Tuesday, October 13th, 2009


Cynopsis: Kids!


Good morning. It’s Tuesday, October 13, 2009, and this is your first early morning Kids briefing. 

Cartoon Network Digital unveils the redesign of its official site ( www.cartoonnetwork.com ) and the launch of the Star Wars: The Clone Wars Game Creator.  The newly revamped CartoonNetwork.com has been redesigned with the goal of better promoting network shows, showcase the 200+ free-to-play online games, video, and interactive content as well as optimize advertising.  Star Wars: The Clone Wars Game Creator invites users to play as a series character, select a vehicle and build their own part of the Clone Wars universe, which they can then share with others via CartoonNetwork.com.


Cynopsis Media CTAM Summit 2009 Luncheon – October 26, 12:45-2:30pm
Advanced Advertising and Interactive TV: A Panel Discussion: What’s Real – What’s Not!

Jen Soch,
VP, Activation Director of Advanced TV, MediaVest USA – Keynote
Lisa Meier,
SVP of Sales, Time Warner Cable
 Kevin Smith, VP, Digital Media, Comcast Spotlight
Jen Robertson,
VP, Digital & Emerging Media, We tv, Wedding Central
Andy Addis,
SVP, Marketing & Business Development, Ensequence

CLICK TO REGISTER.   Sponsored by WE tv, Wedding Central, Comcast Spotlight, Ensequence


Moonscoop begins production on the new 2D HD flash-animated series, The DaVincibles (52×11), co-created and co-produced with Italy’s Neo Network, which is part of Zodiak Entertainment.  Targeted to K7-11, the series is a co-production with Rai Fiction, SLR, Telegael and Big Animation. The show has already pre-sold to Gulli (France) and Seven (Australia) and is set for delivery in late 2010.  Worldwide distribution for The DaVincibles will be handled by Moonscoop, with Neo Network managing the rights in Italy, and Big Animation handling Asia and SLR overseeing sales in Australia and New Zealand.  The comedy caper revolves around siblings, Lisa and Pablo, and their inept Uncle Leo DaVinci as they travel the world in search of artifacts to sell at Leo’s shop and meet up with villains trying to thwart their efforts.

Director Sam Raimi is hoping to be in production on Spider-Man 4 in March 2010, according to an MTV interview with Raimi.  Sony and Marvel Studios had already announced the movie would release on May 6, 2011.  The director says that pre-production is underway and that he just provided screenwriter Gary Ross with some notes for a rewrite.  He also said that a production designer is working on the sets and environments for the feature and that Scott Stokdyk is returning as one of two visual effects supervisors  he worked on the previous three Spidey movies.


PBSKids will premiere a special episode of the preschool science series Sid The Science Kid, entitled Getting a shot: You Can Do It!, on Monday, October 26 (check local listings).  With flu season upon us, the special explores the basic science of germs and viruses and how to stay healthy, including the use of vaccinations, in a kid appropriate way.  Produced by The Jim Henson Company and KCET/LA, the special episode is also supported by online games, activities and resources for kids, parents and educators at PBSKids.org/sid ( www.pbskids.org/sid ), PBS Parents ( www.pbsparents.org ), and PBS Teachers ( www.pbsteachers.org ), the latter of which will host a live webinar for educators about staying healthy at school.  Getting a shot: You Can Do It! is funded by The Department of Health and Human Services, The Association for Prevention Teaching and Research (APTR), First 5 California and The Boeing Company.

Nickelodeon will have kids running scared with Halloween-centric Shriek Week, which will feature programming marathons of popular shows beginning Friday, October 23 at 8p through Saturday, October 31.  Nickelodeon’s websites, including Nick.com’s Shriektober area ( www.nick.com/shriek ), NickJr.com ( www.nickjr.com ), Neopets ( www.neopets.com ), Shockwave ( www.shockwave.com ) and Parents Connect ( www.parentsconnect.com ), will also offer Halloween themed content and activities.  Nickelodeon and its other network’s Halloween highlights include:

  • Friday, October 23, Nickelodeon premieres scary episodes of SpongeBob SquarePants, The Penguins of Madagascar and The Troop.
  • Saturday, October 24, the network will premiere new Halloween-themed half-hour specials of Back at the Barnyard (10:30a), The Mighty B! (11a) and True Jackson, VP (8:30p).
  • Preschools can also tune into the Nick Jr. channel (f/k/a Noggin), for Fall into Autumn, a 24-hour marathon beginning Sunday, October 25 at 6a.  The marathon repeats on Halloween.
  • Monday, October 26, on Nickelodeon preschoolers get a Haunted House Playdate on Nick Jr., featuring new episodes of The Backyardigans (8:30a) and The Wonder Pets! (10:30a).  During Nick at Nite that evening Halloween programming will feature a new episode of Glenn Martin, DDS (8p).
  • Nicktoons Network celebrates with Ha Ha Halloween, Monday, October 26  Friday, October 30, will offer back-to-back episodes of Back at the Barnyard (9p) and The Penguins of Madagascar (10p). Halloween day will feature all holiday-themed episodes 6a-12a.
  • TeenNick (f/k/a The N) features Now THAT’s Scary programming marathons, Monday, October 26  Thursday, October 29 (8p) and then Friday, October 30  Saturday, October 31 (3p).

The 7th Annual Australian Nickelodeon Kids’ Choice Awards 2009 (KCA) will be hosted by Australian singer/songwriter Delta Goodrem on Friday, November 13 at Hisense Arena in Melbourne at 7p.  She will also perform on the show along with other artists, such as Guy Sebastian, Jessica Mauboy and Cassie Davis.  Kids are inviting to vote for their favorites through Sunday, November 1 via Nickelodeon.com.au ( www.nickelodeon.com.au ) as well as via Foxtel and Austar interactive Red Button application.

Kindle Entertainment‘s preschool series Big and Small (21×10) premieres on CBeebies Radio (UK) this week.  Big and Small will air daily between 6-7a through November 1, 2009.  Targeted to preschoolers, CBeebies radio broadcasts daily between 5a-8a and is part of the kid’s-aimed schedule on digital radio station BBC7.  The animated Big and Small series premiered on CBeebies in fall 2008, where it continues to air.  A second season of Big and Small is currently in production.


HarperCollins Children’s Books taps Dimensional Branding Group to represent its kid’s book series Biscuit for product licensing.  Targeted to preschoolers, the Biscuit book series launched 13-years ago and is written by Alyssa Satin Capucilli and illustrated by Pat Schories.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 9-11, 2009:
Couples Retreat (Universal) PG-13                                    Opening Weekend $35.3m
Cloudy with a Chance of Meatballs (Sony/Columbia) PG      $12.0m-4 wk total $96.3m
Toy Story / Toy Story 2 (3D) (Buena Vista) G                    $7.7m-2 wk total $22.7m
Surrogates (Buena Vista) PG-13                                       $4.1m-3 wk total $32.6m
The Invention of Lying (Warner Bros.) PG-13                     $3.4m-2 wk total $12.3m
Whip It (Fox Searchlight) PG-13                                       $2.8m-2 wk total $8.8m
Fame (2009) (MGM) PG                                                   $2.6m-3 wk total $20.0m
Tyler Perry’s I Can Do Bad All By Myself (Lionsgate) PG-13 $1.5m-5 wk total $50.4m
Love Happens (Universal) PG-13                                      $1.4m-4 wk total $21.2m
Good Hair (Roadside Attractions) PG-13                            Opening Weekend $1.1m
Source: Rentrak (www.rentrak.com )


Warner Bros. Animation (WBA) completes its executive team restructuring with the appointments of Peter Girardi to the new position of SVP/Series & Alternative Animation and Ed Adams as SVP/Business & Legal Affairs and Administration.  Both will report to Sam Register, EVP/Creative affairs.  WBA also names Jay Bastian as VP/Series.  The WBA division falls under Warner Bros Television President Peter Roth.

  • A former graffiti writer, Girardi joins WBA after 13 years as executive creative director of Funny Garbage, which he founded.  Most recently he executive produced and served as production designer on the series Minoriteam and Saul of the Mole Men for Adult Swim, and was production designer and puppet designer for Comedy Central’s Crank Yankers.  He also created the main title design for WBA’s series The Batman, Teen Titans and Duck Dodgers, as well as for the theatrical release Friday After Next.
  • An industry veteran, Adams was most recently Head/Legal Affairs, DreamWorks Animation.  Previously he toiled in the business and legal affairs departments at Cookie Jar Entertainment, Cartoon Network Studios and Turner Television.
  • Most recently, Bastian spent the last 11 years in Cartoon Network’s original series department serving as an Executive in Charge of Production on a range of its original animated series.  Prior to that he was worked in development and acquisitions for Lightyear Entertainment

George Kalogridis is named President, Disneyland Resort in Anaheim, California.  He takes over for Ed Grier, who is retiring from the company.  Kalogridis, who was most recently CEO, Disneyland Resort Paris, will report to Al Weiss, President/Worldwide Operations, Walt Disney Parks and Resorts.  A longtime member of the Disney family, Kalogridis began his association with the company in 1971 as a busboy at the opening of the Contemporary Resort at Walt Disney World.


Disney Channel‘s premiere of the third season of its series Wizards of Waverly Place on Friday, October 9, at 8p, was the top telecast of the day among K6-11 (2.0 million) and Tweens 9-14 (1.7 million).  The play was also cable’s top scripted telecast of the day with Total Viewers 2+ (4.6 million).  The new season debut was up compared to the Wizards of Waverly Place second season premiere (9/12/08) among K6-11 (+43%), Tweens 9-14 (+55%) and Total Viewers 2+ (+64%).

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 8, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 987; K6-11 419; TWEENS 9-14 303
DISNEY CHANNEL:     K2-11 979; K6-11 665; TWEENS 9-14 507
CARTOON NETWORK: K2-11 492; K6-11 295; TWEENS 9-14 201
DISNEY XD:               K2-11 116; K6-11   82; TWEENS 9-14   58
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, October 9, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1132; K6-11 787; TWEENS 9-14 583
NICKELODEON:         K2-11   975; K6-11 465; TWEENS 9-14 334
CARTOON NETWORK: K2-11   515; K6-11 317; TWEENS 9-14 227
DISNEY XD:               K2-11   138; K6-11 100; TWEENS 9-14   76
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  John Reid is better known as whom?  THE LONE RANGER Kudos to: Chris Byrne-TimetoPlayMag.com/NY; Derek Bartholomaus/LA; Richard Quan-Imaginary Time/San Francisco; Jim Wyatt-Film Roman, Starz Media/Burbank

Today’s Trivia Question:  This classic TV character was afraid of all sorts of things including water, cats, heights, cockatoos and wooden carousel horses.  Who is this?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING: RSRCH ASST/WGBH/BOSTON: Resp. for assisting in variety of rsrch proj’s w/ a focus on Nat’l Corp Sponsorship. BA Deg & 1 to 2 yr of media rsrch background. Cvr ltr/resume: http://careers.wgbh.org Research Assistant (10/20)

JOB OPENING: LEAD DVLPR/Rainbow/NY: Dev apps, provide tech asst, design & introd new features to support cbl ntwrk sites. 5+yrs in web app dev w/PHP, JSP, JAVA & Servlets. 3-4 yrs in bldng CMS & Dev. res: www.cablevision.jobs #9609BR (10/16)

JOB OPENING: FINANCE MGR/Rainbow Media/NY: TEMP (short term)- assist w/reporting of contractual prgrmng rights for Netwrk Acquis dept. Exp nec in contract rights budgeting & finance. Hvy Excel. res: www.cablevision.jobs #9682BR (10/16)

JOB OPENING: NAT’L SALES ASST/UNIVISION/NY: Aggressive self starter to asst AEs w/accts. Serve as liaison AEs & stations. Strong Phone, filing, order entry & PC skills. (Eng/Spanish speak) pref’d. Resume: [email protected] EOE (10/16)

JOB OPENING: MEDIA SALES SPECIALIST/Jun Group/NYC: Seeking aggressive self-starters who know digital and love working Fortune 500 clients. 1-3 yrs. exp. req’d. Res/cover to: [email protected] (10/16)

JOB OPENING: SALES & MKTG REP/Plum TV/Miami Beach: Creative, aggressive, ad sales pro familiar w/local/regional area. 7+ yrs exp in cable TV, or other nat’l media. See full posting plumtv.com (10/16)

JOB OPENING: ASST ED/PROD/NY: Edit trails/online barker, assemble comp reels, custom PPV event promos. Final Cut Pro must, Attn to detail. Res to: [email protected] (10/15)

JOB OPENING: FIELD PRODUCTION MANAGER/NYC: Must have 5 years exp in field TV production management. Reality show experience required. Please send resume to [email protected] (10/15)

JOB OPENING: MANAGER, MEDIA RELS/Disney Channel/XD/BURBANK: 5+ yrs publicity exp, top writing skills, established rapport w/press; self-starter, prior exper in TV publicity. Apply www.disneycareers.com Req #208885. (10/15)

JOB OPENING: RESEARCH ANALYST/Cablevision NY, NY: 1 to 3 yrs TV Rsrch exp. SAS/SQL exp. Online and Trad. rsrch tools pref. See full posting and apply to www.cablevision.jobs req 9779R (10/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

F ALL INTERNSHIP CREDITS ONLY: BROADCAST/OPS, MKTG/ADVERTISING, INTERNS/V-me (Nat’l Spanish-language ntwrk): Send letters of interest/res: [email protected]. Bi-lingual candidates w/a working knwldg of Spanish pref’d. More info about V-me www.vmeTV.com (10/15)

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SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC) 20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (10/20)

SITUATION WANTED: College graduate with Bachelor’s Degree in Electronic Media and Film. Efficient in audio and video productions. [email protected] 908-268-2078 (10/20)

SITUATION WANTED: SALES TRAINER/EXECUTIVE COACH:  NY, NJ, Boston, Fortune 100 exp., Avail FT or PT consultant, 90 days or less to better personal and professional results guaranteed or 1 month free. Email: [email protected] (10/17)

SITUATION WANTED: CAMERA OPERATOR/LA Based … MTV, TRUTV, ABC, Watch my reel at: http://www.youtube.com/watch?v=rxsrcWAvvKw . Contact email: [email protected]  (10/17)

SITUATION WANTED: (New York) 7 yrs exp: Interned for a President, Exec Asst to SVP, VP, and personal assistant to film director and celebrity. Looking for EXECUTIVE ASSISTANT Position in film/TV (NY). [email protected] (10/15)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (10/15)

SITUATION WANTED: Freelance (live, tape, studio, remote) TV DIRECTOR w/ single & multi camera series credits seeks directing assignments on the East coast. Samples available. Contact: [email protected] (10/15)

SITUATION WANTED: TRAFFIC MANAGER with 13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ. [email protected] (10/15)

SITUATION WANTED: ASST POSITION WANTED/LA: Veteran with 3+ yrs admin exp at top companies in TV and film depts. 10+ years exp in functional & creative writing in TV & radio broadcast, mrktg, and pr mediums. [email protected] (10/15)

SITUATION WANTED: TURNAROUND EXECUTIVE/NYC: 20 years exp in turnaround planning, execution and lending. Seeking media situation which is operationally or capitally challenged. [email protected] (10/15)

SITUATION WANTED: Need Closed Captioning & Fast Turnaround?: We Provide Closed Captioning for all broadcast mediums; Tape, Web, SD, HD, & Tapeless available. Satisfaction Guaranteed! Great Prices! For a Quote: [email protected] (10/14)

SITUATION WANTED: TALENT EXEC/NYC: 5+ years experience managing on-air (celebrity/reality) talent: casting, booking, talent relations, development.Seeking FT/PT, freelance, consulting, temp-to-perm. Email: [email protected] (10/14)

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