Tuesday, May 5th, 2009



Nick at Nite premieres a new original series this August

Buckle up for Glenn Martin, DDS, a new comedy
from Michael Eisner & Nick @ Nite.
This stop-motion animation
series follows a suburban dentist whose cross-country road trip to
bring his family closer together – in a traveling dental mobile – hits
plenty of potholes. Glenn Martin, DDS throws it into park on
Nick @ Nite’s hit comedy lineup alongside George Lopez & Home Improvement
with bumper-to-bumper laughs for every member of the family.
For more, see meetglennmartin.com

Cynopsis: Classified Advantage


Good morning – it’s Tuesday, May 5, 2009, and this is your weekly issue of Cyn opsis: Classified Advantage!  This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies.

Several years ago, my father and I built a fence separating the front yard of the house from the back. The purpose of the fence was to keep our golden retriever, Harvey, from barking at the good people of Essex, Connecticut, who often walked the sidewalk adjacent to our house. We bought a book on outdoor construction projects and following each step carefully, we built a five-foot high wooden fence.

The fence had some small problems with it, none noticeable to the general public, but it did look like it was designed by Tim Burton. Nonetheless, the fence was functional, and we built it. My father and I took a great deal of pride in this fence until our lovable Harvey looked at the fence and in a single leap jumped over it and started barking at the small crowd of people who had gathered in our front yard to laugh at our poorly constructed barricade.

At this point my Dad said to me, “You are an expert at some things, and I am an expert at others, but neither of us is an expert in fence building.”  “Or in predicting the jumping capabilities of a golden retriever,” I replied.

From home renovation specialists to hair stylists to tax accounts, we hire experts every day. If a pipe bursts in a second story bathroom, we call a plumber. We do this because we know he is an expert and can solve the problem. Yet when it comes time to search for a job, most of us consider ourselves to be experts in writing resumes, but we are not.

With the unemployment rate expected to climb into the double digits, resume writing is a skill essential for job seekers. Resumes are not a summary of your previous work experience, they are written advertisements. Many executives have several versions of their resumes, highlighting specific parts of their work history as it relates to the jobs they are applying for. Unless you work in a very specific or niche field, you may want to seek out the advice of an expert, especially if you only have one version of your resume. In a less competitive economic environment, an average resume might get you an interview. But in a time where 700 candidates applied for a custodian job in an Ohio elementary school last month, your resume has to be among the very best.

Two years ago, when the economy was humming along, I don’t think I would have advised job hunters to seek out the services of a professional resume writer. But with the economy shedding over 700,000 payrolls in a month, folks need all the help they can get. They need an expert.

Next week: You have a good resume, now what?

Cyn opsis: Classified Advantage is a work in progress, designed with our readers in mind. We welcome your feedback and will try to incorporate any suggestions into our weekly coverage.  And if you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know!  You can reach me – John Cox – directly at [email protected].


who buys brands?

•  engaged viewers who see your commercials
•  $100K+/$150K+ households
•  people who live in major markets
•  women and families

your products aren’t generic
your media investment shouldn’t be either

ABC primetime: brand buyers are here




By Peter Roche

Every professional recruiter is trying to discover is this person (you) capable of delivering the kinds of results we need? Does this person (you) have similar experience, or at least experience that is relevant to our situation and needs? And will this person (you) fit in our culture, share our values, relate well with our people and customers?

So resumes need to be tailored to highlight how you can satisfy what it is that employers want in a new hire. This is expressing what you want in a job in terms of value you will provide to your new employer.

1. Evidence of your track record in delivering on, better yet, exceeding your goals

Especially in our current economic climate organizations want to hire people with a proven track record of producing results. While you will obviously include where you worked and when in your resume and what you educational qualification are you need to clearly show what you have produced. If you have “far exceeds” in performance reviews say so clearly.

2. Some examples of what drives you, what gets you out of bed in the morning, what gives you the experience of accomplishment

And, how that is going to be useful to your potential employer. For example, I love solving problems.

3. Examples of things you initiated and saw through to completion

That you have performed well in a defined job is useful but not sufficient to stand out. You need to give examples of things you have started and the value added.

4. Some testimonials, things past employers of colleagues have said about you

Simple one-liners that validate what you say about yourself. Who speaks about your contribution what do they say?

5. What you can be counted on to contribute if you are hired

If you were to make your prospective employer a promise what would it be? How will you add value? How will you contribute to what they are trying to accomplish? If you can’t answer this question you are insufficiently prepared  do more homework before sending your resume.

Next week: 4 Things NOT to Include in Your Resume

Peter Roche is the Managing Partner of The London Perret Roche Group LLC.
An international consulting and executive coaching firm who has the reputation for helping clients outperform themselves and their competitors.  Contact: Peter’s direct line 732-933-9610, email, [email protected] and on the web http://www.lprgroup.com .

If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].


CHANGEMAKER (chanjmakr)
1. A person engaged to act to bring forward different positive outcomes by modifying existing norms.

2. The MSNBC audience segment that offers advertisers the best consumer target in the Cable News landscape.

Buy Into the Momentum.
Contact Your MSNBC National Account Executive to Find Out More.

Questions from our Readers

I would like to know the best way to explain an eight-month absence from advertising. I was laid off last summer and purposely took off 7 months to travel and spend time with my family. Then the economy tanked and I am wondering how I explain in my correspondence this hiatus. It is OK to mention my time off or should I not mention this lapse at all?  —

Don’t hide the experience Heather, highlight it. How did your time traveling expand your vision and understanding? What insights did you gain by being able to spend an extended period focused on your family? That time off made you a better, wiser, more insightful human being … now explain how it also made you a better potential employee.

Stephen Pollan

I was hoping that your expert might address something that might sound very basic – what to wear to the interview. I’ve been caught by surprise that a suit is a no-no in L.A. and was wondering what his thoughts might be.  Keep up the fantastic work and thanks so much!  — Sincerely, Victoria

Being overdressed may occasionally make you feel out of place, but you could easily compensate with your manner and approach. Being under dressed will always make you stick out and there’s almost no hope of compensating. It’s easier to appear conservative and show that you’re not, than to appear unserious and show that you’re actually a pro.When in doubt, dress in standard formal business wear.

Stephen Pollan

Have a question for our experts? Send it to [email protected]


8 jobs available!
developing new business, as well as managing and growing existing accounts
National Account Managers
Westwood One Communications
Atlanta, Boston, Chicago, DC, Los Angeles, New York,
San Francisco, West Palm Beach


manage marketing team in an entrepreneurial environment
On-Line Marketing Director
NextWeb Media

manage tight creative deadlines, ensure overall quality of creative output
Creative Project Manager
NextWeb Media

source and maintain profitable media relationships with online publishers
Online Media Buyer
NextWeb Media

identifying new markets and attracting new clients through strategic partnerships and channel sales
Business Development Manager
NextWeb Media

will lead the expansion of our company’s product reach and profit revenues
Vice President of Business Development
NextWeb Media

migrating our highly successful PredictoMobile service into international markets
International Product Manager
NextWeb Media

establish product definition, strategy, and road map
Product Manager
NextWeb Media

strong conceptual sales people looking to move into online welcome
Creative Online Sales Manager
[email protected]

retain and grow existing accounts and acquire new accounts
Director, Sales
Ascent Media

develop and scale a multi million dollar territory for our unique marketing
National Account Director
Hanger Network

manage a multiple client engagements
Executive Producer
iNDELIBLE Media Corp
[email protected]

effectively implementing Comes with Music and other bundled music offerings
Vice President, Global Account Management
Sony Music Entertainment

lead the vision and development of the social media strategy
Social Media Strategist
Philadelphia, PA

lead the learning agenda for our clients’ digital marketing efforts
Philadelphia, PA
[email protected]

strategic and tactical role in our interactive services
Interactive Director
Nexus Direct LLC
Virginia Beach VA
[email protected]

develop and execute strategic network marketing and partnership initiatives
Director, Brand Marketing
Charlotte NC

facilitating an end to end change management process across multi-functional teams
Change Analyst
Cox Media
Atlanta GA

develop a cable advertising client base and to sell local advertising availabilities
Account Executive
Cox Media
Pensacola, FL

responsible for finding digital solutions that align with our client’s objectives
Senior Digital Buyer
Minneapolis, MN
Lisa at [email protected]

lead local ad sales effort, make presentations and sales calls
Senior Sales
Plum TV
Vail, CO

supervise online videotape editors and audio sweetening mixers
Supervisor Post Production
CBS Corporation
Los Angeles CA

executing social media marketing campaigns
Senior Manager, Social Media Marketing
Los Angeles CA

working with all stakeholders to create, develop and implement the media strategy
VP Media
Fox Entertainment Group
Los Angeles, CA

supervises the timely and accurate completion of a specific customer’s work
Account Manager
Ascent Media
Burbank CA

two jobs: Sales Agents for Domestic and international territories and Head of Development for Films & Television
Head of Development/ Sales Agent
Entertainment 7
West Hollywood CA
[email protected]

oversee media spending with affiliate’s through co-op advertising
Vice President, Media and Consumer Promotions
Santa Monica, Ca

define, launch, and drive Google’s customer education and development strategy
Business Marketing Manager, SMB Customer Marketing Team Manager
Mountain View, CA or San Francisco, CA

sell all services provided by the Creature Shop
Sales Associate/Manager
Jim Henson’s Creature Shop
Hollywood CA
[email protected]

corporate experience to oversee special events
Account Executive
Metro Public Relations
Beverly Hills CA
[email protected] or 310-601-3211

Sources: CareerCast, Spots n Dots, B&C, MediaPost, Ad Age, iMedia Connection, indeed, Variety, iMedia Connection, Media Bistro, NBCU Careers, CBS Corporation, Fox Careers, Walt Disney


Get in with the audience that’s into everything.

Amy is … so over that loser.
Thank god for VH1 Tough Love. So nervous about this date
tonight. Remember Tough Love Rule #1: Don’t be weird.

Add VH1 as a friend.



Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: DIR POST PROD OPS/NYC: 7 yrs exp. Tech savvy w/strong technical writing sk and knwldg graphical/editorial technology. Fluent in current HD/SD broadcast technology. EOE/M/F/D/AAP Apply www.mtvncareers.com

JOB OPENING: PROD/OPERATIONS MGR/NY: Seeking Mgr with at least 3+ yrs prod exp; detail oriented multi-tasker; exp in studio, remote & post prod; solid budgeting/negotiation skills; strong work ethic; Resume: [email protected]

JOB OPENING: VP-BUS AFFAIRS/DISCOVERY/MD: Mng/negot/draft complex TV prog. deals, provide legal advice on prog/prod. issues. JD, 6+yrs transactional & ent. Legal exp. Apply: http://corporate.discovery.com/careers #8948

JOB OPENING: NATIONAL SALES MANAGER/WTIC/WTXX/Hartford: Seeking NSM with at least 5+ yrs media sales exp; broadcast TV, cable or radio exp. preferred; excellent negotiation skills; strong work ethic; Resume: [email protected]

JOB OPENING: MANAGER, COMMUNICATIONS/Nickelodeon/NYC: 5+yrs exp TV programming PR relations, Strg writing skills, Strat/Creative Comm plans, Strng Press Relationships, Knwlg of TV Ind. EOE/M/F/D/AAP. Apply www.mtvncareers.com

JOB OPENING: MGR, PPV SCHEDULING/iN DEMAND/NYC: Execute strategy & create monthly ppv schedule. BA, plus 3yrs exp in network scheduling/software required. Apply: [email protected]

JOB OPENING: SR MGR PROMOTIONS: 8+yrs , 20-25hrs/wk Dvlp/mng strategic promotions & mktg prgrms for cable clients. Oversee creative dvlpmnt, web prod, campaign support elements & prod. For complete job info: [email protected]

JOB OPENING: DIR, OXYGEN PRGRM RSRCH/NY: Mng all top line & detailed analyses/ratings reporting, audience profiling, presentations & highlights covering Oxygen & its competitors. Visit: www.nbcunicareers.com using job# 1019442

JOB OPENING: DIR, BRAND MKTG/SPEED/NC: 10+ yrs exp in mktg/adv/social ntwrkg/brand pos/strategic initiatives. Must have exp with trad and nontrad media platforms. Resumes to: www.foxcareers.com ref: FNG15901

JOB OPENING: ASSOCIATE ACCOUNT EXECUTIVE/MARATHON VENTURES, NY: Sale of short/long form direct response inventory. DR exp req. Sales or Buying exp req. Apply: [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN INTERN: Assist with designing and creating broadcast design and interactive media. Must know Photoshop, Illustrator and either Flash, A/E or Dreamweaver. [email protected]

SUMMER INTERNSHIP CREDITS ONLY: Orchard Films, a documentary film production company/DUMBO, Brooklyn: Looking for summer interns to help with several projects. Email cover letter & resume to Amanda: [email protected]  

SUMMER INTERNSHIP CREDIT ONLY: PROD ASST/Zoo Productions: Asst with TV production, creative dvlpmnt rsrch, & general office tasks. College SO, JR, SR interested in TV Prod. Available May 12 – August 1 for 16-40 hrs/wk [email protected]



Access today’s GREATEST producers in film, television, and new media.
Learn. Connect. Be inspired.

Join Clint Eastwood, James Cameron, Kathleen Kennedy, and 100 more at the PRODUCED BY CONFERENCE, June 5-7.  Gain unprecedented access to giants like Norman Lear (All In The Family), Mark Gordon (Grey’s Anatomy), Bruce Cohen (Milk), Gale Anne Hurd (The Terminator), Marshall Herskovitz (The Last Samurai), Marc Cherry (Desperate Housewives), Carlton Cuse (Lost), and Pixar’s team.



NBC Universal advanced Jennifer Santos to VP/Advertising Standards to oversee the review of all advertising for NBC and select advertising for NBCU’s cable networks. Additionally, Anca Cornis-Pop was promoted to Manager/Advertising Standards and Melissa Chan to Editor/Advertising Standards.

Peace Arch Entertainment Group Inc. announced CEO Gerry Noble resigned from his position, effective immediately, per CNNMoney. The company will name a replacement CEO in the near future.

Tony Ponturo, CEO of Ponturo Management Group LLC made a minority ownership stake in the Leverage Agency, a brand sports and entertainment company based in New York City with locations in Los Angeles, Washington, D.C. and Beijing. In so doing, Tony will become Chairman of Leverage Agency. Ben Sturner serves as CEO of Leverage Agency.

ION Media Networks elevated Brett Jenkins to VP/Technology where he will be immersed in ION’s development and analysis of advanced television technology business models. Brett will additionally supervise the strategic direction and execution of digital television and mobile products. Brett has been with ION Media Networks since 2007, joining as Director/Technology Strategy and Development.

Sony Pictures Television (SPT) upgraded Kylie Munnich to VP/Distribution, Australia and New Zealand where she will supervise licensing operations in both regions. Based in Sydney, Kylie will manage a local licensing team, reporting to Ross Pollack, SVP/Distribution, Asia. Additionally, Jack Ford, EVP/Managing Director, Australia and New Zealand will leave his post but will remain on as a consultant, working with Kylie during the transition period.

Peer39 tapped Chrisanne McCoy as Director/Business Development based at company headquarters in New York City. Previously, Chrisanne was the Business Development Manager at Revenue Science.

Cookie Jar Entertainment recruited Tom Mazza as EVP and Head/Worldwide TV to manage the company’s primetime label, The Jar. Moreover, Tom will supervise Cookie Jar’s development and production units along with sales and distribution, program acquisition and international co-productions. Tom most recently was President of Columbia Tristar Network Television.

ION Media Networks is expanding its advertising sales unit and in so doing elevated Robert A. Marino to VP/National Sales and hired Laura Diefenbach as AE/Network Sales. Robert previously served as Director/National Sales and has been with ION Media since 2007. In his new capacity, Robert will continue planning and implementing sales strategies, oversee key clients and develop new business opportunities. At ION Media, Laura will develop national sales as well as local on behalf of ION Television. Both Robert and Laura are based in New York.

Alan Citron advanced to President of Buzz Media, Inc. and will manage programming, marketing, engineering and product development encompassing the company’s roster of more than 30 web sites. In additional Buzz Media’s founder and former president, Anthony Batt will become CCO where he will concentrate on specific strategic efforts. Buzz Media also upped Karina Kogan to EVP/Marketing from her former position of GM/Celebrity.

DuBose Music Group tapped MC Lyte as EVP for its growing music division. MC, a recording artist/writer and hip hop icon in her own right, will manage the company’s talent acquisitions and artist development.

Paul E. Waters joins Black Broadcasting Network (BBN), the 24/7 multiplatform network targeting urban African Americans age 18-34, as SVP/Sales and Marketing to lead the network’s sales and marketing efforts.

Virgin Media Television snagged Sophie Wurzer to be Commissioning Editor of LIVING, joining this week after three years at Target TV as Head/Development. In her new position, Sophie will report directly to Mark Sammon, Head/Commissioning, Virgin Media Television.

Peter Haffenberg was named Group Account Director of North America with The Brand Union, a division of WPP. Peter comes to The Brand Union from Stockholm-based Grow where he served as Partner/Brand Director.

Disney Interactive Media Group (DIMG) added Courtney Simmons as VP/Communications where she will manage all communications for the unit responsible for the development and execution of Disney branded interactive entertainment content for multiple platforms globally on behalf of The Walt Disney Company. Based in North Hollywood, Courtney will report to Steve Wadsworth, President, DIMG and Zenia Mucha, EVP/Corporate Communications, The Walt Disney Company.

Later — John
   John Cox for Cynopsis: Classified Advantage
[email protected]

Cynopsis Kids Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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