Tuesday, September 15th, 2009



Good morning. It’s Tuesday, September 15, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premiere:
NBC: The Biggest Loser at 8p

Tonight’s Finales:
FOX: More to Love at 8p
CBS: Big Brother at 9p
ABC: Shaq Vs. at 9p; Primetime: Family Secrets at 1001p
A&E Network: The Cleaner at 10p
Oxygen: Addicted to Beauty at 10p

Actor Patrick Swayze, 57, died Monday, surrounded by his family. He battled pancreatic cancer for almost two years and continued to work despite his illness and treatment schedule on the short-lived A&E Network drama series The Beast. His career was best known for two starring roles in wonderfully romantic films: the 1987 Dirty Dancing (“Nobody puts Baby in a corner”), where he also got to showcase his amazing dancing skills; and the 1990 movie Ghost (“Ditto”) starring opposite Demi Moore and Whoopi Goldberg. At the time of his death, he and his wife were working together on a memoir.


ABC canceled the futuristic romantic drama Defying Gravity citing low ratings. The final episode aired this past Sunday. The program, headlined by Ron Livingstone, debuted August 2 and was produced by Fox Television Studios.

MTV reports its 2009 MTV Video Music Awards on Sunday night was viewed by an average of 11 million total viewers over three networks, MTV, MTV2 and VH1. This represents a +21% increase compared to the 9.1 million who watched the VMAs on MTV and MTV2 last year. Nearly an average of 9 million total viewers watched this year’s VMAs on MTV while the network delivered a 7.5 rating among P12-34. On MTV2, an average of 749,000 total viewers tuned in while VH1 averaged 1.3 million total viewers. And in case you are (still) a Kanye West follower, Comedy Central plans to replay the South Park Kanye West “Fishsticks” episode tonight in back to back airings from 9-11p

Programming note: Syndicated talk show Dr. Phil Show did not make its live season debut from New York as planned yesterday. Due to an unanticipated US Open rain delay schedule, the live show would have been pre-empted in a large portion of the US that carry the show. Instead, producers taped Monday’s show and will air it today and the second NY show was also taped and will air Thursday. Wednesday’s Dr. Phil Show will still be live from Philadelphia. Dr. Phil Show is distributed by CBS Television Distribution.

WE tv’s original wedding makeover series, My Fair Wedding with David Tutera launches its second season with a multi-media national marketing campaign. On-air the series premieres September 27 at 10p as part of the network’s WE tv Wedding Sunday. Coinciding with this launch, the celebrity gossip blog PerezHilton.com will sport an exclusive homepage redesign tied in with the show on September 26 and 27. Furthermore, WE tv is teaming with General Growth Properties on a three-city mall tour sponsored by Kodak which will spotlight Tutera in person offering affordable wedding design tips to customers at well-known retailers such as Godiva Chocolatier, Pottery Barn, Swarovski and Williams-Sonoma.

Discovery Channel gets grimy with host and creator Mike Rowe as 11 new episodes of Dirty Jobs returns on October 6 at 9p. The new episodes are a continuation of season five and will follow Rowe as he gets “dirty” doing such tasks as marine salvaging in Miami to sorting items in a recycling center in San Francisco. Dirty Jobs is produced by Pilgrim Film & Television.

It’s a lucky #13 roll out for Comedy Central’s South Park, as the 13th season of the recent Emmy-winning animated series debuts October 7 at 10p with seven new episodes. Also on October 7, South Park Let’s Go Defense Play! will be available for exclusive download via xBox Live Arcade.

Comedy Central additionally will launch the new weekly FremantleMedia N.A. comedy series, Secret Girlfriend on October 7 at 1030p. Each of the six episodes contain two back-to-back 11-minute scripted mini-sodes about a 20-something single guy, his two best pals and roommates and the two girlfriends he is trying to keep secret from each other.

During the weekend of October 10 and 11, Logo network is getting involved with Equality Across America’s National Equality March 2009, a call to action march held in Washington, D.C. promoting LGBT equality. Logo will “go dark” from 11a-3p during the march, and instead will post a message on-air encouraging viewers to visit 365gay.com for more information on the event and how they can become involved on a local level. 365gay.com will also stream live coverage from the march in Washington, D.C. via Twitter updates and throughout the weekend. Logo will also program two days of inspired programming about LGBT activists such as Bayard Rustin and Allen Ginsberg as well as activism stories and community issues.

In its 10th year, Discovery Health continues with a robust line-up through fourth quarter prior to the network transforming to become OWN: The Oprah Winfrey Network:

  • Discovery Health’s 10 Most Amazing Stories – A week-long showcase of inspiring stories and updates about individuals featured in programs over the last 10 years. Event begins November 15 with program airing nightly at 8p.
  • Baby Week 2009 – Returns with nightly specials starting November 30 at 8p.
  • Deliver Me – New episodes of season three continues on Tuesdays at 10p starting September 29.
  • Dr. G: Medical Examiner – New episodes of season four debuts October 26 at 9p.
  • I’m Pregnant And …  (wt) – New series relates the stories of pregnant women who also suffer from an affliction such as emotional, physical or situational. Premieres December 1 at 930p.

Program Call: If your company is attending MIPCOM or MIP JR in early October with programming to sell, Cynopsis Media is producing our annual MIPCOM Shopping Guide available to all Cynopsis and Cynopsis Kids subscribers on Thursday, October 1. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). To be included in this free and highly-viewed special edition, please send details to
by Friday, September 25, 2009.


Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
Learn how Operators and Networks are delivering real engagement, revenue and tune-in.
Receive exclusive research on the state of Advanced Advertising and ITV at the event!

Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
CLICK HERE For Luncheon Registration & Information.


Liberman Broadcasting, Inc.’s (LBI Media) Spanish-language network Estrella TV has officially launched nationally in 24 markets via 7 LBI Media O&Os and 17 partner stations. Estrella TV now reaches nearly 68% of the US Hispanic households, including having a presence in 9 out of the top 10 Hispanic markets. Recent affiliate deals include those with Tribune Broadcasting’s WPIX/New York; Sinclair Broadcast Group’s KVMY/Las Vegas; Titan Broadcasting’s KTNC/San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto; KFRE/Fresno-Visalia; Belo Corp.’s KENS/San Antonio; and Hearst’s KOAT/Albuquerque.

Outdoor Channel Holdings, Inc. said the Outdoor Channel increased its distribution by being placed on the Digital Preferred tier as well as the Sports and Entertainment tier on various Comcast Digital Cable systems in Portland, Salem and Corvallis, OR in addition to Vancouver and Longview, WA. These changes as well as the launch of Outdoor Channel HD in these markets went into effect on September 1, 2009.


Ray Romano will be the next celebrity “project” case featured in the second season of Golf Channel’s original series The Haney Project. The series’ sophomore season is slated to premiere in spring 2010 and Romano will attempt to improve his game with the help of acclaimed swing coach Hank Haney who is also Tiger Woods’ coach.

ABC is working on a trio of comedies:

  • ABC handed a pilot commitment to a 30m sitcom called 18 Years about a young married couple adjusting to new their role as parents. From Cathy Yuspa and Josh Goldsmith (The King of Queens) who are penning the pilot and executive producing; Sony Pictures Television will produce.
  • ABC is adapting the BBC romantic comedy Gavin and Stacey for the US, per Variety. Stacy Traub and Hayes Jackson will write and BBC Worldwide will produce. In the UK version, a young guy from England begins a relationship with a young Welsh woman on the phone and after meeting in person, their relationship blossoms, though they must deal with their odd friends and families. Gavin and Stacey aired in the US on BBC America.
  • The third untitled project is from Samantha Who? executive producer Don Todd about a 30-something woman who after a job promotion, manages a group of 20-something employees, noted Variety. She soon realizes her new job entails being a mother, therapist, coach and friend as well as boss. Todd will write and executive produce; ABC Studios and Brillstein Entertainment Partners will produce. Brillstein’s Peter Traugott also executive produces.

Rhiannon Ally joins the cast of Meredith Corporation’s daily nationally syndicated lifestyle and entertainment television program Better. Ally will work with show host Audra Lowe and report in the field. Prior to this appointment, Ally was at KCTV/Kansas City, a CBS affiliate owned by Meredith.

Clarification : ABC Family picked up the 10 back episodes of the first season for its series 10 Things I Hate About You. The new episodes are expected to premiere in January 2010.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Well-funded online video start-up Veoh Networks won a summary judgment in a Los Angeles federal court on Friday after a judge threw out a copyright infringement lawsuit brought by Universal Music two years ago. The court found that Veoh’s video sharing activities met the safe harbor requirements under the Digital Millennium Copyright Act. The start-up maintains that it takes active steps to limit incidents of infringement, including taking down unauthorized clips upon request. The decision, which Universal Music will appeal of course, could have ramifications on Viacom’s $1 billion lawsuit against YouTube as the two companies’ content policies are very similar. This issue if far from settled, but the ruling should make those in the ad supported online video space breath a little easier.    Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY:   Vivendi Entertainment grows its home entertainment catalog significantly with the acquisition of assets from Genius Products.  Under the deal Vivendi attains the exclusive home entertainment distribution rights to some of Genius top brands including the North American rights for Sesame Street and Classic Media, and US only rights to World Wrestling Entertainment and RHI Entertainment.  As part of this deal, Genius Products will continue operations and has entered into a new multi-year distribution deal with Vivendi Entertainment to distribute Genius’ remaining catalog and future releases.  Vivendi taps several key Genius Products execs to join the company, including appointing Mitch Budin as EVP and GM, Vivendi Home Entertainment.  The financial terms of the transaction were not disclosed.  Full edition: CYN KIDS.    


Friday A18-49 Analysis: UNIV held its Friday night leadership role among A18-49 with a 1.7/6, according to final national ratings from Nielsen Media Research. At 8p, UNIV and En Nombre Del Amor led with a 1.4/5 followed by CBS’ Ghost Whisperer rerun at 1.1/4. UNIV remained at #1 through 9p with Manana Es Para Siempre at 2.4/8 while NBC’s Dateline placed second at 1.6/6. NBC’s Dateline then topped at 10p with a 1.9/6 while ABC’s 20/20 and UNIV’s La Rosa De Guadalupe tied for #2 at 1.4/4 apiece.

Live + Same Day Household Ratings: Friday, September 11, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 4.1/8        Southland [r] 2.3/4, Dateline 5.1/9

CBS: 2.8/5          Ghost Whisperer [r] 3.0/6, Medium 2.6/5, Numb3rs [r] 2.8/5

ABC: 2.4/4          Supernanny [r] 2.1/4, Ugly Betty [r] 1.5/3, 20/20 3.5/6

FOX: 2.4/4          Are You Smarter Than a 5th Grader? 2.9/5, Glee [r] 1.9/3

UNIV: 2.1/4        En Nombre Del Amor 1.9/4, Manana Es Para Siempre 2.8/5, La Rosa De Guadalupe 1.6/3

MNT: 1.8/3          WWE Friday Night Smackdown 1.8/3

CW: 0.8/1           Vampire Diaries [r] 1.1/2, Melrose Place [r] 0.5/1

ION: 0.5/1          Friday 7PM Movie: Inside Man [r] 0.4/1, Criminal Minds [r] 0.5/1

TELE: 0.5/1         Mas Sabe El Diablo 0.5/1, Ninos Ricos 0.4/1, Victorinos 0.6/1

A18-49: UNIV 1.7/6, NBC 1.4/5, FOX 1.0/3, ABC 0.9/3, CBS 0.9/3, MNT 0.9/3, CW 0.5/2, TELE 0.5/2, ION 0.2/1


The 5th Annual New York Television Festival
Proudly Announces 2009 Primetime Events

Mon 9/21: ABC Premiere of “Cougar Town” & “Modern Family”
Tues 9/22: Behind the Scenes at CBS’s “Late Show”
Weds 9/23: NYTVF Digital Day with Sneak Peek of ABC’s “FlashForward”
Thurs 9/24: ION Television’s “Durham County”
Thurs 9/24: FOX Premiere of “Cleveland”

Go to www.NYTVF.com for info on the 2009 NYTVF
Tickets and Passes Available Now!

This day in History:   1982 – The first issue of USA Today was published.

Answer to Yesterday’s Trivia Question:  Who were the original five MTV VJ’s?  Martha Quinn, J.J. Jackson, Mark Goodman, Alan Hunter and Nina Blackwood  Kudos to: Gabe Alfaya-XL Worldwide/New York; Todd Brock-Burn Draft Inc./Atlanta; Joni Cohen Zlotowitz-WABC/New York; Marc Mondry-MSG Media/NYC; Paul Walker-Broyles and Walker Communications/CST; Jennifer Eby-Zimmerman Advertising/Dallas; Eric Litt-WGN-TV/Chicago; Jim Gray-FrogLight Pdns/Missoula; Lilian Lemer-MyMac Productions/Venice; Tricia Nelson-Magic Number Media/Burbank; Jeremy Kove-munson industries inc/Venice Beach; Troy Devolld- 90 Miles/Santa Monica

Today’s Trivia Question:  How many children did JR Ewing knowingly have that lived on “Dallas”?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Learn from the Branding Experts
at the Kellogg School of Management
Create a Media Super Brand

*** Branding in Media and Entertainment ***
October 19-21, 2009 in New York City (executive education)
Limited seats available.  Sign up today!

Previous participants of Branding in Media and Entertainment include professionals from Time Warner, Disney, Google, MTV, ESPN and other top companies.

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: ACCOUNT MGR/The Hotel Networks/Chicago: 3+ yrs Ad Sales Exp, OOH/Digital-Place Based+++, Creative, Aggressive, Proven Sales Pro, Excel Communication Skills A Must, Self-Motivated, Email

JOB OPENING: SR PRODUCER/Soapnet.com/CA. Proj manage digt’l efforts, site dev initiatives incl; mob, community & viral digt’l mktg. Min 8yrs dev, bldg online prop. PM skills and HTML req. Visit www.disneyabcjobs.com ID 203730 (9/19)

JOB OPENING: ACCOUNT EXECUTIVE/Gaia Interactive/NYC: Seeks dynamic, strategic, savvy Media Salesperson. Resp. for generation & selling online ad/sponsorship. 2-4+ yrs online media sales. Resumes to:

JOB OPENING: DIR MKTG/PBS KIDS SPROUT/COMCAST/PA: dev & implement mktg plans/strong work ethic & mgmt skills? Req’d 10+ yrs exp. @ TV Ntwrk Mktg, kids prod & leading/managing advertising. Apply: www.COMCAST.com (9/18)

JOB OPENING: MGR OF PROMO MKTG/PBS KIDS SPROUT/COMCAST/PA: strong leading creative concept dev & project mgmt skills? Req’d 5+ yrs exp. @ TV Ntwrk Mktg, kids prod & brand/promo mktg. Apply: www.COMCAST.com (9/18)

JOB OPENING: COORDINATOR, INTEGRATED MARKETING/Nickelodeon/NYC. 2+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Fast paced/Strng multitasking skills, Strng Project/Time Mgmt skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/18)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. Front-line access to top clients; Be part of a great, growing team. Resume:

JOB OPENING: SR WRITER/PROD ON-AIR PROMOS/SOAPNet/LA: Write/prod/supervise edits/promos; develop innov strategies; strong knowledge of prod process; project mgmt. 5+ yrs exp in cable/netwk. Apply www.disneycareers.com ID #206284 (9/17)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1-2 yrs DR/TV Sales Planner exp. Pref’d/BA required. Direct Response Agency Buying/Plan exp. a +. Familiar with rsrch tools MRI, Nielsen. Full description at tvoneonline .com (9/17)

JOB OPENING: VP DVLPMNT/TWO CATS PRODS/NY: Oversee reality/non-fiction dev for small prod-co moving from PBS docs to break into cable. Solid rolodex, ideas, exprnce selling to cable nets a must. Res/Cvr Ltr:

JOB OPENING: PROJ ENG MGR/ABC Burbank. Design, test, & commission tech systems; new/existing broadcast & media sys. Min 5yrs exp proj mgnt, design, & ops. Mgr exp, AutoCAD. Degree pref. Apply at: www.disneyabcjobs.com . ID 200087 (9/16)

JOB OPENING: PROGRAM ACQUISITIONS MANAGER/Films Media Group/Princeton, NJ: 3+ yrs exp in acq; strong knwlg of factual prgmng & distrib; solid industry contacts; self-starter & deal-maker. MA a +. Email
EOE (9/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

F ALL INTERNSHIP CREDITS ONLY: USA Network STRATEGIC MKTG INTERN: Develop presentations and creative concepts for advertising partnerships, reports, admin tasks. Excel & PPT desired. Grad/Undergrad, 3 days. Reply:
w/ res/cover (9/19)

FALL INTERNSHIP CREDITS ONLY: RSRCH INTERN: Research art activities, artists, events for Scribble Town community for kids, parents and teachers. Excel, Word & fast learner desired. Undergrad 2-3 days, Reply:
w/ res/cover (9/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: TRAFFIC MANAGER with13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ Area only. 

SITUATION WANTED: WRITER/PRODUCER/VO TALENT (LA) 15+ years experience in Creative Marketing, Trailers & On-Air Promo. Seeks Freelance or Staff Position. Reel & Contact Info: www.WormOnTheWeb.com Email:

SITUATION WANTED: FIELD PRODUCER/DIRECTOR (NYC):8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV. 
/ website: www.pack30productions.com (9/22)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact

SITUATION WANTED: Recent grad seeking an ENTRY-LEVEL position in the entertainment industry. Experience in marketing, sales, mgt., project management. Highly organized, eager to learn and contribute. Email:

SITUATION WANTED: RESEARCH/STRATEGY – 20+ yrs expertise in Nielsen methodology, calcs, Hisp, research, sales, & presentations. Email:

SITUATION WANTED: EXP’D GRAPHIC DESIGNER/ARTIST (LA) Reality-TV, Film, Commercial, Documentaries & Corp. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (9/19)

SITUATION WANTED: FREELANCE DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email:

SITUATION WANTED: WRITER: Children’s writer with exp at various prod co’s & Kids’ CBC. Portfolio in educational & comedic works for kids. Exp. in development, creative consulting, editing. Freelance. Contact

SITUATION WANTED: CHILDREN’S CONTENT SPECIALIST/NYC: 4+ Years experience representing children’s products (books and multimedia properties), specializing in creating promotional materials.

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:

SITUATION WANTED: ENTERTAINMENT WRITER/REPORTER w/ 11+ yrs exp breaking news and doing celebrity Q&As – online, in print & on video. Covering TV a specialty, well-connected in industry. Seeking FT work in NYC. Contact

SITUATION WANTED: MEDIA/MARKETING MANAGER/LA:4+ years experience in media planning/buying, account management, online marketing. Familiar with brdcst & interactive media markets. Hardworking, dependable, diligent.

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: Shark Tank, Shaq Vs. [f ], PrimeTime: Family Secrets [f ]
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS [r], Big Brother [f ]
CW: 90210, Melrose Place
FOX: More to Love [f ]
ION: Ghost Whisperer, Criminal Minds, Criminal Minds
MNT: Street Patrol [r], Street Patrol [r], Jail [r], Jail [r]
NBC: Biggest Loser [p ], The Jay Leno Show
PBS: Nova, Retirement Revolution, P.O.V.
TELE: Mas Sabe el Diablo; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor, Manana es para Siempre, Aqui y Ahora

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