Tuesday, June 30th, 2009





Station Groups Include: Tribune, CBS, Sinclair, FOX, Local TV, Hearst, Belo,
Raycom, Lin, Meredith, Gannett, Newport, Journal, White Knight, ComCorp,
Roberts, Capitol, Freedom, Acme, Titan, Griffin, Grant, Schurz, Gray

Available Fall 2010
From Warner Bros. Domestic Television Distribution

Cynopsis: Classified Advantage


Good morning – it’s Tuesday, June 30, 2009, and this is your weekly issue of Cynopsis: Classified Advantage!  This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies.

Last week’s edition defined some of the decisive economic indicators in an attempt to make sense of all the financial reports we see/hear/read in the news. The following are remaining indicators we will examine.

Retail Sales Index uses a small sampling of retail stores (both chains and local Mom & Pops) throughout the country. It is a predictive number that often includes significant revisions. Some economists prefer the “ex-auto” figure (without car sales) because they feel it more accurately reflects the purchasing trends.

National Association of Purchasing Management – NAPM – examines manufacturing productivity. NAPM is also seen as a indicator of inflationary pressures. A reading of 50% or greater intimates manufacturing is growing, however, a reading of under 50% indicates manufacturing is on a decline.

The Consumer Confidence Index determines how confident consumers feel about the economy and their spending power. When people feel secure in their income, they generally spend more than in times of uncertainty. The Consumer Confidence Index samples approximately 5,000 households throughout the country and tallies the number of job opportunities in newspaper classifieds to determine trends in the labor market. Many economist believe that a high Consumer Confidence Index is crucial for recovery.

The Beige Book is a summary of economic conditions according to region. It is published eight times a year and is often used as an indicator of possible actions of the Federal Reserve.

Durable Goods Orders measures the amount of money people spend on items expected to last more than three years. This monthly figure is broken down by industry to cancel the effect of the more unstable sectors like defense spending. 

Employment Cost Index – ECI – is a quarterly report that determines the cost of labor including wages, benefits and bonuses. As the cost of labor increases, companies may deal with the additional expense by hiring fewer people, putting a cap on bonuses and/or decreasing workers’ benefits or the cost can be passed on to the consumer creating higher prices.

The Productivity Report measures the output created by a unit of labor. Increased productivity allows the economy to grow without inflation. If productivity is up, a company can increase workers pay without additional costs or cutbacks.

Next week: Thinking about a career change?

Cynopsis: Classified Advantage is a work in progress, designed with our readers in mind. We welcome your feedback and will try to incorporate any suggestions into our weekly coverage.  And if you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know!  You can reach me – John Cox – directly at [email protected].

We are also always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected].


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Money is the last thing you want to talk about on an initial job interview. Your goal at that meeting is to sell yourself as the dream candidate for the open position. Focus on the myriad of ways you’ll contribute to your future employer, not on what you’ll cost. If you’re asked about your salary requirements, simply say you’re assuming that the firm pays market value and that’s exactly what you’re looking for. Stress that you don’t believe money would be any obstacle to your taking the position if it’s offered you.

If you are indeed offered the position, and haven’t yet discussed compensation, you’re in the strongest financial position you’ll ever find yourself on a job. As the top candidate you’ve unlimited potential. You’ve never come up short or failed to deliver. Yet it’s still in your interest to avoid broaching the money issue.

When a potential employee is the first to mention a dollar figure, the only direction the negotiation can move is down. When the potential employer puts the first number on the table the only direction it can move is up. That said, you don’t want to get into a duel over the subject with your potential employer.

If you’re forced to break the ice, offer up a number at the very top end of what you’ve determined is market value for the position, so any subsequent back and forth will still leave you in the top half of the range. If presented with a figure, say you appreciate the offer but believe that for someone of your skill/experience a figure 15 percent higher would be more appropriate. Resistance to negotiate is best met with asking for things other than salary, such as more vacation time.

Next week: How do I have my resume increase my chances of getting an interview?

Stephen M. Pollan is one of America’s most trusted and admired career and financial advisors and is the author of more than a dozen books including the national bestsellers Die Broke and Second Acts. Information about his practice and writing can be found at stephenpollan.com . Mark Levine ( gostryter.com ) has been Pollan’s collaborator for more than 20 years.

If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].

Questions from our Readers

While trying to get a fledging branded entertainment company off the ground, I am also looking for freelance and/or other full time opportunities as a Creative Director/Writer/Producer. In my profile on a major job networking site, I list myself as currently employed with my new company. I wondered if the experts could speak to how recruiters generally use these types of sites: i.e., how they search for candidates, and whether or not I should make it clear in my profile heading that I’m looking for work.

The key question you ask is, “… should [I] make it clear in my profile heading that I’m looking for work” – the answer is yes, yes and yes. And with specificity. What kind of work are you looking for and what value will you bring to the person or organization who will hire you? Spending creative time translating what you “do” into a value proposition for a prospective employer, is the headline you should lead with.

When should an employee discuss with their current employer that they are actively searching and interviewing for new positions,or should they wait until a position is offered by the new company to bring it up- particularly with the current job market in mind? And, is it appropriate to use the threat of leaving a company to speed up the promotion process or a pay increase? Thank you!

There is no hard and fast rule about when to discuss with a current employer that you are searching and interviewing for new positions. A lot depends on the relationship you have with one another, and the organization’s situation. I have seen instances where such conversations are had openly and safely with a couple of different outcomes: 1) the employee’s reasons for wanting to leave are openly discussed and in some instances the outcome is the employee’s concerns are handled and the employee stays; and 2) the employer supports the employees reasons for wanting to leave and there is a mutual agreement about the how and when, even support of the employee in their job search. Whether to be candid or not is a matter of judgment.

To the second point, in my view it is never appropriate to use a threat of leaving to speed up a promotion or pay increase.

Peter Roche is the Managing Partner of The London Perret Roche Group LLC. Contact: Peter’s direct line 732-933-9610, email [email protected] and on the web http://www.lprgroup.com

Have a question for our experts? Send it to [email protected]


Cynopsis: Digital
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39,000 daily subscribers use Cynopsis: Digital to stay in-tune and up-to-date with the industry’s happenings on the digital front.

Multiplatform Content News, Innovators & Start-Ups, Technology Deals,

Trends & Research, Gadget & Apps, Classifieds

Receive the interactive knowledge & info needed to be a leader in the media industry.


Oversee marketing coordinators and interns responsible for executing day-to-day sales materials and sponsorships

Strategic Marketing Manager – Syfy   1049117



sets the editorial strategy for ESPN RISE digital and ESPN RISE publishing
Sr. Director Editorial Content   199924

creation and delivery of Disney branded interactive entertainment and informational content across multiple platforms including online, mobile and video game consoles around the globe
Sr. Online Advertising Analyst   188518
Disney Interactive Media Group

manage the daily and future design needs of ABCNews.com and ABC News Now
Creative Director   199725
ABC News Digital

work with Director on the overall process of managing partner relationships across all mediums  TV, Digital and Print. Requires a higher level of expertise in client management skills than the manager role
Sr. Manager, Integrated Marketing and Partnerships

lead in the pre-sale development of all custom, out-of-the-box digital solutions and presentations for key advertising categories and clients by leveraging People.com’s editorial, product and promotional capabilities
Senior Digital Marketing Manager, People.com
Time Inc

develop and secure compelling on and off-channel marketing partnerships for non-traditional new business ad sales partners
Director, Integrated Marketing/New Business

provide general administrative support for EVP of Business Development, including expenses, travel, and phones
Coordinator, Business Development   2009-1676
Sony Music

manage the marketing of priority releases including the creation and management of marketing budgets and the execution of marketing plans
Associate Director, Marketing   2009-1675
Sony Music

analytical and deal support on M&A, joint venture and strategic partnership projects including analysis of potential opportunities
Director Corporate Development   2009-1670
Sony Music

developing creative integrated marketing solutions and added value programs that provide advertisers with tailored customization and achieve return on objective
Wired, Integrated Marketing Manager
Conde Nast

developing and implementing new business strategies to increase sales in existing areas and garner new sales in prospective categories
Sales Development Director
Conde Nast

central role in the important Pure Play initiative designed to leverage the scale of its web properties & to support revenue generation
Digital Pure Play Marketing Director   1063196
NBC Universal
http://www.nbcunicareers.com /

creating and executing all sales promotions and added-value programs designed to secure business and reinforce the magazine’s brand image in the advertising community
Promotion Manager
Conde Nast

creating and executing all sales promotions and added-value programs designed to secure business and reinforce the magazine’s brand image in the advertising community
Promotion Director
Conde Nast

develop and prepare proposals for annual corporate advertising contract commitments
Media Manager
Conde Nast

driving and overseeing advertising sales for Nerve.com
Director of Sales/Senior Account Executive

responsible for contributing to Nerve Media’s advertising revenue by generating new sales leads and opportunities, developing new agency / client relationships, preparing and presenting proposals and closing business
Advertising Account Manager

recruitment of new radio affiliates in assigned territories
Manager, Affiliate Marketing   250875

manages a wide range of projects in support of the Wall Street Journal Digital Network’s advertising sales team selling against various industry verticals
Sales Development Manager   250878

Popular Science needs an energetic, creative and hard-working marketer to join the Sales Development team
Sales Development Manager   756
Bonnier Corporation

launching a new consumer-focused digital business
Online Marketing Director   250542

leading Google’s research and analysis to support advertising sales efforts
Advertising Research Director, North America Business Marketing

come up with new ideas that push the notion of what is possible and what is practical
Creative Lead Copywriter, Creative Lab

develop and implement emarketing programs including websites; email; online advertising and promotions; and search-engine marketing (SEM/SEO)
Director, eMarketing Strategy   1663
Houghton Mifflin Harcourt
Boston MA

establishing and coordinating all marketing related functions in accordance with the needs and business strategies of the Travel and Lifestyle groups to include new business development
Director of Marketing/Events   693
Bonnier Corporation
Orlando FL

bring in new advertising clients and expand upon existing accounts
Advertising Sales Representative   760
Bonnier Corporation
Orlando FL

plan and execute strategies surrounding major events, including NATPE and the L.A. Screenings
Bilingual Marketing Manager, Latin America  203242-033
Sony Pictures Entertainment
Miami FL

drive Marketing and Business Development efforts for a new Mid-Tier Inside Sales Unit
Manager of Marketing and Business Development   250969
Chicago IL

develops and maintains long- and short-term regional/local sales plans that include strategies with message customization and sales presentations that place us in a leadership position
Campaign Marketing Director, Supplemental Products   1597
Houghton Mifflin Harcourt
Austin TX

flash applications, uploading content to a Drupal CMS, and executing a multifaceted “Daily Candy-style” email strategy to build up a passionate online audience of ski enthusiasts
OnLine Multi-media Producer   764
Bonnier Corporation
Boulder, CO

manage all aspects of marketing the largest & leading brands in the snow sports industry: Ski & Skiing magazines, Warren Miller Entertainment, Nastar ski racing, and 4 web sites
Marketing Director   765
Bonnier Corporation
Boulder CO

implement regional marketing and sales campaigns that reflect national marketing message
Campaign Marketing Director West   1656
Houghton Mifflin Harcourt
Phoenix AZ

qualifying, prospecting, cultivating, and driving revenue growth through the proactive development of video applications for advertising agencies
Content Sales Manager
Thought Equity Motion
Los Angeles, CA

qualifying and prospecting existing leads, servicing existing clients, and responding to web site and phone leads
Content Sales Representative
Thought Equity Motion
Los Angeles, CA

create and maintain timelines for web projects including live-action components
Los Angeles CA
http://indelible.tv /

help communicate Google’s Ads products; devise specific campaigns that establish solid contacts with journalists
Communications Manager, Advertising
Mountain View, CA

must be fluent in online, print, and other forms of promotion including events
New Business Development   251010
San Francisco, CA

creation and delivery of Disney branded interactive entertainment and informational content across multiple platforms including online, mobile and video game consoles around the globe
Vice President, Marketing   198140
Disney Interactive Media Group
North Hollywood, CA

facilitate the collection, compilation and review of Marketing materials from each channel
Director, Networks Marketing   700662
Sony Pictures Entertainment
Culver City CA

coordinate all aspects of content and content partner relationships across internal/external departments
Manager, Content   5346
Sezmi Corporation
Belmont CA


Our daily Publications provide you with job advertising impact:

DIRECT CONNECT: Deliver your message by 5:30 am every morning.
THE RIGHT ENVIRONMENT:  The #1 TV & Entertainment source for classifieds – a major resource for job seekers (and non-seekers!)
REACH: Each classified ad reaches over 100,000 subscribers DAILY!
IMPACT: Job Ads in Cynopsis get responses and results!

To begin your search for the most qualified candidate or employment opportunity,
Contact Trish Pihonak – [email protected] , 203.926.9878


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: RESEARCH COORDINATOR/LA: 1-2yrs Media/Primary Research exp. Int’l Research/data analysis. Passion for Rsch & interested, in competitive set for CEG Nets. Resume to: [email protected] (7/4)

JOB OPENING: SR RESEARCH ANALYST/VH1/Logo/CMT/NYC: 2+ yrs exp in media/market research; Exp crafting quantitative surveys; Qualitative research techniques; Analysis and presentation; B.A. EOE/M/F/D/AAP apply mtvncareers .com (7/3)

JOB OPENING: DIR SALES PLAN’G/METRO NETWORKS/NY: Exp’d media exec to lead a sales planning & yield mngmnt group. 5+ yrs Inv. Mngmnt & Yield Mngmnt/Pricing Strat exp; 5+ yrs Radio or TV exp. westwoodone .com Cvr/Res: [email protected] (7/2)

JOB OPENING: SR. DIRECTOR, LICENSING/MKTG/PLANNING/MTVN/NYC: 7-10yrs exp dev. programs/strategies to achieve licensing objectives for Adult Brands. EOE/M/F/D/AAP. Apply www.mtvncareers.com (7/2)

JOB OPENING: PRODUCTION COORDINATOR/Classic Media/NYC: Film/TV prod/development exp rec’d; Review pitches, Spot trends, Client relations, Categorize submissions, Deal memos, Dept admin; Strong writing; Apply: [email protected]  (7/2)

JOB OPENING: ACCOUNT MANAGER/Current TV, LA, CA: Work with sales operations to manage campaigns, insertion orders, ad trafficking, optimization, & build presentations. www.current.com . 2-4 yrs. exp. [email protected] EOE (7/1)

JOB OPENING: FREELANCE MKTG/COMM POSITION/NY JETS/Florham Park NJ: Day to day brand dev & design, assist w/website – ad serving, promotions, newsletters. Mkting degree + 1/2 yrs. exp. Apply [email protected] (7/1)

JOB OPENING: DIRECTOR AD SALES PROMO & MKTG/Gospel Music Channel/NYC: Develop strategies, promotions, proposals, and materials that support Ad Sales & execute on same. 10 yrs indus related exp. Res: [email protected] (7/1)

JOB OPENING: MGR AD SLS PROMO & MKTG/Gospel Music Channel/NYC: Support Dir in the development/execution of promotions, proposals and materials that support Ad Sales. 5 yrs indus related exp. Res: [email protected] (7/1)


Last Thursday, the full US Senate voted unanimously to confirm Julius Genachowski as the new Chairman of the FCC. Also approved was the re-nomination of Republican Commissioner Robert McDowell. With Genachowski in place, acting Chairman Michael Copps will become a Commissioner once again, following praise for his leadership during the recent DTV transition. McDowell, who previously finished out the unexpired term of former Chairman Michael Powell, will get his first full term. President Obama still must sign the commissioning papers and both will need to be sworn in, though both procedures are expected to happen within the next few days. It is likely Genachowski could lead his first FCC public meeting as early as July 2.

Direct response media buying firm, Media Stream Direct tapped Diane Nelson as Senior Media Buyer. Diane will work with the company’s clients across a variety of categories, buying in the areas of long-form cable and broadcast and she will be in charge of media buying, planning and profitability management for clients’ programs.

Joseph Freed and Shane Farley were both upped to Co-Executive Producers of the syndicated talk show Rachael Ray. Previously, Joseph was the show’s Senior Supervising Producer and Shane was Supervising Producer. Together, they will now manage all creative and administrative facets of the show’s production while reporting to Janet Annino, Executive Producer.  Congratulations guys!

Mark Higgins takes charge of LIN TV Corp.’s duopoly WTNH-WCTX/Hartford-New Haven as VP/GM. He will report to Scott Blumenthal, EVP/Television, LIN TV. Mark joins LIN TV from The Spark Group, an advertising agency based in Phoenix where he served as COO/Managing Partner.

MGM Networks (Deutschland) GmbH promoted Christine Brand to Managing Director where she replaces Marcus Ammon who recently departed to take on a new programming position with the network’s client, Sky Germany. Based in Munich, Christine will supervise daily operations of MGM Networks in Germany and German-speaking European markets, including all programming, marketing, sales and technical operations.

Scott Carlin, President/HBO Program Distribution resigned his post just shy of his 7th year anniversary at the network. Scott is leaving HBO to take on new and varied business challenges. A highly respected television industry veteran, Scott tallied 19 years at Warner Bros. Domestic Television Distribution prior to joining HBO in 2002. While at HBO, Scott worked on domestic distribution opportunities for many of the network’s top original programming and was involved in successful syndication deals for Sex and the City to TBS and Tribune, The Sopranos to A&E, Six Feet Under to Bravo, Band of Brothers to HISTORY and most recently Curb Your Enthusiasm and Entourage to Tribune Broadcasting. Yo Scott! We’re all anxious to see what you got next!!

Holly Henderson Mauer joins the Hallmark Channels as Director/Network Distribution and Service where she will be in charge of sales strategies to leverage added distribution for Hallmark Channel and Hallmark Movie Channel. Holly will also be involved with arranging affiliate participation for holiday, co-branded multi-platform campaigns and implementing local marketing campaigns. She will also represent the channels at regional and state trade shows. Based in Los Angeles, Holly will report to Laura J. Lee, VP/Network Distribution and Service.

Zoom Media and Marketing named Michael Arkin to the new position of SVP/West Coast Sales and Strategic Partnerships. Based at the company’s Los Angeles office, Michael will lead all West Coast sales initiatives and the execution of strategic partnerships with advertisers and content providers.

UK-based Diverse, a division of Zodiak Entertainment, named Alan Brown as Creative Director for the entire Diverse Group. Alan is a well-known executive producer and for the last decade has worked on successful formats including factual entertainment, comedy panel shows and documentary series.

Former VP/Mobile Entertainment at Sony Pictures Television, Andy Bishop joins the mobile social gaming community, Cellufun as VP/Business Development. Andy will be based at Cellufun’s New York Wall Street office.

Turner Broadcasting System, Inc. (TBS, Inc.) tapped Lisa Chang as SVP/Human Resources. Lisa will head HR support for the company’s Technology, Strategy & Operations and International units. Based in Atlanta at TBS, Inc.’s corporate headquarters, Lisa will report to Loretta Walker, Chief Human Resources Officer. Previously, Lisa was with The Weather Channel Companies, Inc. for the past 11 years serving most recently as EVP/Human Resources.

Mark Hulsey takes on the new position as VP/Production and Executive Producer with the Big Ten Network. Mark will relocate to Chicago following a nearly ten year stint as Executive Producer at Fox Sports Midwest/Fox Sports Indiana/Fox Sports Kansas City since 2000.

Fox Broadcasting Company (FOX) named Ron Taylor to the newly created position as its VP/Diverse Programming and Content. Ron will be in charge of developing scripts focused on diverse themes or written by diverse writers in addition to adding his input on other scripted projects for the network. Ron will report to Matt Cherniss, EVP/Programming.

Fred Reynolds, EVP/CFO of CBS Corporation will retire from the company as of August 15, 2009. Fred, whose career spans 38 years in finance and business strategy, will leave his position as CFO effective July 20, though will remain as EVP working with President/CEO Leslie Moonves and other senior management during the transition period until August 15. Furthermore, CBS’ Board of Directors elected Joseph Ianniello to succeed Fred as EVP/CFO, effective July 20, 2009. Joseph has served in the capacity as Deputy CFO for the CBS Corporation since November 2008.

Titan Worldwide advanced Heather McGuire to SVP/GM of the Northern California territory where she will be based at Titan’s San Francisco office. Heather will also be part of the company’s Executive Committee and is responsible for spurring local and national sales into and out of the northern California region as well as managing local relationships with Transit Authorities. Previously, Heather was Sales Director/Deputy Managing Director of Titan Ireland.

Writers Guild of America, East hired Ursula Lawrence as Lead Strategic Organizer, joining from the Directors Guild of America where she was a field representative and internal organizer for the last three years. Previously, Ursula worked for SEIU and AFT.

Thomas W. Watkins is the new Director/Sales for Cox Business at Cox Communications of Hampton Roads where he will head the Cox Business sales group.

Retro TV recruited Andrew Stegall as National Account Manager who joins from The Pulse, Chattanooga’s alternative weekly newspaper where he served as Director/Advertising.

Later — John
   John Cox for Cynopsis: Classified Advantage
[email protected]

Cynopsis Media Facebook Page here

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Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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