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Cynopsis: DIGITAL
05/06/08
Good morning, it’s Tuesday, May 6, 2008, and this is your first early morning digital briefing.
As TV networks head into their spring ad brokering ritual known as the upfront, some digital strategies are being retooled to insure they deliver what really matters to the bottom line – appointment TV viewers. The CW raised eyebrows last month when it announced it would not stream the final 5 episodes of Gossip Girl; instead “watch and win” contests were devised to entice fans to watch the linear episodes in order to learn what they needed to win. The CW is planning additional motivational extensions for next season, according to AdAge, including text message plot hints and personalized messages from actors. Meanwhile, Fox enlisted market research firm Marketing Evolution to help articulate the message that TV advertising still drives purchasing decisions far better than other mediums, reports Mediaweek. The firm concludes that TV is still the lynchpin of a successful marketing campaign while other platforms remain “complementary.”
Then again other TV brands will be leading with their digital strategies this year. MTV will present a case study conducted by Harris Interactive and MauroNewMedia at its upfront presentation on Thursday, speaking to how consumer engagement with shows and brands increases with each platform a viewer is exposed to, reports Adweek.
To stand out from the crowd A&E has built an iPhone compatible broadband screener website in time for Emmy season, allowing ATAS members to view networking programming on the road.
Hubbard Media’s movie themed ReelzChannel is planning to launch a free VOD service in June, providing movie reviews and recommendations to promote its pay-per-view VOD and premium channels.
Multiplatform animation producer aniboom signed a quintet of online syndications deals to increase the exposure of its original content. Branded aniboom channels can now be found on DailyMotion, Metacafe, Veoh Networks and blip.tv, and more than 200 aniboom shorts are now indexed through video search engine Blinkx. The network also signed partnerships with MobiTV and Thumplay in the US and Buongiorno SpA, Cellfish, Jamster and Player X overseas to distribute bite-sized animated shorts on mobile platforms.
Another scalable online HD video start-up called Vusion shed its beta status and officially launched yesterday, competing with other high quality video streaming providers such as Move Networks and Brightcove. Island Def Jam Music will be its first paying customer, streaming music videos of artists such as Kanye West, Rihanna and Mariah Carey in 480p quality.
Christian online video sharing site GodTube shored up a righteous $30 million in funding from hedge fund GLG Partners, reports paidcontent.org.
One of the shortfalls of the current iPhone is that it doesn’t allow video to be stored. Check out the ad supported online app called Wixi, which stores photos, music and videos on a server then formats them for viewing on the iPhone. Premium subscribers who pay $6/month or $50/year are offered unlimited, ad-free storage.
Sprint is considering cutting its failing Nextel unit loose through a sale or a spinoff as it heads toward reconnecting with Clearwire to build a nationwide WiMax network, reports the WSJ. Nextel, which made its name by delivering a reliable calling service to business customers, has lost its relevance as other carriers have improved their own networks.
Yahoo‘s share price took it on the chin as investors responded to the failed Microsoft buy out, losing more than $6 billion in market value.
Just when we thought Disney’s MovieBeam digital movie set top boxes were relegated to paperweight status, the service may have one more incarnation left. The company has asked a bankruptcy court to sell what’s left of its VOD delivery service to Dar Capital Ltd. for $2.25 million, according to Dow Jones’ Daily Bankruptcy Review. Movie Gallery paid $10 million for MovieBeam last year then shuttered the service after less than 2,000 set-tops were sold.
The Interactive Advertising Bureau released its long-awaited Digital Video in-Stream Ad Format Guidelines to help provide a template for digital media firms to deploy, track and monetize non-linear ads. The goal is to develop common formatting and practices to make video ads more interchangeable between publishers and advertisers. Included are guidelines on overlay ads and companion ads agreed upon so far by some 145 video providers and ad firms. The IAB has even provided a handy dandy Glossary of Digital Video Terms. Look for it on the Cynopsis: Digital homepage later this week.
Social networking/Instant messaging site Meebo has introduced a new customizable bubble ad format. Advertisers can create customized background skins featuring video trailers, computer games or other content that can remain on users’ screens or forwarded to friends.
HDNet founder Mark Cuban asks and answers a long debated question in his latest Blog Maverick posting The Ala Carting of Video on the Net – Will it lead to disaster? Citing a new report from Craig Moffett of Bernstein Research, he describes the current model of offering expensively-produced video for free online as unsustainable – assuming today’s limited inventory and identical CPM’s to television – because it eliminates the ability of hit shows to help pay for less popular product.
Joe Doran has been chosen as founding CEO for social media analytics firm Media6 Degrees. Joe most recently served as GM of Advertising Strategy & Product Management for Microsoft Digital Advertising Solutions.
David Justus has been named VP/Digital Media for New York’s WNBC, in charge of overseeing digital initiatives and managing multiplatform content distribution. He reports to Tom O’Brien, President and GM of the station.
Mark Keys has joined WWE as VP/Web Production, responsible for the day-to-day operation of WWE.com and overseeing design, editorial & video production. Mark’s most recent position was as Director, Development and Production for Mediaworks Consulting.
NetShelter Technology Media tapped former GM of Yahoo Tech and Editor in Chief of CNET.com Patrick Houston as SVP, Media and Chief Publisher. He will be based out of NetShelter’s new San Francisco office, reporting to Pirouz Nilforoush, Co-Founder and President.
Marcel Fontaine was hired by Ross Video as Regional Sales Manager for the Southwest USA. He will be based in Southern California and report to Kyle Luther, National Sales Manager, USA.
Audio at-retail ad company DMI Music & Media Networks appointed Michael Panebianco as VP/Advertiser Solutions. He will report to Joan Gerberding, SVP/Advertiser Solutions, who joined the company in March.
NBC News’ Learn division launched a cool new community site dubbed iCue, hoping to get kids more excited about keeping up with the news. An acronym for Immerse, Connect, Understand and Excel, iCue presents NBC News videos, photos, cartoons and a wealth of historical documents within interactive learning environments developed with the MIT Education Arcade. Teachers are encouraged to build games and other creative activities around the content. Click on Take the Tour to check out the elegant “CueCard” feature, allowing users to virtually “flip over” a video news snippet then jot down their thoughts about it before sending it to a friend.
A CYNOPSIS MESSAGE FROM electricArtists
Online Marketing. PR. Promotion.
Creative and Innovative Campaigns Since 1997
Summer 2008 Campaigns include:
In Plain Sight (USA Network), The Andromeda Strain (A&E Network), Ice Road Truckers (History),
SummerSlam (WWE) and The Next Food Network Star (Food Network)
Howie Kleinberg: 212.354.2142, [email protected]
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
05.06.08
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A CYNOPSIS MESSAGE FROM GolTV
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JOB OPENING: EDITORIAL DIR, POP CULTURE & BLOG/VH1/NYC: 5+ editorial exp, 3+ yrs. writing exp, Knowledge of online writing and content development. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/13)
JOB OPENING: PR /FerenComm/NYC: TV agency seeks Sr. AEs w/strong contacts to oversee PR campaigns for talk, drama and lifestyle series to apply, email [email protected] (5/13)
JOB OPENING: WEB DESIGNER/NY: 3+yrs exp designing/dvlpng interactive rich media creative, strng flash/action cript skills, Bachelor degree in graphic design, amazing portfolio a must, ent. exp. a+. Apply: [email protected] (5/13)
JOB OPENING: DIRECT RESPONSE SALES PRO/HISPANIC TV Rep firm seeks exp’d DR seller. Minimum 2 yrs of National and or Spot experience Bilingual preferred but not required Send resume to: [email protected] (5/13)
JOB OPENING: MGR MKTG PROMO/Disney ABC Kids NYC: Assists in the dev of mktg solutions for ad partners, will work to create mktg promo strats, programs that will help drive sales revenue,
apply www.disneycareers.com Req 157616 (5/13)
JOB OPENING: RESEARCH ANALYST/Zenith Media/NYC: 2+ yrs exp; Proficiency: Nielsen tools,TNS Media Intelligence, IMS data systems, ComScore, NetRatings, Excel, PowerPoint [email protected] (5/13)
JOB OPENING: ASSOC RESEARCH ANALYST/CNN Digital/NY: Support sales & research across multiple digital platforms. BA, Strong analytical aptitude, relevant internships pref’d. Apply: [email protected]. EOE (5/11)
JOB OPENING: VP PROGRAM RESEARCH/MTV/NY: 10+ yrs Na tl TV Research. Strong leadership sk; detail-oriented, proactive; analytical sk. Expert w/Nielsen, MRI, etc. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/11)
JOB OPENING: SR MGR, DISTRIB/GSN THE NETWORK FOR GAMES/NY: Resp for affiliate relationships (subscriber acquisition/retention), marketing/promotions. BA/BS + 3 yrs min sales/marketing exper. Enter/cable a plus. [email protected] (5/11)
JOB OPENING: WRITERS (SEVERAL)/SHOWBIZ TONIGHT/NYC: Smart, witty & opinionated copy. Send resume & single document w/4 stories 30 secs each, 3 pkg intros, & 4 teases. Topical content. Email: [email protected]. EOE (5/11)
JOB OPENING: STANDARDS & PRACTICES EDITOR /ABC TV Netwk/LA: Review scripts/rough cuts; alt series, wk w/network & prod staff on loc; detailed/critical thinking/writing; JD & prod exp a plus. Apply www.disneycareers.com Req 158299 (5/11)
JOB OPENING: ASSOC MKTG RES MGR/Univision/NY: Develop mrktg presentations to support national sales. Knowledge of syndicated research and strong writing& analytical skills required. EOE Contact: [email protected] (5/11)
JOB OPENING: SALES PLANNER/FOOD NETWORK & FINE LIVING/CHICAGO: Support National Ad Sales team to develop &implement sales promotions for National Advertisers. Full details & Apply: www.scrippsnetworks.com (5/11)
JOB OPENING: TEMP MKTG MGR/AETN/NY: Self-starter with exp. in print & digital project mgt.; develop mktg materials, proficient in PowerPoint, Excel. Trade show planning, intl exp. a+. Start 6/2. Apply: [email protected] (5/11)
JOB OPENING: DIR DIGITAL PROMO MKTG/A&E TV Networks/NY: Dev/execute ad sales & mktg partnership opportunities for network sites. 5+ yrs exp in ad sales mktg or promo mktg in a digital environment. Apply: www.aetn.com/careers.html . (5/10)
JOB OPENING: UNIVERSITY RELATIONS ADMINISTRATIVE COORDINATOR/ mtvU /NYC: 1+ yrs Admin exp, excellent written/oral skills, Strng PC skills & detail oriented. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/10)
JOB OPENING: COORDINATOR, PUBLIC AFFAIRS/MTV/NYC: 1+yrs media/non profit/PA sector exp, Strg written/oral skills, Bachelor degree A+. Prvn campaign/media exp w/relation to change. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/10)
JOB OPENING: SCHEDULING COORDINATOR/MTV/NYC: 2+yrs schdlng/music prgming exp, Strng Microsoft/written/oral/details skills. Knwldge of pop culture/MTV brands as it relates to music on-air/MTV prgrming. Apply www.mtvncareers.com (5/10)
JOB OPENING: PRODUCER/ mtvU/ NYC: 3+yrs productions Exp. In New Media, Strg knowledge of Industry best practices. Creativity in concept/development. Strg Comm. Skills. Bachelor degree A+. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/10)
JOB OPENING: TRAFFIC SPECIALIST/Spike & Comedy/NY: 1+ yrs exp and BA degree req., proven traffic exp. Create and manage commercial logs for high-volume networks. Apply online: www.mtvncareers.com (5/10)
JOB OPENING: MEDIA BUSINESS ANALYSTS/ Multiple/ Washington DC: Exp. w/content development, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (5/10)
JOB OPENING: NATIONAL TV BUYING SPVSR/NYC/(mid sized agency): Network, cable and syndication buying with 4-6 yrs exp. DDS agency, pharma exp a plus. Send Resume: [email protected] (5/10)
JOB OPENING: MGR PUBLICITY/A&E TV NY: Dev History Channel PR strategies on print/electronic & internet props. Mng Public Affairs & Mktg prtnships. BA Comm/Eng & 3-4 yrs TV publ cable/b’cast/news. Apply: www.aetn.com/careers.html (5/9)
JOB OPENING: SALES RESEARCH MANAGER/NBC UNIVERSAL/NYC: Support Sales positioning of USA and SCI FI. Knowledge of Nielsen Galaxy Explorer, NPOWER, IAG, Simmons and MRI: Excel/Ppt. Apply online at www.nbcunicareers.com (#814593) (5/9)
JOB OPENING: SALES ASST-DIRECT RESPONSE/Hallmark Channel/NY: Provide admin. & sales support to DR Dept. Entry level. See full posting and apply @ www.hallmarkchannel.com (5/9)
JOB OPENING: COORD, AFFILIATE SALES/AETN, NY: Support NE & Canadian Affiliate groups. Maintain budgets, contracts, premium program. Str communication & MS Office skills, cable industry exp. Apply: www.aetn.com/careers.html (5/9)
JOB OPENING: ACCT DIR/GMR/NY: Seasoned new media exec to serve as the lead acct dir to portfolio of high profile tech clients. Exp.w/ digital platforms, web mktg, branding & online mktg [email protected] (5/9)
JOB OPENING: ACCT EXEC/MediaPlace/NY: Out of Home TV, creative “out of box” thinking, media sales/planning exp. Please email res/cl to: [email protected]. “AE” in subj. (5/9)
JOB OPENING: DIRECTOR: For animated CG preschool TV series. Creative oversight of design, voice records, storyboard, animatics, overseas animation and post production. Resume to: [email protected] (5/9)
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JOB OPENING: MOBILE AD SALES EXEC/NY: Adsales Exec w/ 5 yrs+ Outside Media Sales exp & 2-4 yr’s exp in Internet Ad Sales preferred. Adv Agency bkgd/exp. highly pref’d. Resume: [email protected] (5/9)
JOB OPENING: ACCOUNT EXEC/Ovation TV/New York: Immediate opening for 5yrs exp professional. Heavy client/planning selling; seek new business/create Mktg platforms tailored for client’s needs Apply: [email protected] (5/8)
JOB OPENING: ASST MGR, CLIENT SERVICES/Redwood City CA: Develop client media campaigns, create sales presentations, manage client relationship. Responsible for launch details, campaign Q/A. [email protected] (5/8)
JOB OPENING: SEVERAL POSITIONS/SALES OPS/Comcast Networks (Versus)/ NY: Traffic Coord 59765BR, Sales Service (Inventory) Coord 62578BR. For more info and to apply visit: www.comcast.com. EEO/AA/Drug Free (5/8)
JOB OPENING: ACCT DIR/Screenvision Cinema/NY: 4+ yrs exp, proven media sales performer to dvlp, present & sell cinema advertising to nat’l clients, Bachelors req., regional travel req. Apply online: www.screenvision.com/careers (5/8)
JOB OPENING: AE, ADVRTSNG SALES/BlogHer.com/NY: Contacts & exp. in the client & ad agency arena, incl’g planning and buying groups. Exc selling & presentation skills, able to dvlp leads for sales opps. Apply: [email protected] (5/8)
JOB OPENING: MANAGER, AD SALES FINANCE/ Forecasting/Analysis/ NY: Oversee all forecasting & Ad revenue planning for top Networks. Apply: www.mtvncareers.com under Finance. EOE/M/F/D/AAP (5/8)
JOB OPENING: VP, AD SALES FINANCE/NY: Lead a robust ad sales finance team to fully support/analyze all facets of MTVN Ad Sales revenue. Apply: www.mtvncareers.com under Finance. EOE/M/F/D/AAP (5/8)
JOB OPENING: COORDINATOR, GAMES/Nickelodeon/NYC: Coordination of product development and creative for assigned categories; Min. 2- 4 yrs licensing exp; B.A; MS Word, Excel and PowerPoint EOE/M/F/D/AAP apply: www.mtvncareers.com (5/8)
JOB OPENING: AD SALES APPLICATION SUPPORT/NY: Provide user support & testing for ad sales systems. DealMaker or VCI required. Exp w/ media or TV Advertising desired. Apply: www.weather.com/careers . Position VSA005 (5/8)
JOB OPENING: MGR- AFFILIATE AD SALES & DISTR. MKTG/LIFETIME TV: Seeking creative thinker to manage projects that support the distribution efforts for Lifetime/ Apply at: http://www.mylifetime.com/about/jobs.html (5/8)
JOB OPENING: PUBLICIST /Telepictures Prods/NY: Unit pub for synd daytime talk show. Pitch/secure stories/content. Write/distrib releases. Work w/exec/staff. 5-8yrs exp Res: [email protected] (5/8)
JOB OPENING: DIR CONSUMER MKTG/Fuse TV/NYC: Comm. mktg/promotion plans on & off channel activities which support fuse’s tv programming, live events and channel image. 10yrs. mktg. exp. Please send resume to [email protected] (5/7)
JOB OPENING: DIR, MKTG SPECIAL PROJECTS/Cynopsis Top Tier (recruiter): Oversee variety of special projects; 2-3+ yrs mktg/pr exp; highly creative thinker/executor – do things as never before. East Coast. Email Top Tier w/res: [email protected] (5/7)
JOB OPENING: VP/DIGITAL SALES/Cynopsis Top Tier (recruiter): Multiplatform seller w/ creative out of the box thinking. Initiate new ideas for new era. Digital/multiplatform selling exp a must. East coast. Res: [email protected] (5/7)
JOB OPENING: VP DEVL/Buena Vista Prods/LA: Extensive exp (min 8-10 yrs) in devlpment of non-scripted prgrmng incl talk, game, reality for netwk, 1st run, cable; Proven track record. APPLY www.disneycareers.com Req # 155219 (5/7)
JOB OPENING: SALES PLANNER/Comcast Nets/NY: Generate upf & scatter plans; deal maint & stwrdship; support sales team. Liason btwn AEs & agencies. 2 yrs exp sales/planning prfrd. www.comcast.com 63381BR EEO/AA/drug free (5/7)
JOB OPENING: INDEPENDENT INTL’ SALES CONSULTANT: 5+ yr. exp. in international TV/film sales. Must have strong sales history and connections and be able to perform independently. Email resume [email protected] (5/7)
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JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Collect/analyze data to evaluate and dev. existing offerings. 3+ years research exp. Strong analytical skills. Travel up to 20%. Apply here: discovery.jobs (5/7)
SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SUMMER INTERNSHIP CREDITS ONLY: INTERNS (2)/May-Aug/LA: Asst Exec Prod. paperwork, phone calls, sched’g, setting up meetings, casting, & generally assisting on shooting days. People skills, PC & Internet rsrch skills a must.Email: [email protected] (5/11)
SUMMER INTERNSHIP CREDITS ONLY: MKTG/SALES INTERN: MediaPlace seeks motivated interns, 2-3 days wk, with strong interest in marketing/sales, strong comm skills required. Assist w/ projects, college credit. E-mail Resume/CL: [email protected] (5/10)
SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/Priority PR/LA: Phones/outrch /writg/ editng/ typng / resrch / reprtng /website updtes. Strng comm skills & good attitude to asst boutique PR firm, begin ASAP. thru summer. Res/Cvr: [email protected] (5/8)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….
SITUATION WANTED: RESEARCHER: Skills tested under life & death circumstances: over nine years as an operative at a private investigative firm specializing in death penalty defense cases. What’s at stake for you? LA. [email protected] (5/13)
E-mail [email protected] for rates and specs for Job Openings.
Interested in posting your Video Resume? Contact [email protected] for more information ….
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
