Tuesday, March 24th, 2009


  • #1 Original Series on Cable A18-49 and A25-54
  • Beats The Closer +50% (A18-49) and +18% (A25-54)and Nip-Tuck +30% (A18-49) and +65% (A25-54)
  • Finale delivers series high, breaking 3MM A25-54 LSD

USA Network  Characters Welcome

SOURCE:Nielsen Media Research. Click here for the full source data.



Good morning. It’s Tuesday, March 24, 2009, and this is your first early morning briefing. 

Tonight’s Premiere:
BET: College Hill at 10p

Tonight’s Finale:
Oxygen: Bad Girls Club at 10p


Fox has ordered up a second season of Kitchen Nightmares feature Gordon Ramsay’s visits and fixes of restaurants in dire need of help.  Kitchen Nightmares is a co-production of Granada America and Optomen in association with A. Smith & Co.
Coinciding with the NBA season tip-off in fall 2009, Cartoon Network is developing a short form series called My Dad’s a Pro, about children of NBA players and the lifestyle that goes along with that notoriety.  This is the first of several programming initiatives being developed by Cartoon with the NBA.  The first episode of My Dad’s a Pro will air this fall.

Get our your calendars, here are dates/times for NFL Kick-Off Weekend and Thanksgiving:

Thurs, September 10:  Tennessee at Pittsburgh on NBC at 830p
Sunday, September 13:  Chicago at Green Bay on NBC at 830p
Monday, September 14:  Buffalo at New England on ESPN at 7p; and San Diego at Oakland on ESPN at 10:15p
Thanksgiving Day: Thursday, November 26:  Green Bay at Detroit on Fox at 1230p; Oakland at Dallas on CBS at 4:15p and NY Giants at Denver on NFL Network at 8:20p

More from the NFL:

  • The league has extended its agreement with DirecTV to carry the NFL Sunday Ticket exclusively thru the 2014 NFL season.  The deal also extends the reach of NFL Sunday Ticket to broadband, a service that is set to launch no later than 2012. 
  • The NFL will offer fans by 2012 a Red Zone Channel that will carry live action cut-ins of all Sunday afternoon games starting at 1p and continuing thru the end of the 4p game.  The Red Zone Channel will be made available to cable, telco and satellite systems, wireless devices and the internet.  

Three more series will be joining the schedule on DirecTV‘s 101 Network.   The Nine, Smith and Eyes are all finding an afterlife on 101 Network, as a result of a deal with Warner Bros. Domestic TV Distribution.  All three series were cancelled off the networks which new episodes still in the can.  Smith joins the schedule on April 8 at 10p; The Nine debuts on May 27 at 10p; and Eyes returns to TV on Wednesday nights at 9p beginning in July, airing in the lead-in position to The Nine. Another series coming to 101 Network reports Variety is Friday Night Lights in a deal with Universal Media Studios and Imagine TV, a deal that may also include an order for a two new 13 episode seasons.

Televisa Networks and Telemundo have signed a joint venture agreement to launch the Telemundo channel, to be distributed throughout Mexico and Latin America.  The agreements are part of the Strategic Alliance announced between the two parties back in March 2008, which strives to distribute Telemundo’s original content in Mexico on a variety of platforms, including television.  The new channel will feature many of Telemundo’s best known programs including Al Rojo Vivo, Levantate and El Cuerpo del Deseo, among others


Thursday, April 30, 2009

“David Attenborough said, before we can ask people to save the world, we have to make them fall in love with
the world.” —
Jeffrey Hasler, accepting for Planet Earth, 2008 Television Academy Honors

Television has the power to enlighten, create awareness and encourage positive change.

For more information or to buy tickets, click here .


Digital Rights Group has picked up the format distribution rights to the new entertainment game series Sell Me the Answer. Produced by Thumbs Up and fronted by star Gethin Jones, Sell Me the Answer has already been told to UK network Sky1 which has ordered 50 episodes of the one hour show.  The game is simple – contestants are asked question and if they don’t know the answer they can enter into negotiations with a group of traders to find someone who does know the answer and then buy the answer from them.  Clearly the traders initiative is to earn as much as possible, whether they really know the answers or not.  Therein lies the game.

AETN International will air seasons 2 thru 4 of Criss Angel Mindfreak on AXN Beyond, the spin-off channel from AXN Asia.


Alchemy Reality latest unscripted series has been picked up by The Travel Channel and given a 12-episode order.  Worldwide Tribe gives viewers an in depth look into the world of tattooing thru the eyes of tattoo artists Chris Nunes, Ami James and apprentice Yoji Harada.  Production has already begun and shooting takes place around the world including Nepal, Japan, Polynesia and the US, as well as other locales far and wide. Worldwide Tribe is produced by Alchemy Reality and Love Hate Productions.

BBC Worldwide teams up with Animal Planet on two “event” specials: The Great Rift will air next year and Madagascar in 2011.  The Great Rift is positioned as a three hour television event, cameras take viewers from one end of the Great Rift, thousands of miles to the other, from the mountains of Kilimanjaro to the Red Sea, to the Serengeti and the to the rain forests.   Madagascar, an island lost to civilization for 65 million years, is presented as a two hour special.  This island knows well to conservationists, is listed as one of the top global biodiversity priorities with its extraordinary landscapes, bizarre creatures and strange vegetation.  

Sci Fi Channel has ordered three 4-hour movies from RHI Entertainment:

  • Alice is a “re-imagining” of Lewis Carroll’s classic story Alice in Wonderland.  Set to air in 2009, Alice is written and directed by Nick Willing and is a co-production between Reunion Pictures and Studio Eight with RHI Entertainment.
  • Riverworld is based on the novels by Philip Jose Farmer and is the story of a combat photojournalist who awakes in a mysterious world where all those who once lived on Earth have been reborn.  Riverworld is a back door pilot for Sci Fi, and is produced by Reunion Pictures with RHI Entertainment.
  • The Phantom – also a backdoor pilot for Sci Fi – is based on the superhero story of the comics, books and movies.  Scheduled to air in 2010, Phantom is from Muse Entertainment with RHI Entertainment.

Additionally, NBC has ordered two 4-hour movies from RHI Entertainment, both scheduled to air this summer:

  • Meteor stars Christopher Lloyd and Marla Sokoloff as scientists who discover two massive rocks that have collided in space, and the debris from that collision in on course to crash directly into the Earth.  Other cast members include Billy Campbell, Jason Alexander and Stacy Keach.  Meteor is produced by RHI Entertainment in association with Larry Levinson Productions.
  • The Storm will air on July 19 and 26th, and features Treat Williams, James Van Der Beek, Teri Polo, David James Elliott, John Larroquette and Luke Perry among others.  The Storm begins when a man-made weather event goes hideously wrong. The Storm is from RHI Entertainment in association with Larry Levinson Productions.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  New Zealand Prime Minister John Key announced on Monday that he was pulling an amendment to the nation’s copyright law that had drawn the ire of free speech advocates from around the globe. Originally scheduled to go into effect later this week, the law would have implemented a “three strikes” policy that required ISPs to disconnect users after three notices of copyright infringement. Critics complained that the measure failed to clearly define an “infringer” and placed the impetus on the user to defend themselves rather than placing the burden of proof on the Internet Service Provider. The New Zealand government plans to re-examine the issue and re-introduce legislation later this year.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  UK-based Walker Productions, a unit of kid’s publisher the Walker Books, partners with Ireland’s JAM Media and author/illustrator Polly Dunbar to develop a TV series based on Dunbar’s preschool picture book series Tilly and Friends.  The US editions are published by Candlewick Press, part of the Walker group, and publishers in France, Germany, Norway and Japan have all signed up to Tilly and Friends, with more deals to be announced this year.  Full edition: CYN KIDS .


Cynopsis Media & the Academy of Television Arts & Sciences
partner to bring you the:

2009 Television Academy Study

On behalf of the Academy of Television Arts & Sciences, we’re conducting a study to
learn about Academy Members’ & Non-Members’ views on programs they offer. Your
feedback will help enhance the services they provide the television community.

We appreciate your taking this short survey. Click Here .
To learn more about Television Academy Programs, go to: www.emmys.tv .


Friday – A18-49 Analysis:  College Basketball was the top scorer on Friday night among A18-49 according to fast national ratings from NielsenCBS‘ NCAA Tourney coverage led every half hour of primetime, posting an overall 3.0/10 for the night, with a high at 9p and at 10p, both earning a 3.2/10 rating.  Elsewhere, Dollhouse on Fox delivered a 1.5/5, 3rd in the time period after sports and SuperNanny (1.6/5).  And Friday Night Lights for you fans out there, came in fifth during the 9p hour with a 1.2/4, behind WWE Smackdown’s 9p ratings (1.3/4).

Live + Same Day Household Ratings: Friday, March 20, 2009 (March Sweep Day 16) time period averages. Source: NTI Galaxy, as dated.  Live+SD

CBS 5.2/10      NCAA Basketball Tournament (7-930p) 4.5/9; NCAA Basketball Tournament (930-11p) 5.6/11

ABC 3.7/7       Wife Swap 3.2/6, Supernanny 3.5/6, 20/20 4.5/8

NBC 3.1/5       Howie Do It 2.5/5, Howie Do It [r] 2.4/4, Friday Night Lights 2.5/4, Dateline  4.2/8

FOX 2.5/4       Terminator: Sarah Connor Chronicles 2.3/4, Dollhouse 2.6/5

MNT 2.1/4       WWE Friday Night Smackdown 2.1/4

UNIV 2.1/4      Cuidado con el Angel 2.2/4, Manana es para Siempre 2.5/4, La Rosa de Guadalupe 1.7/3

CW  1.1/2       Everybody Hates Chris 1.1/2, The Game 1.2/2, America’s Next Top Model [r] 1.0/2

TELE 0.6/1      Dona Barbara 0.5/1, El Rostro de Analia 0.6/1, Sin Senos No Hay Paraiso 0.7/1, El Cartel 0.6/1

ION 0.5/1       Movie: Tango & Cash (630p) 0.3/1; Movie: Tango & Cash   0/5/1

A18-49:  CBS 3.0/10, UNIV 1.8/6, ABC 1.6/5, Fox 1.4/5, NBC 1.3/4, MNT 1.2/4, CW 0.7/2, TELE 0.4/1, ION 0.3/1



Sony Pictures Entertainment is uniting its domestic and international television divisions as part of its strategy to produce and distribute content on a worldwide basis, and will be headed by Steve Mosko, President/Sony Pictures Television.  Michael Grindon will remain President/International Television and will continue to manage those operations, reporting to Steve.  The strategic move, according to Michael Lynton, Chairman and CEO of Sony Pictures, is to “allow us to be more united in pursuit of the opportunities presented by this new age of internationalization.”

TV Networks Distribution, a division of NBC Universal will undergo a Field Sales reorganization.  Effective immediately, Bridget Farley, VP/West-Midwest; Heather McCallion, VP/East; and Bruce Levinson, VP/Southwest, have expanded their responsibilities. In addition, Corinne Harradine, Director/West Region, will relocate from NBC Universal’s office in Burbank, Calif. to Atlanta, Ga. The announcement was made by Mary Murano, EVP/TV Networks Distribution

  • Bridget will manage the West and Midwest regions and continue to manage key accounts, including Mediacom, Suddenlink and Wide Open West.
  • Heather will manage the Eastern region from Maine to Puerto Rico, and the U.S. Virgin Islands, and will handle several key accounts, including Armstrong, RCN and Atlantic Broadband.
  • Bruce, based at KXAS/Dallas, will manage the Southwest region and continue to manage the key accounts of National Cable Television Cooperative (NCTC) and Cable One.
  • Corinne, in Atlanta, handles New Mexico, Nevada and Arizona, and will now also take on additional territory including Florida, Alabama, Mississippi, and Georgia.

Two recent executive move announcements at WNET.OrgRobert Clauser appointed VP/CFO and Treasurer at WNET.ORG; and Charlene Shapiro joins as VP/Human Resources.

Media Storm named Russell Zingale Managing Director, reporting to Media Storm’s co-founders and managing partners, Craig Woerz and Tim Williams.  Based in the agency’s South Norwalk, CT, office, Russell will work with the managing partners to build Media Storm’s new business efforts, and maintain strong client relationships.

Following the merger with Research International, TNS announced its new Senior Global Management Team, responsible for overseeing the development and success of the newly merged business alongside Bob Meyers as Chairman and Pedro Ros as CEO, who will have day-to-day management of the combined business.

  • Mike Gettle joins as CFO/COO, and he will also be part of the integration committee responsible for TNS’ merger into the larger Kantar group. Supporting Mike is David Errington in his new role as Global Commercial Director for TNS.
  • Jamie Hall will head up the ALM region as CEO Asia Pacific, Latin America, and Middle East & Africa (ALM). Jamie will be closely supported by Heather Payne as TNS Regional Director for Korea, Japan, China and Taiwan. Heather will also take responsibility for the company’s International Research Centre and the combined operations of Hong Kong and Singapore.
  • In the US, David Kieselstein will be CEO North America. David will be working with Bridget Armstrong who will become EVP/US Consumer Sector Head
  • In Europe, Judith Passingham retains her role as CEO Europe and Denis Delmas is Deputy Managing Director Europe. Denis will also have responsibility for Global Marketing Communications
  • Kirk Ward moves from his position as Global Product Development Director at Research International to become Offer Development and Integration Director at TNS. 
  • Stephen Factor retains his role as the Global Head of the Consumer Sector and will be responsible for the TNS Global Account Program.
  • Jordi Ferrer becomes Strategy and Corporate Development Director.  
  • Research International’s former Group Human Resources Director Catherine Connolly will now become Global Head of Human Resources for the merged business.



Does Google compete in a winner-take-all market?
How did the Wii outsell the Xbox and PlayStation?
Who gets the most revenue when a new digital innovation is launched?

Want to know the answers?

Take the FREE Digital Strategy Quiz
and get your digital strategy IQ within minutes. Click here.

The Institute for Media and Entertainment (IME) is the leader in media and entertainment executive education.  We train media professionals to think like CEOs. Visit www.ime.edu

This day in History: 1988 – Former national security aides Oliver L. North and John M. Poindexter and businessmen Richard V. Secord and Albert Hakim pleaded innocent to Iran-Contra charges.

Answer to Yesterday’s Trivia Question:    This California site, #367 in the Landmark Registry, is known as The Queen Anne Cottage.  What was it better known as on television?  MR. ROURKE’S VICTORIAN HOME ON FANTASY ISLAND.  Kudos to: Howell Edwards-Peachtree Settlement Funding/Boynton Beach; Alex Leff-ABC Family/NY; Abbott Wool-Telamerica Media/NY; Michael O’Gara-NYC; Robb Gray, Jr.-Apex Media/Tucson; Kyle Brawner-KDAF/Dallas; Kathy Alexander-SpotPlus/Dallas; Dory Melman Petsrillo-Petry Media Corp/Dallas; Sandy Pierce Pine-American Idol/Los Angeles; Donovan Jacobs-Overture Films/Beverly Hills; Darlene Lieblich Tipton-Fox Cable Networks/Los Angeles; Dennis Aimino-KABC/Los Angeles

Today’s Trivia Question:  On his series, this character only wore turtlenecks and when they did the reunion show, we learned he later went on to become a fashion designer.  Who is he?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Chuck Bolkcom – 646-468-6180 /

Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.


Outsmart A Rough Economy With New Insights

Hear from Obama’s campaign strategist, Harvard’s social media mythbuster and see the most talked about cross-media consumption study ever undertaken. 

The CTAM Research Conference examines:
What consumers watched – How they used multiple media concurrently – How much attention was paid to each medium – What they were exposed to outside the home.

Register Today!
CTAM Research Conference: Apr. 5-7, Wash.,DC

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: DVLPMT EXEC: Creative/aggressive for PT rsrch & dvlpmnt. Exp’d in shaping raw ideas into breakout formats. Knwldgbl of cable TV programming with experience in creating shows. Resumes:

JOB OPENING: VP/SVP CONSUMER/NY: Beauty/Entertainment PR account. Manage large consumer packaged goods biz. Prior exp managing large $1mil+ accounts. Relationships in ent/beauty world a must. Apply:

JOB OPENING: SR. DIR, CLIENT DEVELOPMENT/NY/Ent-Media research co: Develop new/expand existing biz for research prod/custom services. Min 3 yrs market research sales exp. http://www.epollresearch.com/corp/aboutus/careers.view (2/27)

JOB OPENING: BET/NY/ ADSALES-EXEC ASST: 5+yrs. exp. Must be det. oriented & have ability to multi-task in fast paced environment. Proficient in MS Word/Excel/PP. Exc oral/written skills. Email:

JOB OPENING: FREELANCE PROMOTION COORDINATOR, INT’L MKT SVCS /AETN, NY: Coordinating promo materials. Strong communication, flexibility & org skills. Basic editing(Final Cut Pro). Apply: www.aetn.com/careers.html (3/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY: MKTG/ON-AIR : Fox Reality Channel-LA – summer intern for mktg & on-air production. 30-40 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus.

SUMMER INTERNSHIP CREDITS ONLY: Multiplatform media company seeks organized and energetic intern for fast-paced, lifestyle entertainment company, email
with Intern in subject line. (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: PROJ/OPS MGR: NYC Seeking the opp to work in on-air promos again, but open to other opps as well. Sev yrs cable on-air promo/new media & adops exp. Mang day-to-day ops of projs & campgs.

SITUATION WANTED: RESEARCH DIRECTOR Save money over a full time director. Let’s talk.20+ yrs Media, Nielsen, Hispanic, & Sales experience. Email:

SITUATION WANTED: INTERACTIVE MEDIA SPECIALIST: LA. Newly available w/18 yrs of media experience & MBA. Need high-performance campaigns integrating online & non-traditional media? Avail F/P or freelance.

SITUATION WANTED: ACCOUNT EXECUTIVE (NY) TV Ad Sales prof. seeks full-time media sales job. 5 years experience w/ stations (ABC, CBS, NBC) in top markets. Would like to stay in media, but open to opps. Email
for resume (3/28)

SITUATION WANTED: REALITY EDITOR in L.A. Credits: MTV, VH1, A&E, E!, Oxygen, Style. Avid & FC. Contact email:

SITUATION WANTED: CREATIVE PRODUCER/NY looking for immed opp-22 yrs exp in series prod for Nick, Animal Planet, Discovery. Proven pro, innovator, skilled, hardworking. Develop, write, produce content for all media

SITUATION WANTED: Recent graduate educated & experienced in audio, video, & television production. Very passionate and hard working; looking to get my foot in the door. Contact: Griffin Campbell 9082682078/

SITUATION WANTED: MKTG /ON-AIR: Fox Reality Channel-LA – summer intern for mktg & on-air production. 30-40 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus.
SITUATION WANTED: STORY DOCTOR: Is your Post Beast screaming to be fed? Or is it clogged with scripts that can’t be cut? 20+ years crafting nonfic series, specials, sizzles and web content. Contact:
(LA) (3/26)

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: President Obama Press Conference, Dancing with the Stars, Primetime: What would you do?
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: President Obama Press Conference, NCIS, The Mentalist
CW: The Reaper, 90210 [r]
FOX: President Obama Press Conference, House
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Street Patrol, Street Patrol, Jail, Jail [r]
NBC: President Obama Press Conference, Biggest Loser: Couples
PBS: Nova, Frontline, Independent Lens
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Aqui y Ahora

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009

Related Stories

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]