Cynopsis: Kids!
06/19/12

Good morning. It’s Tuesday, June 19, 2012, and this your first early morning briefing.

Digital network Alloy Digital acquires Clevver Media, a top entertainment news provider on YouTube targeting the 12 to 34 demographic. That’s also Alloy Digital’s target demo; Alloy in particular has deep roots reaching teens. The acquisition of Clevver Media brings several online entertainment and celebrity channels under Alloy’s roof. They include ClevverTV, ClevverMovies, ClevverMusic, ClevverGames, ClevverNews, ClevverStyle and the Spanish language ClevverTeve. Clevver opened its doors in 2006 and has regularly placed in top-10 YouTube network ranking according to comScore, said Alloy. The digital programmer said the deal brings Alloy Digital’s YouTube subscriber count to more than 8 million, one of the top providers for the video-sharing site. The move also bolster’s Alloy’s content assets, following acquisitions in the last twelve months of YouTube content creator Smosh, digital studio Generate and digital publishing and media network B5 Media. Alloy will cross-promote and combine some of the channels. Alloy said it expects to buy more properties.

A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE

Little Airplane Productions is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series. Topics include Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more. A panel of noteworthy Children’s TV broadcasters will be on hand to discuss pitching to a network. 

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; June 15-17, 2012:
Madagascar 3: Europe’s Most Wanted (Paramount) -PG  $35.0m – 2 wk total $120.4
Rock of Ages (Warner Bros.)                                              Opening weekend – $15m
Snow White And The Huntsman (Universal) PG-13  $13.8m-3 wk total $122.6m
Men In Black 3 (Sony) PG-13 $10m-4 wk total $152.6m
Marvel’s The Avengers (Disney) PG-13 $8.8m-7 wk total $586.7m
Moonrise Kingdom (Focus Features) PG-13 $2.1m-4 wk total $6.7m
What To Expect When Your Expecting (Lionsgate) PG-13 $1.3m-5 wk total $38.7m
Battleship (Universal) PG-13 $1.2m-5 wk total $62.1m
The Hunger Games (Lionsgate) PG-13 $860,000-13 wk total $401.7m
Bernie (Millennium Entertainment) PG-13  $610,181-8 wk total $5.8m

Source: Rentrak (www.rentrak.com)

LICENSING

Iconic cartoon cat Garfield has been licensed to print-on-demand greetings site, Moonpig, via its UK licensing representative Bulldog Licensing. The deal marks the cat’s first foray into personalized greetings. Garfield launched as a comic strip in 1978 and holds the Guinness World Record for most syndicated cartoon strip, while Garfield books have sold more than 135 million copies.

MARKETING

Nelvana Enterprises’ and d-rights Inc.’ popular Beyblade property pairs up with Burger King for a six-week promotion this summer to include Beyblade action racer toys in the restaurant’s kid’s meals. More than 3,300 Burger Kings in Latin America, Europe, the United Kingdom and the Middle East will offer the promo that runs through July 29 and will include online, on-air and in-restaurant marketing support. The animated series Beyblade: Metal Masters runs in 44 countries.

Adult Swim partners with Kia Motors America in a free downloadable music program, the third such pairing for the two companies. The 2012 Adult Swim Singles Program sponsored by the Kia Soul urban passenger vehicle runs for 12 weeks with a new tune available each Sunday. Adult Swim will also produce video content for a Kia Soul-branded Web site.

MORE KIDS STUFF

Disney Channel’s original TV movie Let It Shine delivered 5.7 million total viewers for its premiere on June 15, making it the top TV movie of the year in kids 2 to 11 with 3 million viewers, in 6 to 11 with 2.6 million viewers, and in tweens with 2.3 million viewers, according to the network. The premiere also served up 1.2 million adults 18 to 49 tuning into the reimagining of the Cyrano de Bergerac tale set in the contemporary music world.

Popular kids toy brand Hot Wheels plans for a “Hot Wheels Double Loop Dare” in the upcoming X Games on ESPN on June 30. The challenge brings two “Team Hot Wheels” drivers to race simultaneously through a six-story vertical loop, which mimics the  double loop from the Hot Wheels tracks currently available in toy sets. Hot Wheels said the stunt will be attempted by the “Green Driver” and the “Yellow Driver,” who are expected to hit 52 MPH to enter the loop.

Kids-centric eBooks startup StarWalk Kids Media will debut its new platform at the upcoming library conference ALA running June 21-26 in Anaheim. The company was founded by children’s science author Seymour Simon and former Creative Director of Sesame Street Liz Nealon. Their aim is to brings more young people to eBooks and the platform should work on computers, tablets and smartphones.

STONE SOUP

The National Academy of Television Arts & Sciences handed out Daytime Entertainment Creative Arts Emmy Awards this past weekend in the 39th annual event in Los Angeles that saw several children’s shows honored including PBS’ The Electric Company receiving the Outstanding Children’s Series trophy and PBS’ Sesame Street nabbing the Outstanding Pre-School Children’s Series honor, among the 13 daytime Emmys for PBS. Nickelodeon took home 10 trophies, The Hub 2, Carton Network 1, and Disney Channel 1, among kids-centric networks.

Disney’s community action program Disney Friends for Change lines up Disney Channel stars Debby Ryan (Jessie), Bella Thorne and Zendaya (Shake It Up), and Ross Lynch and Laura Marano (Austin & Ally) as ambassadors to urge kids and families to effect positive change in their communities and around the globe. Disney Friends for Change Ambassadors are slated to work with several non-profits to encourage kids to volunteer, and collectively the non-profits will receive $750,000 for the campaigns featuring the Disney Channel stars encouraging leadership, volunteerism and eco-friendly efforts. Disney Channel will support the effort with interstitials.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday June 15, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1540; K6-11 1113; TWEENS 9-14 904
NICKELODEON: K2-11919; K6-11 532; TWEENS 9-14 436
CARTOON NETWORK: K2-11 735; K6-11 519; TWEENS 9-14 424
DISNEY XD: K2-11 229; K6-11 188; TWEENS 9-14 149
NICKTOONS: K2-11 92; K6-11 63; TWEENS 9-14 60
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

1. Fast & efficient personalized service

Answer to Our Last Trivia Question: What series first episode was named, “Conan’s Big Fun”? Robot Chicken. Kudos to: Michael Ritz-BucStar Consulting/NYC; Bob Friedland-Toys”R”Us, Inc/NYC; Deedra L. Roberts-Turner Broadcasting/Atlanta; Ann Schwarz-The Jim Henson Company/Hollywood.

Today’s Trivia Question: The MASS Device stars what cartoon character? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
06.19.12

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