Assist in execution of mktg collateral & promotional projects. MS Office & strong comm skills required. www.scrippsnetworks.com (Requisition #981) (9/5)

FALL INTERNSHIP CREDIT ONLY: Coburn Communication is a mid-sized PR firm in NYC, specializing in Beauty, Media, Retail & Food/Beverage clients. Interns will work between 2-3 days/week 9AM-5PM. Please e-mail resume to [email protected] (9/5)

FALL INTERNSHIP CREDIT ONLY: AD TRAFFIC Intern/The Hotel Networks, NY: Updating show titles, quality control/ brdcst logs/data entry. Majors: Media/Comm, Bus/Fin/Acctg– Analytical, PC, Detailed, Customer Srvc. Resumes: [email protected] (9/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV. [email protected] / website: www.pack30productions.com (9/8)

SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (9/8)

SITUATION WANTED: RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. How can I help you? Email: [email protected] (9/5)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (9/5)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] t (9/5)

SITUATION WANTED: SCRIPT EDITOR/DEV CONSULTANT for kids programming. US & UK/EU cred, creative and network experienced. Oversee creative for TV & related media plus outreach materials. [email protected] (9/3)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009