Tuesday, October 24th, 2006

Cyn opsis: Kids!

10/24/06

Good morning. It’s Tuesday, October 24, 2006 and this is your first early morning Kids! briefing.

The City of New York has joined the Motion Picture Association of America’s effort to combat movie piracy, which includes illegal recording of copyrighted material as well as the distribution and sales of that material. Amongst the tactics expected to be employed to increase its fight against piracy here, NYC plans to build on its existing Trademark Counterfeiting Initiative as well as: introduce state legislation that would, “criminalize the illegal recording of copyrighted works;” identify buildings in the city where suspected DVD piracy operations are located; once identified, NYC will take legal actions (e.g. fines, shuttering buildings) against landlords or owners who knowingly allow piracy operations to remain on their premises; and the MPAA and NYC will create a public service campaign that will educate consumers about piracy. The MPAA estimates movie piracy cost US movie studios upwards of $6 billion last year. According to the MPAA approximately 43% of that $6 billion, and about 20% globally, begins here in NYC movie theaters.

NYC also laid out an initiative to increase diversity in its entertainment workforce. The city plans to achieve this effort by establishing the Task Force on Diversity in Film, Television, and Commercial Production. The new group is comprised of representatives from the Mayor’s Office, City agencies, the City Council, production industry, organized labor and industry associations, and will identify existing programs and develop new programs over the next six months to increase recruitment of women, veterans, persons of color, and economically disadvantaged New Yorkers to the film/TV industry.

NEW PRODUCTION & DEVELOPMENT

Heroic Film Company has teamed with reality TV producer Allan Novak and designer/creative director Joe Sherman to develop How Embarrassing, a new animated reality series targeted to kids. How Embarrassing will present real stories of real embarrassment as told by kids. The series is being developed with Canadian broadcasters Teletoon.

Actor Tobin Bell, who frequently plays the bad guy in movies, has joined the cast of the family targeted direct to DVD thriller Don’t Think About It, which begins shooting this week in Pittsburgh. Produced by The Hatchery, Don’t Think About It also stars Emily Osment and is slated for a Halloween 2007 release.

MORE KIDS STUFF

MTV has partnered with Wal-Mart Stores Inc. to launch Everyday Green, a joint effort that aims to encourage consumers to incorporate environmentally-friendly products into their daily lives. To support the launch of Everyday Green, MTV’s NYC store in Times Square, features an exhibit of eco-friendly products, which can be visited now through November 10, 2006. The Everyday Green concept was developed and designed by Pompei A.D., a NY architecture, design and branding firm that creates retail and cultural environments. While Wal-Mart may not be everybody’s favorite company, this initiative seems like a natural progression, particularly for the MTV Networks family, which over the last 20 some years kids/tweens have been encouraged to participate making their communities and world better in ways that they are actually able to make a difference, such as not polluting, volunteering, turning off lights and water, embracing diversity and so on. Those kids are now that much older and are consumers with their own shopping choices to be made and money to spend.

MARKETING/LICENSING

Muze, Inc. and IGN Entertainment have entered into a partnership under which the two will assume joint ownership of Muze’s existing database of video game/gaming information, which has been renamed MuzeGames. Muze and IGN will further develop the database to feature high-resolution cover images, video game/gaming information, game screenshots, trailers, and game-play samples, previews, and independent reviews etc. IGN will focus its energies on developing content for, while Muze provides marketing and distribution of MuzeGames product to retailers, service providers, consumer electronic manufacturers, portals, libraries and institutions in North America and the European Union. Muze, Inc. is an online and in-store provider of media entertainment product information about books/music/videos/games. A unit of Fox Interactive Media, Inc., IGN Entertainment is a provider of video-game centric internet media and services.

Porter Novelli, the public relations agency, has teamed with The Rose Group to establish Porter Novelli Entertainment, which will focus on meshing entertainment and brands by developing an entertainment lifestyle-based marketing and public relations programs. Porter Novelli Entertainment will be a bi-coastal division, headed in NYC by Lisa Rosenberg, partner, and by Wendy Watson, EVP, in LA, CA, both of whom will work in conjunction with The Rose Group principal Jeff Rose and Brian Rosman, VP.

EXECUTIVE MOVES

ION Media Networks, Inc’s Dean M. Goodman has resigned as President and COO and stepped down as a member of ION’s board of directors to, “pursue other interests.” The company has offered Goodman a $3 million payment in addition to other benefits, according to an Associated Press report. Formerly known as Paxson Communications, ION does not plan to replace Goodman immediately, rather his responsibilities will be assumed by members of senior management team. Goodman joined the company in 1993, and at that time the company primarily owned radio stations and station groups.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, October 20, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11   1123; K6-11 807; TWEENS 9-14 714
NICKELODEON:            K2-11 1084; K6-11 510; TWEENS 9-14 413
CARTOON NETWORK: K2-11   610; K6-11 389; TWEENS 9-14 253
TOON DISNEY:              K2-11   119; K6-11 60; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: Chelsea and Eddie are best friends to the main character in what show? RAVEN ON THAT’S SO RAVEN Kudos to: Ellen Harter Wall-Family Fun/Northampton MA; Susan McClellan-Empower MediaMarketing/Cincinnati; Sharon O’Donnell-Carat USA/Atlanta; Shirley Stone-By Kids For Kids/Rhinebeck, NY; Micki Barnett-4 BUCKS MEDIA Inc/Bell Canyon CA; Emily K. Little-Disney Channel/ABC Kids/Burbank; Jeremy Weiner-Zim Squared; John Harper-Keller Williams/Beverly Hills; Eric Covert-Disney ABC Cable Network Group/Burbank; Mary Warner-Sullivan Entertainment Inc/Toronto; Erin Bartley-The Cookie Jar Company/Toronto

Today’s Trivia Question: His favorite thing to eat was sweat socks, and with the other toys at night Mr. Bumpy loved to stir up trouble on what kids show?( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
10.24.06

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Cyn opsis CLASSIFIEDS – For more classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: DIR PROD FINANCE/A&E TV NETS/NY: Mng fin’l analysis/reporting for prod dept inc budgets, forecasting, mo closings. Min 5yrs Acctg exp w/strong knwldg database/software apps. Apply: www.aetn.com/careers (10/31)

JOB OPENING: AFFILIATE MARKETING COORDINATOR/Oxygen/New York, NY: Creative, organized multi-tasker w/ event experience needed for trade shows, premiums, website and more. Resume: [email protected] Ref job title in subj line (10/31)

JOB OPENING: SALES PLANNER/ COORD at qubo-NY: Generate upfront/scatter plans. Handle all maint. Detailed w/exc comm skills. BA/BS pref. 3+
yrs media or agency exp. Email Res to [email protected] – subject: Sales (10/31)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact [email protected] (10/28)

JOB OPENING: MEDIA ANALYST/MPMA – Media Performance Monitor America: Analyze media plans on both a cost and quality basis. Front-line access to top clients; Be part of a great, growing team. Please send resume to [email protected] (10/28)

JOB OPENING: STRAT PLAN’G SR ANALYST/Turner Broadcasting/NY: Develop fin’l planning models for DIGITAL Division. 4-5 yrs in Sales/Strat Plng.Manage invntory, pricing, rev forcsting, etc. [email protected] (10/28)

JOB OPENING: FREELANCE WRITER/PRODUCERS, ON-AIR PROMO DEPT/COURT TV/NYC: Court TV is looking for freelance promo producers at all levels. Submit Demo reels Tina Evans @ Court TV 600 Third Ave. NY NY 10016/EOE (10/28)

JOB OPENING: ASSOC MEDIA DIR/Interactive Agency/NY: ID new media oppty. Dir media plan’g&buying. Execute media plans to deliver a high ROI. New Bus. Dvlpmnt. Knwldg of Emerging/Digital Media a must: Apply: [email protected] (10/28)

JOB OPENING: MANAGER, INTEGRATED SALES & MKTG/Fox Cable/NYC: Develop new bus opport & new promo concepts; present mktg progs; oversee prog execution; 3+ yrs in mktg/ad in tv/media sales env; strong comm. Skills; www.foxcareers.com (10/28)

JOB OPENING: SR RES. ANALYST/TNT, TBS, Court TV, Ad Sales/NY: Provides daily res.support & creates sales positioning.Strong analytical/writing skills. 3+yrs exp req’d. [email protected] – www.turnerjobs.com req #67541BR (10/28)

JOB OPENING: RES. PROJ MGR/ TNT, TBS, Court TV/Ad Sales/NY: Supports ad sales effort w/ dvlpmnt of effective analyses/positioning. Strong analytic, prjct mgt. [email protected] – www.turnerjobs.com req #68720B (10/28)

JOB OPENING: RES. ANALYST, Cartoon Ntwrk/Adult Swim Rsrch/ATL:1 + yrs related media exp, Nielsen software exp req; strong analytical skills, comm skills; info www.turnerjobs.com 68090br; resume [email protected] (10/28)

JOB OPENING: A/P ACCOUNTANT/Int’l animation prod. & dist. Co/LA: Minimum 2 yrs ent. experience. Need computer savvy team player. Benefit Pkg. Send resume & salary requirements to: [email protected] (10/26)

JOB OPENING: SALES MGR/Wizard Entertainment/NY: Seeks salespeople to sell advertising space for magazines conventions and website. 2 years min sales experience req. Base+ comm+benefits. Email sal req: to [email protected] (10/26)

JOB OPENING: MGR, PR/CORP COMM/Wizard Entertainment/NY: Shape and drive PR strategy and execution for pop-culture dynamo with mags, events and website. 5+ years exp min. Email sal req: [email protected] (10/26)

JOB OPENING:SALES PLANNER/Fox Cable/New York, NY: Day-to-day management of accounts; assist in RFPs & proposal development; 2-3 yrs sales/agency experience; strong communication skills & attention to details; www.foxcareers.com (10/26)

JOB OPENING: SR. WRITER/PRODUCER/National Geographic Channel/Washington, DC: Concept, write & produce promotional spots for shows, short form content, vignettes, on-air interstitials; 5-7 yrs in tv mktg/promo, www.foxcareers.com (10/26)

JOB OPENING: RESEARCH ANALYST/ LIFETIME TV NY: support LFT Networks prgmng and mkting functions; analyze LFT Networks ratings perf; BS/BA ; exp. using Nielsen a plus Apply at: http://www.lifetimetv.com/about/jobs.html (10/25)

JOB OPENING: SALES ASST/LIFETIME NY: Assist in all facets of the ad sales process; interface with clients/media and advt agencies. Strong math, writing and Excel skills BA/BS Apply at: http://www.lifetimetv.com/about/jobs.html (10/25)

JOB OPENING: SALES PLANNER/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply: [email protected]. EOE (10/25)

JOB OPENING: PT ASSISTANT/Galavision/NY: Exc. comm./organizational skills, prioritize proj’s & team player. MS Office a must. Quantitative skills& Spanish a plus. Apply:[email protected]. EOE (10/25)

JOB OPENING: DIRECTOR, INTEGRATED MRKTG/CMT/NYC: 5+yrs exp in TV/Adv/Media Mrktg, Strng presentation & creative writing skills. Mgmt exp. Required. Strng knwldge TV/Sales, BA/BS req, EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/25)

JOB OPENING: DIRECTOR, DEVELOPMENT/VH1/NYC: 7+yrs exp development/production, Strng knwldg 1980s-presnt, Strng relationships w/agents/prodco’s/writers, Strng knwldg VH1 brand & progrmng EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/25)

JOB OPENING: MANAGER, INTEGRATED MARKETING/MTV2/NYC. 4+yrs exp TV/Adv/Promo Mrktg, Strng knwldge Male Teens/VidGames/Xtreme sports, Exp mrktng online&digital, Strng writ/present skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/25)

JOB OPENING: VICE PRESIDENT, SPORTS & SPECIALS/SpikeTV/NYC. 8+yrs Prod in content, Strng knwldge Sports&Ent/Male18-35/SpikeTV brand, Strng Writ/Negotiation skills, LiveSports exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/25)

JOB OPENING: ACCT SVC REP/Univision/LA: Create upfront/scatter plans. Handle all maintenance/stewardship.Excel written/verbal/quantitative skills a must. Dealmaker/VCI/media & Spanish a +. [email protected](EOE) (10/25)

FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

Fall Internship Credits Only: MARKETING/COMMUNICATIONS AND PR INTERNS/IMAGINASIAN TV Interest in mktg/PR, event coord., writing/communications, interest in Asian languages/culture a plus,College credit avail. E-mail resume to [email protected] (10/31)

Fall Internship Credits Only: WEB/GRAPHIC DESIGN INTERNS/IMAGINASIAN TV Code web pages and e-newsletters, basic site maintenance, Photoshop/Illustrator skills, Flash a plus.College credit avail. [email protected] (10/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED: Tufts Grad/NYC: Seeks challenging entry-level or higher position. Strong Child Dev and Media background. Credible internships. Produced ’06 Student Emmy runner-up. Contact: [email protected] (10/31)

SITUATION WANTED: Motivated and Eager College grad, seeks entry-level position in entertainment/news. Willing to start from the bottom and work extremely hard in NY/ Philly area . Contact Stephanie at [email protected] (10/28)

SITUATION WANTED: PR/Plnr/Byer/Entmnt- 6yrs exp in finance field looking to move to LA from DC. Exp planning road shows/interacting with high net worth clients. Please contact Kristen 202-379-6730 [email protected] (10/28)

SITUATION WANTED: Recent UCLA grad seeks PR position in Orange County. I currently work at a large LA PR/Entertainment Marketing firm. Excellent verbal, writing, & interpersonal skills. Contact Christina at [email protected] (10/28)

SITUATION WANTED: 17+ year BROADCAST PROFESSIONAL in research, programming and marketing seeks lucrative work from home. Excellent reputation. Fast, efficient,creative. Worth your while. [email protected] or 716-439-4464 (10/25)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.