Tuesday, June 2nd, 2009




And the answer is … D! There are oodles of opportunities for your brand to win with
GSN: branded entertainment, brand integration, product placement, in-game
sponsorships, partnership programming, and radio sponsorships!



Good morning. It’s Tuesday, June 2, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
Sundance Channel: Is Your House Killing You? at 930p
MTV: Paris Hilton’s My New BFF at 10p
Planet Green: Invention Nation at 10p

Tonight’s Finales:
NBC: Law & Order: SVU at 10p
ID: Investigation Discovery: Dallas DNA at 10p


noun. Pop culture devotion, celebrity obsession and an insatiable craving
for all things entertainment.

Let E! help you harness
the power of POP CULTURE
Click here


As the auto industry continues along a bumpy road, Discovery Channel brings back a new reincarnation of its car fantasy series, Monster Garage or MG. This fall, MG: Motor City goes to Detroit, and follows a pair of innovative bike designers and builders leading a team of fabricators, mechanics and welders who transform ordinary vehicles into imaginative contraptions, all in seven days and using only $3,000. The original Monster Garage aired on Discovery Channel from 2002 to 2006, developed and produced by Thom Beers of Original Productions. This new version is also produced by Original Productions, a FremantleMedia Company with Thom Beers and Tom McMahon as executive producers.

CBS is changing the date of its 61st Primetime Emmy Awards presentation to September 13. On the previously scheduled date, September 20, CBS is airing a doubleheader NFL game which could spill over into primetime, thereby prompting the move. Don Mischer Productions produces the Emmy Awards broadcast and the nominations will be announced July 16.

Bravo reveals a new branding campaign surrounding a revamped tagline “By Bravo”. The new look and tagline begins June 23, in conjunction with the launch of new docu-soap series NYC Prep. Bravo’s new re-branding will be integrated across all its platforms including TV, online and mobile.

Now that June is here, Science Channel has scheduled its annual Space Week to open June 21 through June 26, with programming beginning each night at 9p. The highlight of the week includes the six-part series, Exodus Earth with host Dr. Basil Singer exploring the question: could humans live on another planet or possibly one of the moons of Saturn or Jupiter? The week also includes the new special, Cheat Sheet to the Mysteries of the Universe on June 22 at 9p and a special episode of the series, Build It Bigger on June 26 at 9p.

Over 43 total games, TNT scored with its coverage of the 2009 NBA Playoffs, earning increases across the board over last year’s coverage (41 games) in key demos:
A18-34: +19% (1.45 million vs. 1.21 million)
A18-49:  +23% (2.68 million vs. 2.24 million)
A25-54: +23% (2.51 million vs. 2.05 million)
Total Viewers: +24% (4.71 million vs. 3.80 million)

Spike TV will air the popular original web series, Angel of Death, starring Zoe Bell and Lucy Lawless as a 90-minute full-length movie on July 25. The series originally debuted March 2 on Sony Pictures Entertainment’s online video network, Crackle.com as a 10-episode web series and was viewed online by approximately 5 million viewers. Following the airing on Spike, the movie will be released on DVD July 28.

VH1 will offer a third season of its reality series Celebrity Rehab with Dr. Drew with eight 60m episodes scheduled to debut in early 2010. The new edition will follow more celebrity patients as they enter a 21-day therapy and treatment program at The Pasadena Recovery Center. Celebrities signed for this next edition include MacKenzie Phillips, Heidi Fleiss, Tom Sizemore, Dennis Rodman, Mindy McCready, Lisa D’Amato, Mike Starr, Joey Kovar and Kari Ann Peniche. Irwin Entertainment produces the series.


who buys brands?

• engaged viewers who see your commercials
$50K+/$100K+/$150K+ households
people who live in major markets
women and families

your products aren’t generic
your media investment shouldn’t be either

ABC primetime: brand buyers are here



On July 20, BBC Worldwide launches BBC America HD, the hi-def simulcast of BBC America and during the same week, BBC America HD ushers in several sci-fi US premieres and one season finale:

  • New episodes of Torchwood: Children of Earth begin July 20 at 9p airing over five consecutive nights.
  • Primeval ends its third season July 25 at 8p.
  • Also on July 25, the BBC America co-production of Being Human premieres at 9p.
  • The first of the last four Doctor Who specials with David Tennant in the lead airs July 26 at 8p.

Entertainment Studios, Inc. announced a firm go for its new stand-up comedy series, Comedy.TV. The series, hosted by Whitney Cummings is clearing on broadcast television stations nationwide for a fall 2009 syndicated launch. The weekly, one-hour hi-def series was designed for primetime and will also be included on one of Entertainment Studios’ new hi-def television networks. Created and developed by Byron Allen, Founder/Chairman/CEO of Entertainment Studios, Allen will also serve as executive producer of the series

ITV Global Entertainment Ltd. made an agreement with Acorn Media U.S. involving more than 300 hours of programming to be released by Acorn Media U.S. on DVD and Blu-ray in North America over several years. Programming includes content produced by ITV Studios such as the drama series Agatha Christie’s Marple and Agatha Christie’s Poirot. The deal also covers documentaries chosen from the ITV Global Entertainment catalog for distribution through the new Athena branded line of informative, non-fiction content on DVD.

HISTORY launched localized services in Bulgaria on Eurocom Cable Management yesterday. HISTORY HD will follow on this same service by this third quarter. Both networks will also launch on localized services on the Slovenian IPTV platform, Planet 9. Both are available currently in Slovenia via T2, SBB, UPC and TUS Telekom.

IdeaCast, Inc. and E! Entertainment made a distribution deal allowing E! to be shown on IdeaCast’s Health Club TV, targeting approximately 1,000 health clubs nationwide. Health Club TV inserts custom commercials into the live network program feed and is available in some of the top franchises such as Town Sports International Holdings Inc.


Nadya Suleman, also known as “Octomom,”, the Southern California woman who gave birth to the world’s longest-surviving octuplets, signed a television show deal with 3Ball Productions. The show has not been sold to a US network, though the format will be similar to a program airing in Denmark produced by Amsterdam-based Eyeworks International, parent company of 3Ball Productions. The Denmark show documents the lives of four children from the time they were born until they reach adulthood. 3Ball is planning to follow this type of format which would be less intrusive, opting to document Suleman and her children during special events and birthdays, rather than following them with cameras 24/7. 3Ball Productions, based in Manhattan Beach, CA has created such reality shows as The Biggest Loser, For Love Or Money and Beauty & The Geek.

Casting Call: Food Network presents the Food Network Challenge, looking for outgoing families who are competitive, have a great story as well as unique Thanksgiving food traditions to battle in a nationally televised Thanksgiving meal competition. The network does not require cooking skills for the family participating, nor do they want professional chefs. Filming will happen toward the end of June. Email your family’s story and food traditions to


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Panel measurement has long been criticized for skewing online measurement results, conflicting with internal server logs and fomenting doubt among media buyers. ComScore unveiled a new “panel centric hybrid” online measurement methodology that combines the company’s 2 million-person global panel with server metrics to try and provide a more granular level of reporting and finally account for 100% of a Web site’s audience. comScore clients can choose to implement hybrid measurement for their own sites by embedding “beacon” calls on user-requested content. comScore says it has built out a robust infrastructure to handle the requests and has partnered with Akamai to use their Web Application Acceleration Solutions to deliver fast response times. comScore also announced it is launching a new “universe report” system to  provide visibility into access of web sites from mobile devices and computers outside of home and work, (i.e. internet cafes, schools, libraries, and other non-private locations.)   Full edition: CYN DIGITAL

CYNOPSIS KIDS – TODAY’S TOP STORY:  Disney Channel sets a director/choreographer for the new High School Musical TV movie and extends Handy Manny with a short form series.   Full edition: CYN KIDS


Friday – A18-49 Analysis: CBS and UNIV both captured the top number among A18-49 Friday night at 1.5/5 each, according to final national ratings from Nielsen Media Research. At 8p, UNIV’s Cuidado con el Angel led with 1.4/6 while CBS’ movie and FOX’s Don’t Forget the Lyrics! tied for second place at 1.2/5 apiece. UNIV increased its lead during 9p as Manana es para Siempre won with 1.8/6 over NBC’s Dateline at 1.5/5. CBS “crossed the line” to #1 through 10p as its movie Walk the Line did best at 1.8/6 and NBC’s Dateline placed second again at 1.6/5.

Live + Same Day Household Ratings: Friday, May 29, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD

CBS 4.3/8        CBS Friday Movie Special: Walk the Line 4.3/8

NBC 3.2/6         Howie Do It [r] 1.6/3, Howie Do It [r] 1.5/3, Dateline 4.0/7

ABC 2.5/5         Wife Swap [r] 2.2/4, Un-Broke 2.2/4, 20/20 3.2/6

UNIV 2.0/4        Cuidado con el Angel 2.0/4, Manana es para Siempre 2.4/4, La Rosa de Guadalupe 1.7/3

FOX 1.9/4         Don’t Forget the Lyrics! 2.1/4, Mental [r] 1.7/3

MNT 1.7/3         WWE Friday Night Smackdown 1.7/3

CW 0.8/2           Hair Show 0.8/2

TELE 0.6/1        Mas Sabe el Diablo 0.5/1, El Rostro de Analia 0.6/1, Sin Senos No Hay Paraiso 0.6/1

ION 0.4/1         Friday 7PM Movie: American Outlaws 0.2/1, Friday 9PM Movie: American Outlaws [r] 0.4/1

A18-49:  CBS 1.5/5, UNIV 1.5/5, NBC 1.2/4, ABC 1.1/4, FOX 1.0/4, MNT 0.9/3, TELE 0.5/2, CW 0.4/2, ION 0.1/0


After 35 years  in both broadcast and cable, Julie Nunnari is stepping down to enjoy a well-earned retirement. Julie was with Tribune Broadcasting for 20 years and most recently with Showtime. Her tenure with Showtime Networks spanned 15 years and includes scheduling some of the hottest shows in pay TV such as Dexter, Weeds and Californication. Julie will be missed but we wish her well as she enjoys the sun-drenched hills of Sicily!  To reach out and contact Julie (and ask her to take you to Sicily) – email her at

Rodolfo Martinez advanced to VP/Production with ESPN International and ESPN Deportes. Rodolfo will be in charge of production of ESPN’s networks outside the US encompassing ESPN in Latin America, ESPN Pacific Rim, ESPN Atlantic and ESPN Dos in addition to ESPN Deportes. Rodolfo will dually report to Norby Williamson, EVP/Production, ESPN, Inc. and to Tim Bunnell, SVP/Programming Acquisitions and Marketing, ESPN International.
Discovery Communications hired Brent Spitzer for the position of VP/Digital Advertising Sales, Eastern Region. Brent will supervise the company’s digital ad sales throughout the Eastern territory and will spearhead the development of digital sales programs and strategic plans. Based in New York, Brent will report to Kathleen Kayse, EVP/Digital Advertising Sales.
Former KABC-TV broadcaster, Jane Monreal is leading a new business in Los Angeles called enCompass Entertainment, LLC, focused on the creation, development, production and packaging of original content for multi-media distribution. The company will also be involved with talent development, talent packaging and global branding via digital content.
Market research firm, The Dohring Company named Rick Wilson as COO to manage the company’s growth in the areas of programming, hosting, sample and data processing. Rick joins from Worldwide Panel, Inc. where he served as COO. Additionally, the company added Thyra Lees-Smith as VP/Business Development.

This day in History:  1896 – Guglieimo Marconi’s radio was patented in the U.S.

Answer to Yesterday’s Trivia Question:   For the first two seasons of this series, this character was never seen full face, but rather always shot from behind.  When he was finally revealed in season #3, it turned out he was also the creator of the show.  Who was this character?  ALAN BRADY on THE DICK VAN DYKE SHOW played by CARL REINER  Kudos to: Jim McKeever-Comcast Spotlight/Hartford; Randy Ingram-WYCW/Spartanburg, SC; Scott Collins-WE tv/NY; Rick Clifford-R&R Television Productions/Westwood; Jesus Molina-KXOF/Laredo; Kabir Bhatia-Beaverkettle Broadcasting/Chicago; Julie Houston-Donahoe Pace & Partners Ltd./Boise; Jack Hodgson-Oklahoma State University/Stillwater OK; Darlene Lieblich Tipton-Fox Cable Networks/Los Angeles; Terry Danuser-Discovery Communications/Los Angeles; Lance Taylor-Choking Duck Productions/Los Angeles; Mark Simmons-Toyota/Torrance

Today’s Trivia Question: The combination to this safe is the same as the measurements of it’s owner’s wife, Mildred. Where is this safe located?    (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Award Season Advertising Alert!
Reach Voters and Industry Influencers …
Impact Their Awareness

Customizable Advertising Programs from Cynopsis Media,
Impactful Ad Campaigns, Events, Special Projects

Find out why over 60 Networks use Cynopsis Media to drive results.

For information on delivering your message directly to key industry members,
contact Chuck Bolkcom, President –

, 646-468-6180

Later — Cyn

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Classifieds – Trish Pihonak- 203-926-9878 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: SALES PLANNER/TV One/NY: prepare post analysis, prepare advertiser’s scheds; create presentations; research; track liability schedules. Exp sales/plnnig preferred. Visit www.tvoneonline.com to apply. (6/6)

JOB OPENING: DIGITAL PRODUCTION COORDINATOR/NYC: Seeking FT with strong Excel skills, self-motivated, able to work in a fast-paced, evolving and dynamic environment, ent. industry experience required. Apply:

JOB OPENING: SR. MGR, RESEARCH/Music Choice: Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required

JOB OPENING: RESEARCH ANALYST/Screenvision Cinema/NYC: 2-4 yrs exp; proficient w/Nielsen & Research systems. Ability to analyze data & execute for sales in fast pace environ. Apply at www.screenvision.com (6/5)

JOB OPENING: ENT CAREER COUNSELOR (LA temp FT thru Sep 09): Career support to grad students in young, unique Carnegie Mellon mgmt prog. Advise on career paths & job srch, dvlp ntwrks w/in ent industry. Info: heinz .cmu.edu/MEIMCS (6/5)

JOB OPENING: DIR DVLPMNT/2C MEDIA/LA or NYC: Creative, aggressive idea generator to oversee dev. Net or prod co dev exp a must w/demonstrated series picked up to air & casting exp a +. Res:
  2Cmedia.com (6/5)

JOB OPENING: DIRECTOR NAT ACCTS/Los Angeles: Dist ntwks/prdcts/srvcs aff cbl/sat/telco dist/srvc nat accts/neg carge/5+ yrs sles w/ cble/new media exp
https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=507&JobDetail=58104 (6/4)

JOB OPENING: SR DIR COMMUNICATIONS/iVillage/NY: Develop & lead creative communications plans centered around editorial content/community stories/talent/business wins. Min 7 yrs exp.
www.nbcunicareers.com job#1058374 (6/4)

JOB OPENING: SR MGR MKTG/ABC Daytime/SOAPNet/LA: Mng/execute mktg strategy initiatives; lead devl of digital mktg/social netwk strat; 4+yrs enter /consumer mktg exp. Apply www.disneycareers.com , Req ID# 191605 (6/4)

JOB OPENING: DIRECTOR, OUT OF HOME DEVELOPMENT/mtvU/NYC: 5+ yrs exp w/Digital Out of Home Sales, Strg OOH contacts w/agencies and clients, Successful track record in building partnerships EOE/M/F/D/AAP. Apply www.mtvncareers.com (6/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDIT ONLY: Looking for star students to intern for “The Dr. Oz Show” & Zo Co Productions in NYC! Students must be able to receive college credit. Send resumes and cover letters to

SUMMER INTERNSHIP CREDITS ONLY: RLR Associates Ltd. (NYC) seeks intern w/interest in Entertainment w/ strong creative, research & writing skills. Word, Excel, Powerpt. 4-5 days/wk Resume to Bella:

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: CELEBRITY TALENT BOOKER/RESEARCHER LA Looking for long-term freelance or staff position. Solid PR contacts, incredible research skills, great problem-solver. References on request.

SITUATION WANTED: EVENTS/PRODUCTION/TALENT BOOKING, COORD’N & MGMT NY – Produce high-profile int’l events/productions; corporate/non-profit; nat’l TV credits, superb contacts. Freelance or FT. Contact Jodi:

SITUATION WANTED: 3+ yrs as a dynamic, exp & results oriented sales professional w/ an extensive track record of creating new buz opportunities in North/Central America, Europe/Caribbean. MA graduate, email

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (6/9)

SITUATION WANTED: PRODUCER/WRITER/DIR. All things non-fiction. Vh1, NBC, TLC, CMT, CNN, E!.; field and post; reality treatments and sales tapes.
3 Emmy noms.
LA based, can travel. (6/9)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hispanic, research & sales experience. Save money over a FT director. Let’s talk.Email:

SITUATION WANTED: SCRIPT DOCTOR/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models No freebies. Contact:

SITUATION WANTED: PROD/DIR/DEV: strong work ethic, able to communicate & utilize creative outside the box thinking.Live action& animation exp. in Film/TV/Web w/credits.LA based, will relocate.

SITUATION WANTED: Highly experienced HR/Talent Acquisition Specialist with 10+ years of experience within the creative, finance and IT spaces seeks a contract and/or full-time opportunity. Please contact via
. (6/6)

SITUATION WANTED: Recent Hofstra Grad with strong ad sales/media buying background looking for SALES ASSISTANT position, contact
for more information. (6/6)

SITUATION WANTED: Director of RESEARCH in LA at TV network shifting to synd looking for Freelance or Perm opps. 10 yrs exp. Vast knowledge of nat’l & local utilities (Nielsen/WRAP/Simmons/Scarborough/TNS-MI/comScore).

SITUATION WANTED: SALES PRO with 15+ years broadcast sales, broadcast management, and cable sales experience is looking for a Senior Sales Position. I am willing to relocate.  Email:

SITUATION WANTED: 20 + yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact

SITUATION WANTED: WRITER/ PRODUCER -TV producer w/ 15 yrs exp producing long& short form prgrmng. Directed studio shoots & field pieces. Enjoys ‘telling a good story!’ Available FT or freelance. Contact:

SITUATION WANTED: AWARD-WINNING REALITY PRODUCER/DIRECTOR/WRITER/TALENT. Versatile, Dependable and Indefatigable! References and Samples available. Contact email:

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: Brand & Business Dev. Consultant —15+ yrs of profitable TV, media, corporate branding/mngmnt exp. Able to creatively pckg & strategically mkt you, your exp or business successfully. contact:

SITUATION WANTED: Media sales position wanted: 10yr veteran with onair, online and at event sales, planning, strategy and communication experience. British ex-pat based in California.

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in Internat’l Business at Sacred Heart University, CT. Diligent; hard working; open to all industries.

SITUATION WANTED: SALES PRO/NYC with 10+ years cable experience is looking for a sales position. Email:

SITUATION WANTED: CONTRACT ADMINISTRATOR/MANAGER: 10 yrs exp.in Contract/Sales Admin, avails, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: According to Jim, According to Jim, ABC News Special:  Earth 2100
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS [r], The Mentalist [r]
CW: Hitched or Ditched [r], Hitched or Ditched
FOX: House [r], Mental
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Street Patrol [r], Street Patrol [r], Jail [r], Jail [r]
NBC: I’m a Celebrity … Get Me Out of Here, Inside the Obama White House: Brian Williams Reports, Law & Order: SVU [f ]
PBS: Nova, Independent Lens
TELE:Mas Sabe el Diablo, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Manana es para Siempre, Aqui y Ahora

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