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This edition officially launches on Monday, March 19, at approximately 4am…..
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A CYNOPSIS MESSAGE FROM key and brilliant advertiser
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Cynopsis: DIGITAL
3/13/07
Good Morning, it’s Tuesday, March 13, 2007 and this is your first early morning digital briefing.
Old media meets new once again with the launch of Vuguru.com, an independent studio built to supply new digital media platforms with original content. Former Disney chairman Michael Eisner’s Tornante Co., whose recent investments include baseball card co. Topps and video-sharing site Veoh Networks, is providing the capital for the venture. The concept seems to be to find sponsors upfront and create many quality episodes of very short length. FUJI Water, POM beverages and Teleflora.com have signed on to sponsor eighty 90-second episodes of Prom Queen, a scripted, serialized mystery about love and betrayal at a high school leading up to prom night. Prom Queen will be distributed on promqueen.com, hosted by Veoh, as well as YouTube, ELLEgirl.com and other sites. It premieres online April 2.
EchoStar is preparing to launch an online video network that will serve as a portal for content from the networks it carries as well as a home for exclusive online-only video. Dish will offer special discounts on the site’s content to its DBS subscribers, according to ipdemoncracy.com, yet also allow non-subscribers to purchase downloads of shows, movies and niche international programming. Meanwhile Google is in talks to serve ads to Dish, according to a separate report on venturebeat.com.
National Geographic Channel is launching a multiplatform conservation initiative to educate viewers and users about local and global environmental issues. “Preserve our Planet” will include conservation-themed events, on air PSAs and a dedicated website ( http://channel.nationalgeographic.com/channel/preserveourplanet/) featuring video clips, satellite maps and environmental news and resources to serve as a public forum for the topic. NationalGeographic.com is operated by National Geographic Digital Media, a wholly-owned subsidiary of the non-profit National Geographic Society.
NBCSports.com and SI.com are partnering to share broadband video, breaking news & analysis and photography from their prospective sites. SI.com will drive viewers toward NBCSports video segments such as breaking news and post-game interviews. NBCSports.com will produce broadband segments hosted by Sports Illustrated writers and link to SI.com’s analysis and commentary pieces. The two sites will also team up to offer advertisers cross-platform, multimedia ad buys.
Reality show kingpin Mark Burnett is producing a new interactive movie site for MTV and Yahoo, with ties to the on air 2007 MTV Movie Awards. User-generated clips uploaded to Yahoo! Movies will be showcased throughout the awards show broadcast live from Universal City on June 3, culminating in the “Best Movie Spoof” category award to be presented live on stage. The site launches April 23.
Sony Pictures Television International‘s multilayered, multiplatform sci fi serial Afterworld is set to launch April 1, 2007 on Afterworld.com. SPTI acquired a total of 130 two-minute episodes of the post-apocalyptic drama, produced by Stan Rogow and co-produced and written by Brent Friedman (Dark Skies, Mortal Kombat 2).
The CW‘s new hit reality series Pussycat Dolls Present: The Search for the Next Doll will be added to the roster of series streamed exclusively on CWTV.com. (http://video.cwtv.com) A new episode will stream with limited commercial interruption every Monday, following Sunday encores of the show on The CW.
Rapt Inc. and MTV Networks struck an agreement to license Rapt’s media monetization platform across MTVN’s U.S. digital properties. MTVN will deploy Rapt software solutions to deliver pricing and inventory controls, analytic infrastructure and data-driven support capabilities. MTVN is hoping the systems will help streamline adverting efforts and boost revenues on its 44 U.S.-based sites and 10 broadband video services, from Nick.com to VH1’s VSPOT player. MTV announced mtv.com set records for traffic and video streams in January and February, and that MTV Mobile is now streaming 1 million video streams per month.
SafeMedia Corp. unveiled Clouseau, an internet piracy prevention solution that promises to eradicate online video piracy and illegal peer-to-peer file sharing. The fingerprinting solution examines all incoming and outgoing packets of data and deletes illegal P2P transmissions before they can reach their destinations. Yet it also claims to shield the identity of the user. Boca Raton, Fla.-based SafeMedia was founded by Chairman and CEO Safwat Fahmy in 2003.
On demand service provider TVN Entertainment will produce a VOD barker channel for Cox Communication’s ON Demand platform, highlighting new programming and movies each week. TVN also produces barkers for Charter and Mediacom.
A CYNOPSIS MESSAGE FROM another key and brilliant advertiser
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AOL invited senior advertising executives, media agency leaders and digital media buyers to its “First Look” event to be held April 17 in New York. Similar to Yahoo’s “infront” presentation last month, the event will try to convince advertisers to commit a larger share of their ad buys to AOL’s portal, which includes a growing number of digital assets including reality treasure hunt Gold Rush from Mark Burnett Productions. AOL’s strategic shift from a subscription service to a free, ad-supported portal helped increase ad revenue 454 percent from 2005 to 2006, compared to a 142 percent increase in overall ad portal spending, according to a new Avenue A/Razorfish report. Online media billings were up 30 percent overall in 2006, outpacing the growth in search marketing.
Mobile internet usage and advertising is on the rise, according to a recent survey conducted for the Online Publishers Association by TNS Media and Entertainment in the U.S., Britain, France, Germany, Italy and Spain. It found that 76% of cell phone subscribers have access to the mobile web and more than a third of them have used it. Mobile ads, however, are finding greater acceptance abroad. Only 18 percent of U.S. respondents said they were receptive to the idea of watching ads in exchange for free content, compared to 37 percent in Europe.
Online video does not draw viewers from TV viewing time, according to a study by the AP and Ipsos Insight, as only 10 percent of online viewers said they watch less TV due to watching online.
Rainbow Advertising Sales Corp. announced the creation of a Client Activation Team to facilitate multiplatform, integrated and cross-marketing deals. Terry Holmstrom will serve as Vice President of Client Activation, overseeing multiplatform sales for AMC, fuse and WE across the linear channels, online, on demand, mobile, on site and outdoor categories. Terry will report to Bill Rosolie, EVP of Rainbow national network advertising sales.
Sundance Channel restructured its marketing department to better equip it for multiplatform deals:
- Kim Gabelman, VP of Branded Entertainment will oversee a number of executives, as will Lisa Ellenbogen, who was promoted to VP of Consumer Marketing.
- Reporting to Lisa is Laura Giacolone, promoted to Director of Consumer Marketing.
- New hires include Todd Peters as Director of Sponsorship Sales and Jamie Przekop as Sales Marketing Manager.
- Christina Dowdell was hired as Director of Affiliate Marketing. She will report directly to SVP of marketing Kirk Iwanowski.
- Laura Giacolone has been promoted to Director of Consumer Marketing, reporting to Lisa Ellenbogen.
SciFi.com is following the user-generated mash-up craze by sponsoring the Battlestar Galactica Videomaker Toolkit. Fans can download video and audio files from the show and use them to create their own webisode. It will be interesting to watch what folks come up with, simply because Galatica’s fans are RABID about this show. And one of them is going to get famous; executive producer David Eick will choose a mash up to air during an upcoming episode.
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at wayne@cynopsis.com and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
03.13.07
Cynopsis Ad Sales: Mark Bohn- 203- 583-1224 / mark@cynopsis.com
Classifieds – Trish Pihonak- 203-926-9878 / trish@cynopsis.com
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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: PRODUCTION COORDINATOR/LIFETIME NY: Track schedule, assets, budgets, & deliverables. Hire crews. Gather/maintain legal restrictions. Oversee voice-over talent. Apply at: http://www.lifetimetv.com/about/jobs.html (3/20)
JOB OPENING: MGR, DIGITAL PLATFORM PROGRAMMING/COMEDY CENTRAL/NY: Mng prgrmng dept’s functions on multiple media platforms. 4yrs exp TV program. Strong knwlg: TV prod/sched. Strong time mngmt skills. www.mtvncareers.com (3/20)
JOB OPENING: JUNIOR PUBLICIST-LIFETIME NY: Resp. for all Lifetime Movie Network programming consumer and trade publicity, specifically LMN Original Movies. Apply at: http://www.lifetimetv.com/about/jobs.html (3/20)
JOB OPENING: MARKETING ANALYST/NBCU Bravo/NY: Must have BA & 5 years exp. at agency; Responsibilities: Analyze spending patterns; develop/execute promotional concepts; run SMRB/MRI data. Apply: www.nbcjobs.com #564318 (3/20)
JOB OPENING: SPEC PROJECTS CREATIVE DIR/Rainbow/NY: Dir. Manage & direct corp. off-air & sales video projects, ads & events. 5+ yrs exp. Strong writing, producing, branding, mngmnt & diplomacy skills. hdnjobs@cablevision.com (3/20)
JOB OPENING: RESEARCH ANALYST/NY: Responsibilities incl rsrch support for prgrmng & interpreting ratings for WNBC & WNJU TV Stations. Visit www.nbcunicareers.com to apply through job #: 576472 or resume to tannia.munoz@nbcuni.com (3/20)
JOB OPENING: Scripps Networks/MARKETING DIRECTOR, DIY & Fine Living Knoxville: 5-7 yrs mkting/adv agency exp req’d. Manage creative and strategic direction for all media ad placement. Recruiter@scrippsnetworks.com job # 5929-U (3/17)
JOB OPENING: DIRECTOR, PROGRAM PLANNING/Nicktoons/NYC: 6+yrs Program Sked exp in Cable/Broadcast TV, Strg time-mgmt/org skills, Exp in operations/research & prob-solving skills, EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/17)
JOB OPENING: COORD, RIGHTS & CLRNCS/BBCWA, NY: Coords daily rights, clrncs & investment activity/info for the TV sales teams. Strng math skills, media exp & att. to detail req. Re: Cvr ltr & res to: human.resource@bbc.co.uk (3/17)
JOB OPENING: MARKETING MGR/iN DEMAND/NYC: Help dev and implement strategic mktg plans, media planning and advertising. BA & 5+ yrs exp req. Send resume: resume@indemand.com
(3/16)
JOB OPENING: ON LINE MARKETING SUPERVISOR/iN DEMAND/NYC: Assist in maximizing websites/strategies/budgets. BA & 3 plus yrs exp req. Online expertise req. Send resume: resume@indemand.com (3/16)
JOB OPENING: DIRECTOR, DIGITAL MEDIA/iN DEMAND/NYC: Business focused to develop/launch new programming concepts/pkgs. BA/3-5 yrs exp/digital media. Send resume: resume@indemand.com (3/16)
JOB OPENING: COORDINATOR, ASSET PACKAGING/iN DEMAND/NYC: Packaging assets & encoding content. BA & 2 yrs exp in cable. Send resume: resume@indemand.com . (3/16)
JOB OPENING: RESEARCH ANALYST/Sports & ENT TNT, TBS & Court TV Ad Sales/NY: 1-2 yrs rsrch exp at ntwrk/agency, strong analytical/communication skills, proficient with Nielsen systems, PowerPoint and Excel. Chrissy.eisert@turner.com (3/16)
JOB OPENING: DIR of SALES (Midwestern)/SCREENVISION/Chicago: Dev/sell integrated media prgrms to clients/agencies. Plain, coord & sell. BA req’d. 7 + yrs media sales exp. anthony @screenvision.com (3/16)
JOB OPENING: SR DIR MKTG/Screenvision/NY: Run daily Mrktng operations to max rev generation & client satisfaction & to ensure adherence to dept budget & finan’l expectations.10+yr buz mktng exp. BA deg. ranthony@screenvision.com (3/16)
JOB OPENING: MARKETING MGR/STL MO: Direct & inspire a team; collaborate with sales leadership to bring multi-platform ad solutions to market. Media/Research/Events/Promotions experience. Apply Kathy.schlanker@chartercom.com (3/16)
JOB OPENING: SPORT MGR/STL MO: We dominate the market with Sports adv inventory, lead our effort to dominate the market with Sports adv solutions. Product marketing mgmnt/sports sales exp. Apply Kathy.schlanker@chartercom.com (3/16)
JOB OPENING: GENERAL SALES MGR/STL MO: Cable/Media professional to develop business and leadership skills for new team of aggressive local sales managers. Apply Kathy. schlanker@chartercom .com (3/16)
JOB OPENING: COORD, AFF SALES/A&E TV/NY:Admin,database mgmt. &contract routing for Aff SalesDept.1 yr cable exp. pref in aff sales or in a billing capacity.Resumes: www.aetn.com/careers (3/16)
JOB OPENING: DIRS, CLIENT ACTIVATION TEAM/AMC/FUSE/WE/NY: Integ Sales/Mktg prof w/proven track record to secure multi-media, integ media/mkt prtnrshps. 7+yrs Sales/Mktg/Bus Dev in TV/agency www.cablevision.jobs ref #2876BR/ 2877BR (3/16)
JOB OPENING: EXP’D EDITOR/AZN TV/Centennial CO: Pro. w/MAC OS X, Final Cut Pro 5.1, After Effects, a must. Min 5yr hands-on exp in TV broadcasting or production req’d. Fwd Resume & reel: lisa_rucker@cable.comcast.com (3/16)
JOB OPENING: DIR CLIENT DEVELOPMENT/Ent/Media research co/LA: Manage sales team, build new synd/custom biz. Proven record. 3 yrs mrkt resrch or related, sales/mgmt exp required. Email resume/sal hist to jobs@epoll.com . (3/16)
JOB OPENING: MGR CLIENT DEVELOPMENT/Entertainment research co/LA: Aggressively build new/existing business. Proven track record 3 years mrkt resrch/related sales exp esntil. Email resume/salary hist to jobs@epoll.com (3/16)
JOB OPENING: MGR CLIENT DEVELOPMENT/Entertainment research co/NY: Aggressively build new/existing business. Proven track record 3 years mrkt resrch/related sales exp essential. Email resume/salary hist to jobs@epoll.com (3/16)
JOB OPENING: PRODUCERS & ASSOCIATE PRODUCERS/Scholastic, Interactive Media, New York City. Produce educational software games for kids. Must be creative, with excellent project mgmt. skills. email: cnobel @scholastic.com (3/16)
JOB OPENING: ACCT EXEC/GALAVISION Network/LA: Highly-motivated w/ sales/media/presentation skills, solutions orientated & agency/client relations. Fax res & cvr letter to Jim Baral (310)348-3626 or: lagalajob @univision.net (3/23)
JOB OPENING: SALES PLANNER/The Weather Channel/ NYC: Presentation development, research, media plan building, mrktng & prospecting support for TWC Acct Mngrs in the NY Ad Sales Office. Apply to www.weather.com/careers , position VSA537. (3/16)
JOB OPENING: ASSOCIATE PRODUCER-New York City: Talk show. Must have experience in Talk. RESUMES: TVJOBSHERE @AOL.COM (3/16)
JOB OPENING: NATIONAL TV BUYER/NYC: 2 to 3yrs exp negotiating Network ,Cable and Syndication plans. Mid sized agency with multi accounts. send resumes to JWatson@execsearchinc.net (3/16)
JOB OPENING: DIR BRAVO PROG RES/NY: 5 yrs exp in media res w/exp in ntwrk, cable, agency or supplier, 5 yrs exp w/Nielsen data, & NPower, Galaxy Explorer, Galaxy Navigator, MrktBreaks, Apply: www.nbcunicareers.com job # 580826 (3/15)
JOB OPENING: PROJ MGR/MTV/NY: 3-5 yrs exp as project mgr or similar role in media or media-related co. Understanding of web & print design. B.S. or B.A. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/15)
JOB OPENING: ART DIRECTOR/MTV/NY: 10 yrs exp. broadcast & print design; understand technology & principals of interactive design. BFA required; MFA preferred. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/15)
JOB OPENING: PROMO/WRITER/PRODUCER/EDITOR/ABC7, #1 Station in LA: Must know avid. 3+ yrs exp. Send resume & reel: ABC7 LA, Attn: HR, Dept. PRO/CYN, 500 Circle Seven Drive, Glendale, CA 91201. EOE (3/15)
JOB OPENING: ASR/ NY: Work w/sales to represent Disney Nat’l TV Kids Properties. Manage daily account activity 3-5 years Nat’l TV exp Apply: https://disney.recruitmax.com//main/careerportal/Job_Profile.cfm?szOrderID=72326 (3/15)
JOB OPENING : DIR, RETAIL/Taffy Ent/PARIS: 5-7 yrs. Exp in retail dev. & brand mktg in kids biz. Develop & manage brands at retail; Work w/licensees on sales & promo. Apply at: consumerproducts@taffyentertainment.com (3/15)
JOB OPENING: WRITER/PRODUCER PROMOS/CNBC/NJ: 2 yrs experience writing, producing, and editing news and/or programming promos. Apply to www.nbcunicareers.com job# 567252 (3/15)
JOB OPENING: DIR OUTREACH/ZULA USA/BURBANK: Dir of Outreach-Zula USA, prod of The Zula Patrol, a TV series-pre-k – 2nd grade. MUST HAVE PBS EXP; wk. with PBS outr. Coord., teachers, parents. sheila@zula.com, 818-840-1695 Ext. 31 (3/15)
JOB OPENING: CBS, NAT’L SALES – RESEARCH MGR/NY: Should know Nielsen, Scarborough PrimeNext, Wrap, One Domain (Clearview), AdViews, Word, Excel and PP. 4+ yrs b’cast exp. required. Analyze & interpret data. Resume: 212-856-8135 (3/15)
JOB OPENING: Los Angeles Film Distribution Co. seeks a F/T FULL-CHG BKKPR. AR/AP, Bank deposits/reconciliation, invoice customers, data entry, payroll, Qtr/Semi-Wkly Payroll Taxes, QuickBooks. email resume: in2tv@sbcglobal.net (3/15)
JOB OPENING: AD SALES ASST/Galavision/NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume: nygalajob@univision.net (3/20)
SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com .
SPRING INTERNSHIP COLLEGE CREDITS ONLY: INTERNS /LIME, NY: basic research/admin stuff like compiling press clips, updating/creating bios, further develop LIME’s media lists. Resumes subject intern to: jobs@lime.com (3/20)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —
SITUATION WANTED: COORDINATING PRODUCER: Strong list of proven skills, attention to detail, getting the job done rights, on time and under budget. I’m your LA-based go to guy. Contact davidscottjones@gmail.com (3/20)
SITUATION WANTED: ADMIN ROLE: Superb organizer seeks admin role. Innovative/detail-oriented team player who loves to write/create and multi-task. Exp: Mngmnt, Reading books/scripts, & Customer Service. Contact VickiHerschman@aol.com (3/15)
SITUATION WANTED: SHOWRUNNER/PRODUCER: Experienced – Reality Sports Talk Game Hidden Camera Travel. All budgets. Creative. Calm. Detailed. You oversee creative, collect checks and meet with Execs. I’ll do the rest. Suprvize@aol.com (3/17)
SITUATION WANTED: MEDIA BUYER/PLANNER/SALES: 3 yrs exp, local and nat’l brcst, radio, outdoor working on movie campaigns. Also, 2 yrs sales exp.Looking for a buying position or a sales position in the LA area. Tylerskarda@yahoo.com (3/17)
SITUATION WANTED: TRAFFIC COORD: Exp’d traffic coord & client services mgr with a unique background in advertising media, logistics & creative dvlpmnt. Successfully cut costs & maximized client retention jeremyfineberg @optonline.net (3/16)
SITUATION WANTED: PRODUCTION SECRETARY/COORDINATOR: Detailed organizer seeks production position. Exp in coordinating shoots, research, and assisting Producers. Has passion for making things happen! Contact zoemontero@hotmail.com (3/16)
E-mail Trish Pihonak for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs. 
