Tuesday, May 19th, 2009


No medium reaches more people than network television.
Only CBS reaches more people than any other network.
Only CBS is up over last year.
Only CBS launched this season’s #1 new show.
CBS, the only choice for smart advertisers.

CBS. America’s Most Watched Network.

Source: Nielsen Media Research. For full source information, click here.
For more information about CBS, visit http://www.cbs.com.

Cynopsis: DIGITAL


Good morning, it’s Tuesday, May 19, 2009, and this is your first early morning digital briefing. 

Sony scored a coup in the digital projection space signing #1 U.S. exhibitor Regal Entertainment as a client. The deal, which comes on the heels of a 5-country commitment with AMC, suddenly puts Sony in the lead in its battle with Texas Instruments, whose DLP-powered 2K projectors have dominated the market thus far. Regal has committed to rolling out Sony’s 4K digital projectors across its entire 551-theater circuit in the next few years, which will expand Sony’s digital projection footprint to 11,000 screens. Approximately 1,500 of the Regal screens will also be outfitted for 3D digital projection, using Sony’s newly introduced dual-lens adaptor technology.


Cynopsis Media,
Proud Sponsor of the 68th Annual Peabody Awards,

Congratulates this year’s distinguished winners, honored yesterday
at the annual awards ceremony held at the Waldorf-Astoria.

For a list of this year’s honorees visit The Peabody Awards.



Mobile music and entertainment provider mSpot signed a deal with CBS Radio and Last.fm to add more than 100 live local radio stations to the personalized radio service it distributes for AT&T Wireless. The pact with the latter will bring internet radio functionality to the mobile music service, enabling users to listen to recommended music, create their own stations, browse content, skip through songs on select stations and bookmark favorite stations. mSpot offers over 100 commercial-free music channels, over 200 local stations, and more than 30 stations of talk content.
, the Academy of Television Arts & Sciences Foundation that is, launched a new Virtual Academy archiving video panel discussions on producing, writing and directing for television. The site allows for video commenting and linking and plans to add additional content and social networking components in the future.
More restoration news from Cannes: ITV Global Entertainment‘s new digitally restored “The Red Shoes” (which premiered on Friday) has been licensed by 20 international distributors including Atlantic Films AB (Scandinavia), Magna Pacific (Australia), Filmax (Spain) and ITV DVD (UK.) The companies plan to release the Technicolor masterpiece on DVD and Blu-ray in the coming months.
Aardvark Records and World Wide Arts have signed a deal to bring music videos from the British independent label broadcast to millions of independent coffee shop customers via the Los Angeles-based Independent Coffee Network.


Online content aggregator Clearleap has signed deals with three of the leading web production/distribution outlets in an effort to package made-for-the-web content for cable, satellite and IPTV providers. Blip.tv, Next New Networks and Revision3 will be the first studios to license their entire libraries of content for the solution, which utilizes a network-based computing platform and RSS feeds to distribute video to headends on a daily or even hourly basis. The Atlanta-based start-up has raised $12.3 million in funding to date and counts Jim Chiddix, former CTO of Time Warner Cable, among its minority investors.
Facebook announced the first 25 of 50 planned finalists for this year’s fbFund, a funding program to incubate creative new Facebook apps. The winners will be invited to participate in the company’s summer incubator program that will dole out up to $100,000 in seed money. This wave of finalists included:

  • Frintro, enabling you to play matchmaker to help your single friends find friends of friends to date
  • RentMineOnline, encouraging residents to refer their community of friends through Facebook to earn rewards and live with friends
  • Travel Brain & GeckoGo.com, the Travel Brain game drives users to travel review site GeckoGo.com
  • The iPhone app FriendFreak, which encourages you to learn more about your friends



The IAB put together a selection of Social Advertising Best Practices to help point marketers, publishers and agencies in the right direction as they try to harness the power of social media. The release defines and explains, among other things, how social ads utilize social, interaction and profile data to improve relevancy and expand reach.
is announcing a deal today to inserts ads into video podcasts and a video-based iPhone app for an up-and-coming Young Hollywood. The podcasting network will provide dynamic advertising insertion, targeting, measurement, reporting, and campaign management for the celebrity gossip site.
Starcom USA
is testing a new cross-platform system to measure the combined value of video ads on both television and the internet, per Mediaweek. Starcom will team with NBC Universal to study the performance of Applebee’s ads across a number of MSNBC and NBC News properties, including prime-time cable news, the Today show, NBC Nightly News and MSNBC.com.
E-Poll unveiled a new market research tool called MediaSynch -an online interface combining brand and celebrity evaluation tools that enables comparison of brands and some 4,500 celebrity endorsers.
Indie ad agency Woods Witt Dealy & Sons has put together a cool site to promote its Wrath of Cannes ad festival on June 25 at the East River Bar, an event for those folks who aren’t clever, rich or successful enough to go to Cannes. Click on a pink slip to see firings culled from movies and TV shows. The agency will award Grand Coneys in two categories this year: Category 1 is open to neophytes with 2 years of experience or less and Category 2 accepts works of the “steady gigless.”


Apple and AT&T, currently locked in negotiations regarding the renewal of their iPhone distribution partnership, are battling it out about lowering the price that AT&T charges for data. Apple would also like to see the telco provider offer a range of lower-priced plans, per Business Week.


has been added to ESPN Mobile TV offering, the 24/7 mobile sports television network available on the FLO TV and MobiTV platforms.


Former Fox News columnist Roger Friedman (who was fired for reviewing a pirated copy of 20th Century Fox’s Wolverine) has landed at The Hollywood Reporter as New York-based Senior Correspondent.
Jose Tillan has been appointed to the position of General Manager/EVP of MTV Tr3s. Former head of content and creative for MTV/VH1 Latin America, he will be based in New York City and Miami and report to Stephan Friedman, GM of MTV.
TV marketing firm Simulmedia hired former Millward-Brown executive Thomas J. Deierlein as COO. He will be based in New York and report to founder Dave Morgan.


When Guttenberg invented the printing press I’m not sure he envisioned the consolidation of publishing under a few corporate chieftains. One of the great promises of digital publishing for authors is the elimination of the middleman. But companies like Amazon are already emerging to try and gain dominance in e-publishing in order to dictate terms and sew up usurious revenue splits. Document sharing site Scribd is taking a more egalitarian approach with its new Scribd Store. The e-book outlet allows authors or publishers to set their own price for their work and keep 80% of the revenue generated from the site. The idea is to empower authors to market their own works with tools like a new integration with Twitdoc.com that automatically tweets a message to your followers every time you upload a document. It publishes in a variety of file types including Microsoft Word, PowerPoint and unprotected PDF – making them readable on the Kindle and just about any other device out there. The site is very much a work in progress – much more needs to be done in terms of the interface and the recommendation engine. Scribd also needs to tackle the DRM issue at some point, and perform its due diligence to keep unauthorized copies of works off the platform – a complaint often leveled against the site. Yet open, flexible outlets like Scribd are needed to level the playing field and maintain a balance of power in the nascent industry.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here   .

JOB OPENING: RESEARCH ANALYST/Screenvision Cinema/NYC: 2-4 yrs exp; proficient w/Nielsen & Research systems. Ability to analyze data & execute for sales in fast pace environ. Send resumes to: [email protected] (5/27)

JOB OPENING: MANAGER/DIRECTOR – AUDIENCE RESEARCH/Latitude/BOS: Lead innovative research team – design/analyze/report audience rsrch, 3-10 yrs research & 4 yr degree. See: www.latd.com/jobs Apply: [email protected] (5/23)

JOB OPENING: SR RSRCH ANALYST, AD SALES/AETN/NYC: Strong analytical, strategic thinking/sales positioning/2+ yrs nat’l TV research exp, network/ad agency. Prof in Nielsen systems/MRI pref. Apply: www.aetn.com/careers.html (5/23)

JOB OPENING: SR RSRCH ANALYST, DISTRIBUTION/AETN/NY: Support trad’l & new distrib platforms. Create reports/review synd res studies. 2+ yrs media res exp. Know Nielsen syst & other res sources. Apply: www.aetn.com/careers.html (5/23)

JOB OPENING: WRITER/PROD ON-AIR MKTG/TLC/SS: Conceive/write/prod. high profile TV/radio campaigns that maint brand/msg. BA in Video/Film, 4+ yrs exp. writing/prod mktg. projs, exp mngng editors a must. Apply: www.discovery.com Req#8958 (5/22)

JOB OPENING: SR PRODUCER/SOAPNet.com/Burbank: Lead site-wide development initiatives for mobile, community & viral digital mktg. 8yrs exp. web/entertainment www.disneycareers.com REQ 195331 (5/21)

JOB OPENING: ONLINE CONTENT MGR/Discovery/MD: Seeking Mgr w/ strong online prod exp. TV exp pref’d, proj mngmnt exp a must. Solid relationship building/negotiation skills; Int’l exp pref’d; Apply: www.discovery.com/careers job 8954 (5/20)

JOB OPENING: SENIOR ACCOUNTANT/WASH DC: Outgoing financial expert needed for financial statements, GL, budgets, payroll, cash flow, contracts, reporting. For descr. & to apply: www.teampeople.tv (5/20)

JOB OPENING: DIR, DEVELOPMENT/TLC/MD: Research/vet new prog. show ideas, Exec. writing skills, 7+ yrs broadcast exp., Strng. Resch. background Apply: http://corporate.discovery.com/careers/ #8935 (5/20)

JOB OPENING: DIR CASTING/DISNEY ABC/LA: Identify new tal, mng mult proj from producer casting session phase thru ntwk test & tal neg phase. Degree, min 5yrs cstg & min 3yrs mng cstg projects. Visit www.disneyabcjobs.com Req 196315 (5/19)

JOB OPENING: EXEC ASSISTANT, CONTENT DEVELOPMENT/MTV/NYC: 2+yrs exp. Exec Assist, Strg org/detail skills, Superior Cust. Service, Strng comm/comp skills, Able to prioritize/Meet deadlines EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/19)

JOB OPENING: SR MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktng/sales exp. in mrktng/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt/Negotiating/Time Mgmt skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER/FALL INTERNSHIP CREDIT ONLY: PROD ASST/Aces Deuce Productions/NYC: Asst in promoting& publicizing TV pilot along w/ rsrch, updates, coord world premiere. Resume: [email protected] include “LWG Intern” in subject www.acesdeuce.com (5/22)

SUMMER INTERNSHIP CREDIT ONLY: MKTG INTERN/MTVN/NY: Provide support for intl format sales & mktg of localized productions of MTVN programs; be TV/media savvy w/ strong writing & research skills. Please send resume to: [email protected] (5/22)

SUMMER INTERNSHIP CREDIT ONLY: TV Clearance/Permissions/Warner Bros. TV/Burbank: Contact licensing boards & police to clear names, rsrch for artwork/props/set dress items, maint inv./PC/Resumes: [email protected] incl “NENT/112427BR” in subject (5/21)

SUMMER INTERNSHIP CREDITS ONLY: PROGRAMMING DEVELOPMENT INTERN/Los Angeles: a television production company is looking for summer interns to help with several projects; be creative, organized and eager to learn. Email resume: [email protected] (5/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ACE PRODUCER/DIR/WRITER: all things non-fiction: news, ent, talk, and docs; NBC, TLC, Discovery, E!, CMT, CNN, Disney, etc.  LA based, will travel. [email protected] (5/27)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/23)

SITUATION WANTED: WRITER’S ASSISTANT/STORY CO-ORDINATOR/TORONTO: Dedicated, creative, willing to learn, has experience in writer’s room. Willing to move. Contact: [email protected] (5/23)

SITUATION WANTED: A WRITER’S WRITER! The economy’s not as bad as CHEMO! Just survived cancer! Grateful to be alive, grateful for crumbs! MTV, NY Post writer will write (copy, scripts, etc) until you’re happy! [email protected] (5/22)

SITUATION WANTED: EVENTS/PRODUCTION/TALENT BOOKING, COORD’N & MGMT NY – Produce high-profile int’l events/productions; corporate/non-profit; nat’l TV credits, superb contacts. Freelance or FT. Contact Jodi: [email protected] (5/22)

SITUATION WANTED: MULTI-PLATFORM BRANDING & STRATEGIC BUSINESS DVLPMNT CONSULTANT, 15+ yrs of ent exp as producer, program supplier, extensive corp alliances, orgnztn’l mngmnt, & funding capabilities & resources. Email [email protected] (5/22)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact [email protected] (5/21)

SITUATION WANTED: AVAILABLE NOW: 15-year LOS ANGELES Audio Post supervisor/editor/sound-designer/mixer CREATIVE with ProTools and series television, national radio, corporate and feature film credits. [email protected] (5/21)

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT for 30 plus years. Worked in Production for Executive Producers, Writers, Directors and high level executives. Excellent skills … email: [email protected] (5/20)

SITUATION WANTED: CREATIVE DIRECTOR/DESIGNER/ILLUSTRATOR/NYC: Experienced & unique. Concept through completion. Freelance or staff. Email: [email protected] (5/20)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (5/20)

SITUATION WANTED: WRITER’S ASSISTANT/PRODUCTION ASSIST/NYC: hardworking, proactive, self starter,strong work ethic, experience in writer’s room.contact email: [email protected] (5/20)

SITUATION WANTED: Business development, strategic planning, partnership MARKETING MANAGER; experience within film studios and advertising agencies; from concept through execution. [email protected] 646.719.1836 (5/20)

SITUATION WANTED: SR RSCH ANALYST from National Cable Communications, 8 yrs exp. Critical role on corporate research and industry driven projects. http://www.linkedin.com/in/keithlegaz Email [email protected] (5/20)

SITUATION WANTED: LINE PRODUCER/POST SUPERVISOR/NYC: Fluent in all platform prod/biz affairs deliverables; draft budgets, schedules, crew hire & post workflow, multiple net credits, very strong w/ clients. [email protected] (5/19)

SITUATION WANTED: PASSIONATE WELL-ROUNDED MKTG PRO seeking an opportunity to grow audience and revenue for the right company. Exp in agency, entertainment brands & general entertainment. E-mail [email protected] for a resume (5/19)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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