Tuesday, November 20th, 2007


Cynopsis: Kids!


Good morning. It’s Tuesday, November 20, 2007, and this is your first early morning.

Disney Channel and ESPN Media Networks are joining with DISH Network to launch two new interactive TV applications, Disney Channel Interactive TV, aimed at kids/tweens, and ESPN Interactive Zone for sports fans.  Available to 12+ million DISH subscribers who receive interactive TV service, Disney Channel Interactive TV application enables DISH Network subscribers to set digital video recorder timers for featured Disney Channel programs, obtain show information from the ticker on the main menu and interact with show-related content (e.g. games).

With holiday shopping upon us and consumers unsure about what toys are safe for their kids, given the recent rash of recalls and problems, the Toy Industry Association has smartly gone on the offensive and launched two new toy safety resources, a website and toll free hotline.  The website, toyinfo.org, offers safety tips and insights from consumer safety experts as well as current information on all recalled toys. The toll-free number (1-888-884-TOYS) is a 24/7 center for consumers with any questions regarding specific products or issues relating to toy safety.  TIA is a not-for-profit trade association.


Kabillion partners with Crazy Pet, LLC, US-based kid-centric interactive entertainment/educational licensing company, to launch Crazy Pet, a microsite, with the goal of promoting what kids learn from caring from family pets through Crazy Pet characters and activities.  In addition to participating on Kabillion’s VOD and online broadband (Kabillion.com) channels, Crazy Pets will also provide interstitial programming featuring live-action joke videos, animated shorts and tips for appropriate, and of course fun, pet care and training.  ( www.kabillion.com/crazypets)

How To Hook Up Your Home Theater, a new Disney 2D animated short staring Goofy, is scheduled to open in front of National Treasure: Book of Secrets, a decidedly live-action movie, on December 21, 2007, per AWN.com.  The new Goofy short, directed by Kevin Deters and Stevie Wermers, is based on the How To Goofy animated short films that were popular in the 1940s and 50s, and which were directed by jack Kinney and animated by John Sibley.

Dear America, the live-action series of TV specials, will be released on DVD under a new deal between Scholastic Media and Genius Products.  Based on Scholastic’s Dear America book series, which recounting dramatic moments in history through the eyes of girls, the TV specials originally ran on HBO Family, and were initially available on VHS via Scholastic book Clubs and Book Fairs.

VIZ Media has inked a deal with Direct2Drive, IGN Entertainment’s digital retail store, to make the anime series Naruto available for digital download, on a download-to-own in the US.  Episodes of the series are debuting sequentially beginning ($1.99/per episode); the first 25 episodes are available now via www.direct2drive.com.

Vivendi Games Mobile launches the 2008 edition of Surviving High School.  The game is developed by Vivendi Games Mobile’s Centerscore and is now available for mobile phones in North America.  To support the new release, Vivendi Games Mobile is offering Surviving High School-branded activities and extras via Facebook and MySpace.


Don’t get upset if a kid or anyone else suggests you Get Munked, it is part of a 20th Century Fox promotional effort for the feature film Alvin and The Chipmunks, which opens from December 17, 2007.  To that end, Fox has launched Munk Yourself ( www.munkyourself.com ), created by Telescope, Inc., an interactive site where you can become the above-average chipmunk by recording a unique voice message, in the audio style of Alvin, Simon and Theodore, as well as build a chipmunk avatar.  Using technology from Oddcast, the website invites users to record their own voice via mic and by phone (US only), or use text-to-speech to create a computer-generated message.  Visitors can then download their recording to their computers, or send their ‘munked message’ via email to friends and family.  Additionally, as part of the Get Munked promotion, Telescope, Inc. has developed a way to offer free Chipmunk mobile voicetones.  This just might be better than … hmm, well lots of things I just can’t think of them.

Marvel Entertainment awards Segal Licensing as the new licensing representative in Canada, as part of Marvel’s initiative to grow its brand in the market.  Looking to expand current licensee relationships and deals, Segal will oversee all sales, retail, merchandising and marketing of the Marvel brand across Canada.  Marvel’s upcoming live-action feature films, Iron Man and The Incredible Hulk, are schedule for release in summer 2008.

In other Naruto news, VIZ Media teams with Trans World Entertainment Corp., a specialty music and video retailer, to launch a multi-platform holiday retail campaign (web, print, broadcast, in-store signage etc.) to support the three-disc Deluxe Edition DVD release of Naruto The Movie: Ninja Clash in the Land of Snow.  As part of the promotion, current subscribers of the f.y.e. and Suncoast Backstage Pass, will receive a audio reminder featuring a special message from Naruto himself, recorded by Maile Flanagan, who plays Naruto in the animated TV series, including details about the new Deluxe Edition DVD release (rated T for Teens).  The release also features a Naruto short, Hidden Leaf Village Grand Sports Festival, interviews with the original Japanese cast, a word from series creator Masashi Kishimoto, movie trailers and so on.

Two new Doodlebops releases are set before years end.  The Doodlebops holiday song, Everybody Singing will be available via iTunes from November 27, 2007.  Meanwhile, Doodlebops musical toys, produced by iToys, Inc., will be available at retail in North America for holiday 2007.  Additionally, this month marks the release of the new DVD, Happy Doodle Holidays, which is distributed by Lionsgate.  In the US, Doodlebops TV series runs on Disney Channel’s Playhouse Disney block.


Ms. Russell Arons is named VP/Marketing, EA Casual Entertainment Label.  In her role as the head of marketing for the Label, Arons is responsible for the global marketing strategy of the Casual Entertainment franchises (e.g. Harry Potter, Boogie, Smarty Pants, EA Playground, and future IP), evaluating future business opportunities, PR and Consumer Research.  She previously served as VP/Marketing, InfoSpace, as well for Mattel as VP and GM of the Barbie toy business and as its VP/Entertainment  Male Action toy business.

Gary Krakower has been appointed SVP/Business Development North America, HIT Entertainment.  Based in NYC, Krakower will focus his efforts on growing the live events, theme parks and attractions initiatives for the company.  Most recently, he was VP/International Licensing and Merchandising, Twentieth Century Fox.

Answer to Yesterday’s Trivia Question: On the animated children’s show Rolie Polie Olie, what object is Olie’s house shaped like? A TEAPOT  Kudos to:  Kimberly Keeley-Safety4Kids/Stamford; Christopher Byrne-Byrne Communications, Inc./The Toy Guy/NY; Mara Anastas-Simon & Schuster/NY; Christine Ferrar-WSBK/WBZ-TV/Boston; William “Chip” Beaman-Soundelux Design Music Group/Hollywood; Adam Sanderson-Disney ABC Networks Group/LA; Claire Wilmut-BOOMSTONE ANIMATION INC./Ontario; Stephanie Kravos/Toronto

Today’s Trivia Question: What movie am I from?  My name is Jim Douglas.  I own a driving school and teach driver’s ed to high school teenagers.  While my car may not be “cool” by today’s standards for teenagers, it’s pretty wild for me!  What movie am I from?  ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: COORDINATOR, CUSTOM RESEARCH/NHL: 3+ yrs exp in ad sales rsrch. Extensive exp with custom research (e.g. Simmons/Scarborough/MRI) req’d. Strong knwldg of Excel and Power Point a must. Apply: [email protected] (11/29)

JOB OPENING: WDCW Washington DC seeks BROADCAST SALES VETERAN with 4+ years of exp. Aggressive seller with successful agency and direct business exp. Stellar presentation and negotiating skills required.  [email protected] EOE (11/28)

JOB OPENING: Rainbow/NYC: PROD MGR, ONAIR PROMOS for VOD cable nets; create & oversee budgets & project mngmt for post-prod/shoots/gfx. 3+ yrs ent/media exp. Strong detail/org/comm skills. www.cablevision.jobs.com req 4856BR. (11/28)

JOB OPENING: Rainbow/NYC: ASSOC. PROD, ONAIR PROMOS for VOD cable nets; write/produce/edit promos on FCP. Writing test req. Oversee digital file mgmt. Apply to req 4780BR at www.cablevision.jobs.com (11/28)

JOB OPENING: VP CONSUMER/AFFILIATE MKTG/Fuse TV/NYC: Establishes strategic mktg, promos & ad campaigns for Fuse, drive awareness & promote brand attributes to the trade, press & consumer.  Please send resume to [email protected] (11/28)

JOB OPENING: COORDINATOR, PROGRAM DEVELOPMENT/NY: 2 yrs devo or agency exp to maintain databases, draft deal memos and conduct research for fastest growing ad-supported cable network. To apply go to www.turnerjobs.com req# 90639 (11/28)

JOB OPENING: DIGITAL AE/History/A&E/LA: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4 yrs in sales -min 2 yrs digital sales. Apply: www.aetn.com/careers.html (11/28)

JOB OPENING: VP, PROGRAMMING & DEVELOPMENT/ EGO TV/LA: Scout, produce web and mobile video content for new Gen Y network. Must have strong talent agency relationships. 10+ yrs  exper. Resumes to [email protected] (11/28)

JOB OPENING: ON AIR TALENT/Web/NY:Looking for a 30-45 yr old female talent. To host a weekly prgrm on the latest in books, CD’s, DVD’s. Needs to appear knwldgble & authoritative, ditzy need not apply. Contact: [email protected] (11/28)

JOB OPENING: EXP’D CO-EP SHOW RUNNER/Powderhouse Productions: Develop and execute a stripped one-hour infotainment series for a major cable net. Science-tech background, web integration, a big plus. Resume to: [email protected] (11/28)

JOB OPENING: PR COOR/Classic Media/NYC: Min 2+ yrs PR exp; writing press materials, compiling press clips, handling media requests, pitching stories, some admin; Strong writing skills req’d; apply:  [email protected] (11/23)

JOB OPENING: MANAGER, PRICING (Telemundo) – NBC UNI/NY: Finance manager for sales properties. Lead and manage sales forecasting and analysis. Degree w/ min 4 yrs related exp. www.nbcjobs.com keyword job#744645. (11/23)

JOB OPENING: CREATIVE SERVICES DIRECTOR/CBS-3 Philadelphia: Direct the promotion, design & branding of CBS 3 and CW Philly. 5 yrs major market exp. req’d & degree pref’d. Visit www.cbs3.com/jobs for full details. EEO ADA M/F (11/23)

JOB OPENING: DIR RIGHTS & CLEARANCES/WE tv/NYC: Exp’d rights & clear to support all original dom/intl prod. TV/Music/Photo exp in tv prod, rights mgmt, clearance & new tech a must. Res to www.cablevision.jobs ref #4832BR (11/22)

JOB OPENING: CREATIVE DIRECTOR/Voom HD Networks/NY: Seeking on-air promotions and branding visionary with 10 plus years experience at a broadcast/cable network. Send reels & resumes to [email protected] (11/22)

JOB OPENING: MARKETING DIRECTOR/Lightworks (NYC): Manage company brand as well as pr, program catalogue and conventions. Strong writing skills. Int’l experience a plus. Email resume to [email protected] (11/22)

JOB OPENING: SALES EXEC/CableU/CT: Immed opening for outgoing, aggressive self-starter w/ solid knwldg of US cable ntwrks, ind organizations & ad agencies, to prospect & close new accts. Online sales exp pref’d. [email protected] (11/28)

JOB OPENING: SALES PLANNER/Comcast Ntwrks/NY: Generate upf & scatter plans; deal maint & stwrdship; support to sales team. Liason btwn AEs & agencies. 2yrs exp sales/planning pref’d. Contact [email protected] (11/21)

JOB OPENING: SR ACCOUNT EXECUTIVE/Nielsen/Dallas: Immediate opening for exp media sales professional.   Knowledge of Nielsen data/media background preferred. Apply:  www.nielsen.com , Careers, Req #5992  (11/21)

JOB OPENING: DIRECTOR, INTERNATIONAL SALES/GRB Entertainment/LA: 5+yrs exp w/ demonstrated success and strong understanding of contracts and TV rights for int’l distribution. Email resumes: [email protected] (11/21)

JOB OPENING: SALES PLANNER/TV10s/NYC: For Closed Captioning & 10-second commercial sales: Create proposals, mkgds, manage adu, detail oriented. Power Point a +. Resume: [email protected] (11/21)

JOB OPENING: ACCT MGR/HBO/NYC: Manage sales & mktg activities w/ key TELCO accts, develop acct strategies, manage budget, subscriber analysis. Req: Mgmt exp, 5-7 yrs cable sales & mktg industry exp. Res: [email protected] (11/21)

JOB OPENING: MEDIA SALES ASST/BROADCAST MEDIA CO./NYC MIDTOWN EAST:  Provides admin support to busy Sales Dept. MS Office, attn to detail, multitasking, great comm. Email:  [email protected] for complete job description (11/21)

JOB OPENING: CLIENT SERVICES EXEC/Nielsen Media Research/Dallas: Media-focused sales and client services profess’l. 3+ yrs exp w/strong analytical skills.Interested candidates can apply on line at www.nielsen.com position #5898. (11/21)

JOB OPENING: SR ACCOUNT EXECUTIVE/Nielsen/Los Angeles: Immediate opening for exp media sales professional. Knowledge of Nielsen data/media background preferred. Apply: www.nielsen.com , Careers, Req #6055. (11/21)

JOB OPENING: FULL PROD STAFFS/ALL POSITIONS/Atlas Media Corp, NYC: Looking for skilled series producers, writers, prod, assoc producers, researchers and production assistants for several dif series. Apply [email protected]. (11/21)

JOB OPENING: DIGITAL PLANNER/History/A&E Chicago: Create digital sales proposals, steward accts, service orders&client needs, acct maintenance, assist in presentations. 2yrs digital plnng exp. Apply: www.aetn.com/careers.html (11/21)

JOB OPENING: DIR DIGITAL AD SALES MKTG/History/A&E NY: Strategize & create new pkgs & ad opps for AETN digital. Create decks & upfront pkg. Dev mktg strategy for AETN digital. 5+yr digital mktg exp Apply: www.aetn.com/careers.html (11/21)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: CASTING DIRECTOR: Commercials, shorts, music videos. Very experienced Reality Casting Director/Frmr Talent Agent would love to do scripted! Great eye for talent of all kinds! Contact: [email protected] (11/29)

SITUATION WANTED:  RESEARCH/PROGRAMMING ASST: Fresh grad with exp in production, traffic, research, and programming. Highly motivated and enthusiastic. Great attention to detail, works well with others.  Email: [email protected]   (11/21)

SITUATION WANTED:  WRITER/WRITER’S ASST: College senior with experience as weekly contributor to the Onion and three years of comedy-oriented internship experience. Contact:
[email protected] (Available May) (11/21)

SITUATION WANTED:  Graduating Sr. degree in TELECOM MANG’T-enthusiastic, hardworking individual looking for exciting employment opportunity in NYC-completed multiple industry related internships-Contact: Stefanie [email protected]    (11/21)

SITUATION WANTED: EXP PROD./PUBLICITY/HOST GRAD: Interned Summ 2007 in NYC at SONY BMG/Columbia Publicity & MTV Networks in Prod. CREATIVE, PASSIONATE. Performer. Brdcst Major/Air Personality & T.V. Host.   LA/NYC. [email protected]     (11/21)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

Related Stories

07/22/24: Cynopsis Media Tech Update

Video advertising

Monday July 22, 2024 The faulty Windows update from cybersecurity firm CrowdStrike that caused a massive IT outage on Friday may not have been a cyberattack, but bad actors were quick to jump in and take advantage of the event. Cybersecurity agency CISA reported “phishing and other malicious activity” amid the blue screen errors. About […]

07/21/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]