Tuesday, September 1st, 2009



Good morning. It’s Tuesday, September 1, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
Spike TV: Surviving Disaster at 10p
Travel Channel: Andrew Zimmern’s Bizarre World at 10p
truTV: Rehab: Party at the Hard Rock Hotel at 10p

Tonight’s Finale:
FX: Rescue Me at 10p


The Walt Disney Co. is purchasing Marvel Entertainment for $4 billion in a 60% cash and 40% stock transaction. With this agreement, Disney will now have popular characters attracting boys such as Spider-Man, the X-Men and Iron Man and plans to use the characters on rides at its theme park and in a variety of consumer products. Any of the previous deals Marvel made with other studios will remain intact at least until they expire.

NBC will reveal a new slogan on September 14, tied in with a major branding effort, reports Variety. The tagline “more colorful” will be seen as text next to the NBC peacock logo but not voiced on-air. This phrase harks back to when color was just emerging on TV and NBC’s moniker was, “the following program is brought to you in living color on NBC.” 

Fine Living Network (FLN) launches the competition series Bartender Wars with 13-episodes beginning October 2 at 1030p. Hosted by TV and radio personality Egypt Sherrod, each 30m episode watches as New York City bartenders battle against each other to see who can make the most unusual drinks to collecting the most tips. Egypt Sherrod will be joined each week by a guest judge along with regular judges Erica Lancelloti, Dale DeGroff, Eben Freeman and Charlotte Voisey who are all well-known bartenders and mixologists.

DIY Network opens a fourth season of Man Caves on October 6 at 9p. Host Tony Siragusa and licensed contractor Jason Cameron work with homeowners to create ultimate man-only sanctuaries. Production on season five has also started.

BET unveils its fall lineup of original programming with premiere dates:

  • Heart of the City – Original series journeys to various US cities such as Detroit to discover what is happening in urban centers and the African American community. Premieres September 12 at 10p.
  • First In – 30m original series with 10 episodes feature the real lives of firefighters and paramedics living and working in Compton amidst active gangs. Actor/singer Tyrese Gibson hosts the series. Premieres September 30 at 10p.
  • Pay It Off – New game show hosted by actress/comedienne Kim Coles will offer winning contestants debt relief. Premieres October 2 at 10p.
  • Monica: Still Standing – Docu-drama follows singer and mother Monica as she tackles being a full-time mother of two young sons as well as staying in the music industry spotlight. Premiers October 27 at 10p.
  • The Mo’Nique Show – Late night talk show is headlined by “Queen of Comedy” Mo’Nique as she interviews A-list celebrities and presents performances from today’s hot musical artists. Premieres October 5 at 11p.


PRIME|access: NYWICT Executive Mentoring Program

NYWICT members in the NY metro area who have 8-10 years cable/telecom experience are eligible and
encouraged to apply to be a mentee in NYWICT’s free PRIME|access program HERE.

Please also send your resume for consideration to

Application deadline: Friday, September 4th

See http://www.nywict.org/ for more information


Telemundo and State Farm Insurance are partners on an eight-hour docu-reality program called La Banda del Pueblo about individual musicians joining together to form a band during a State Farm casting call. The show follows the band’s road to stardom and will premiere on Telemundo September 13 and on mun2 on September 20. State Farm brought the original idea to Telemundo and Telemundo Studios is producing the reality series with State Farm’s advertising agency, Alma DDB, FiRe Advertisement and media agency OMD in Miami, Las Vegas and Los Angeles. Production started August 17 and the show culminates in a performance at Telemundo’s special El Grito concert in Universal Studios CityWalk this Wednesday.

TLC will soon offer more beauty pageant-themed programming as the network gave a 12-episode order for a new reality series dubbed King of the Crown, reports Variety. The series, produced by Five Five Productions and Discovery Studios centers on Cy Frakes, a 20-year beauty pageant coach who runs a business called Gowns and Crowns. King of the Crown is scheduled to debut September 30, airing on Wednesdays at 9p. Amber Mazzola and Rachel Tung are executive producing. Currently, TLC airs the reality series Toddlers and Tiaras and is the home of the Miss America Pageant special slated to air next January.

National Geographic Channel (NGC) and production company NHNZ are working together on a new six episode series The Bone Zone/Jurassic CSI (wt). Dr. Phil Manning, a world-famous paleontologist will host the series. Along with a team of scientists, Dr. Manning will visit places where dinosaurs lived and through advanced technology will re-create how they moved, died and even their thought process. The new series will premiere on NGC next year.

Kate Mulgrew (Star Trek: Voyager) will next appear on NBC’s new drama Mercy, cites THR. Mulgrew will portray Jeannie Flanagan, the mother of lead character, Veronica played by Taylor Schilling. The series follows a group of nurses and their relationships.

NFL Network added Hall of Famer receiver Michael Irvin as an Analyst for the network’s all-day Sunday NFL GameDay coverage. Irvin joins Marshall Faulk, Deion Sanders, Warren Sapp and Steve Mariucci starting September 13. In addition, Stacey Dales will be a new Co-Host of NFL GameDay Morning along with Spero Dedes.

ABC handed a script commitment with penalty for a multi-camera family comedy about a working dad, reports THR. The project is from ABC Studios and executive produced by Matt Williams, Carmen Finestra and David McFadzean (all creators of ABC’s Home Improvement) through their company Wind Dancer Productions. The plot involves a psychologist dad of three kids who operates his office from home and juggles the challenges of being a modern-day dad.


CYNOPSIS DIGITAL – TODAY’S TOP STORY: Responding to the proliferation of racy kid-targeted content on multiple platforms, The FCC is exploring a plan to devise a unified ratings system to cover media produced for TV, video games, mobile phones and other handheld devices. The FCC delivered a report to Congress on Monday delving into parental ratings and media blocking technologies such as the V-Chip, Tivo’s KidZone and other measures deployed to give parents a modicum of control over what their kids consume. Consumer advocates have long called for such ratings, in addition to greater education and media literacy for parents and more effective diffusion of information about the tools available to them. Broadcasters, network operators and software companies, on the other hand, have already voiced opposition to a unified ratings plan.  Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY:  Walt Disney Co. goes shopping for long-term growth and acquires Marvel Entertainment for a super hero sized $4 billion in cash (60%) and stock (40%) deal.  Under the deal, which is expected to close by year’s end, Disney will own Marvel’s 5,000+ characters, many of which continue to be successful in movies, TV series and video games and home entertainment releases, such as Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor.  For those Marvel fans worried about the potential Disneyfication of the Marvel brand, Disney CEO Bob Iger says that’s not the plan and that Marvel will not be retooled at Disney.  Marvel will also be well-supported by Disney’s marketing and distribution machines.  Marvel’s CEO, Ike Perlmutter, will oversee Marvel’s properties and will work with Disney’s worldwide lines of business to continue to grow and integrate Marvel’s properties.  As for those Marvel movies at other studios (Sony, Paramount and Fox), while ultimately Disney wants to have exclusive distribution control – existing deals will remain in place.  While Marvel characters and themed rides featured at other theme parks (like Universals Islands of Adventure in Orlando) has yet to be worked out.  Full edition: CYN KIDS.    


Let’s Get the Conversation Started!

Join us on October 28 at The Hyatt Regency Denver at Colorado Convention Center for The Walter Kaitz Foundation Annual Fundraising Dinner, part of Cable Connection  Fall. You’ll socialize with industry leaders while supporting organizations that make diversity their central mission: The Emma L. Bowen Foundation, The National Association for Multi-Ethnicity in Communications, and Women in Cable Telecommunications.

Visit us here for details about tables, tickets and sponsorships. And make your plans now to join us in Denver, Colorado on October 28!



Friday A18-49 Analysis: CBS swept up a win Friday night among A18-49 at 2.1/7, according to final national ratings from Nielsen Media Research. CBS topped each hour with its NFL Pre-Season game coverage starting at 8p with a 2.0/8 followed by UNIV’s En Nombre Del Amor at 1.2/4. During 9p, CBS led with football at 2.1/8 while UNIV’s Manana Es Para Siempre placed second at 1.8/6. Ratings results were stable for CBS’ NFL game through 10p with a 2.2/8 and NBC’s Dateline came next this hour at 1.9/6.

Live + Same Day Household Ratings: Friday, August 28, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.1/8         NFL Pre-Season: New England at Washington 4.1/8

NBC: 3.8/7          Southland [r] 2.5/5, Dateline 4.4/8

FOX: 2.8/5          Are You Smarter Than a 5th Grader? [r] 2.8/5, Are You Smarter Than a 5th Grader? [r] 2.9/5

ABC: 2.2/4          Supernanny [r] 2.2/4, Ugly Betty [r] 1.4/2, 20/20 2.8/5

MNT: 1.9/3          WWE Friday Night Smackdown 1.9/3

UNIV: 1.8/3        En Nombre Del Amor 1.6/3, Manana Es Para Siempre 2.2/4, La Rosa De Guadalupe 1.6/3

CW: 0.8/1           Smallville [r] 0.8/2, Everybody Hates Chris [r] 0.8/1, The Game [r] 0.8/1

TELE: 0.5/1         Mas Sabe El Diablo 0.5/1, Ninos Ricos 0.5/1, Victorinos 0.5/1

ION: 0.4/1          Reba [r] 0.3/1, Friday 9PM Movie: End of Days [r] 0.4/1

A18-49: CBS 2.1/7, NBC 1.4/5, UNIV 1.4/5, FOX 1.1/4, MNT 1.0/4, ABC 0.9/3, CW 0.5/2, TELE 0.5/2, ION 0.2/1


Out-of-home entertainment network, TouchTunes Corporation named Brian Georgi as VP/Advertising Sales to manage the advertising sales team in their execution of advertising and promotional opportunities across company platforms. Brian will report directly to Charles Goldstuck, President/CEO.

Tribeca Enterprises hired former Rainbow Media executive Todd Green as VP/Strategic Partnerships. Todd will be in charge of creating a network of Tribeca Film branded content platforms encompassing feature films, short films and original Tribeca content. Todd will work with distribution partners to implement marketing solutions for filmmakers, advertisers and sponsors. Todd will report to Adam Sloan, EVP/Sales, Marketing and Strategic Partnerships.

Paul Sewards was tapped by New York-based Barker/DZP for the new position of Managing Director. Paul’s emphasis will include client service, strategy and agency management in addition to helping facilitate new growth for the company. Prior to this appointment, Paul was SVP at Digitas in New York.

NBC Universal Domestic Television Distribution promoted Inge Van Herle to SVP/Business Affairs. Inge will be involved in high-level deals as well as continue to manage business affairs for first-run production and distribution and development pertaining to syndication and basic cable. Inge will continue to report to Robert Fitzpatrick, EVP/Business Affairs, NBC Universal Domestic Television Distribution.


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This day in History:  1987 – Nielsen Media Research begins reporting peoplemeter ratings

Answer to Yesterday’s Trivia Question:  You remember when John Stossel got his ear drums popped by a professional wrestler during a 20/20 interview when he suggested this sport is all staged … the question is, who was the wrestler?    DAVID D. SCHULTZ, AKA DR. D  Kudos to: Pete Gautieri-Lifetime/New York; Bill Kopac-ICON International/CT; Steve Matela-Eurocinema/Charlotte; Jose Rolon-Current TV/NY; Taunya Tourville-Bennett-KWBQ/Albuquerque; Ginger Sheehy-Warren Miller Entertainment/Boulder; John McInerney-MeTV is Comedy/CST; Dan Radman-Prometheus/Chicago; Chris Stamper/LA; Kevin Fay-Euro RSCG Edge/San Diego; Gary Moglovkin-NBC Studios/Studio City; Jeff June-GSN/Santa Monica

Today’s Trivia Question:  What was Reverend Jim’s real last name on Taxi?    (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: MKTG MGR/SOAPNet/ABC DAYTIME/LA: Help build dig. mktg strategy, lead exec of dig mktg plans, devlp cont for social media space; 4+ yrs exp corp &/or agency dig media mktg. BA/BS req’d. www.disneycareers.com Req # 204809 (9/8)

JOB OPENING: TRAFFIC COORDINATOR/NYC: 1 yr exp applying copy/isci codes req’d. Familiar with log scheduling, programming updates, recon. Resumes to:

JOB OPENING: FREELANCE, MGR DIGITAL MKTG/AETN/NY: Ensure all dig. efforts (trad’l, social media, viral, etc) are ahead of curve & support net strategies. 3+ yrs dig. mktg exp; mngng media buys/creative dev. www.aetn.com/careers.html (9/8)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Hoboken, NJ: Seeks AE for local ad sales.3+ yrs ad sales exp. pref cable TV, radio, internet adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 9453BR (9/8)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Oakland, NJ: Seeks AE for local ad sales.3+ yrs ad sales exp. pref cable TV, radio, internet adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 9446BR (9/8)

JOB OPENING: SR. COUNSEL, LEGAL AFFAIRS, AMC /NY:Structure/negotiate complex contracts and transactions & handle diverse legal issues for network. Must have JD, 6+ yrs relevant inhouse and/or law firm experience. Apply:

JOB OPENING: DIR PR-MSG MEDIA & ENT (2) NYC: 5-7 yr exp. in media. or ent. PR or with agency. Dev PR Campgns. Resp for Trade & Consumer Press. Strong media relationships needed. Rez to:
“DIRPR” in subj. (9/5)

JOB OPENING: LINE PRODUCER/ReelzChannel TV About Movies/ABQ : Help launch a daily primetime show about movies and entertainment.Creative approach a must. Resume to:
or fax 505-212-8772. EOE (9/5)

JOB OPENING: ASSOC WRIT/PROD ON AIR PROMOS/Nickelodeon-TeenNick/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept abilities & aesth jdgment, Editing A+, Knwldge of NICK brand EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/5)

JOB OPENING: INTERACTIVE TV CLIENT SERVICES MGR/DISH Network/NYC4+yrs acct/project mgmt exp. in Adv/Online,Highly organized & detailed,advanced media interest, Design bckgrnd a+. Resumes to

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY:  MKTG/ON-AIR : Fox Reality Channel, LA. Fall intern-mktg & on-air promo depts. 3 days,15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus.

FALL INTERNSHIP CREDITS ONLY: AD SALES MARKETING INTERN/NYC: Assist in execution of mktg collateral & promotional projects. MS Office & strong comm skills required. www.scrippsnetworks.com (Requisition #981) (9/5)

FALL INTERNSHIP CREDIT ONLY: Coburn Communication is a mid-sized PR firm in NYC, specializing in Beauty, Media, Retail & Food/Beverage clients. Interns will work between 2-3 days/week 9AM-5PM. Please e-mail resume to

FALL INTERNSHIP CREDIT ONLY: AD TRAFFIC Intern/The Hotel Networks, NY: Updating show titles, quality control/ brdcst logs/data entry. Majors: Media/Comm, Bus/Fin/Acctg– Analytical, PC, Detailed, Customer Srvc. Resumes:

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV.
/ website: www.pack30productions.com (9/8)

SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision

SITUATION WANTED: RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. How can I help you? Email:

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:
t (9/5)

SITUATION WANTED: SCRIPT EDITOR/DEV CONSULTANT for kids programming. US & UK/EU cred, creative and network experienced. Oversee creative for TV & related media plus outreach materials.

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: Crash Course [r], Shaq Vs., PrimeTime: The Outsiders
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS [r], Big Brother, NCIS [r]
CW: 90210 [r], 90210 [r]
FOX: Hell’s Kitchen, More to Love
ION: Boston Legal, Movie: The Break-Up
MNT: Street Patrol [r], Street Patrol [r], Jail [r], Jail [r]
NBC: America’s Got Talent [r], America’s Got Talent
PBS: Nova, Nova: scienceNow, P.O.V.
TELE: Mas Sabe el Diablo; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor, Manana es para Siempre, Aqui y Ahora

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