Tuesday, March 11th, 2008



Premiere of TV Land’s newest Original Series
Scores triple digit gains with A25-54 &
double digit gains amongst A40-54!*

Upcoming Original Series:
The Big 4-0   •   She’s Got the Look   •   Family Foreman

*Source: Nielsen Media Research. TV Land, Wednesday 3/5/08 vs. Wednesday 3/7/07, 10p-11p, Live Data, P25-54, P40-54, (000).



Good Morning.  It’s Tuesday, March 11, 2008, and this is your first early morning briefing.

With such great interest in the current political environment, MSNBC is expanding its political programming starting next Monday.

  • David Gregory, NBC News’ Chief White House Correspondent, will anchor Race for the White House, a new daily show airing from 6-7p that is expected to continue through the election period and beyond.
  • NBC News’ Andrea Mitchell will anchor MSNBC each weekday afternoon from 1-2p to further boost the network’s political coverage.
  • In addition to its regular airing at 8p each weeknight, Countdown with Keith Olbermann will now re-air a second time in primetime at 10p, in addition to a third telecast at 2a.
  • MSNBC’s “doc block” will now air weeknights from 11p-2a ET.
  • Starting March 17, Live with Dan Abrams will re-launch as Verdict with Dan Abrams, an hour-long perspective of topical legal news from 9-10p each weeknight.
  • And as for Tucker Carlson, while his show is out, MSNBC has retained him as Senior Campaign Correspondent and he will appear regularly on MSNBC’s programs.

Tonight’s Premieres:
The CW: Beauty and the Geek at 8p
BET: College Hill at 10p
A&E: Gene Simmons’ Family Jewels
MTV: Human Giant at 11p

AMC: Television’s Best Story


The CW’s Farmer Wants a Wife, from FremantleMedia North America, makes its U.S. premiere on April 30 at 9p. The series, which is a hit around the world, follows ten city slicker gals who compete to win the heart of a country lad who lacks romance.

The Smoking Gun Presents: World’s Dumbest … is a new 10-week original series on truTV showcasing brainless behavior in a variety of situations. The series opens March 13 and March 20 at 9p with two episodes on the World’s Dumbest Criminals and future installments include the World’s Dumbest Drivers, World’s Dumbest Daredevils and World’s Dumbest Record Breakers (all working titles).

Offering a different twist to the typical relationship show, TLC presents its latest series Date My House starting April 5 at 830p just prior to a new episode of Trading Spaces. Hosted by Bob Guiney, Date My House works with homeowners who are desperate to sell their homes and are willing to put them on the competitive real estate “dating” market to attract the right buyers.

The Nielsen Company introduces a first global brand awareness campaign this summer through a marketing partnership with The New York Times company. A focal point of the campaign will feature Nielsen as the exclusive sole advertiser of The New York Times sports magazine PLAY in August, which will be dedicated to the 2008 Olympic Games in Beijing. Other print, online, radio and mobile advertisements and more will comprise the campaign.

Correction: Mentioned in yesterday’s edition, the Media General station WNEG/Toccoa is a CBS affiliate, not an independent.


Television’s Best Story

“You’ve got to love AMC … Once again AMC has put its money where its artistic ambition is …”
– San Francisco Chronicle

Breaking Bad | Sundays 10pm/9c
Mad Men | Returns Summer 2008



HBO, The Weinstein Company and the BBC are teaming to bring The No. 1 Ladies’ Detective Agency, based on the book series by Alexander McCall Smith, to television. Starring Jill Scott, the two-hour pilot was recently filmed on location in Botswana with Anthony Minghella directing. Minghella and Richard Curtis wrote the script while Curtis also executive produces along with Sydney Pollack and Timothy Bricknell for Mirage Enterprises and Amy Moore for Cinechicks. In addition to the pilot, HBO ordered 13 one-hour episodes which will begin production this summer. HBO will control the U.S. and Canadian television and home video rights and the BBC will handle U.K. television distribution. The Weinstein Company, which holds all other international territories, will market the project at MIP TV next month.

There’s a new Saint in town … well, actually a new version of the old Saint.  Positioned as a two hour movie, this independently produced back door pilot from Levinson/Fontana and Bill McDonald, is an up-to-date version of the old Roger Moore series, with UK actor James Purefoy in the title role.  Production is expected to begin in April.

MTV has picked up a second go-around of Randy Jackson’s America’s Best Dance Crew.  In addition, the cable net has picked up two new series – Rock the Cradle debuting April 3rd where kids of celebrities are competing. The show is from FremantleMedia North America.  The second new series is Celebrity Music Mentor Project, where a group of 8 mentors will be formed, and each mentor will then identify an amateur performer to work with and guide.  The mentors have not yet been chosen.

A new project for NBC Who Do You Think You Are, from Wall to Wall and Is or Isn’t Entertainment, and based on the UK series of the same name, reports THR.  The series explores the family trees of celebrities. NBC has given this show a series order, contingent upon the celebrity casting.

Casting Call: Fuse and Zig Zag Productions is searching for singers seeking stardom for a new show currently in production. Singers need not have professional experience; just a passion for music and a great personality. For more information, send an email to

Casting Call: A top cable network wants adventurous celebrities to appear on a new eight-episode reality series, Hulk Hogan’s Celebrity Wrestling produced by Bischoff-Hervey Entertainment and Hulk Hogan. Participants, male and female, must be in good physical shape. Taping will happen in Los Angeles from June 2 to July 2, 2008 and besides the eight planned episodes, there is a possible two-hour finale. Salary is competitive for reality series and only serious applicants should contact Laurie D. Muslow with It’s All Good Entertainment, Inc. at 818-985-0102 or


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   The real story developing at SXSW seems to be that Facebook‘s open source platform is quickly becoming a major distribution outlet for content providers on the internet. Paramount Pictures became the first major movie studio to make clips of its movies available on the net through the new VooZoo widget developed with FanRocket. The service, a marketing tool for the studio’s DVD releases, allows users to share footage from thousands of movies. Sony Pictures Entertainment launched an app called “So Sue Me” to promote its new drama Canterbury’s Law, which premiered last night on Fox. Users can use it to “sue” their friends for being cheap, overly dramatic, etc., and recruit others in their network to serve as judge, jury and executioner. Finally web start-up Animoto launched a new application allowing users to create their own MTV-style music videos using still shots from Facebook photo albums.   Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

CYNOPSIS KIDS – TODAY’S TOP STORY This may not come as a surprise to many, but, the internet has both drawn kids away from their traditional TV viewing habits, while also being responsible for influencing what they are watching, according to The Kids’ Social Networking Study by the research firm Grunwald Associates.  The report also shows that kids and teens are “actively multitasking,” which is defined as content in one medium influencing a concurrent behavior in another, while online and watching TV.  Furthermore, the while multitasking across media, kids saying they are primarily focused on their online activities.

  • 64% of kids report going online while watching TV, with 49% of Teens doing the same from three times a week to several times a day.
  • 73% of kids are actively multitasking, which is up by +33% since 2002.
  • 50% of 9 to 17-year-olds visit websites they see on TV even as they continue to watch
  • 45% of teens have sent instant messages or e-mail to others they knew were watching the same TV show
  • 33% of 9 to 17-year-olds say they have participated in online polls, entered contests, played online games or other online activities that TV programs have directed them to while they are watching.
  • While TV/internet multitasking, 47% of kids report their attention focused primarily online, with 42% saying they focus equally on the two, while 11% report TV holds their primary attending.

The US study was conducted online with 1,277 9-17-year-olds, 1,039 parents, and telephone interviews with 250 school district leaders in charge of internet policy. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORYNorway’s cable TV provider Get has got the va-va-voom with its recent launch VOOM HD NetworksVOOM HD channel.  This latest carriage deal was inked by VOOM’s Nordic and Baltic distributor NonStop Television AB.  Recently added VOOM HD distribution in Baltic regions includes deals with Lithuania’s Alpha Komunikacijos, Penki Kontinentai and Splius, and Estonia’s EST.  Full edition: CYN INTERNATIONAL


Sunday – A18-49 Analysis:  ABC took the reins Sunday night to win with 3.4/9 A18-49, according to fast affiliate ratings from Nielsen Media Research. ABC led a full clean sweep of the night: at 7p America’s Funniest Home Videos squeaked by with a 1.9/6, just ahead of CBS’ 60 Minutes at 1.8/6. ABC’s ratings surged to 4.0/11 during 8p for Extreme Makeover: Home Edition and held steady at 4.0/10 for Oprah’s Big Give at 9p. ABC’s Here Come the Newlyweds was still on a honeymoon through 10p as it won with 3.6/9.

Live + Same Day Household Ratings: Sunday, March 9, 2008 – time period averages. Source: Nielsen Media Research

ABC: 6.1/10     America’s Funniest Home Videos 4.0/7, Extreme Makeover: Home Edition 7.3/12, Oprah’s Big Give 7.4/11, Here Come the Newlyweds 5.6/9

CBS: 5.4/9        60 Minutes 7.7/14, Big Brother 9 4.2/7, Cold Case [r] 5.3/8, Dexter 4.4/7

NBC: 4.9/8        The 100 Most Outrageous Moments [2 hours r] 4.8/8, Law & Order [r] 4.5/7, Law & Order: SVU [r] 5.7/9

FOX: 3.4/6        King of the Hill [r] 1.8/3, American Dad [r] 2.2/4, The Simpsons 4.5/7, King of the Hill 3.8/6, Family Guy [r] 4.7/7, Unhitched 3.2/5

UNIV: 1.6/3       Hora Pico 1.2/2, Familia P. Luche 1.2/2, Noche de Estrellas: Premios Furia Musical 2008 1.8/3

CW: 0.9/1         America’s Next Top Model [r] 1.0/2, Everybody Hates Chris 0.9/2, Aliens in America 0.8/1, Girlfriends [r] 0.8/1, The Game [r] 0.7/1

TELE: 0.4/1       Movie: Aventuras del Nino Tiburon y la Nina de Fuego 0.4/1, Movie: Cheaper by the Dozen 0.5/1

A18-49: ABC 3.4/9, FOX 2.6/7, NBC 2.0/5, CBS 1.9/5, UNIV 1.4/4, CW 0.5/1, TELE 0.4/1



Nadine Nohr, Managing Director of Granada International, announced her departure from the company to focus on other challenges. She will remain with Granada for the next three months during the transition period. Nadine was recently appointed Chair of the international development charity Every Child.

Marc Gareton advanced to EVP/International with Warner Bros. Digital Distribution where he will continue his supervision of the studio’s digital strategy, digital services partnerships and new business efforts outside the U.S. Marc reports to Thomas Gewecke, President, Warner Bros. Digital Distribution.

Oxygen Media appointed Amy Introcaso-Davis as SVP/Original Programming and Development, in charge of development and ongoing production for the network’s original programming. Amy joins Oxygen from Bravo where she was SVP/Development and Production. In her new role, she will report to Lauren Zalaznick, President, Bravo Media and Oxygen Media.

Rainbow Media Holdings LLC elevated two in AMC’s Original Programming unit: Jeremy Elice was upped to VP/Original Programming Series to supervise development of series programming; and Ben Davis will now be Director/Development and Current Series to manage the creative tasks of the network’s current series and will continue to be involved in development. Both are based in Los Angeles and report to Christina Wayne, SVP/Original Programming, AMC.

Paul Condolora was tapped by Turner Broadcasting System Inc. to be SVP/Digital for the Animation, Young Adults and Kids Media Group. Paul will spearhead the development and execution of the digital strategy and product development across multiple platforms for Cartoon Network, Adult Swim, SuperDeluxe and GameTap. Most recently, Paul was SVP/GM for Cartoon Network New Media. Based in Atlanta, Paul reports to Stuart Snyder the group’s President/COO.

Colleen Egan joined Akoo International Inc as VP/COO to oversee the development, design, operation and improvement of the company’s product and service systems. Based at the company’s Chicago headquarters, Colleen will report to Niko Drakoulis, President/CEO.

iN DEMAND Networks promoted David Asch to EVP and Jason Patton to SVP/Business Development. David will supervise the company’s programming, new media and sales efforts as well as the finance operations. In his new role, Jason will handle the company’s VOD product management, oversee the Howard Stern on Demand production group and run business development pertaining to new initiatives. In addition, iN DEMAND Networks named former Time Warner Cable executive, Eric J. Petro as SVP/CFO over all accounting, finance, audit and business strategy aspects for the company. He will report to David Asch, EVP.

Suzanne Sell moved up to VP/Programming Analytics with Starz Entertainment, LLC. Based out of the company’s Englewood, CO office, Suzanne’s duties include overseeing audience measurement for Starz’ traditional premium channels, VOD and broadband services, in addition to leading developmental research on the company’s original programming. She reports to David Charmatz, SVP/Product Planning and Development, Starz Entertainment.

NBC Universal raised Paul Wilson to VP/Olympic Sales up from Director/Sports Sales where he managed the New York AEs. Furthermore, Jeff Clachko was given new responsibilities as Director/Olympic Sales, reporting to Paul Wilson.



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and veteran of Court TV, A&E and ABC News,
shares some valuable tips and shortcuts to help you maximize CableU‘s indispensable analysis.

Click here to read Hersh’s guide to CableU … FREE! Learn how to master the best tools in the trade.

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This day in History:  1888 – The “Blizzard of ’88” began along the U.S. Atlantic Seaboard shutting down communication and transportation lines.

Answer to Yesterday’s Trivia Question:  Before Doris Roberts played Marie Barone on Everybody Loves Raymond she played another Italian-American mother on an earlier series. What was the name of this show? ANGIE (starring Donna Pescow) Kudos to:  Jeff Stark-Discovery Communications/Silver Spring; Deb Fazio-Rutt-Spike TV/NY; Bob Pederson-Comedy Central/NY; Jeffrey Hira-Nickelodeon/NY; Jim Smith-First Data Remitco/Dallas; Kyle Krebs-KLTY/Dallas; Jenna Peter-Equity Media Holdings Corporation/Little Rock; Lisa Fikeys-Zimmerman Advertising/Chicago; Alan Perris-The Television Academy/North Hollywood; Mike Galusha-ROKK Studios/North Hollywood; Pamela Forrest-Earthdance Productions/Altadena; Robin Goret-Misaloka Marketing & Research/London; Geraldine Anne Gately-Spotzer Media Inc./Amsterdam

Today’s Trivia Question: Maude Frickert, Willard and Elwood P. Suggins were names of characters played by the same person on what late 60’s variety show? (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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JOB OPENING: NAT’L LONG FORM SALES/ION Media Networks/LA:  Highly motivated and creative long form account executive with established relationships and proven track record. EOE. Apply to

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JOB OPENING:  DIGITAL SALES PLANNER/(NY-Warner Bros.) plans, presentations, acct. stewarding, inventory management. Knowledge of ad serving, media math, DFP, ATLAS, MediaVisor. Email:
     RE: UCTC/95567BR  (3/15)

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JOB OPENING:  PRINT DESIGNER/Hallmark Channel/Studio City: Develops creative design solutions for print and promotional projects. Min. 4 yrs exp. See full posting & apply at www.hallmarkchannel.com (3/15)

JOB OPENING:  MGR RESEARCH/MTV Tr3s/NYC: BS/BA. 5+ yrs exp resrch/data analy for cable/brdcast. Exp w/ Nielsen (Explorer, NPower, MarketBreaks, StarTrak). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/15)

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JOB OPENING: ESPN/ SR RESEARCH ANALYST based in New York city. Supports research needs for ESPN Deportes . Bilingual a plus.  Send resume to

JOB OPENING:  ES PLANNER/NBCU,TLMD/Y: Generate planning cost w/AE, mentor & train sales assts, stewardship, sales mgmt reports, sales development. BA,1+ yrs exp as sales planner. www.nbcunicareers.com #760342   (3/14)

JOB OPENING: ESPN/ DIR OF SALES/Deportes/NY: 5 yrs exp in Hispanic Media, Agency Buying/Planning & Client contacts. Spanish a +  apply:

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JOB OPENING: RESEARCH OPPORTUNITIES/VERSUS/PHILADELPHIA: We are moving to Philly and are looking for a Research Manager and Research Analyst. Must have familiarity with all Nielsen products. Read more/Apply at www.versus.com (3/13)

JOB OPENING: PROGRAMMING OPPORTUNITIES/VERSUS/PHILADELPHIA: We are moving to Philly and have many great openings in Programming ! Various levels in acquisition, planning, scheduling & strategy. Read more/Apply at www.versus.com (3/13)

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JOB OPENING:  PROMO SCHEDULER/truTV/NYC: 2 yrs promo sched exp. Assist w/ planning on-air promos and secondary events and last minute log changes. Some late nights req. Grip It knowledge a plus. Apply to

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JOB OPENING: RESEARCH MGR/FOOD, HGTV AD SALES (2 POSITIONS)/NY: 5+ yrs media research exp. Strong analytical/data interpretation/presentation skills req’d. See full job description/apply at www.scrippsnetworks.com (3/12)

JOB OPENING:  RESEARCH MGR/SCRIPPS NETS/NY or KNOX: Partner w/ Affil Sales & Mktg to create research solutions to meet sales challenges. Exp w/ research software (Nielsen, MRI, Scarborough,Claritas) Apply: www.scrippsnetworks.com (3/12)

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WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SPRING INTERNSHIP CREDITS ONLY: Internship (summer)/qubo/NYC: Team-oriented & hands-on. Get experience in a variety of fields: sales, marketing, & programming. Send resume or contact for more info:

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WHAT’S ON TONIGHT – Tuesday, March 11, 2008

ABC: Just for Laughs, Just for Laughs [r], According to Jim, According to Jim [r], Primetime: What Would You Do?
CBS: NCIS [r], Big Brother 9, Jericho
CW: Beauty and the Geek [p ], One Tree Hill
FOX: American Idol
ION: Mama’s Family, Mama’s Family, Drew Carey Show, Drew Carey Show, Baywatch
MNT: Street Patrol [r], Street Patrol [r], Jail [r], Jail [r]
NBC: The Biggest Loser, Law & Order: SVU [r]
PBS: Nova [r], Pledge Programming
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Pasion, Aqui y Ahora

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Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

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DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]