Tuesday, May 5th, 2009


Wake up with AL!

Al Roker is coming to The Weather Channel
– Summer ’09 –

For more information about Al’s new morning show on The Weather Channel go online:

Cynopsis: DIGITAL



Good morning, it’s Tuesday, May 5, 2009, and this is your first early morning digital briefing. 

Anticipation is building among publishers and gadget lovers alike for Amazon‘s Wednesday press conference, where the company is expected to unveil a new and improved Kindle geared toward delivering electronic editions of textbooks, newspapers and magazines. This e-reader will feature a larger screen better equipped to navigate the pages of publications such as The New York Times and The Wall Street Journal, which currently cost $13.99/month and $9.99/month respectively to receive daily on the Kindle 2. Publishers are scrambling to embrace new digital distribution platforms and competitors to the Kindle continue to emerge. For instance, News Corp. is reportedly investing in a new device for its publishing properties (also with a bigger screen.) USA Today publisher Gannett is participating in trials with a new tablet in development from Plastic Logic. Yet the WSJ, the #2 most subscribed to daily on the Kindle, has managed only 15,000 or so subscribers according to the paper, compared to (an aggressively discounted) paid circulation of more than 2 million daily. Oh, and don’t forget about those rumors that Apple is working on a larger version of the iPhone sporting a 10″ touchscreen.


TVGuide.com = Engaged TV Fans

Outranking key competitors in time spent and frequency ,
with 19 million unique users.
For information about ad opportunities contact
Richy Glassberg or your AE: 212.626.2500

Source: Nielsen NetView Jan-December 2008 = Time Spent & Frequency. Competition = AOL TV, Yahoo TV, MSN TV and TV.com.
Omniture, March 2009 = Unique Users.



The New York Times reached an agreement with 6 of the 7 unions representing employees of The Boston Globe, which should keep the Globe afloat for the foreseeable future. (The paper’s editorial staff was the only holdout.) The Times, which purchased The Globe for $1.1 billion in 1993, had demanded a $20 million reduction in operating expenses to save it from going under.
Dutch cable operator Ziggo B.V. and Warner Bros. Entertainment have launched the Warner TV subscription video-on-demand (SVOD) branded service in the Netherlands. In addition to a selection of Warner Bros. shows and movies, the service will provide access to feature films day-in-date of their DVD release through On-Demand, part of Ziggo’s Interactive TV service.
IFC launched a new multiplatform campaign to raise awareness about the role media plays in Americans’ lives. IFC tv will create PSAs for use on the network and for distribution to affiliates. The Make Media Matter website will serve as the hub of the campaign, featuring tutorials on how to create your own content along with news, interactive features, blog entries and various media literacy resources.


Web studio Revision3 launched its latest web show, JV’s World, the first of three new programs coming this summer. JV is a local San Francisco DJ-turned talking web head who takes aim at banal pop culture icons.
Digital production house Agility Studios announced its next web project – a hosted geek-targeted debate series devoted to such pressing issues as “Should I have a Lord of the Rings- or a Star Wars-themed wedding?,” or “Could Harry Potter beat Neo in a fight?” The “Ultradome” pilot is currently in post-production, produced by and starring Milo Ventimiglia (best known as Peter Petrelli in Heroes.)
Webby-award nominated MediaTronica, up for its remix video sampler widget and its remix of Interpartysystem’s “Don’t Stop” video, has released its latest mash-up. It’s a mix tape of quintessential Quentin Tarantino moments.



Access today’s GREATEST producers in film, television, and new media.
Learn. Connect. Be inspired.

Join Clint Eastwood, James Cameron, Kathleen Kennedy, and 100 more at the PRODUCED BY CONFERENCE, June 5-7.  Gain unprecedented access to giants like Norman Lear (All In The Family), Mark Gordon (Grey’s Anatomy), Bruce Cohen (Milk), Gale Anne Hurd (The Terminator), Marshall Herskovitz (The Last Samurai), Marc Cherry (Desperate Housewives), Carlton Cuse (Lost), and Pixar’s team.



NBC.com is teaming with San Francisco-based mobile app provider Kiptronic to roll out a mobile video ad platform to serve video ads and dynamically switch out advertisers via DoubleClick’s commonly used DART system. Advertisers can utilize a single interface to buy, track and traffic ads, control “share-of-voice,” and access detailed reporting on mobile platforms. Kiptronic will also handle backend support on NBC.com mobile website.
Helping smaller advertisers to cash in on the web’s cult of celebrity, Microsoft introduced a new program with Brand Affinity Technologies designed to allow advertisers to tap Brand Affinity’s roster of stars and athletes to pitch products on a CPM basis.
Online ad network Alloy Media + Marketing expanded its reach to include tweens. Tween.com aggregates sites including The Clique, Pretty Little Liars, Jonas Brothers Fan and Popstar Online, reaching an aggregate 15 million monthly uniques.  Alloy is also adding youth-targeted casual gaming site Candystand.com to its network through an exclusive marketing and advertising partnership.


DirecTV announced formal plants to merge with the Liberty Entertainment division to be spun off from Liberty Media. Under the terms of the deal, DirecTV will become the controlling parent of a newly-divided Liberty Entertainment. Assets not included in the split-off will fall under the renamed “Liberty Starz,” consisting of Starz Entertainment, 37% of WildBlue, PicksPal, Fanball and approximately $650 million in cash and cash equivalents. Liberty Media chairman John Malone will retain a 24% voting stake in DirecTV.
officially rejected an unsolicited takeover bid from chip maker Broadcom, complaining that the $764 million offer significantly undervalues the networking equipment company.


Thanks in part to an aggressive buy-one-get-one promotion, Research In Motion’s BlackBerry Curve device sold so well last quarter that it beat out the iPhone in the U.S., according to new estimates from NPD Group. Smartphones, which comprised just 17% of total phones sold during Q1 of 2008, jumped to 23% of overall sales during Q1 of 2009.
Top Selling Smartphones in the U.S. – First Quarter 2009

  1. RIM BlackBerry Curve (all 83XX models)
  2. Apple iPhone 3G (all models)
  3. RIM BlackBerry Storm
  4. RIM BlackBerry Pearl (all models, except flip)
  5. T-Mobile G1

Source: NPD Group
Mobile ad network provider Greystripe released some interesting metrics gauging how iPhone users consume content. The average iPhone or iPod Touch user is engaged for nearly 10 minutes per use per app and spends 3 hours and 10 minutes on average on games and apps per month.


Research in Motion announced the availability of a new BlackBerry push API (application programming interface) that will enable third party developers to push real-time content to BlackBerry smartphones. This means that applications will no longer need to constantly check for updated data – a process that both consumes data and drains the battery. Instead, the applications will be notified of new data in the same way that a BlackBerry’s email app is notified when a new message arrives.
AT&T confirmed that RIM’s BlackBerry Curve 8900 will launch on its network beginning in early summer. The Curve, featuring GPS, Wi-Fi and an iPhone-busting 3.2 megapixel camera, has been out on T-Mobile since January, but integration with AT&T’s hot spot network could really make this a must have.
PC Magazine’s popular PC application control panel app Startup Cop Pro released a new 10-year anniversary edition. It’s designed to help streamline your Windows operating system by allowing you to easily disable programs you don’t need upon boot up. The application, formerly given away a subscription promotion, now sells for $7.97 at pcmag.com.


ION Media Networks
upped Brett Jenkins to VP/Technology. He is charged with supporting ION’s development and evaluation of advanced television technology business models including preparing a mobile television distribution strategy. Brett will continue to report to David Glenn, President of Engineering, ION Media Networks.
Ross Video hired Alan Bunting as Regional Sales Manager for Central Europe. He will be based in the United Kingdom and will report to Sharon Quigley, Manager, International Sales – EAIME.


Websites are best utilized by entertainment properties when they can provide resources to enrich the experience of the viewer when they consume the core product. HBO has put together a comprehensive destination site for its new multiplatform The Alzheimer’s Project, an ambitious series beginning May 10 about the tragic disease featuring 4 documentaries, 15 short supplementary films, a book and a community outreach program. Each documentary contains its own page where users can post comments about their own experience with Alzheimers, complete with discussion guides to help families confront issues surrounding the disease. A comprehensive glossary defines difficult drugs and conditions. The Hope in Science section details current efforts to understand and treat the condition. HBO has also a built a Tribute Wall on Facebook to help viewers honor the afflicted.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .


JOB OPENING: DIR POST PROD OPS/NYC: 7 yrs exp. Tech savvy w/strong technical writing sk and knwldg graphical/editorial technology. Fluent in current HD/SD broadcast technology. EOE/M/F/D/AAP Apply www.mtvncareers.com (5/12)

JOB OPENING: PROD/OPERATIONS MGR/NY: Seeking Mgr with at least 3+ yrs prod exp; detail oriented multi-tasker; exp in studio, remote & post prod; solid budgeting/negotiation skills; strong work ethic; Resume: [email protected] (5/12)

JOB OPENING: VP-BUS AFFAIRS/DISCOVERY/MD: Mng/negot/draft complex TV prog. deals, provide legal advice on prog/prod. issues. JD, 6+yrs transactional & ent. Legal exp. Apply: http://corporate.discovery.com/careers #8948 (5/9)

JOB OPENING: NATIONAL SALES MANAGER/WTIC/WTXX/Hartford: Seeking NSM with at least 5+ yrs media sales exp; broadcast TV, cable or radio exp. preferred; excellent negotiation skills; strong work ethic; Resume: [email protected] (5/7)

JOB OPENING: MANAGER, COMMUNICATIONS/Nickelodeon/NYC: 5+yrs exp TV programming PR relations, Strg writing skills, Strat/Creative Comm plans, Strng Press Relationships, Knwlg of TV Ind. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/6)

JOB OPENING: MGR, PPV SCHEDULING/iN DEMAND/NYC: Execute strategy & create monthly ppv schedule. BA, plus 3yrs exp in network scheduling/software required. Apply: [email protected] (5/6)

JOB OPENING: SR MGR PROMOTIONS: 8+yrs , 20-25hrs/wk Dvlp/mng strategic promotions & mktg prgrms for cable clients. Oversee creative dvlpmnt, web prod, campaign support elements & prod. For complete job info: [email protected] (5/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN INTERN: Assist with designing and creating broadcast design and interactive media. Must know Photoshop, Illustrator and either Flash, A/E or Dreamweaver. [email protected] (5/12)

SUMMER INTERNSHIP CREDITS ONLY: Orchard Films, a documentary film production company/DUMBO, Brooklyn: Looking for summer interns to help with several projects. Email cover letter & resume to Amanda: [email protected]   (5/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Atlanta sales and marketing professional with 10 years experience in cable and telecommunications industry.Expertise in both the content and affiliate distribution. Strategic team player. [email protected] (5/12)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (5/12)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR/LA: Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader, keen writer, field/post, strong storyteller + showrunner. 8+ yrs. Will travel. [email protected] 917.716.7277 (5/12)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact [email protected] (5/9)

SITUATION WANTED: MARKETING/ACCOUNT DIRECTOR in NYC area. Seeking client or agency position. View my web folio for resume, accomplishments and contact info: www.webprofile.info/jrayher/ (5/9)

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in Internat’l Business at Sacred Heart University, CT. Diligent; hard working; open to all industries. [email protected] (5/8)

SITUATION WANTED: Eco-consultant experienced in media/entertainment available to help you implement green changes at your company or office. One-on-one or group. NYC-based. Contact [email protected] (5/7)

SITUATION WANTED: International FORMAT CONSULTANT – Willing to travel anywhere in the world to consult, produce, or represent your formats, specializing in Asia,Australia,Europe, Middle East, North and South America and Africa. Mail to: [email protected] (5/7)

SITUATION WANTED: AVAILABLE NOW: 15-year veteran LOS ANGELES Audio Post supervisor/editor/sound-designer/mixer CREATIVE with ProTools and series television, national radio, corporate and feature film credits. [email protected] (5/7)

SITUATION WANTED: COLLEGE STUDENT/NYC/DC: Seeking exciting summer internship (paid or unpaid). Drama & Psyc major at Vassar College, particularly interested in film and TV. Enthusiastic and hardworking. [email protected] (5/7)

SITUATION WANTED: WRITER, PROD. ASST., RSCH, CREATIVE CONSULTANT: (PBS, MTV, GSUSA, Columbia) Script/story dvlpmt TV, theatre; educa & corp dvlpmt. Music, children’s media. Good sense of humor! [email protected] (5/7)

SITUATION WANTED: SR MEDIA BUYER (FL): Exp’d Sr Buyer w/25 yrs exp, worked w/ major nat’l clients across all dayparts for TV, Radio & Cable. Team player, det. oriented, FT or freelance. [email protected] or (954) 328-5136 (5/6)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA): Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (5/6)

SITUATION WANTED: ART DIRECTOR / DESIGNER/ILLUSTRATOR (NY): Children’s market highly desired, permanent or freelance. 20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (5/6)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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