Tuesday, May 12th, 2009

 

A CYNOPSIS MESSAGE FROM VH1


Get in with the audience that’s into everything.

Kat is … so relieved. The baby’s finally asleep.
Time for some online shopping! But VH1’s 100 Greatest
One Hit Wonders of the 80s
is on. The search for the
perfect jeans will just have to wait …

Add VH1 as a friend.

adsales.vh1.com


Cynopsis: Classified Advantage

05.12.09

Good morning – it’s Tuesday, May 12, 2009, and this is your weekly issue of Cyn opsis: Classified Advantage!  This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies.

Finding a job in today’s economy is extremely difficult. Waves of recently laid off workers combined with a widespread slowdown in hiring across Corporate America has more people competing for fewer jobs, and those in the market for a new job will have to up the ante if they want to be successful. Looking for jobs in newspapers or general interest magazines is not nearly as effective as looking into a publication, like Cynopsis, that specializes in your area of expertise.

When applying to a job, tailor your resume to highlight specific skills and accomplishments that are relevant to that position. Be sure not to discount the importance of a cover letter, which should act as a complement, not a reproduction, of your resume. Use your cover letter to your advantage. Conventionally, cover letters are used to flesh out the top-line details on your resume and further explain your interest in the company you are applying to. And it can also be a way to explain unattractive blips on your resume, such as a long gap between employment or a short tenure at your last job. Regardless of content, your cover letter will showcase your writing ability. Good communication skills – written or otherwise – are a requirement for almost any position.

To make matters more difficult, many jobs are filled without being publicly advertised through internal promotions or from personal recommendations, so extending your job efforts to include networking is crucial. As already established contacts, friends and family are obvious sources of leads, but working to create relationships outside of your existing network can pay back large dividends in job hunting. College alumni networks and professional association clubs can be an extremely useful networking tool. Social websites such as Facebook and MySpace can be valuable tools for getting in touch with lost friends and colleagues, but be careful: job-searchers should operate under the assumption that these sites will be researched by would-be employers. Websites specifically designed with professional networking in mind, like LinkedIn, might be a safer and more effective approach.

Next week: In-depth look at Cover letters

Cyn opsis: Classified Advantage is a work in progress, designed with our readers in mind. We welcome your feedback and will try to incorporate any suggestions into our weekly coverage.  And if you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know!  You can reach me – John Cox – directly at [email protected].


A CYNOPSIS MESSAGE FROM GSN


HOW DOES GSN OFFER SEAMLESS INTEGRATION OPPORTUNITIES?

A.      BRANDED ENTERTAINMENT
B.      PARTNERSHIP PROGRAMMING
C.      PRODUCT PLACEMENT
D.       ALL OF THE ABOVE

And the answer is … D! There are oodles of opportunities for your brand to win with GSN: branded entertainment, brand integration, product placement, in-game sponsorships, partnership programming, and radio sponsorships!
PLAY EVERY DAY.



~ ACTIONABLE EXPERT ADVICE ~

FOUR THINGS YOU MUST NOT INCLUDE IN YOUR RESUME

By Peter Roche

Every professional recruiter is trying to discover from your resume, is this person (you) capable of delivering the kinds of results we need? Does this person (you) have similar experience, or at least experience that is relevant to our situation and needs? And will this person (you) fit in our culture, share our values, relate well with our people and customers?
So resumes need to be tailored to highlight how you can satisfy what it is that employers want in a new hire.

However, it may have been some time since you last wrote a resume so here are a few simple don’ts.

1.      Don’t tell lies about your job history or track record

Employers will do their own fact checking. To be found out in a lie will mean you will not get the job, it will also mean you have damaged your reputation.

2. Don’t include information about your marital status, age, race or family.

And, don’t include a photograph, no matter how great you think you look.

3. Don’t make it easy for a recruiter to reject your resume

Colored or scented papers – no! Be very careful about clever “attention getting” packaging for your resume, for example, delivered at lunchtime in a pizza box. If in doubt – the answer is no!

4. Don’t include overt sales pitches in your resume, like asking for job even before you have been interviewed. You don’t get a job with a resume.

Why? Because today’s savvy employers rely on much more than a resume to make a hiring decision.

Peter Roche is the Managing Partner of The London Perret Roche Group LLC. An international consulting and executive coaching firm who has the reputation for helping clients outperform themselves and their competitors.  Contact: Peter’s direct line 732-933-9610, email, [email protected] and on the web http://www.lprgroup.com

Next week- How to stand out from the pack

If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].


A CYNOPSIS MESSAGE FROM PRODUCERS GUILD OF AMERICA


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~ ASK THE EXPERTS ~
Questions from our Readers

I have been finding the question of salary a difficult one. Prior to the economy going in the garbage, I did my research as to what was fair market salary for someone with my skills, experience, etc. And when asked, I would confidently give a figure/range. My question is two-part:

(a) when asked about salary expectations, what is the best and safest way to answer, without eliminating your candidacy while still appearing competitive? Is there a fool-proof way to turn it around back to have them give you the range? (b) what is a fair salary range to provide when answering: 10k, 15k, 20k range?

Thanks, “BK”

In a salary negotiation you never want to be the first one to mention a figure or even a range, since the only direction it can subsequently go is down and you may unknowingly leaving money on the table. The best way response is to say you’ve been earning the market value at your current job, are looking for the same at your next position, and move on to selling your candidacy. You want to have a separate compensation conversation after you’ve been offered a position. If the interviewer presses you to offer a number or range, add 15 percent to the top figure or range you uncovered in your research.

I was recently at an interview when the interviewer, in the midst of small talk, casually asked if I was planning a family. I am a 27 year old, recently married woman and I wonder if this question is proper. I see no upside in my answer or in pointing out my discomfort for the question itself. Is the interviewer genuinely interested in my family plans, as he has three young children of his own, or is he thinking “maternity leave” let’s hire someone else? Do companies have a right to know whether a potential employee will soon leave their job for an extended amount of time? I see both sides to this and don’t know how to handle it. Please help.

Jessica

Jessica: Well intended or not, the question is entirely inappropriate. However much a company might want to know your plans, an interviewer can only ask questions that directly pertain to your performance of the tasks required by the position. That said, the last thing you want to do is call the interviewer on his or her behavior. The best way to handle this is to simply say you honestly haven’t thought about it, you have been focusing on your career, and then segue into a pitch for the job.

Ask the Experts answers provided by Stephen M. Pollan [email protected] and Mark Levine http://www.gostryter.com

Have a question for our experts? Send it to [email protected]

JOB OF THE WEEK …

marketing (both consumer and digital), branding and research strategy
SVP – Marketing
Discovery Planet Green Division
NYC, NY
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

OTHER INDUSTRY JOBS OF INTEREST …

seasoned technology advertising sales executive with a track record of success
Director of East Coast Ad Sales
NetShelter
NYC, NY
http://netshelter.net/company/careers/

developing, and executing online marketing programs for TVGuide.com
Marketing Coordinator
TVGuide.com
NYC, NY
Fax 310-255-3870

manage broadcast projects in coordination with project management consultants, contractors, and facility management personnel
Manager of Broadcasting Operations
Yahoo
New York, NY
[email protected]

growing and managing online ad sales revenue
Account Executive
Lifetime Digital / Roiworld.com
NYC, NY
http://www.mylifetime.com/about-us/apply-jobs

detail oriented, comfortable interacting with all levels of agency and advertiser management
Account Executive
CBS Television Distribution
NYC, NY
www.cbscareers.com

create value-add analytics for Advertising Network clients
Director of Marketing Solutions, Media
comScore Networks, Inc.
NYC, NY
http://www.comscorecareers.com/JobSearch/JobSearchList.asp?View=Jobs

contributing to strategic planning, network direction, channel management
SVP Production & Development
Discovery Planet Green Division
NYC, NY
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

providing support to the account executives and directors
Sales Planner
Discovery Networks – Intl Division
NYC, NY
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

solicit creative materials from agency contacts per established specs
Coordinator – Digital Ad Operations
Discovery-Advertising Sales Division
NYC, NY
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

overseeing creative development of promotional campaigns
Director – Creative Marketing
Discovery Planet Green Division
NYC, NY
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

oversee a sales team focused on selling online advertising to leading advertising agencies
Head of East Coast Sales
Photobucket
NYC, NY
www.foxcareers.com

proven success as a senior online, video, and/or print seller
Account Executive
Babelgum
NYC, NY
http://www.babelgum.com/jobs or [email protected]

managing product initiatives and assisting with large product lines
Product Manager
AOL
NYC, NY
www.timewarner.com/corp/careers/

manages monthly digital online ad sales invoices (agency billings)
Manager, Digital Media Finance
Time Warner
NYC, NY
www.timewarner.com/corp/careers/

grow advertising revenue in the Western US, focusing primarily on the Mid West market
Sales Director, Bebo
AOL
NYC, NY
www.timewarner.com/corp/careers/

interact with clients, vendors and all levels of internal staff across departments
Media Supervisor
Agency.com
NYC, NY
[email protected]

actively contributing to the planning process, offering ideas and solutions
Media Planner
Agency.com
NYC, NY
[email protected]

generating advertising revenues for CNNMoney.com
Sales Manager CNN Money.com
Turner Broadcasting
London, England
www.timewarner.com/corp/careers/

selling online advertising to reputable interactive advertising agencies
Senior Agency Ad Sales Executive
NetShelter
Toronto Canada
http://netshelter.net/company/careers/

plan and manage client workflow for national promotions and channel
Account Supervisor
Marketing Drive LLC
Boston MA
[email protected]

solid understanding and knowledge of various forms of interactive media
New Media Interactive Marketing Manager
Yellow Book USA
King of Prussia, PA
http://corporate.yellowbook.com/careers/

oversee the development of national, regional & local sales support/marketing strategies
VP – Marketing
Discovery Education Division
Silver Spring MD
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

marketing strategy/account management lead
Account Director – DCR
Discovery-Corporate Operations Division
Silver Spring MD
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

create, produce and manage ground breaking, innovative television programs
Director-Production, East Coast
Discovery-TLC Division
Silver Spring MD
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

create and conceptualize ideas for new series, specials, and other programming initiatives
Director-Development, East Coast
Discovery-TLC Division
Silver Spring MD
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

lead in the production migration of US content to international regions
Manager, Online Content Production
Discovery Networks – Intl Division
Silver Spring MD
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

manage all aspects of consumer advertising creative and promotional development for Planet Green
Marketing Manager
Discovery Planet Green Division
Silver Spring MD
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

managing consumer marketing for TLC initiatives
Marketing Manager
TLC Division
Silver Spring MD
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

sells local, regional, or national advertising on cable networks to produce revenue
Account Executive
Cox Communications
Northern VA
www.cox.com/CoxCareer/

develop and execute strategic network marketing and partnership initiatives
Sr. Manager, Brand Marketing
Fox Cable Networks
Charlotte, NC
www.foxcareers.com

sells local, regional, or national advertising on cable networks to produce revenue
Account Executive
Cox Communications
Baton Rouge, LA
www.cox.com/CoxCareer/

develop a cable advertising client base and to sell local advertising availabilities to this base
Account Executive
Cox Communications
Pensacola, FL
www.cox.com/CoxCareer/

execution of booked business for the region/account(s) assigned
Sales Coordinator
Discovery Networks – Intl Division
Miami FL
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

mentor and train the Account Management team to deliver the highest quality media plans
Manager, Account Management
MySpace US
Chicago IL
www.foxcareers.com

managing the day-to-day sales operations and team
Vice President, FSN Ad Sales
Fox Sports
Irving TX
www.foxcareers.com

negotiate, purchase and monitor media space on behalf of Fox Mobile Distribution
VP Media
Fox Entertainment Group
Los Angeles, CA
www.foxcareers.com

coordinate all aspects of marketing plan development
Director of International Marketing Catalog
Fox Filmed Entertainment
Los Angeles, CA
www.foxcareers.com

aggressively leading and expanding the divisions footprint across multiple distribution channels and platforms
Director, Retail Marketing
Twentieth Century Fox Television
Los Angeles, CA
www.foxcareers.com

lead the product marketing, content and label relations, branding, promotions and events teams
Executive Director, Marketing
MySpace Music
Los Angeles, CA
www.foxcareers.com

manage and maintain MySpace’s newly formed Influence Marketing group
Vice President, Influencer Marketing
MySpace US
Los Angeles, CA
www.foxcareers.com

developing the sales strategies to optimize site ad
Vice President, Monetization Strategy
My Space Music
Los Angeles, CA
www.foxcareers.com

managing the development and execution of integrated Ad Sales partnerships
Senior Manager – Marketing Solutions
Discovery-Advertising Sales Division
Los Angeles CA
https://www.discovery.apply2jobs.com/index.cfm?fuseaction=mExternal.searchJobs

develop and execute marketing strategies
Director, Distribution Marketing
Lifetime Television
Los Angeles CA
http://www.mylifetime.com/about-us/apply-jobs

drive distribution of LES networks, products and services with affiliated cable, satellite and telco distributors
Director, National Accounts
Lifetime Television
Los Angeles CA
http://www.mylifetime.com/about-us/apply-jobs

selling both Sponsored Link CPC and Display CPA Advertising on the Pulse 360 network
Account Executive
Seevast – Pulse 360
Los Angeles CA
[email protected]

prioritize, research, and analyze new international opportunities for the Hulu service
Director, International Business Development
Hulu
Los Angeles, CA
[email protected]

seasoned technology advertising sales executive with a track record of success
Director of Ad Sales Western Regions
NetShelter
San Francisco, CA
http://netshelter.net/company/careers/

developing partnerships that enhance the richness of the data associated with comScore measurement services
Vice President, Business Development
comScore Networks, Inc.
San Francisco, CA
http://www.comscorecareers.com/JobSearch/JobSearchList.asp?View=Jobs

providing business solutions in the Advertising Network or behavioral targeting space
Director of Analytics, Media Solutions
comScore Networks, Inc.
San Francisco, CA
http://www.comscorecareers.com/JobSearch/JobSearchList.asp?View=Jobs

responsible for bringing in new clients and opportunities
Business Development Director
Agency.com
San Francisco, CA
[email protected]

oversee sales operations including, account management, yield management and client services
Vice President, Performance Marketing
Fox Audience Network
Santa Monica, CA
www.foxcareers.com

determine and manage the strategic direction for national and global public relations
Director, Communications
ABC
North Hollywood, CA
http://www.DisneyCareers.com

strategize, negotiate, place, and implement all media vehicles
Vice President, Media and Consumer Promotions
CBS
Santa Monica, CA
www.cbscareers.com

coordinate execution of tactical product marketing campaigns across multiple departments
CBS Interactive: Product Marketing Coordinator
CBS Interactive
Carlsbad, CA
www.cbscareers.com

Sources: CareerCast, Spots n Dots, B&C, MediaPost, Ad Age, iMedia Connection, indeed, Variety, iMedia Connection, Media Bistro, NBCU Careers, CBS Corporation, Fox Careers, Walt Disney


A CYNOPSIS MESSAGE


Our daily Publications provide you with job advertising impact:

DIRECT CONNECT: Deliver your message by 5:30 am every morning.
THE RIGHT ENVIRONMENT:  The #1 TV & Entertainment source for classifieds – a major resource for job seekers (and non-seekers!)
REACH: Each classified ad reaches over 100,000 subscribers DAILY!
IMPACT: Job Ads in Cynopsis get responses and results!

To begin your search for the most qualified candidate or employment opportunity,
Contact Trish Pihonak – [email protected] , 203.926.9878



~ RECAP:  THIS WEEK’S CYNOPSIS CLASSIFIEDS ~

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: DIR CASTING/DISNEY ABC/LA: Identify new tal, mng mult proj from producer casting session phase thru ntwk test & tal neg phase. Degree, min 5yrs cstg & min 3yrs mng cstg projects. Visit www.disneyabcjobs.com Req 196315 (5/19)

JOB OPENING: EXEC ASSISTANT, CONTENT DEVELOPMENT/MTV/NYC: 2+yrs exp. Exec Assist, Strg org/detail skills, Superior Cust. Service, Strng comm/comp skills, Able to prioritize/Meet deadlines EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/19)

JOB OPENING: SR MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktng/sales exp. in mrktng/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt/Negotiating/Time Mgmt skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/19)

JOB OPENING: SHOW PRODUCTION DESIGNER/QVC/WEST CHESTER PA:Conceptualizes/designs/creates overall look & feel of show.Related degree,5+ yrs design exp in b’cast environ, AutoCad. Apply: www.qvc.com/careers

JOB OPENING: MGR ONLINE AD SALES OPS/Lifetime TV: Dvlp, evaluate & approve deals to max profit generated by online inv. Demonstrated exp online media ind. BS req’d. Strong MS Excel & analytical skills.  www.mylifetime.com/about-us/lifetime-networks-internship-program

JOB OPENING: NEW MEDIA ASSET COORD/Hallmark Channel/Studio City: Support New Media assets thru online &offline tools. Exp. working w/photo images. Must have Photoshop/CS2/Bridge. See full posting & apply @ www.hallmarkchannel.com

JOB OPENING: AE /BBC/LA: Motion Gallery, stock footage & clips. Grow biz w/advrtsng & corp clients who req moving imagery for commercials & corp videos. Biz dev cold calls, acct mngmnt. 2+yrs exp Res: www.bbcamerica.com/employment.jsp

JOB OPENING: AD SALES PLAN’R/BBC/NY: sell ad space on BBC.com. Biz dev, lead gen, strong org & rsrch skills, dev spprt mat’ ls, prep sales mat’l, presentations & team for pitches Res: www.bbcamerica.com/employment.jsp

JOB OPENING: DIR AUD DEV/BBC/NYC: Grow BBC.com news offering in US. Drive traffic, consumer mktg, prtnrshp mngmnt, 3rd party site outreach. Analyze traffic & usage. Mng all mktg & aud dev strat. Res: www.bbcamerica.com/employment.jsp

JOB OPENING: SALES DIR/BBC/NYC: Mng sls team, media licensing exp pref. 5+ yrs mngng sls team, able to coach & direct sell. Implement sales strat, mng projected sales/rev, grow biz. Res: www.bbcamerica.com/employment.jsp

J OB OPENING: FREELANCER, AUD RSRCH/MTVNETWORKS/LA: TV rsrch analyst/mgr w/strong skills. Media Math & Nielsen/Star Media sftwr sys skills req’d. Proficiency-synd rsrch (esp. MRI) pref’d. 2+ yrs. exp. TV rsrch. [email protected]

JOB OPENING: MGR CONSUMER ADV/A&E TV: Mng consumer directed comm in support of tune-in & branding goals for A&E, Bio & CI HD. 5+yrs mktg and/or promotions exp in tv/cable or brdcst. Please apply via www.aetn.com/careers/html

JOB OPENING: DIR POST PROD OPS/NYC: 7 yrs exp. Tech savvy w/strong technical writing sk and knwldg graphical/editorial technology. Fluent in current HD/SD broadcast technology. EOE/M/F/D/AAP Apply www.mtvncareers.com

JOB OPENING: PROD/OPERATIONS MGR/NY: Seeking Mgr with at least 3+ yrs prod exp; detail oriented multi-tasker; exp in studio, remote & post prod; solid budgeting/negotiation skills; strong work ethic; Resume: [email protected]


A CYNOPSIS MESSAGE


Tune-In, Ratings, & Influentials Advertising Alert!
With 53,000 subscribers, Cynopsis readers are media execs from every corner of the business.

Drive Tune-In –  Cynopsis delivers!
Ratings success – Cynopsis delivers!
Buzz from reaching Influencers – Cynopsis delivers!

1st thing each morning, in a fast, fresh format – the media industry will start the day with your message.

Impactful Ad Campaigns, Events, Special Projects
To start reaching decision-makers directly, contact Chuck Bolkcom – [email protected] , 646.468.6180


~ RECAP: THIS WEEK IN EXECUTIVE MOVES ~

Daniel Kellison, co-creator and former executive producer of ABC’s Jimmy Kimmel Live as well as executive producer of Rosie O’Donnell will become Executive Producer of the syndicated The Bonnie Hunt Show for its second season distributed by Warner Bros. Domestic Television Distribution. Bonnie Hunt, Don Lake and Jim Paratore will all continue to be executive producers on the show, while executive producer/showrunner, David Perler is leaving. The Bonnie Hunt Show is produced by Telepictures Productions, Bob & Alice Productions and paraMedia inc.

Katz Marketing Solutions hired three senior executives to its marketing group:

  • Chris Hamer becomes SVP/Business Development based in New York, joining from OakView Strategic Advisors where he served as Managing Director.
  • Brian McElroy joins as VP/Research, coming from MediaVest where he was assigned as Research Director on the Wal-Mart account.
  • Heidi Schulthess is the new VP/Sales based in Chicago. Previously, she was the Midwest Business Development Director at National Cable Communications.

Chance Patterson was named VP/International Communications with Discovery Networks International based at Discovery Communications’ headquarters in Silver Springs. Chance is charged with the development and execution of all communications strategies for Discovery Networks International consisting of 19 brands in more than 170 countries globally.

Toronto-based Temple Street Productions Inc., a television, film and distribution company, hired Kerry Appleyard as Head/Development, Drama. She will report to Tecca Crosby, VP/Drama.

UK-based ALL3MEDIA International named Selma Turajlic as Head/Interactive Media and Licensing. Selma’s role will include developing interactive components within formats and programs to merge interactive, merchandising and licensing.

MTV Networks International, a unit of Viacom, recruited Mei Yan as Managing Director/MTV Networks China and Chief Representative of Viacom Asia Inc., effective immediately. Based in Beijing, Mei will report to Indra Suharjono, EVP/Managing Director, MTV Networks Southeast Asia and Greater China.

Tim Elton was promoted to Chief Strategist, a new position within Mindshare’s Invention group. Tim will be the group’s lead strategist and work in tandem with other Invention co-heads David Lang and Margaret Clerkin. The team’s purpose is to combine brand and consumer insights to create communications ideas for consumers in the US and worldwide.

Greg Neal joins OWN: The Oprah Winfrey Network starting immediately as VP/Creative Director of Marketing to supervise all creative branding for the network. Greg, who has been lauded for the 2006 rebrand of the Food Network, most recently operated Supertex Studios, LLC, his own branding and consulting company. In his new position, Greg will report to Liz Dolan, CMO.

Initiative tagged Shane Ankeney as EVP/Managing Director, US to oversee planning, research and strategy. Previously, Shane served as Executive Director/Audience Planning and Media Arts for Omnicom’s TBWAChiatDay. Based in New York, Shane will report to Tim Spengler, President, Initiative USA.

PIC Media Group elevated both Kathleen Sala and Jennifer Coughlin to VP/Account Services and Bill Croasdale to VP/Business Development.

Cineflix Productions added Joe Houlihan as SVP/Programming, reporting to Simon Lloyd, President/Programming. Joe’s goal is to expand the company’s production roster in the areas of factual entertainment and entertainment across the UK, US and Canada. Previously, Joe was Director/Programmes with Twofour Broadcast.

Tom Carr was named SVP/Strategic Marketing at TLC where he will offer brand strategy oversight in addition to developing partnerships via multiple content platforms. Tom joins TLC from Planet Green where he managed the branding and marketing initiatives for the network’s launch in June 2008. At TLC, Tom will report to Eileen O’Neill, President/GM and will be located at Discovery’s headquarters in Silver Spring, Maryland. He will also work with SVP/Creative Marketing Amy Winter.

BBC Worldwide tapped Kristina Song as SVP/Network Sales and Distribution Strategy. Kristina will spearhead all affiliate sales and marketing efforts involved with the distribution of BBC America, BBC World News, CBeebies and other BBC channels in the US in association with Discovery Communications. In her new position, Kristina will be based in New York and reports to Chris Carr, COO, Channels.

Paul Caiozzo joins McCann Worldgroup San Francisco as SVP/Creative Director starting June 1. Paul moves to the Bay Area from Boulder’s Crispin Porter + Bogusky where he served as Associate Creative Director. In his new role, Paul will report to Rob Bagot, CCO.

Sony Pictures Television (SPT) upped Eric Smith to SVP/Western Region, Syndication Sales where he will continue to supervise the daily operations of SPT’s Los Angeles office. Eric will additionally be in charge of all off-network and first-run program sales for the West Coast. Additionally, SPT appointed Zack Hernandez to VP/Central Region, Syndication Sales. Based in Chicago, Zack will manage syndication sales for the central territory, reporting to Phil Martzolf, SVP/Northern Region, who oversees the New York and Chicago offices.

CBS Corporation formed the CBS Interactive Music Group, a new business division within CBS Interactive. CBS Interactive Music Group comprises CBS Radio streams of its music stations, web only channels; interactive websites for each CBS Radio music station; and Last.fm, a music discovery site offering millions of tracks in multiple genres with radio streaming and free-on-demand capabilities. David Goodman was tapped to lead this new unit as President, CBS Interactive Music Group. David has been with CBS Radio since 2002, serving as President/Digital Media and Integrated Marketing since December 2007. David will continue to be based at CBS Radio headquarters in New York.

Garrett Schaefer is the new VP/Marketing with Island Records, in charge of implementing marketing and advertising strategies for his list of artists including Bon Jovi, Mariah Carey, Melissa Etheridge among others. Based in New York, Garrett will report to Mark DiDia, EVP/GM, Island Records.

UK-based post-production and visual effects company, UNIT hired Andrew Newman as Executive Producer. In his new capacity, Andrew will be in charge of creating and growing UNIT’s roster of projects encompassing commercials, promos, feature-length programming and music videos.

MTV Networks International (MTVNI) promoted Sofia Ioannou as Managing Director of MTV Networks Latin America, replacing Pierluigi Gazzolo who was named COO for MTVNI. In her new role, Sofia will head the business and creative development for company brands including MTV, VH1, Nickelodeon, Nick at Nite and Nick Jr. in Spanish-speaking Latin America in addition to Viacom Networks Brazil and MTV Networks Digital Suite. Sofia will continue to be based at the company’s office in Miami, reporting to Bob Bakish, President, MTVNI.

Jody Jones joins Discovery Communications as SVP/Digital Programming, coming from Scripps Networks Interactive. At Discovery Communications, Jody will oversee the development and implementation of the company’s online products, working with network management to incorporate the editorial vision for programming across the company’s various websites. She will be based at Discovery’s New York office.

VERSUS recruited Leon Schweir as SVP/Production and Executive Producer to manage live event and studio productions covering all the network’s sports properties including NHL, IndyCar Series, Tour de France, college football and the Professional Bull Riders. Leon will be based at network headquarters in Stamford, Conn. Previously, Leon was VP/Production and Executive Producer with the Big Ten Network.

Titan Worldwide added Mike Collins as VP/GM for its Dallas office. Mike will concentrate on local sales in addition to spurring on out-of-market sales into the Dallas market and increasing national sales.


Later — John
   John Cox for Cynopsis: Classified Advantage
[email protected]
05.12.09

Cynopsis Kids Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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