Tuesday, October 1st, 2013


((((oxygen)))) live out loud

The new face of Oxygen, Susie Castillo, is a former:
a) Miss USA
b) People en Espanol, 25 Most Beautiful
c) Model, actor, VJ
d) All of the above 😉
Click here to see her in action…and learn how your brand can tap into Susie’s fresh energy and credibility with W18-34

( ( ((((get with the network that gets young women. oxygen)))) ) )


Good morning. It’s Tuesday, October 1, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
Discovery: The Blue Grass Boys at 8p
Disney: Wolfblood at 8p
ID: Beauty Queen Murders at 10p
Velocity: Overhaulin’ at 9p
Today’s Finales:
Barter Kings at 10p
HGTV: Renovation Unscripted at 9a and 9:30a
PBS: Latino Americans at 8p

Both CNN and NBC have scrapped their Hillary Clinton projects. The director of CNN‘s planned Clinton documentary, Charles Ferguson, claimed in a blog on HuffPost that he pulled the plug because no one would cooperate; NBC said, “We’ve decided that we will no longer continue developing the Hillary Clinton mini-series.” Though the Republican National Committee voted to ban CNN and NBC from its 2016 Presidential debates because of the projects, Ferguson said CNN had always supported the film.


Music net Revolt has an official premiere date, Monday October 21 – and founder Sean Combs is confident his team can create a music outlet that will attract the millennial crowd. “There are a lot of semi-artists with wack music that have snuck in the last decade,” the rapper/entrepreneur told AdAge. “What makes us different is curation and our track record. We know how to pick them.” Get the latest on Revolt from CEO Keith Clinkscales at the Cynopsis Future TV Summit: http://www.cynopsisfuturetvsummit.com.

Can TiVo predict which new series will survive? The company released its first Fall 2013 Commitment Chart, showing which new programs viewers are choosing to record on their TiVos. The shows getting the most action are Marvel’s Agents of S.H.I.E.L.D. (ABC, 12.55 percent) and The Blacklist (NBC, 11.93 percent). Least recorded are The Goldbergs (ABC, 3.56 percent) and Dads (Fox, 3.14 percent).

Netflix adds new eps of NBC sitcoms to its streaming arsenal today, with swan song seasons nine of The Office and seven of 30 Rock. A 2011 deal with NBCUniversal gives Netflix airing rights.

Singer Rihanna‘s reality show, once set to run on the now-defunct Style Network, has found a new home on fellow NBCUniversal cabler Bravo. Styled to Rock, in which wanna-be designers battle each other for $100,000 and a chance to join exec producer Rihanna’s style team, premieres Friday, October 25 at 8p.

U.S. ad spending will rise 3.4 percent in 2013, predicts the new Advertising Expenditure Forecasts from ZenithOptimedia. That’s down from a June forecast of 3.5 percent. The report predicts U.S. ad spending will grow from $161.24 billion in 2012 to $182.27 billion in 2015, due to “the rapid expansion of mobile advertising,” said CEO, North America Tim Jones.

NBC‘s 1st Look gets a second reality star host. Audrina Patridge (The Hills) is replacing former Bachelorette Ali Fedotowsky in January on the LX.TV production, giving Fedotowsky more time to focus on her new correspondent gig at E! News.

Despite concerns that Russia’s anti-gay laws could dampen enthusiasm for the 2014 Winter Olympics in Sochi, NBC reports it’s sold a record $800 million in ads for the Games. Sponsors include Coca-Cola, Procter & Gamble, McDonald’s, AT&T and General Motors. “We have not seen a single advertiser fall out,” Seth Winter, EVP sales and marketing for NBC Sports Group, told AdAge.

Cable ad rates are rising, reports research company SNL Kagan. While the numbers remain below cable’s broadcast cousins, the average cost per thousand rose 4.8 percent in 2012 for cable, to $6.22. Ten nets boast double-digit CPMs, six of them sports channels. ESPN scored the largest average CPM – at $19.29 it’s $6 higher than second place MTV. AMC Networks got the biggest rate hikes, rising 14 percent in Q2, says Kagan.

A 90-second clips package at the top of CBS This Morning, called the “Eye Opener,” is now sponsored by Toyota, the net announced. The agreement also includes branding of the show’s Toyota Green Room.

DirecTV has made a pact with film studio A24 to acquire independent films that it can offer on demand 30 days before their theatrical runs, reports the Wall Street Journal.

What’s the difference between Hallmark Channel‘s signature Countdown to Christmas campaign, and Hallmark Movie Channel‘s own seasonal offering, The Most Wonderful Movies of Christmas? “While Countdown has a more modern, contemporary sensibility, The Most Wonderful Movies will take a distinctly traditional approach to the holidays,” Bill Abbott, president and CEO of Crown Media Family Networks, tells Cynopsis. “Hallmark Movie Channel’s rapid growth in distribution and ratings and the overwhelming demand for more family friendly holiday content was the deciding factor in launching the network’s own seasonal programming initiative.”

A cable channel celebrating the Latino lifestyle will be introduced to U.S. cable providers this month by Alterna TV. Hispanic-focused INTI Network TV targets A24-54 Latinos with entertainment and wellness programming.


“Family loving, God-fearing” Kentucky marijuana growers try to give the law the slip in The Blue Grass Boys, a new Discovery show from Al Roker Entertainment. “It’s a fun look at a real-life Dukes of Hazzard, following a group of friends who stay one step ahead of the law,” CEO Al Roker tells Cynopsis. Series bows tonight at 8p.

MTV will mark World Mental Health Day with a one-hour special, Life Continued: Defeating Depression. From The Office vet Rainn Wilson‘s SoulPancake production company, the show aims to empower viewers with powerful stories of survival on Thursday, October 10 at 7p.

Singer Bruno Mars has a Grammy; now his sisters have a reality series. The Lylas follows Jaime, Tiara, Tahiti and Presley on the rocky road to their own hoped-for music careers. Series premieres Friday, November 8 at 9p on WE tv.


CNN is bringing back travel series Parts Unknown for season three. The show, from Zero Point Zero Production, will return for eight eps in spring 2014.

Ink Master and Tattoo Nightmares have made their mark on Spike TV. The net has renewed Original Media‘s Ink for a fourth season and 495 Productions‘ Nightmares for season three in 2014.

The knives come out again on Food Network, as the star-charged teams face off on Rachael Vs. Guy: Celebrity Cook-Off. Rosters for 2014’s season three include Florence Henderson, Vanilla Ice and Herschel Walker

After delivering solid ratings for Hallmark Channel right out of the gate, the net’s first primetime series will be back for a second season. Debbie Macomber’s Cedar Cove, which delivered a 2.4 HH rating and over 3.8 million unduplicated viewers, will return in 2014.
Join me at our October 17th Cynopsis Future TV Summit! This all-day conference will bring together expert speakers on topics including measurement, the Second Screen, the New Networks, a unique “People on Chairs” guerilla Focus Group, and much more! Register here: http://www.cynopsisfuturetvsummit.com/


Brad Schmidt has been cast in Showtime‘s House of Lies. He’ll recur as a devout Christian in the Don Cheadle comedy. Season three premieres Sunday, January 12.

Criminal Minds alum Paget Brewster will return to the CBS procedural for its milestone 200th episode. It appears bygones are bygones – Brewster left the show in 2012 on less-than-friendly terms. Drama airs Wednesdays at 9p.

Call for Submissions: Cynopsis is producing a Halloween Programming Guide which comes out on October 17 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has Halloween-themed programming, please send your listings to Cathy Applefeld Olson at [email protected] no later than Friday Oct 4. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). Cathy will send you a confirmation email following each submission (if you don’t receive a confirmation email, please resubmit). Thanks!


After posting its best-ever season debut last week on the U.K.’s ITV, Downton Abbey came back for the second ep of season four even stronger. The show drew 9.6 million viewers Sunday night, up from 9.5 for its premiere.

MediaCorp in Singapore nabbed the VOD and Free to Air rights for 195 episodes of syndicated U.S. lifestyle series Better Show, through The Television Syndication Company. The health and wellness series started airing Stateside this week on the Hallmark Channel.


Nielsen‘s SocialGuide Top-10 list of TV’s most social programs for the week of September 23, ranked by Twitter activity.

Rank Program Tweets (000s) Date
1 Breaking Bad (AMC) 1,237.9 9/29
2 The Voice (NBC) 273.5 9/23
3 The X Factor (Fox) 247.2 9/25
4 Glee (Fox) 247.2 9/26
5 Grey’s Anatomy (ABC) 225.4 9/26
6 The Voice (NBC) 167.0 9/24
7 The X Factor (Fox) 162.4 9/26
8 Law & Order SVU (NBC) 152.0 9/25
9 WWE Monday Night RAW (USA) 140.6 9/23
10 Once Upon a Time (ABC) 136.6 9/29

‘s Breaking Bad hit a series record Sunday night with 10.3 million viewers and a 5.2 rating A18-49, up 442 percent from its finale two years ago. BB’s one-hour after show, Talking Bad, drew 4.4 million viewers and 2.9 million A18-49. The show lit up Twitter, too, with a peak of 22,373 tweets per minute as the final ep began on the East Coast.

Homeland‘s season three bow on Showtime delivered 1.9 million viewers Sunday night, an impressive number opposite the Breaking Bad finale and broadcast premieres. Masters of Sex followed, with an average 1 million viewers in its regular timeslot; the new show had been offered on demand prior to its official debut.

The picture isn’t pretty for Sunday night broadcast premieres, according to preliminary numbers. ABC dramas Once Upon a Time and Revenge were down double digits year to year, and freshman series Betrayal earned a disappointing 1.5/4 in A18-49. Fox‘s animated comedies were all down double digits, too, along with CBS‘s Amazing Race/The Good Wife/The Mentalist lineup. 

ABC reports that its Marvel’s Agents of S.H.I.E.L.D., which drew 12.1 million viewers in Nielsen’s live plus same day estimates, has reached more than 22 million viewers when DVR, VOD and an on-air rerun are tallied, making it the net’s most-watched premiere in the five-day streaming window.

Friday A18-49 Analysis:  CBS grabbed the most A18-49 viewers Friday with 1.6/6, according to final primetime national ratings from Nielsen. It was a tie at 8p, with CBS’s Undercover Boss and Fox’s MasterChef Junior both scoring 1.6/6. ABC took the lead at 9p with 2.0/7 for Shark Tank, to beat the 1.6/5 CBS notched for Hawaii Five-0. CBS took the top spot at 10p with 1.7/6 for Blue Bloods, versus 1.5/5 for the final hour of NBC’s Dateline.

Live + Same Day Household Ratings: Friday, September 27, 2013 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS 6.1/11 Undercover Boss [p] 5.2/9, Hawaii Five-0 [p] 5.9/10, Blue Bloods [p] 7.3/11
NBC 3.8/7 Michael J. Fox Show 2.7/5, Dateline [p] 4.4/8
ABC 3.5/6 Last Man Standing 3.8/7, Neighbors 2.6/5, Shark Tank 4.2/7, 20/20 3.5/6
FOX 2.1/4 MasterChef Junior 2.5/5, Sleepy Hollow 1.7/3
UNI 1.8/3 Porque el Amor Manda 2.0/4, Tempestad 1.7/3, Que Bonito Amor 1.7/3
ION .7/1 Cold Case [r] .7/1, Cold Case [r] .7/1, Cold Case [r] .6/1
TELE .6/1 Dama y Obrero .5/1, Marido en Alquiler .7/1, Santa Diabla .6/1
CW .5/1 Perfect Score .4/1, Perfect Score [r] .3/1, America’s Top Model .7/1
UMA .2/0 Cineplex ..2/0, Gossip Girl Acapulco .2/0

A18-49:  CBS 1.6/6, ABC 1.4/4, UNI 1.4/4, FOX 1.2/4, NBC 1.1/4, TELE .4/1, CW .3/1, ION .2/1, UMA .1/0


20th Century Fox has promoted Carolyn Cassidy to Vice President of Comedy Development and Steve Sicherman to Senior Vice President of Current Programming. Cassidy has been with 20th since 2009; Sicherman since 2001.

Erle Norton has been appointed Executive Producer of ABC News Digital. Norton had been Editorial Director of Reuters Digital Video.

Stacy Mandelberg has joined CBS as Vice President, focusing on limited series and event programming. She has been SVP at Von Zerneck/Sertner Films.

Klaus Zimmerman is exiting his position as co-CEO of French firm Atlantique Productions. Zimmerman told the Hollywood Reporter he was leaving to pursue other challenges.

Eric Shiu has been named Vice President, Marketing and Communications for Entertainment One Television. Prior to EOne, Shiu had marketing stints at Lionsgate, Warner Bros. and FX Networks.


TODAY is the Cynopsis Digital Webinar

Next Generation Digital Programming Models
October 1 | 1:30 p.m. to 3:00 p.m. | Register Now

Moderator: David Tochterman: Head of Digital Media {Innovative Artists}
Evan Bregman: Director, Digital Media {Electus}
Stuart McLean: Founder and CEO {Content & Co}
Daniel Tibbets: SVP, Digital Media {Bunim/Murray Productions}
Scott Nocas: Global Head of Distribution & Marketing/GM {Vuguru/Vuguru-POW}

This Day In History sponsored by Military Channel: 1955 – The Honeymooners made its debut as a half-hour series (but only lasted 39 episodes).

Today’s Trivia Question: “Evil Twin” Theme Week: What was the name of Samantha’s evil twin cousin on Bewitched (1964-1972)? Serena. Kudos to: Brian Grossman-HBO/NYC, Smiti Kumar-Merrill Lynch/NYC, Liza Persky/The Wendy Williams Show/NYC, Marc Wollis-NBC Sports Group/NYC, David Williams-CTV/Knoxville, TN, Kristin Staskowski-CharterMedia/Birmingham, AL, Pam Tierney/Chicago, Tom Boyd-WGN/Chicago, Sally Zikas-Weigel Broadcasting/Chicago, Joan Lee-KOLD News/Tucson, Jim Gray-FrogLight Productions/Missoula, MT, Tena Hawkes-University of Arizona/Tucson, LeeAnn Houck-Puget Sound Symphony/Seattle, Suzanne Leichter-OWN/LA, Steven Wishnoff/LA, Peter Steckelman-The Tennis Channel/Santa Monica, Talia Rodriguez-Shakur-Streetropical Media/LA.
Today’s Trivia Question – “Evil Twins” Theme Week: What was the physical difference between “good” Spock and “evil” Spock in the Mirror Universe on Star Trek (1966-1969)?  (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
Oct.17| Grand Hyatt NYC | REGISTER NOW

Speakers Include:
Keith Clinkscales
: CEO (Revolt Media)
Danielle Mullin: VP, Marketing (ABC Family)
Borja Perez: SVP, Digital and Social Media (Telemundo Media)

A Special Thank You To Our Sponsors:
Gold: ABC Family | Silver: A+E & Rhythm | Participating: NCC, BrightLine & TruthCo. | Media: IAB

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!
OCT 3 // African Americans
OCT 6 // Women (sold out)
OCT 16 // Millennials
OCT 31 // Kids, Tweens & Teens
NOV 5 // Hispanics

Advertising space is limited. Contact Mike Farina: 203.218.6480

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: Account mgmt. & customer service. Non-staff position. Full Info/Apply: http://www.aenetworks.com/careers (10/8)

JOB OPENING: SR TECH OPS DIR/CSI SPORTS/NY: Min 10 yrs TV Network exp. Resp. incl. overall workflow mgt, liaison to orig. facility/operator ops, tech & prod staff. Transmission/distribution exp req. Res/cvr to Rose: HERE (10/8) 

JOB OPENING: DEVELOPMENT EXECUTIVE/PRODUCER: Established NY prodco. Develop, cast, shoot, edit sizzles. Proven hit making ability at network and/or prodco. Amazing opportunity. [email protected] (10/8)

JOB OPENING: SR PRDCR NONFCTVDVLPMNT/NYC/LA: Talented dvlpr w/general cable exp. 5 yrs dvlpmnt/prod exp pref’d. Strong kwldg of Net Mandates. Will produce tapes, cast talent, prep pitches and manage systematic development. Resumes HERE (10/8)

JOB OPENING: SALES COORDINATOR, SALES PLANNING/Fox Broadcasting Co/NYC: Commercial inventory coordinator. 1-3 years network or agency experience required. http://bit.ly/1ask5CV (10/8)

JOB OPENING: ASSOCIATE DIRECTOR, DIGITAL SALES PLANNING/Fox Broadcasting Co/NYC: 5+ yrs linear &/or digital sales planning exp req. Campaign & invent management of VOD & digital platforms, forecasting, reporting. http://bit.ly/11MJTHL (10/8)

JOB OPENING: AD SALES ASST/Sportsman Channel/WI: Provide support to Account Exes for Network Cable Commercial Spot Sales, maintain spot schedules, work with Traffic Dept. Strong Excel skills req’d. Agency/TV Sales exp helpful. Apply: www.thesportsmanchannel.com (10/5)

JOB OPENING: DIR NON-FICTION PRGM/Lifetime/NY: Develop & pilot new non-fiction programming & oversee current prods. 5+ yrs exp in prgmng at cable/brdcst co or prod co. Apply: www.aenetworks.com/career.html (10/5)

JOB OPENING: EXEC DIRECTOR/CINE/DC: Strategy, fundraising & oversight of film/TV awards & education nonprofit. 5+ years leadership exp in media, w/marketing exp pref’d. Resume to [email protected] (10/5)

JOB OPENING: DIR MKTG STRATEGY/Discovery Channel/MD: Innovator w/strategic 360 approach to ad cmpgns. Strong brand mgt/consumer mktg exp.Work w/rsrch to identify prtnrshps/manage mktg events. Exp. driving top TV brands. APPLY HERE (10/5) 

JOB OPENING: SENIOR AD SALES RESEARCH ANALYST/ESPN/NYC: 1-2 Yrs exp in media research. Candidate must have strong analytical and problem solving ability. Apply HERE (10/5)

JOB OPENING: UniRey-NY: TV AE’s, NYC-based: Needed to drive general market advertisers to new English Language network/Robert Rodriguez Net, EL REY. Min 2 yrs network/AE selling exp. Resumes to [email protected] (10/4)

JOB OPENING: PRODUCTION TEAM for Live Show, Secaucus, NJ: Veria Living is hiring: Exec. Producer, Producers, Asst. Producers, Director & Media Manager. 3-5 yrs exp. incl. live work. Resume & position sought to [email protected] (10/4)

JOB OPENING: ANCHORS for Live Show, NY Metro Area: Veria Living is seeking energetic, fun, friendly & compassionate hosts able to improvise & engage with audience. Resume, picture & show reel links to [email protected] (10/4)

JOB OPENING: DIR AFFIL MKTG/Vubiquity/LA, CA: Dvlp/maintain mktg relationships w/Cable & Telco customers. Exp pkg’g & promoting and driving use of VOD svc. Apply. HERE (10/2) 

JOB OPENING: ADMIN ASSISTANT/A+E Networks/NY: Provide support to two busy executives. Non-staff position. Full Info/Apply: http://www.aenetworks.com/careers (10/2)

JOB OPENING: CLIENT SOLUTIONS DIRECTOR/USA TODAY/NY: Seasoned leader to generate revenue through insight-lead integrated mark sol & strat dev w/strong dig background. 10+ yrs insight-lead media solutions w/ 5+ yrs mgmt exp req’d. Apply: HERE (10/2)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: RLTV (NYC): seeks intern to support the Ad Sales and Marketing departments with research, marketing ideation, presentations and sales materials. Min 10 hrs/week. Submit resume/cover letter to: [email protected] (10/8)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Marvel’s Agents of S.H.I.E.L.D., The Goldbergs, Trophy Wife, Lucky 7
CBS: NCIS, NCIS: Los Angeles, Person of Interest [r]
CW: iHeartradio Music Festival, night 2
FOX: Dads, Brooklyn Nine-Nine, New Girl, The Mindy Project
ION: Criminal Minds [r], Criminal Minds [r], Criminal Minds [r]
MyTV: Bones [r], Bones [r]
NBC: The Voice, Chicago Fire
PBS: Latino Americans [f], Frontline
Telemundo: Dama y Obrero, Marido en Alquiler, Santa Diabla  
UMA: La Lista, Futbol Mexicana Primera Division
Univision: Porque el Amor Manda, La Tempestad, Que Bonito Amor

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

06/12/24: Cynopsis Jobs

Jobs Clads

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/12/24: “The Boys” to wrap with “gory” season five

"The Boys" to end with "gory" season five

Wednesday June 12, 2024 Today’s Premieres Apple TV+: Presumed Innocent Fyi: Real Estate King at 9p Netflix: King of Collectibles: The Goldin Touch; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Deal or no deal? National Amusements has ended merger discussions with David Ellison’s Skydance Media. The proposed deal called for […]