Tuesday, October 7th, 2008




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Good morning. It’s Tuesday, October 7, 2008, and this is your first early morning briefing. 
Tonight’s Special:
Second Presidential Debate
at 9p: 90-minute Live Presentation from Belmont University in Nashville  ABC, CBS, FOX, NBC, PBS, Telemundo, BBC America, CNN, FOX News Channel, MSNBC, CNBC (check listings for all participating networks)

Tonight’s Premieres:
The Real Housewives of Atlanta at 9p
Discovery Channel: Dirty Jobs at 9p
Fuse: Fuse Rock Bottom at 11p; Fuse Excellent Adventure at 1130p

Tonight’s Finale:
Making the Band 4 at 9p


HBO announced a sixth season renewal for its comedy series Entourage. At the end of its current season the series will have 66 total episodes in the can and production for the new season will begin early next year with new episodes opening in the summer. Entourage airs Sunday nights at 10p.

AMC is spotlighting entertainment headlines as the network launches AMC News, a short-form news program covering film premieres, film festivals and industry award events, with host Jacob Soboroff. AMC News will feature:

  • Opening Night on Fridays where one new film is highlighted;
  • Road to the Red Carpet takes AMC viewers to events such as the Golden Globes and the Emmy Awards with Jacob conducting interviews;
  • and AMC News will be at top film festivals in Toronto, Sundance and Cannes among others.

In addition as host, Jacob will offer original reporting and commentary on politics, pop culture topics and celebrities.

A handful of series premiere results from last Friday night:

  • MyNetworkTV had a knock-out two hours Friday night as the network premiered WWE Friday Night SmackDown starting at 8p. 3.2 million total viewers watched, while the network posted a 1.2 rating among M18-34 and a 1.3 rating with M18-49.
  • Cartoon Network’s new series The Clone Wars from Lucasfilm Animation began at 9p, ranking as the most-watched series premiere in the history of the network. The CG-animated series averaged 4 million total viewers and also chalked up 1.8 million viewers among kids 2-11, 1.4 million with kids 6-11 and 1.2 million with tweens 9-14.
  • SCI FI Channel broke out its new original series Sanctuary at 9p. The series drew in more than 2.7 million total viewers, 1.4 million A25-54 and nearly 1.1 million A18-49 viewers.

This Thursday, USA Network will serve up a “Start Your Morning Right” promotion throughout New York City to advertise the premiere of Debra Messing in The Starter Wife, which kicks off on Friday night at 9p. From 7-11a, ladies dressed in “Starter Wife” attire will dispense free coffee, branded biscotti along with tune-in cards from seven wrapped hot dogs carts with matching branded umbrellas set up in high-profile locations such as Penn Station, Grand Central, Rock Center, Herald Square, Union Square, Columbus Circle and Times Square.

FUEL TV is now available on Comcast systems in Aspen, Avon/Vail, Summit County/Breckenridge, Steamboat Springs, Glenwood Springs, Granby, Rifle and Silt, CO. The action sports network is part of Comcast’s Sports and Entertainment Tier.


Align With New Music-Based Originals

Fuse Rock Bottom – Tonight @ 11 pm et
A band is close to stardom. One member needs to clean up his act or be replaced. This dramatic new series premieres tonight!
Fuse Excellent Adventure – Tonight @ 11:30pm et
Explore the global music scene. Comedian Nate Jackson takes you from Thailand’s raves to Poland’s Goth rock fests. Premieres tonight!

Ignite your brand

Contact Allan Infeld, SVP of Fuse Ad Sales at




FX has picked up a full second season of 13 episodes of Sons of Anarchy.  So far, this new dramatic series is being touted by the network as the most successful launch among A18-49 since the debut of Rescue Me.  Sons of Anarchy is from Fox 21 and FX Productions.

Kevin Bacon has a new series for Showtime that sheds light on the man who murdered Abraham Lincoln, reports Variety. The Booths, which does not have a writer yet, will be a period piece focused on the actor-brothers Edwin, Junius Brutus Jr. and John Wilkes Booth and their unstable relationship in the years before Lincoln’s assassination. Showtime has not named an outside production company although Bacon will executive produce.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   Isn’t online entertainment supposed to be recession proof? Apparently things are tough all over. Netflix ended Q3 with lower than expected subscriber numbers (8.6 million) and readjusted its revenue projections downward for Q4. The bad news is probably the best indication yet that Netflix’s watch instantly streaming solution – which can port movies over to your TV with the aid of a $100 set top from Roku – has yet to make an impact. The company has struggled to sell consumers on the idea of purchasing yet another set-top box and is facing increased competition from online video services such as Amazon’s video on demand service and Apple’s iTunes, both of which also provide net-to-TV viewing solutions.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Cake Entertainment enters into a co-production partnership with Australia’s Studio Moshi on its original animated property El Mariachi (52×11).  Currently in development at Studio Moshi, El Mariachi is a 2D animated series aimed at K6-11.  Full edition: CYN KIDS.

Grupo Latino de Radio … Ignite the power of radio! Find out More.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:   The weather might be cooling down but things are getting a little hotter for A&E Television Networks’ The Biography Channel as it gets set to launch on Israel’s HOT cable operator.  BIO already airs in the country on the YES satellite platform.   Full edition: CYN INTERNATIONAL.


Friday – A18-49 Analysis:  CBS made a clean sweep Friday night hitting #1 with 2.2/7 A18-49, according to final national ratings from Nielsen Media Research. CBS’ season premiere of Ghost Whisperer did best at 8p with 2.5/9 while the season opener of ABC’s Wife Swap came in fourth at 1.3/5. Also this hour, MNT debuted WWE Friday Night Smackdown at 0.9/3 and The CW ushered in new seasons of Everybody Hates Chris at 0.8/3 and The Game at 0.8/3. During 9p, CBS led with its new series The Ex List at 2.0/6 with ABC’s new season of SuperNanny tying for third place at 1.5/5 along with NBC’s Deal or No Deal. Finally at 10p, CBS’ Numb3rs had the top numbers at 2.1/7 followed by ABC’s 20/20 at 1.9/6.

Live + Same Day Household Ratings: Friday, October 3, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.4/10       Ghost Whisperer [p] 6.1/11, The Ex List [pilot] 4.6/8, Numb3rs [p] 5.3/10

ABC: 3.4/6          Wife Swap [p] 2.5/5, SuperNanny [p] 2.9/5, 20/20 4.7/9

FOX: 3.3/6           Are You Smarter Than a 5th Grader? 3.9/7, Don’t Forget the Lyrics! 2.8/5

NBC: 3.3/6          America’s Toughest Jobs 2.1/4, Deal or No Deal 4.1/7, Life 3.7/7

UNIV: 2.0/4         Cuidado con el Angel 1.9/3, Fuego en la Sangre 2.3/4, La Rosa de Guadalupe 1.8/3

MNT: 1.9/3         WWE Friday Night Smackdown [p] 1.9/3

CW: 1.1/2           Everybody Hates Chris [p] 1.3/3, The Game [p] 1.3/2, America’s Next Top Model [r] 1.0/2

TELE: 0.6/1         El Juramento 0.3/1, Dona Barbara 0.7/1, Sin Senos No Hay Paraiso 0.9/2, Letra y Musica 0.5/1

A18-49: CBS 2.2/7, ABC 1.6/5, UNIV 1.6/5, FOX 1.4/5, NBC 1.4/5, MNT 1.0/3, CW 0.7/2, TELE 0.4/1



Katrina Cukaj advanced to SVP/Advertising Sales and Marketing with CNN Advertising Sales. Katrina will now be in charge of creating and implementing multi-platform sales, sponsorship and integration prospects for CNN, Headline News and CNN Airport networks and will head the CNN sales office in New York and the network’s Strategic Integration Group. Katrina reports to Greg D’Alba, EVP/COO, CNN Ad Sales and Marketing.

CBS Films tapped former Warner Bros. Pictures executive Mimi Slavin as SVP/Strategic Planning and Promotions. Mimi, reporting to Debbie Miller, Head/Worldwide Marketing, will manage strategic efforts in support of the studio’s roster of projects, working with Miller to develop collaborative marketing partnerships within the various units inside CBS. Mimi will also be involved with lining up third-party promotional collaborations.

ABC News appointed Ian Cameron as Executive Producer of This Week with George Stephanopoulos to supervise production and editorial content of the program. Prior to this for the last seven years, Ian was the Washington Senior Producer of ABC’s World News with Charles Gibson.

Anne DeLorenzo joined Javelin Direct as SVP/Managing Director in charge of its New York office. Anne reports to Greg Banks, North American President.


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This day in History:
   1968 – The Motion Picture Association of America adopted its film-rating system.

Answer to Yesterday’s Trivia Question: In the 1997 film Gross Pointe Blank, when Martin (John Cusack) returns to his hometown for his 10 year reunion, what is the name of the convenience store that replaced his childhood home?  ULTI MART Kudos to: Nanette Anderson-Discovery Mobile/Silver Spring, MD; Steve Kurtzer-Zimmerman/Ft. Lauderdale; Brandon Clark-Horizon Media, Inc./NY; Mike Schwartz-WJBF/WRBL/WNEG/EST; Brett Calvert-ECCA/San Antonio; Lori Nakama-Hallmark Channel/Studio City, CA; Todd Schliewen-KMSB TV-BELO/Tucson

Today’s Trivia Question: On the TV series White Shadow, from which professional team did Coach Ken Reeves (Ken Howard) retire from before arriving at Carver High? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: DIRECTOR, ACCOUNTING/Harmonix/NY: Resp. for monthly accting close, including sales reporting, deferred revenue. CPA a plus w/ prior public accting experience. Apply: www.mtvncareers.com EOE (10/14)

JOB OPENING: BBC/NYC/ DIR AUDIENCE DEV: Drive exposure of bbc.com; mng synd relationships; dev bbc news communities; & rel w/ soc ntwrks. Increase traffic to website & audience base & 3rd party linking to bbc.com. www.bbcamerica.com/employment.jsp (10/14)

JOB OPENING: BBC/NYC/ DIR PRODUCT DEV: Drive product strategy for bbc.com. conduct mkt analysis, watch consumer trends, do comp analysis & benchmarking, est strategic partner & supplier relationships. www.bbcamerica.com/employment.jsp (10/14)

JOB OPENING: BBC/NYC/ SR MGR, DIGITAL SYNDICATION: Mng client relationships & ongoing prgrm supply to digital media syndication partners Work w/ partners to max exposure of BBC prgrmng & brands. www.bbcamerica.com/employment.jsp (10/14)

JOB OPENING: BBC/NYC/ SR WRITER/PRODUCER: Conceive/write/produce/edit creative solutions for promo material for BBC America. 5+ yrs exp as network writer/producer. Knowledge of production process. www.bbcamerica.com/employment.jsp (10/14)

JOB OPENING: INTERACTIVE MARKETING ANALYST/MEDIA PLANNER/LA – Los Angeles Times Interactive: Pull/analyze data ComScore, HitWise, MRI; Develop sales collateral/decks, update media kits; Send resumes to

JOB OPENING: DIRECTOR,TURNER AD SALES RESEARCH/CNN/NY: Resp for research-based strategic direction of CNN. BA. Min5 yrs exp in sales research at ntwrk.Must have primary research experience. Apply: 

JOB OPENING: FREELANCE PROJ MGR, PRINT/BRAVO TV/NY: Mng print & Digital advrtsng & promo projects. Mng work flow, creative team. Strong comm./org skills. Previous Ntwrk exp req’d. Resume: 

JOB OPENING: DIR MKTG & PROMO/Wang Theatre/Boston:  Dev & execute strategic tix sales, mktg/promo for concerts/shows. Pitch new biz & negotiate agreements. 8 yrs mktg exp w/ music/venues/ent. Rez: 
. “DMPB” in sub   (10/11)

JOB OPENING: MANAGER, DEVELOPMENT & PRODUCTION / NATIONAL GEOGRAPHIC TELEVISION / Washington, DC: 5 yrs exp in Giant Screen Film Industry. EOE. Apply to JOB ID 3651 at http://www.nationalgeographic.com/jobs (10/10)

JOB OPENING: SR RSRCH ANLYST-ASST/Lifetime / NY: Analyze & prdce reprts, suppt Ad Sales & Finance, daily & compet rtgs reprt; incl lght admin wrk. Exp TV Rsrch/data anlyst/StarTrak/Galax Expl; http://www.mylifetime.com/about-us/jobs (10/10)

JOB OPENING: RESEARCH DIRECTOR/Lifetime/NY: Support Digital, VOD & Ad Sales plus perform Primary Rsrch;Primary contact for all Digital Ad Sales request. Trck wkly/mntly data for VOD, Apply: http://www.mylifetime.com/about-us/jobs (10/10)

JOB OPENING: ANALYST DIGITAL NETWORK MEDIA/Sony Pictures/CA: Assist in sales activities involved in developing proposals & supporting AE sales activities for RFPs. Media exp required. Apply: www.sonypicturesjobs.com Req# 700795 (10/10)

JOB OPENING: MGR PARTNERSHIPS/Lifetime/NY: Dev integrated ad sales proposals for advertisers int in partnering w/ Lifetime brand on TV, online, VOD & wireless. Bckgd in media, prod & mktg a plus: www.mylifetime.com/about-us/jobs (10/10)

JOB OPENING: ACCT EXEC/MediaPlace/NY & CHI: Out of Home TV, creative “out of box” thinking, media sales/planning exp. Please email res/cl to:
. “AE” in subj (10/9)

JOB OPENING: VP BUS AFFRS/LA: Acq/dist/mktg wrk for prg & dist actvties. Strct/neg/drft/serv-deals/agrmt, mtkg/promo, dom/intl licns, acquis & biz affrs. 7+ yr lwyer @ firm, 4+ yr TV & mem of CA or NY Bar. Res:

JOB OPENING: BUS AFFRS ATTRNEY/LA: Prod deals w/ dev & acq. Advse execs/clients on bus strctres/labr/guild/intell prp. Rview bdgts & licns. 5yrs lwyer @ firm & 3 yrs in TV. Membr of CA or NY Bars. Res:

JOB OPENING: AFFILIATE RELATIONS: Input clearances in Station Clearance System for region stations. Negot make goods for netwrk distribut. Day-to-day contact w/stations . Apply: www.disneycareers.com Req 179259 EOE (10/9)

JOB OPENING: EXPERIENCED PRODUCER AND PRODUCTION COORDINATOR: Wanted for animated pre-school properties based in New York City. Animation production experience required. Email 

JOB OPENING: NYC ENTERTAINMENT CO INVESTMENT FUND ACCOUNTANT: 3yrs exp Fund/investment/endowment a+ Day2day acctg for funds 1/4ly reports-wk/w fund mgrs/banks- Deg nec.
60-70K (10/8)

JOB OPENING: AD SALES MKTG MGR, DIGITAL/Zoom Media NY: Develop advertising & mktg solutions for clients; produce proposals illustrating Zoom’s Digital media offerings; assist in client mtgs. 2-4 yrs. media mktg exp. Send resume & cover ltr:

JOB OPENING: PROMOTIONS PRODUCER/FINAL CUT EDITORS/LX.TV/NY:  Promotions producer / editor needed immediately for LX.TV prods. 3 yrs exp. in producing, writing & editing promos w/ Final Cut pref’d. Resumes to

JOB OPENING: MGR AFFILIATE MKT/ION/NY: develop plans/implement campaigns for IMN properties bachelors required, 5-7 yrs. in Mrkt, 3-5 yrs in cable affiliate sales and mkt./must multitask
. EOE (10/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: Entertainment ad agency immed needs an extremely orgnzd INTERN who can multi-task in our busy print division, working w/ Account Team & assisting Creative Dir/Design Team. Res to
(Van Nuys) (10/10)

FALL INTERNSHIP CREDITS ONLY: MEDIA & ENTERTAINMENT PUBLICITY INTERN. Manhattan PR agency is looking for students to assist w/ all aspects of business, from events to rsrch. Good communication skills & enthusiasm are a must.

FALL INTERNSHIP CREDITS ONLY: Ripe Digital- LA looking for Viral Video Interns. Find, log and write video descriptions. Fax resume to

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: EXEC. IN CHARGE OF PROD/LINE PRODUCER: 15+ Ntwrk & cable exp ,Exec in Charge, Coord Prod, Line Prod, Prod Mgr seeking work in synd TV shows, sports, kids series, event prod opps, NY/NJ/CT. E-mail:

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT –  Tuesday, October 7, 2008

ABC: Dancing with the Stars, ABC News Vote ’08: Presidential Debate
AZTECA: Camino a la Fama, Los 25 Mas, Al Extremo
CBS: NCIS, CBS New Coverage of the Second Presidential Debate
CW: 90210, Privileged
FOX: House [r], Presidential Debate
ION: Boston Legal, NCIS, Boston Legal
MNT: Street Patrol, Street Patrol [r], Jail, Jail [r]
NBC: The Biggest Loser, Presidential Debate #2
PBS: Nova, Presidential Debate
TELE: El Juramento, Decision 2008: Debate Presidencial
UNIV: Cuidado con El Angel, Fuego en la Sangre, Aqui y Ahora

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