Tuesday, May 5th, 2009

Cynopsis: Kids!



Good morning. It’s Tuesday, May 5, 2009, and this is your first early morning Kids briefing.

Vroom! Vroom! NASCAR and Tinseltown Toons are teaming up to produce a new direct-to-video family-targeted movie titled, NASCAR: The Secret life of Cars.  Set for release in 2011 from universal Studios Home Entertainment, the full-length title takes place in a NASCAR garage when all the humans have gone for the day and the cars come alive.  Based on a concept by Tinseltown’s Joshua Wexler, the DVD movie is being penned by screenwriter Tom Rogers (The Lion King 1 1/2).

Online ad network Alloy Media + Marketing expanded the reach of its Alloy Media Network to include tweens.  Targeted to Tweens 8-12, Tween.com aggregates sites including The Clique, Pretty Little Liars, Jonas Brothers Fan and Popstar Online, reaching some 15+ million unique monthly users.  Alloy is also adding youth-targeted casual gaming site Candystand.com to its network through an exclusive marketing and advertising partnership.


Summit Entertainment’s movie Twilight leads the way with seven nominations for the 2009 MTV Movie Awards, followed by Fox Searchlight’s Slumdog Millionaire with six, Disney’s High School Musical 3: Senior year with five nods, and Warner Bros.’ The Dark Knight with four.  Hosted by Andy Samberg the 2009 MTV Movie Awards airs live from the Gibson Amphitheater in Universal City, on Sunday, May 31 at 9p.  This marks the first year in which the final nominees were decided on by the fans.  From May 4-27, viewers can visit MovieAwards.MTV.com to vote for their favorite movie moments and actors, however the category of Best Movie of the year will remain open throughout the live show. Additionally, during the voting window fans can also go to facebook.com/mtv, myspace.com/mtv, Flixster and IMDB.com for a special Movie Awards social module where they cast their votes, take polls, watch promo videos, get news and tweets about the show and special links to contests.


One of the newest popular Japanese characters is Mameshiba, which literally translates at bean-dog, is headed to the US, UK, Australia and other English-language regions, including Licensing Show 2009.  Created by Japan-based ad agency Dentsu Inc. as an animated short, the Mameshiba are actually beans with puppy dog faces that emit trivial information and have grown into a licensing success in Japan.  DCI Los Angeles (DCI-LA), a unit of Dentsu America, will handle licensing in all English speaking territories.  DCI-LA is currently seeking licensees in the plush, toy, fashion, accessory and collectible categories.  The Mameshiba now number 25+ characters and since debuting a year ago have generated $30+ million in retail sales in Japan, and with 20+ licensees 250+ products is expected to surpass $50 million in 2009.

Paramount Licensing licensee Mattel Toys is launching a line of collectible die cast toy cars based on sports cars made famous in Paramount feature films Ferris Bueller’s Day Off, The Italian Job and Vanilla Sky.  With the suggested retail price for each car is $99.99, The Vanilla Sky 250 GTO will be available in stores from August 25, 2009, followed by The Italian Job 360 Spider on October 1, 2009, and Ferris Bueller’s Day Off’s 250 California SWB on November 1, 2009.

E1 Music (f/k/a Koch Records) is set to release the new CD, Carole and Paula in the Magic Garden: Selections From the Hit TV Show, on May 19, 2009. This CD features 18 of songs from the regional kid’s TV series The Magic Garden, which ran on NY’s WPIX, affiliates and cable systems from 1972-84.


Garry Noble announced his resignation yesterday as the CEO of Peace Arch Entertainment Group.  The company plans to name a successor shortly.


Disney Channel premiered its newest original series, Jonas, Saturday, May 2, 2009, 8-8:30p, to be the top program of the evening among K6-11 with 1.6 million, Tweens 9-14 also drawing 1.6 million and Tween girls with 1.2 million viewers.  The series, which of course stars the Jonas Brothers, debut earned the network its best ratings in the time slot in eight months with Total Viewers with 4.0 million as well as K6-11 and Tweens 9-14.

Nickelodeon had a debut of its own on Saturday night May 2, with the premiere of the special The Fairly OddParents: Wishology, Part 2, 8-9p.  The Wishology special, the second installment of the three-parter, drew K2-11 2.1 million for the full hour, with 2.1 million for the first half hour and 2.2 million in the second.

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 1, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1143; K6-11 516; TWEENS 9-14 380
DISNEY CHANNEL:     K2-11 1002; K6-11 660; TWEENS 9-14 555
CARTOON NETWORK: K2-11   470; K6-11 254; TWEENS 9-14 186
DISNEY XD:               K2-11   110; K6-11   62; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:
  Reed Richards is better known as … whom?  MR. FANTASTIC on the FANTASTIC FOUR  Kudos to: Jodi Bogdanoff-Marvel/NYC; Kerry Milliron-Random House Children’s Books/NY; Dennis Nance-Turner Broadcasting, Inc./Atlanta; Meredith Wayne-TeleRep-NY/NY; Tom Boyd-WGN/Chicago; Steve Behling-Disney Publishing Worldwide/Glendale; Brook Chalmers/Cartoon Network-Burbank; Rebecca Rodriguez-Disney Channel/LA; Mairghread Scott-Nickelodeon/Burbank; Claire Wilmut-Boomstone Animation Inc./Ottawa; Michael Decsi-Nelvana/Toronto

Today’s Trivia Question:  “The Gooch” was the nickname of the bully on what TV series?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

To subscribe to any Cynopsis edition(s) click here
To unsubscribe, click here or click the button at the end of this email.

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here   .

JOB OPENING: DIR POST PROD OPS/NYC: 7 yrs exp. Tech savvy w/strong technical writing sk and knwldg graphical/editorial technology. Fluent in current HD/SD broadcast technology. EOE/M/F/D/AAP Apply www.mtvncareers.com (5/12)

JOB OPENING: PROD/OPERATIONS MGR/NY: Seeking Mgr with at least 3+ yrs prod exp; detail oriented multi-tasker; exp in studio, remote & post prod; solid budgeting/negotiation skills; strong work ethic; Resume: [email protected] (5/12)

JOB OPENING: VP-BUS AFFAIRS/DISCOVERY/MD: Mng/negot/draft complex TV prog. deals, provide legal advice on prog/prod. issues. JD, 6+yrs transactional & ent. Legal exp. Apply: http://corporate.discovery.com/careers #8948 (5/9)

JOB OPENING: NATIONAL SALES MANAGER/WTIC/WTXX/Hartford: Seeking NSM with at least 5+ yrs media sales exp; broadcast TV, cable or radio exp. preferred; excellent negotiation skills; strong work ethic; Resume: [email protected] (5/7)

JOB OPENING: MANAGER, COMMUNICATIONS/Nickelodeon/NYC: 5+yrs exp TV programming PR relations, Strg writing skills, Strat/Creative Comm plans, Strng Press Relationships, Knwlg of TV Ind. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/6)

JOB OPENING: MGR, PPV SCHEDULING/iN DEMAND/NYC: Execute strategy & create monthly ppv schedule. BA, plus 3yrs exp in network scheduling/software required. Apply: [email protected] (5/6)

JOB OPENING: SR MGR PROMOTIONS: 8+yrs , 20-25hrs/wk Dvlp/mng strategic promotions & mktg prgrms for cable clients. Oversee creative dvlpmnt, web prod, campaign support elements & prod. For complete job info: [email protected] (5/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN INTERN: Assist with designing and creating broadcast design and interactive media. Must know Photoshop, Illustrator and either Flash, A/E or Dreamweaver. [email protected] (5/12)

SUMMER INTERNSHIP CREDITS ONLY: Orchard Films, a documentary film production company/DUMBO, Brooklyn: Looking for summer interns to help with several projects. Email cover letter & resume to Amanda: [email protected]  (5/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Atlanta sales and marketing professional with 10 years experience in cable and telecommunications industry.Expertise in both the content and affiliate distribution. Strategic team player. [email protected] (5/12)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (5/12)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR/LA: Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader, keen writer, field/post, strong storyteller + showrunner. 8+ yrs. Will travel. [email protected] 917.716.7277 (5/12)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact [email protected] (5/9)

SITUATION WANTED: MARKETING/ACCOUNT DIRECTOR in NYC area. Seeking client or agency position. View my web folio for resume, accomplishments and contact info: www.webprofile.info/jrayher/ (5/9)

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in Internat’l Business at Sacred Heart University, CT. Diligent; hard working; open to all industries. [email protected] (5/8)

SITUATION WANTED: Eco-consultant experienced in media/entertainment available to help you implement green changes at your company or office. One-on-one or group. NYC-based. Contact [email protected] (5/7)

SITUATION WANTED: International FORMAT CONSULTANT – Willing to travel anywhere in the world to consult, produce, or represent your formats, specializing in Asia,Australia,Europe, Middle East, North and South America and Africa. Mail to: [email protected] (5/7)

SITUATION WANTED: AVAILABLE NOW: 15-year veteran LOS ANGELES Audio Post supervisor/editor/sound-designer/mixer CREATIVE with ProTools and series television, national radio, corporate and feature film credits. [email protected] (5/7)

SITUATION WANTED: COLLEGE STUDENT/NYC/DC: Seeking exciting summer internship (paid or unpaid). Drama & Psyc major at Vassar College, particularly interested in film and TV. Enthusiastic and hardworking. [email protected] (5/7)

SITUATION WANTED: WRITER, PROD. ASST., RSCH, CREATIVE CONSULTANT: (PBS, MTV, GSUSA, Columbia) Script/story dvlpmt TV, theatre; educa & corp dvlpmt. Music, children’s media. Good sense of humor! [email protected] (5/7)

SITUATION WANTED: SR MEDIA BUYER (FL): Exp’d Sr Buyer w/25 yrs exp, worked w/ major nat’l clients across all dayparts for TV, Radio & Cable. Team player, det. oriented, FT or freelance. [email protected] or (954) 328-5136 (5/6)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA): Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (5/6)

SITUATION WANTED: ART DIRECTOR / DESIGNER/ILLUSTRATOR (NY): Children’s market highly desired, permanent or freelance. 20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (5/6)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]

Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]