Tuesday, July 7th, 2009



Good morning. It’s Tuesday, July 7, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
ABC Family: 10 Things I Hate About You at 8p
NBC: The Great American Road Trip at 8p
UNIVISION: En Nombre del Amor (In the Name of Love) at 8p
Syfy: Warehouse 13 at 9p
HISTORY: That’s Impossible at 10p

Tonight’s Finale:
LOGO: Beautiful People at 1030p


SCI FI Channel morphs into Syfy as of today, as the network officially refreshes its look and branding. Fans of the network are invited to view a new two-minute film called House of Imagination reflecting the new brand philosophy and its tagline: Syfy. Imagine Greater. The film, produced by UK-based 4Creative with visual effects by MPC, will be available on the network’s website at syfy.com as well as on the network. Stars from various Syfy shows make appearances in the film including Amanda Tapping and Robin Dunne (Sanctuary); Colin Ferguson, Salli Richardson-Whitfield, Jordan Hinson and Neil Grayston (Eureka); Lou Diamond Phillips (Stargate Universe); Josh Gates (Destination Truth); Jason Hawes and Grant Wilson (Ghost Hunters); Tracy Morgan (Scare Tactics); Eddie McClintock, Joanne Kelly and Saul Rubinek (Warehouse 13); and Allessandra Torresani (Caprica).

US Hispanic network, Telemundo had its best audience delivery for the month of June ever with Monday through Sunday prime, according to Nielsen. Year to year, Telemundo increased its delivery among A18-49 by +36% compared to June 2008 (682,000 vs. 500,000) and a +48% increase among A18-34 versus last year (418,000 vs. 282,000).

With final July 4th weekend box office numbers in, Paramount’s Transformers: Revenge of the Fallen grossed approximately $42.4 million over close contender Ice Age: Dawn of the Dinosaurs from 20th Century Fox at $41.6 million. To date Transformers’ domestic cume totals $293.6 million and Ice Age 3’s cume totals $66.6 million.

The Style Network brings back its makeover intervention series How Do I Look? for a tenth season premiering July 23 at 9p. Fans of the series will spot changes as the series sports a revamped on-air look with a new penthouse loft and added high-tech effects as well as a new host with stylist/fashion expert/actress Jeannie Mai. The format of the show remains the same as host Jeannie, two accomplices and a professional stylist offer the makeover participant a life-changing transformation with new hair, makeup and clothes.

Michael Jackson Memorial Coverage: Undoubtedly a slew of networks will cover the memorial service held at the Staples Center in Los Angeles today. Here is what is likely a partial list of those networks planning coverage (listed alphabetically by network):

  • ABC’s Charlie Gibson will anchor live coverage titled Remembering Michael Jackson at 1p ET along with Nightline anchor Martin Bashir. Diane Sawyer from New York and Barbara Walters at the Staples Center will co-anchor a special edition of 20/20 tonight at 9p ET followed by Primetime: Family Secrets at 10p ET, reporting on Jackson’s children. Cynthia McFadden will also anchor Nightline from the Staples Center.
  • BET serves up a full day of coverage titled Michael Jackson: In Remembrance starting with an encore episode of 106 & Park at 9a ET with Jackson videos and more; at 1030a ET, BET will re-air Forever the King: A Tribute to Michael Jackson followed by an encore airing of Don’t Stop ‘Til You Get Enough: Michael Jackson Special at 11a ET. BET’s News team will begin its live memorial coverage at 12p to 4p ET from both L.A. and New York with BET News correspondent Jina Johnson joined by guest reporters Lola Ogunnaike and April Woodard. Later today, BET will re-air Don’t Stop ‘Til You Get Enough: Michael Jackson Special at 4p ET and 106 & Park with more tributes to Jackson at 6p ET.
  • On CBS, Maggie Rodriguez and Harry Smith will anchor the Early Show today from the Staples Center. CBS News anchor Katie Couric will lead the network’s live coverage of the memorial service at 1p ET from the Staples Center and she will also anchor a special 48 Hours at 10p.
  • CNN sends Anderson Cooper, Larry King, Don Lemon and Soledad O’Brien to host live memorial coverage from L.A. while Campbell Brown and Roland Martin anchor live from New York, beginning at 12p ET. CNN’s coverage will also be simulcast on CNN International.
  • E! begins its Jackson programming at 7a ET, broadcasting its coverage worldwide starting with an updated E! True Hollywood Story about Jackson and the E! Entertainment Special: Michael Jackson, an authorized documentary about Jackson’s live including interviews and footage from concerts. E! will have reporters doing live cut-ins throughout the morning from various locations and in-studio and E!’s Jason Kennedy will be reporting live from the Staples Center. E!’s live memorial coverage from inside the Staples Center begins at 1p ET/10a PT and will also be simulcast on EOnline.
  • FOX News Channel’s Shepard Smith will anchor live coverage while Megyn Kelly leads live coverage of the memorial for FOX Broadcasting, both at 1p ET. Tonight, Greta Van Susteren will broadcast her show from L.A.
  • For HLN, Robin Meade, A.J. Hammer and Jane Velez-Mitchell will anchor live coverage.
  • MTV, MTV.com, VH1, VH1.com, VH1 Classic and VH1 Soul offers extended coverage of the memorial service today starting at 12p ET/9a PT. During the hour prior to the service, MTV and VH1 will air a cadre of Jackson’s most memorable videos, performances and interviews with reporting from the memorial site by MTV News correspondent Sway Calloway among other correspondents from the networks. The channels will then offer live and commercial free coverage from the memorial service at 1p-230p ET/10a-1130a PT. Additionally, MTV’s 28th birthday on August 1 will become a day-long celebration of “Michael Jackson TV” as the network honors the “King of Pop’s” music legacy reaching more than a half billion households in more than 160 countries worldwide.
  • NBC’s Meredith Vieira will broadcast live for Today at the Staples Center and NBC News’ Brian Williams will anchor the network’s live memorial coverage at 1p ET. Chris Jansing will lead MSNBC’s memorial live coverage. Additionally, Williams will anchor Nightly News from Los Angeles this evening.
  • TV One will cover the memorial service live starting at 1p ET from the Staples Center with Art Fennell and Jacque Reid as hosts.

Trifecta Entertainment & Media announced the series Punk’d is renewed for the 2009-2010 broadcast season in more than 90% of US TV households. The series has cleared for a second season on WWOR/New York, KCAL/Los Angeles and WCIU/Chicago as well as stations from CBS, Tribune, Sinclair, Raycom, Newport, Meredith, Pappas, Granite, Belo, Acme, Hubbard as well as the CW+ station group in the top 100 markets. Additionally, Trifecta cleared an 18-month barter movie package called Paramount Elite with two Paramount film titles each month in 90% of the US. The movie package premieres this month on such stations as WPIX/New York, KTTV-KCOP/Los Angeles, WFLD-WPWR/Chicago, KYW-WPSG/Philadelphia, KDFW-KDFI/Dallas, KGO/San Francisco and WLVI-WHDH/Boston.

As of July 12, Jewish Life Television (JLTV) will become a global network by launching on Hot Bird, a collection of satellites operated by Eutelsat Communications. Currently in 25 million US homes, JLTV will soon be available to an additional 80 million homes in 43 countries throughout Europe, the Middle East and North Africa. With a mix of programming for Jewish and non-Jewish audiences, JLTV serves up news, sports, lifestyle and entertainment programming including feature films, documentaries, music, reviews, interviews, special events and original programs.


ITV Studios, Inc. in the US is set to produce a seventh season of Celebrity Fit Club for VH1 expanded to nine and a half hours. Casting is underway for the participating eight celebrities who compete to lose weight and get in shape. Distributed by ITV Global Entertainment, the series and format of Celebrity Fit Club has been sold to more than 40 territories around the world. Executive producers for the US version include Jonas Larsen for ITV Studios and Jim Ackerman, Christian McLaughlin and Jeff Olde for VH1.

TV One signed its political editor Roland Martin to host a new weekly public affairs series tentatively titled Washington Watch with Roland Martin. The one-hour program will air on Sunday mornings at 11a and again on Sundays at 5p, starting September 27. During each week, Martin, who also serves as an analyst with CNN and a columnist for Essence, will target topics crucial to African Americans and lead discussions among a rotating panel of journalists and experts. The program will also feature officials from the Obama Administration, Congress members and other policy makers and regular appearances by members of the Congressional Black Caucus. Additionally, Martin will conduct interviews with a leading newsmaker each week.

Casting Call: BBC Worldwide Productions is casting for a male host to lead a new untitled phobia show about those afflicted with debilitating fears and phobias and exploring available treatments. Male candidates should have an aggressive personality, previous television experience and already be a therapist, counselor, psychologist, psychiatrist or life coach who works with clients suffering from phobias. Send an email to
and include name, professional title and credentials, contact information (email, phone and website), a photo and a one paragraph description of why you would make a great host this show.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  The Michael Jackson Memorial Service Tues. morning could prove to be the live web streaming event of the (insert your measure of time here) with several outlets planning coverage beginning around 10 am PT including E!, CBS News, ABC News, Fox News/Hulu and MySpace. CNN is hooking up a Facebook Connect feed as it did during President Obama’s inauguration, allowing users to input commentary during the service. Media outlets are also making sure you’ll be able to access their feeds from multiple sites and platforms. For instance, CBSNews’ live stream can be seen on CBSNews.com, CBS.com, TV.com, TheInsider.com and across the CBS Audience Network, which includes all CBS O&Os and affiliates. CBS Mobile will also offer live coverage on Verizon’s VCast TV, ATT TV (via Media Flo) and on Sprint TV via Mobi TV. It will be interesting to see how the backend operations handle the traffic this time around.    Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:   And the winner in the July 4th three-day holiday weekend domestic box office race is … Paramount’s (DreamWorks) Transformers: Revenge of the Fallen (PG-13) with $42.3 million, edging out Fox’s Ice Age: Dawn of the Dinosaurs (PG), which took in $41.7 million, per Nielsen edi.  The preliminary estimates on Sunday had the two movies neck and neck with $42.5 million.  In its first 12 days Transformers: Revenge of the Fallen, a sequel, earned a total of $293.4 million in 4,234 theaters, while in its first five days in release Ice Age: Dawn of the Dinosaurs, the third Ice Age movie, took in a total of $66.7 million at 4,099 theaters nationwide.    Full edition: CYN KIDS


Thursday – A18-49 Analysis:FOX edged out the competition Thursday night, claiming #1 among A18-49 with a 1.7/6 according to final national ratings from Nielsen Media Research. UNIV won the 8p hour with Cuidado con el Angel at 1.4/5 while CBS’ CSI: Miami repeat (in a different time slot) and FOX’s Bones encore tied for second place at 1.1/4. FOX danced a winning jig during 9p with So You Think You Can Dance at 2.3/8 with UNIV’s Manana es para Siempre at 1.9/6. CBS then was the victor at 10p with a rerun of The Mentalist at 1.9/6 followed once again by UNIV and Mujeres Asesinas at 1.2/4.

Live + Same Day Household Ratings: Thursday, July 2, 2009 (July Sweep Day 1) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.4/10        CSI: Miami [r] 4.3/8, CSI [r] 5.5/10, The Mentalist [r] 6.5/12

FOX: 3.7/7           Bones [r] 3.0/6, So You Think You Can Dance 4.4/8

UNIV: 2.0/4        Cuidado con el Angel 2.0/4, Manana es para Siempre 2.3/4, Mujeres Asesinas 1.5/3

NBC: 1.9/4          30 Rock [r] 2.0/4, The Office [r] 1.7/3, The Office [r] 1.9/3, 30 Rock [r] 1.7/3, The Listener 2.2/4

ABC: 1.8/3         Samantha Who? 2.2/5, Samantha Who? 2.1/4, Grey’s Anatomy [r] 1.6/3, Private Practice [r] 1.6/3

CW:  0.8/1         Smallville [r] 0.8/2, Supernatural [r] 0.7/1

MNT: 0.7/1        My Thursday Night Movie: Big Trouble in Little China [r] 0.7/1

TELE: 0.5/1        Mas Sabe el Diablo 0.5/1, El Rostro de Analia 0.6/1, Los Victorinos 0.5/1

ION: 0.3/1         Thursday Night Movie: Assassins [r] 0.3/1

A18-49: FOX 1.7/6, CBS 1.5/5, UNIV 1.5/5, NBC 1.0/4, ABC 0.7/3, TELE 0.5/2, CW 0.4/1, MNT 0.3/1, ION 0.1/0


Newsmax Media, an independent online news site and magazine, elevated Nancy Harrington to VP/Sales and Marketing up from Director/Sales. Nancy will be in charge of marketing initiatives, both internally and externally encompassing new product launches, media buys and search and social media efforts. Nancy will still be based in West Palm Beach, FL.


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This day in History:    1983 – Eleven-year-old Samantha Smith of Manchester, Maine, left for a visit to the Soviet Union at the personal invitation of Soviet leader Yuri V. Andropov.

Answer to Yesterday’s Trivia Question: Whose answering machine had this message on it, sung to the theme of Greatest American Hero:   “Believe it or not George isn’t at home. Please leave a message at the beep. I must be out or I’d pick up the phone. Where could I be. Believe it or not I’m not home…beep”  ??  GEORGE COSTANZA on SEINFELD  Kudos to:  Katie Gorman-ESPN/NY; Mike Gibbons-MediaVest/NY; Otoja Abit-LAByrinth Theatre/NY; Stan Weinstein-OCD Media; Ian Greenblatt-Motorola/CST; Jeff Robbins-Television Wisconsin/Madison; Jason Bohrer-Northern Lights Direct Response/Chicago; Brooke Romagnano-WGNO/New Orleans; Troy Daniel Smith-Goldwasser Meltzer Casting/LA; Alan Berger-PHD/LA; Frank Belcastro-High Noon TV/LA; David Benavente-Telepictures Prods/LA; Michal Itzhaki-Hop! channel/Tel Aviv; Steve Wynne-Rival Media/London; David Brunner-AGB Nielsen Media Research/Lugano Switzerland; Richard Storrs-Creative Television Marketing/Monte Carlo

Today’s Trivia Question:  These airborne creatures drove the world’s population underground and taken over the Earth’s surface as their domain.  The show was Cleopatra 2025 – what was the name of the creatures?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: RESEARCH PROJ. MANAGER-FREELANCE/Disney ABC TV Group Supp. ABC research -surveys, focus grps, etc. Track/Analyze ratings. Min 3 yrs in TV res. req. Nielsen Galaxy Explorer req. Apply:

JOB OPENING: DIRECT SALES-TV & SPORTS VERTICAL/ Vibes Media/Chicago: 10 yrs sales exp/6 yrs TV/Broadcast. Drive revenue by executing sales strategy for mobile marketing/ad programs. Apply http://www.vibes.com/contact/careers (7/9)

JOB OPENING: PUBLICIST/The Weather Channel/Atlanta: Implement consumer media relations/promotions efforts for prgrms/content, talent, rsrch & marketing. 5-7 years relevant experience required. Apply: www.weather.com/careers (7/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: GRAPHICS INTERN: Live TV-Will work with on-air graphics & projects. Intermediate level- Adobe Creative Suite 3 or 4-Illustrator, Photoshop & After Effects. Unpaid/College Credit. Resume & CL  

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: SCRIPT DOCTOR/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models No freebies. Contact:

SITUATION WANTED: POST-HOUSE GM: With 15 years experience in Film, TV and Radio. Excellent management skills with Heavy client base in NYC. All inquires must be confidential. 

SITUATION WANTED: ASSOCIATE PRODUCER/LA BASED: /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel; runs on Batteries.

SITUATION WANTED:  WEB PRODUCER/WRITER/LA:  with 10+ years experience. I can make your site shine! Former gigs include ABC.com, CBS 2, Comedy Central, AOL and more. Contact
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SITUATION WANTED:  AD SALES EXPERIENCE. Recent college grad with 3 years of ad sales and marketing experience with major media companies. Entry-level work is fine. Please feel free to contact me

SITUATION WANTED: AWARD WINNING MKTG/MEDIA/AD PRO with 11+ yrs exp. Mngd biz of major TV & cable nets. Passion = creative, breakthrough media executions that deliver significant ROI. Seeking FT position at respected co.

SITUATION WANTED: SPORTS PRODUCER/TALENT BOOKER (NY): Seeking F/T or Freelance. 10 years expr. w/major Sports networks. Field, Segment, Writer, Talent Booker(w/vast PR-agent contacts). Contact:

SITUATION WANTED: ANIMATION PRODUCER/LINE with 17+ yrs exp. Kid’s 2D Digital Animation TV Series. Animator, Designer Director Producer and VP of Production for several Int’l Co Pros. Travel OK. ON Canada Email:

SITUATION WANTED: RESEARCH DIR/STRATEGIST 20+ yrs media, Nielsen, Hispanic, research, strategy , presentation, & sales experience. Email:

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel.

SITUATION WANTED: TEACHERS COLLEGE (Columbia) graduate MA in Early Childhood Ed seeking job in children’s educational media. Passionate, motivated curriculum expert w/ classroom experience, proficient in Spanish.

SITUATION WANTED: NY POST PRODUCTION SUPERVISOR looking for a full time or freelance position. Offers 6 years of SD/HD experience in all areas of post production.Please e-mail me @
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SITUATION WANTED: PROVEN MEDIA EXEC.w/11+ yrs exp in Production, Programming Develop, Mktg, Publicity & Biz Dev within Multi-media, Film, TV, & Retail industries, seeks the right FT job. Email

SITUATION WANTED: PRODUCER: 4+ yrs exp. Entert & Music TV shows for MTV & others. Writer & Field Prod. Strong Mng, people, ethic skills. Direct talent, artist on field. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam.

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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ABC: The Superstars; Better Off Ted; Primetime
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS [r], The Mentalist [r], 48 Hours Mystery [r]
CW: 90210 [r], Hitched or Ditched [r]
FOX: Movie:  Legally Blonde 2
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Street Patrol [r], Street Patrol [r], Jail [r], Jail [r]
NBC: Great American Road Trip [p ], America’s Got Talent, Law & Order: SVU [r]
PBS: Nova, Nova: scienceNow, P.O.V.
TELE:Mas Sabe el Diablo; El Rostro de Analia; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor [p ], Manana es para Siempre, Aqui y Ahora

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