Tuesday, October 20th, 2009


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Good morning. It’s Tuesday, October 20, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Finales:
ABC: Shark Tank at 8p
Bravo: Flipping Out at 10p


Cynopsis Media CTAM Summit 2009 Luncheon – October 26, 12:45-2:30pm
Advanced Advertising and Interactive TV: A Panel Discussion: What’s Real – What’s Not!

Jen Soch,
VP, Activation Director of Advanced TV, MediaVest USA – Keynote
Lisa Meier,
SVP of Sales, Time Warner Cable
 Kevin Smith, VP, Digital Media, Comcast Spotlight
Jen Robertson,
VP, Digital & Emerging Media, We tv, Wedding Central
Andy Addis,
SVP, Marketing & Business Development, Ensequence

CLICK TO REGISTER.   Sponsored by WE tv, Wedding Central, Comcast Spotlight, Ensequence


Leading up to the premiere of ABC’s new alien-themed series V, the network is deploying skywriters starting this Friday to create humongous “Vs” in the sky at 26 major US landmarks, reports THR. ABC is not revealing exactly where the Vs will appear though iconic sites like the Statue of Liberty and the Capitol Records building are being considered. The Vs will be visible several times each day at the locations until the series opens November 3 at 8p. Following the fourth episode, V will go on hiatus until early 2010.

TeleFutura posted third quarter 2009 double-digit gains in primetime among A18-49 viewers and total viewers versus the same quarter 2008. In the A18-49 demo, TeleFutura’s primetime grew by +52% or +164,000 impressions and +61% with total viewers or +319,000 impressions. Additionally, in third quarter 2009, Telefutura picked up +85,000 A18-49 viewers and increased total viewers by +144,000 in primetime.


Syndicated daytime talk show, Rachael Ray was renewed through the 2011-2012 season in 90% of the US where the show is seen in 28 of the top 30 markets. Additionally Rachael Ray, distributed by CBS Television Distribution is cleared in the top three markets of the country on WABC/New York, KCBS/Los Angeles and WGN/Chicago. Station groups carrying the talk show include ABC Owned Television Stations, CBS Television Stations, Gannett Broadcasting, Local TV, LIN Television Corporation, Allbritton Communications, Tribune Broadcasting and Hearst-Argyle Television among others.

IFC picked up all three seasons (53 total episodes) of Arrested Development from Twentieth Television. Arrested Development premieres on IFC October 25 at 10p where the network will air two back-to-back episodes on Sundays at 10p and also on Tuesdays at 9p during the network’s Automat four-hour programming block.

Hallmark Movie Channel is now distributed in the top 30 TV markets in the US with a current total of 25 million households. Hallmark Movie Channel will also premiere original movies as part of its programming lineup starting second quarter 2010. The network recently launched this year on Comcast systems in Detroit, South Florida, San Francisco, Washington State, Portland, Boston, Atlanta, Houston and Pittsburgh; on Time Warner in Charlotte; on Cox systems in Phoenix and Las Vegas; and on Charter in St. Louis.

Outdoor Channel Holdings, Inc. said its Outdoor TV was upgraded to the Digital Preferred tier on Comcast Digital Cable systems in Salt Lake City, Ogden and Logan in the state of Utah. Outdoor TV was previously available on the Sports and Entertainment package.

The Documentary Channel (DOC) made an exclusive multi-year deal with Image Entertainment involving a collection of 16 documentary films from Image Entertainment’s library. The package includes such titles as Born Into Brothels, Spellbound, War Dance, Muderball, Boys of Baraka and Trials of Darryl Hunt among others. The first film to debut on DOC is Bus 174 on November 23 at 9p; other titles will debut in 2010 with dates to be announced.

Independent production and distribution company Entertainment Studios, Inc. said its new E/I program The Young Icons is a firm go for fall 2010. The weekly, 30m series, produced in hi-def targets 13-16 year old children, profiling top young American athletes, scholars, philanthropists and entrepreneurs under the age of 18. The Young Icons is produced and distributed by Entertainment Studios.


TV personality Brooke Burke was tapped as a “Mommy Correspondent” for the syndicated talk show The Doctors with her first appearance slated for November 5. Burke will appear frequently on the show working out in the field and in-studio as a correspondent and mommy-contributor for the talk show. Production on her taped segments began October 13. The Doctors, produced by Stage 29 Productions, is taped in front of a live audience and is distributed by CBS Television Distribution.

FOX is working on a 30m comedy based on the popular National Geographic Channel series Dog Whisperer with Wilmer Valderrama in the title role, cites Variety. Full details on the project are not clear, though the character played by Valderrama will be inspired by Cesar Millan about a professional dog trainer who has built a wealthy business. FOX gave a script plus penalty order to the project produced by Twentieth Century Fox TV and executive produced and written by Emily Kapnek. Barry Josephson will also executive produce through his Josephson Entertainment production company.

FOX also approved a comedy spec called Rehab from Sam Laybourne, a writer/producer on ABC’s Cougar Town, per THR. The project will be produced by Peter Chernin with Will Gluck, who may direct. Rehab is about a man who pretends he needs rehab to connect with a former high school sweetheart who is now a rock star. Debbie Liebling will oversee the project.

Samuel L. Jackson and his company UppiTV have two new projects on the docket for CBS produced by CBS TV Studios, cites THR. The first project is a multi-camera comedy from Bob Kushell about the wife of a US Congressman who inherits her husband’s seat after he dies suddenly. The second project is a medical drama penned by Andrea Newman about an emergency room doctor who uses unusual treatments on his patients. Jackson executive produces both along with Kushell and Newman on their respective projects. Amanda Tracey, involved with development at UppiTV will be co-executive produce on both projects.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Despite the recession, Apple reported what it’s calling its most profitable quarter ever during FY Q4 ’09, posting revenue of $9.87 billion and net quarterly profit of $1.67 billion, up 45% y/y. The company sold a record 7.4 million iPhones (+70% over previous quarter), 3.05 million Mac computers and 10.2 million iPods across the globe. The iPod continues to enjoy a +70% market share of the MP3 market according to MPD. There were more than half a billion app downloads in Sept. alone and $2.3 billion in revenue was generated during the quarter on app sales. In response to a question regarding competing iPhone “wannabes,” Apple COO Tim Cook noted that the ecosystem that supports the phone gives the company significant momentum. “There are now more than 85,000 apps on the App store, which is a country mile more than anyone else,” he said.    Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY:  Nickelodeon will begin production in Vancouver, BC this week on its new original TV movie Best Player featuring iCarly’s Jerry Trainor and Jennette McCurdy.  Set to bow on the network in 2010, the movie revolves around two cyber athletes that inadvertently discover life in the real world is as good as in a virtual world.  Executive produced by Jessica Horowitz, Lauren Levine and Marjorie Cohn, as well as Sandy Climan and Christine Foy, Best Player is directed by Damon Santostefano. Full edition: CYN KIDS.    


Friday A18-49 Analysis: FOX struck a home run with A18-49 viewers Friday night at 2.7/9, according to final national ratings from Nielsen Media Research. FOX claimed the top spot each hour with the MLB ALCS Game 1. At 8p, FOX posted a 2.3/9 followed by CBS’ Ghost Whisperer at 2.0/7, NBC’s Law & Order in third with 1.6/6 and ABC’s season debut of Ugly Betty in fourth at 1.4/5. FOX increased its #1 rating during 9p to a 2.8/10 while CBS trailed in second place with Medium at 1.9/6 and UNIV’s Sortilegio in a close third at 1.8/6. FOX’s MLB coverage carried through 10p in first place with 3.1/10 while ABC’s 20/20 was next at 2.0/6, followed by CBS’ Numb3rs at 1.8/6 and NBC’s The Jay Leno Show in fourth at 1.3/4.

Live + Same Day Household Ratings: Friday, October 16, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 5.3/10        FOX MLB ALCS Game 1: Los Angeles Angels at New York Yankees 5.2/10

CBS: 5.1/9           Ghost Whisperer 5.0/9, Medium 5.2/9, Numb3rs 5.1/9

NBC: 4.1/7          Law & Order 5.0/9, NBC News Special: Lost Symbol 3.8/7, The Jay Leno Show 3.4/6

ABC: 3.9/7          Ugly Betty [p] 3.4/6, 20/20 4.9/9

UNIV: 1.8/3        En Nombre Del Amor 1.8/3, Sortilegio 2.3/4, La Rosa De Guadalupe 1.4/3

CW: 1.3/2           Smallville 1.7/3, America’s Top Model [r] 0.9/2

ION: 0.6/1          Friday 7PM Movie: Hard to Kill 0.5/1, Criminal Minds 0.6/1, Criminal Minds 0.5/1

TELE: 0.6/1         Mas Sabe El Diablo 0.7/1, Ninos Ricos 0.5/1, Victorinos 0.5/1

A18-49: FOX 2.7/9, CBS 1.9/6, ABC 1.6/5, NBC 1.4/5, UNIV 1.4/5, CW 0.8/3, TELE 0.5/2, ION 0.2/1


PIX/New York, the CW affiliate owned by Tribune Broadcasting promoted Adam Shapiro as GSM, effective immediately. Previously, Adam served as LSM since 2005. In his new role, Adam will manage the station’s sales team encompassing local and national sales, new business and online sales.

Warner Entertainment Japan Inc. hired Taichi Fukuda as GM/Warner Home Video and Warner Bros. Digital Distribution, Japan. In this newly established position, Taichi will supervise both the company’s home video and digital distribution businesses in Japan which includes sales, marketing, finance and operations. Taichi will report jointly to William Ireton, President and Representative Director, Warner Entertainment Japan Inc. and Marc Gareton, EVP/Warner Home Video and Warner Bros. Digital Distribution, Asia and Pacific. Additionally, Yoshikiyo Arai who has served as GM/Warner Home Video in Japan for the last three years will continue as Advisor until his planned retirement this December.

Barbara Wellner was named VP/Programming with Metan Development Group (Metan). Barbara will provide oversight for Metan’s weekly international news series THRtv as well as Hello Hollywood, the new version that recently premiered in China. Based in Los Angeles, Barbara’s duties include responsibility over all current programming as well as all content for the company on TV, online and mobile. Barbara will oversee acquired programming, development and global distribution programming strategies, new series and pilot development. Furthermore, Barbara will be involved with new show talent, customizing format acquisitions and managing Metan’s programming team.

Kevin McCormick announced he will depart Warner Bros. Pictures and his position as Production President at the end of December, though he will continue at the studio as Producer beginning January 1. Kevin took on his role as Production President in January 2008, with the intent to hold this position for only two years. Warner Bros. will not fill Kevin’s title and Jeff Robinov, President will be the point person for a portion of Kevin’s duties and reassign the remaining responsibilities to other executives.


This day in History:  1910 – A baseball with a cork center was used in a World Series game for the first time.

Answer to Yesterday’s Trivia Question:  Who am I? I love playing video games, watching TV, eating, and sleeping. I am an underachiever and I am a really good poker player. Hint: My uncle is my idol.  Who am I?  JAKE HARPER on TWO AND A HALF MEN  Kudos to: Bob Cook-B.C. Entertainment Group/Orlando; Jennifer Hayoun-Rosetta/NY; Steven Piluso-PHD/NY; Beth Mayry-Bravo-Oxygen-Women@NBCU/Troy; Ron Salcedo-Zimmerman/Nashville; Gary Bradley-Liquidus/Chicago; Stephanie Brom-Petry/Dallas; Tom Chapman-WKRG/Mobile; Mattie Comer-CBS Television Distribution/Santa Monica; Sheila Collins/LA; Mark Simmons-Toyota/Torrence; Abbie Korman-Impact Marketing & Promotions/Tarzana; David Brunner-AGB Nielsen Media Research/Switzerland

Today’s Trivia Question:  This is the final line of what classic film?  “Thank you Arthur, thank you for my children.”    (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: PUBLICIST / Cartoon Network & Adult Swim/Atlanta: 3+ yrs PR exp. Ent/TV PR exp. a plus. Must have excellent writing, pitching, comm. skills. Submit resume to:

JOB OPENING: FIELD PRODUCTION MANAGER/NYC: Must have 5 years exp in field TV production management. Reality show experience required. Please send resume to

JOB OPENING: ON-LINE MKTG MGR/MSG VARSITY/LI: Develop & execute digital marketing consumer campaign. 4+yrs consumer mktg exp, pref online. Interest in HS sports a +. www.cablevision.jobs req 9019BR (10/24)

JOB OPENING: Spin Master is growing! If you are an AWESOME ART DIRECT or COPYWRITER w/ TV experience send your portfolio and resume to
. Full-time role located in Toronto Canada. Visit www.spinmaster.com (10/24)

JOB OPENING: SR PRODUCER/National Geographic Television/NYC: This is a regular, full-time staff position with benefits, limited to a 12-month contract. To apply: www.nationalgeographic.com click on job ID 3863. EEO (10/23)

JOB OPENING: DIRECTOR INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packaged Goods exp, Strng Ideation/ exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply  www.mtvnetworkscareers.com (10/23)

JOB OPENING: VP DVLPMNT/TWO CATS PRODS/NY: Oversee reality/non-fiction dev for small prod-co moving from PBS docs to break into cable. Solid rolodex, ideas, exprnce selling to cable nets a must. Res/Cvr Ltr:

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email:

SITUATION WANTED: FIELD PRODUCER/DIRECTOR/NYC:8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery

SITUATION WANTED: COORDINATOR/RESEARCHER/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp. PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT or freelance.
( (10/27)

SITUATION WANTED: CAMERA OPERATOR/LA Based MTV, TRUTV, ABC, Watch my reel at: http://www.youtube.com/watch?v=rxsrcWAvvKw . Contact email:

SITUATION WANTED: WEB/TV PRODUCER: Over 14 years of experience in TV and Web Production, expert writer and editor. Email:

SITUATION WANTED: Experienced Traffic Coordinator/Assistant Buyer at a growing advertising agency seeking media opportunities in New York City and/or tri-state area. Feel free to call me at 646-732-8620 (10/24)

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email:

SITUATION WANTED: WRITER/EDITOR/JOURNALIST: (LA) College grad with experience in feature writing, editorial and news. Looking for entry level/asst/temp position. Email:

SITUATION WANTED: MEDIA/MARKETING MANAGER/LA: 5+ years experience in media planning/buying, account management, online marketing. Familiar with brdcst & interactive media markets. 

SITUATION WANTED: CONTRACT MANAGER/ADMINISTRATOR: 10 yrs exp.in Contract/Sales Admin: avails, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail:

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: ASST PROD/COORD/MGR/PA (NY)Exp: ABC, NBC, CBS, BBC, Nickelodeon, MTV, Food Network, CNN, Lifetime, History Channel, Sesame Street, NY1. Resume: Charles.Goon.googlepages.com Email:

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:

SITUATION WANTED: NYC. Recent college grad looking for flexible hrs where can contribute to media/entmnt company in entry level capacity. Hardworking, quick learner, and interested in learning fundamentals.

SITUATION WANTED: RESEARCHER/AP/PA/COORDINATOR ASSISTANT/ASSISTANT (NYC) 2 yrs Experience at Food Network & NBC seeking positions in news/entertainment! Self-starter/team-player/multi-tasker extraordinaire! Contact:

SITUATION WANTED: VIDEO PRODUCER MULTIMEDIA CREATIVE DIRECTOR: Seeking FT staff or Freelance projects, 10+ yrs exp, Broadcast, Corp, Multimedia, Web. Fast turnaround, save $$$. Email:

SITUATION WANTED: ASST POSITION WANTED/LA: Veteran with 3+ yrs admin exp at top companies in tv and film depts. 10+ years exp in functional & creative writing in TV & radio broadcast, mrktg, and pr mediums. 

SITUATION WANTED: NEED POST AUDIO? 1000+ of hrs of Doc/Reality mixed for NBC, FOX, A&E, History, Discovery, TLC, Science, Travel, HGTV, Food, and many more! Flawless QC Record! Available worldwide via FTP!

SITUATION WANTED: DIRECTOR/MANAGER FINANCIAL ANALYSIS/ NYC (15+ years experience) -Corporate Financial Planning & Analysis – Developing and presenting executive level financial packages. Email:

SITUATION WANTED: RESEARCH DIR/STRATEGIST Make your numbers work for you. 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. Email:

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR/NY: Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun!

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: Shark Tank, Dancing with the Stars, The Forgotten
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS, NCIS: Los Angeles, The Good Wife
CW: 90210, Melrose Place
FOX: MLB PLAYOFF GAME:  Yankees at LA Angels (Game 4 of ALCS) (730p-cc)
ION: Ghost Whisperer, Criminal Minds, Criminal Minds
NBC: Biggest Loser, The Jay Leno Show
PBS: Nova, Frontline, Independent Lens
TELE: Mas Sabe el Diablo; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor, Sortilegio, Aqui y Ahora

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