Tuesday, October 6th, 2009


Cynopsis: Kids!


Good morning. It’s Tuesday, October 6, 2009, and this is your first early morning Kids briefing. 

Rich Ross steps up to Chairman of The Walt Disney Studios.  Ross, currently President/Disney Channels Worldwide, takes over the position left vacant last month when former Chairman, Dick Cook, announced his resignation.  Ross will oversee worldwide production, distribution and marketing for the studio’s live-action and animated movie banners, including Walt Disney, Touchstone, Miramax and Disney/Pixar.  No word yet on who will take over Ross’ responsibilities at Disney Channel etc.  though now that Ross’ appointment has been confirmed the rumor mill has shifted to that topic.  Ross joined Disney Channel in 1996 and has since overseen the growth of the channel domestically and internationally across brands such as Disney Channel, Playhouse Disney and Disney XD, their respective websites.  He has also overseen Radio Disney.  Under his watch, Disney Channel has delivered a range of TV successes including the tween series and TV movies Lizzie McGuire, Hannah Montana, Wizards of Waverly Place, The Suite Life of Zack and Cody and High School Musical among others.  Prior to Disney, Ross was part of the team that launched FX Networks, and held senior positions at Nickelodeon for several years.


How Do MSOs,Cynopsis Media CTAM Summit 2009 Luncheon
Advanced Advertising and Interactive TV: A Panel Discussion: What”s Real  What’s Not!

Luncheon Panelists:
Jen Soch,
Vice President, Activation Director of Advanced TV, MediaVest USA – Keynote
 Kevin Smith,
Vice President, Digital Media, Comcast Spotlight
Jen Robertson,
SVP Digital Media, Rainbow Media
Andy Addis,
SVP, Marketing and Business Development, Ensequence


Sponsored by WE tv, Wedding Central, Comcast Spotlight, & Ensequence
October 26, 12:45-2:30pm CLICK HERE for Registration & Info

FremantleMedia Enterprises (FME) launches a new kid’s division and appoints Sander Schwartz as EVP, Head/Children and Family Entertainment.  Schwartz is reporting to David Ellender, Global CEO, FME.  A long time member of the kids entertainment community, Schwartz was a producer on the animated series The Batman for Kids WB!, and previously served as President, International Production/Sony Pictures Television International and President/Warner Bros. Animation, as well as Sony Pictures Family Entertainment’s first President, as well as heading Columbia TriStar Televisions Children’s Programming.


A new season of Degrassi: The Next Generation launches on TeenNick (f/k/a The N) with an hour-long special focusing on drug abuse on Friday, October 9, at 8p.  The episode specifically deals with Peter (Jamie Johnston) trying crystal meth.  TeenNick in collaboration with the National Institute on Drug Abuse (NIDA) has created public service announcement featuring Johnston, and directing viewers to the NIDA website http://teensdrugabuse.gov where they can find more information about the harmful effects of crystal meth.

Cartoon Network picks up an additional ten episodes of the live-action series Dude, What Would Happen.  Produced by Dalaklis Media Enterprises, Dude, What Would Happen premiered on the network in August 2009 at 8:30p.  The title says it all …  Dude, What Would Happen features three teens asking/answering and showing what would happen if you did all sorts of weird thing  …  like …  dude, what would happen if you tied 375 helium-filled balloons to a sumo wrestler?


Marathon Media and Spin Master Entertainment are partnering to develop and co-produce a new action series targeted to Boys 6-11.  The series is slated to ready for delivery in spring 2011.  Marathon Media’s programs are distributed by Zodiak Entertainment Distribution.

The Fremantle Corporation teams up with UK-based producer Strict Machine to co-produce the new kids animated vampire series, Fang Force (26×13).  Fremantle is showcasing the series at Mipcom this week.  Fang Force revolves around the Browns, a typical suburban family  except for that they are a family of crime fighting vampires that is.  The Brown family includes Mom (cooking and chemistry genius), Dad (an inventor), Laurie (14), Ziggy (11) and their baby sister Annie (18-months), as well as the family pet vampire bat Desi, and 7-foot tall shape-shifting butler, Mouldorf.

Canadian-based Sardine Productions inks an exclusive deal with noted cartoonist Guillermo Mordillo to develop a new animated short-form series based on his work.  The multi-media project will consist of a series of 2-minute non-verbal shorts featuring 3D environments for all kids and adults.

Studio100 Media, a division of Studio100, signs a co-production and distribution deal with Wish Films UK (Jim Jam and Sunny) for the new animated preschool series Florrie’s Dragons (52×10).  Also signing on as a co-production partner is South Africa’s Clockwork Zoo.  Written by kid’s author An Vrombaut (64 Zoo Lane), the series is based on her book Dear Dragon (Hodder Children’s Books) and produced by Wish Films’ Will Brenton.  The first episodes of the series, which revolve around Florrie, a little Princess and her Dragon pals, will be available in spring 2010, with the entire series ready for delivery in early 2011.  Studio100 Media will handle worldwide distribution for Florrie’s Dragon excluding the UK, South Africa and Scandinavia.

Kidz Bop, the K5-12 aimed music-centric brand, inks its first international deal with Glomail, which will launch Kidz Bop in South Africa this December.  Glomail plans offer Kidz Bop titles in South Africa via direct response TV ads as well as via traditional and online retailers.  Kidz Bop is currently involved in talks with other international partners that would see the brand rollout in other territories in 2010.

Nelvana Enterprises signs a broadcast deal for Hot Wheels Battle Force 5 with RTL2 (Germany), which will add the show to its lineup in 2010.  Hot Wheels Battle Force 5 is produced by Mattel and Nelvana.

International broadcast deals for WordWorld; the CGI animated preschool series that helps preschoolers learn English.  The series airs in the US on PBS Kids.

  • France 5 Television signs a deal to broadcast the series in 2010.  Additionally, France Televisions Distribution picks up the worldwide French speaking rights for TV, home entertainment and licensing and merchandising.  The French version of WordWorld integrates the English and French languages, in speech and text, in an effort to make learning English easier.  The series is represented in Europe and Africa by TV Loonland.
  • In Asia WordWorld has been acquired by TVB Pearl (Hong Kong), Disney India and JapanMango serves as the Asian broadcast agent for WordWorld.

Target Entertainment Group inks a deal with Chapman Entertainment to sell the international TV rights to the preschool stop-frame animated series Rah Rah! The Noisy Lion (52×10), excluding North America and the UK.  Created by Mackinnon & Saunders and co-produced with Chapman Entertainment, Rah Rah The Noisy Lion follows the adventures of a young lion and his animal friends as they learn about their world and how to communicate using their voices and actions.  CBeebies recently picked up the series for its 2011 schedule.

CCI Entertainment, MotionWorks and Nickelodeon Germany partner to produce a local version of the mixed live-action and CGI series Artzooka! The German version of the series will feature Nils Bomhoff as host.  The series will debut in Germany with a localized version of the website as well.  The initial version of Artzooka was produced in English in association with the CBC (Canada) and is slated to launch in fall 2010.  A multiplatform entertainment/art-centric property targeted to K6-10, Artzooka is designed to encourage kids to be creative through a range of art projects.

RDF Rights (RDFR) signs international broadcast deals for The Foundation‘s preschool series Waybuloo.  Acquiring the CBeebies series are YLE (Finland) and Al Jazeera’s Children Channel (Middle East) and TV NZ (New Zealand).  Waybuloo was also been pre-sold to Treehouse TV (Canada) last month, ABC (Australia) and BBC Worldwide for the international CBeebies channel.  CBeebies (UK) launched Waybuloo last month in the Bedtime Hour.  The first territories to debut Waybuloo for BBC Worldwide will be Poland and South Africa later this year.

ABC TV (Australia) acquires the family game show Richard Hammond’s Blast Lab in a deal with DCD Rights.  Under the deal ABC TV picks up 52×30 for air in 2010.  Produced by September Films in association with Hamster’s Wheel Productions for CBBC (UK), the series was also recently picked up by TVB (Hong Kong), TVNZ (New Zealand) and Universal DVD (UK).


American Apparel and Sesame Street team for a limited edition line of classic t-shirts marking the 40the anniversary of Sesame Street this fall.  The new run of t-shirts will feature several of Jim Henson’s characters printed in their original line drawing forms on the shirts.


The premiere of an hour-long episode of Disney Channel‘s The Suite Life on Deck on Friday, October 2 at 8p, became the series most watched telecast ever among Total Viewers 2+ (6.8 million), K6-11 (3.2 million) and Tweens 9-14 (2.8 million).  The episode was also Friday’s top show among K6-11 and Tweens 9-14 and top cable play for the day in Total Viewers 2+.

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, October 2, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1262; K6-11 896; TWEENS 9-14 724
NICKELODEON:          K2-11 1031; K6-11 481; TWEENS 9-14 345
CARTOON NETWORK: K2-11   500; K6-11 332; TWEENS 9-14 258
DISNEY XD:               K2-11   118; K6-11   77; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  What do Joey Heatherton and Susan Anton commercially have in common?  Both were spokeswomen for SERTA PERFECT SLEEPERS MATTRESSES  Kudos to:  Brad Stern/NY; David Stern-BARD Entertainment/NY; Bob Eisenstaedt-Granite Springs Prods/Tampa; Mary McAveney/NY; Nathan Ginn/Tucson; Tom Boyd-WGN/Chicago; Squirrel Rippley-Dark Horse Media/Tucson; Debbie Clark-2 Blondes at Work/Granada Hills

Today’s Trivia Question:  Who is Lottie the Otter?      (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: RESEARCH ANALYST/Cablevision NY, NY: 1 to 3 yrs TV Rsrch exp. SAS/SQL exp. Online and Trad. rsrch tools pref. See full posting and apply to www.cablevision.jobs req 9779R (10/13)

JOB OPENING: SALES MKTG/ACCT EXEC/LA: LA based online production company that creates web advertisements and viral videos. Good relationships with corps & ad agencies a must. Resume: [email protected] (10/10)

JOB OPENING: ACCOUNT EXECUTIVE/New York NY:CBS Radio is seeking skilled sales professionals. Join one of our flagship radio stations.See full postings and apply at: http://www.cbsradio.com/careers/index_html (10/10)

JOB OPENING: LICENSING AGENCY ACCT EXEC/midtown NYC: High growth licensing agency seeks. Industry exp, strong written/verbal comm skills, & passion/resolve to engage licensors & licensees alike. E-mail resume: [email protected] (10/9)

JOB OPENING: ACCT MANAGER, PUBLISHER (TV)/ VIBES MEDIA (CHICAGO, IL) Client service experience, TV Broadcast Category experience, BA in Broadcast Communications, Advertising, Mktg. Apply @ www.vibes.com/contact/careers (10/9)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (10/9)

JOB OPENING: DIR, MEDIA REL/CABLEVISION/LI: 5+ yrs in high impact PR in Corp/Agency/ &-or Political setting. Journalism exp a +. Must have excellent writing, platform & social media/Web 2.0 PR skills. Send to [email protected] (10/9)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1-2 yrs DR/TV Sales Planner exp. Pref’d/BA required. Direct Response Agency Buying/Plan exp. a +. Familiar with rsrch tools MRI, Nielsen. Full description at tvoneonline.com (10/9)

JOB OPENING: NEW MEDIA SALES DIR/ Midwest TV station: Take new media sales to new level. Will create & oversee growth strategies, dvlp business plan & mng inventory, pricing, prod & traffic. Resume to: [email protected] (10/9)

JOB OPENING: SALES & MKTG MNGR/ Plum TV/Martha’s Vineyard: Creative, aggressive, ad sales pro familiar w/local/regional area. 5+ yrs exp in cable TV, or other nat’l media. See full posting plumtv.com (10/9)

JOB OPENING: MGR, RSRCH – DIGI-NETS AD SALES/SCRIPPS NETWORKS/NY:5+ yrs media rsrch exp. Strong analytical/data interpretation/pres. skills req’d. Job description: http://www.scrippsnetworksinteractive.com/careers & select req 1169 (10/8)

JOB OPENING: CONTENT EDITOR HOME & FOOD/iVillage/NYC: Job ID 1062295 Oversees content dvlpmnt for Home & Food verticals. 5 yrs web publishing exp https://xjobs.brassring.com/1033/asp/tg/cim_home.asp?partnerid=54&siteid=5346 (10/8)

JOB OPENING: V.P. DIR. OF DIRECT RESPONSE/Active Int’l in Pearl River, NY (15 miles from NYC): Min 10 yrs exp. in leadership & mngmnt of a DR dept. req’d. Resumes to: [email protected] or call 845-732-8943 (10/8)

JOB OPENING: AD SALES SOLUTIONS ACCT MGR/DISCOVERY/MIA: Creative & strategic pro to oversee & grow solutions in Mex. 5+yrs exp pref in ad agency, strat dev, consulting exp. See full posting & apply at www.discovery.com Req 9096 (10/8)

JOB OPENING: DESIGNER, MOTION GRAPHICS/CBS College Sports Network: Exp’d, detailed & creative a must. 5 yrs exp in TV or advertising agency. Please apply: http://posttrak.arbita.net/cgi-bin/PostTrak.cgi?RefCode=R1444302707840 (10/8)

JOB OPENING: SR MGR/DIR ONLINE & ONAIR COMMERCE/AETN/NY: Mngs daily bus. all online & on-air merchandise sales (DVD/merch/ licensed product) for all AETN brands & mngs (3rd party e-commerce) relationship 5-10 yrs exp apply www.aetn.com (10/8)

JOB OPENING: AFFILIATE OPS REP/iN DEMAND/NYC: Provide internal/external customer support in collection/entry/maintenance of affiliate info. Degree +1-2 yrs in cable. Apply to: [email protected] (10/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

F ALL INTERNSHIP CREDITS ONLY: Teen Kids News/TV STATION RELATIONS INTERN/Old Greenwich CT: Mature, good voice, confirming time periods and schedules for our FCC approved program. Resumes, etc. to Laurie Newkirk 203-637-0044 (10/8)

F ALL INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (10/8)

F ALL INTERNSHIP CREDITS ONLY: Work on dvlpmnt of a unique, social-networking website. Responsibilities include mktg, research and community-building. SEO and SEM talent or experience a +. Flexible hrs. Resume & cover letter to [email protected] (10/8)

F ALL INTERNSHIP CREDITS ONLY: DESIGN INTERN: Work w/TV Creative Servs Dept. Duties:pre-prod,graphic design, photography, multi-media. Exp.-MAC, Photoshop, Illustrator, Quark, InDesign & Powerpoint. Email: [email protected] RE: UCTC /#114484BR (10/8)

F ALL INTERNSHIP CREDITS ONLY: Looking for enthusiastic intern w/ strong writing & communication skills for online start-up/NYC. Send resume, references and 1 writing sample to [email protected] . Unpaid but local transportation stipend included (10/7)

F ALL INTERNSHIP CREDITS ONLY: AUDIO/VIDEO INTERN wanted for ATL post production facility. Position is non-paid & offers college credit. Students only. Experience w/ FCP, Adobe, ProTools/Fairlight a plus. Contact: [email protected] for info. (10/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Need Closed Captioning & Fast Turnaround?: We Provide Closed Captioning for all broadcast mediums; Tape, Web, SD, HD, & Tapeless available. Satisfaction Guaranteed! Great Prices! For a Quote: [email protected] (10/13)

SITUATION WANTED: TALENT EXEC/NYC: 5+ years experience managing on-air (celebrity/reality) talent: casting, booking, talent relations, development.Seeking FT/PT, freelance, consulting, temp-to-perm. Email: [email protected] (10/13)

SITUATION WANTED: NEED CLOSED CAPTIONING & FAST TURNAROUND? We Provide Closed Captioning for all broadcast mediums; Tape, Web, SD, HD, & Tapeless available. Satisfaction Guaranteed! Great Prices! For a Quote: [email protected] (10/10)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR NY Award winning, very experienced, All network, all cable, all genres. Fast, fun, frugal! [email protected] (10/10)

SITUATION WANTED: WRITER/PRODUCER/VO TALENT (LA): 15+ years experience in Creative Marketing, Trailers & On-Air Promo. Seeks Freelance or Staff Position. Reel & Contact Info: www.WormOnTheWeb.com Email: [email protected] (10/10)

SITUATION WANTED: ART / CREATIVE DIRECTOR (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (10/10)

SITUATION WANTED: AD CAMPAIGN/TRAFFIC MGR: NYC Avail immed Temp or FT. Exp’d online traffic mgr. Optimize camps, trafficking assets in DoubleClick. 10 yrs prof media exp. [email protected] (10/9)

SITUATION WANTED: EDUCATIONAL MEDIA ASST/COORD/NYC: 3+ yrs. exp. Interested in production, mktg, consumer products. Highly organized, detail-oriented &former teacher. Seeking FT/PT, freelance, temp to perm. Email: [email protected] (10/9)

SITUATION WANTED: ENTRY LEVEL JOB/BURBANK/LA:Grad w/BFA seeks position in animation studio. Maya, Flash, Photoshop, Illust., & hand-drawn Animation. Reel – http://sites.google.com/site/markdowellsportfolio/ Email: [email protected] (10/8)

SITUATION WANTED: RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. How can I help you? Email: [email protected] (10/8)

SITUATION WANTED: Experienced PRODUCTION/PROJECT MANAGER relocating to Dallas. Highly organized, proactive,results-oriented with focus on budgets & deadlines. Gets along with any personality. Contact: [email protected] (10/8)

SITUATION WANTED: REALITY STORY PRODUCER/LA: Makeover, Competition, Docu-Soap, Non-Fic & Ent. Studio/field director (live & tape), excellent storyteller, writer & team leader. Avid & FCP savvy. [email protected]/310.710.7669 (10/8)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/8)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, digital, with specialization in children’s TV. Creative & professional.  [email protected] (10/7)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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