Tuesday, July 6th, 2004

Cynopsis

**Cynopsis**
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CYNTHIA TURNER’S *CYNOPSIS* 07/06/04 Good morning. It’s Tuesday, July 6, 2004, and this is your first early morning briefing. So far this summer, with its 12 month season, and now just one month into the official summer season (which effectively kicks off at the end of the May sweep), Fox has averaged a 2.1 A18-49 demo rating according to *Nielsen Media Research. It has launched a handful of new shows, with the highest rated summer series thus far for any network being the return of Paris and Nicole in Simple Life 2, which has averaged a 4.7 rating in four outings. Even better among the younger set – A18-34 averaged a 5.5 so far. Immediately following Simple Life 2 on the schedule is Method & Red* which on all accounts is doing okay, but hasn’t really been able to use its lead-in to its best advantage – different audiences? Probably. Method & Red has averaged a 3.2 A18-49, with a slightly better 3.9 among A18-34, an average of both its original play and its repeat play(s) which follow Bernie Mac (audience retention works better in the latter time slot). Quintuplets airs on Wednesday nights with That 70’s Show lead-in, and so far in three outings has averaged a 3.1 among A18-49, and a 3.5 among A18-34. Not doing quite as well for Fox thus far this summer is North Shore, averaging less than a 2.0 in all key demos; The Casino from Mark Burnett is paired up with North Shore and has yet to generate any real following. The Jury has averaged a 1.1 A18-49 (production has been halted, and its airings per week have been cut from 2x to 1x, and is on the bubble for the fall or midseason as it hopes for an up tick in the next four weeks), Premiering Tonight: 8pm – Big Brother 5 on CBS 930p – Amazing Race on CBS According to Ad Age, NBC’s The Apprentice has not nailed down that key automotive sponsor yet with the turn down by Chrysler to the $50 million renewal price, despite the shows unbridled success and NBC’s ordering twice as many episodes for the fall season (26) than in its first outing. And it’s not that Chrysler is cutting back on its television budget – according to AdAge it says it will spend more this season than last across all media. Expanded four day Holiday Weekend Box Office Estimates: July 2-5, 2004 Spider-Man 2 (Sony)* $115.8 million – opening weekend Fahrenheit 911 (Fellowship Adv. Group) $21.0 million – 2 wk total $60.1m White Chicks (Sony) $12.0 million – 2 wk total $47.1m Dodgeball (Fox) $10.4 million – 3 wk total $86.7m The Notebook (New Line) $10.3 million – 2 wk total $31.6m The Terminal (DreamWorks) $10.2 million – 3 wk total $56.7m Harry Potter/Azkaban (Warner Bros.) $8.1 million – 5 wk total $225.3m Shrek 2 (DreamWorks) $7.9 million – 7 wk total $410.2m Two Brothers (Universal) $3.6 million – 2 wk total $12.6m Garfield: The Movie (Fox) $3.6 million – 4 wk total $63.6m Source: Box Office Mojo *Spider-Man 2 (Sony) opening on June 30, and since that date ha brought in $180.05 million at the box office. With it’s $180.05 million six day take at the box office, Spider-Man 2 ranks #1 ahead of the previous record holder, The Matrix Reloaded set last year with a 6-day total of $147m. It is also the biggest 4th of July weekend box office ever, overtaking the 2002 release of Men in Black II, earning $52.1m. Over the extended holiday weekend (July 2-5), which covered the back end of the 6-day total, Spider-Man 2 brought in an estimated $115.8m in ticket sales. Worth noting here is that both this year and in 2002, the 4th of July weekends were a four-day holiday for many in the US. Looking at July 2-4, the usual Friday-Sunday weekend, Spidey’s earned $88.4m. The budget for Spider-Man 2 was $210m, with marketing & advertising coming out of a separate budget. Spider-Man 2 will open Germany on July 8, Japan on July 10, and Spain on July 14 followed by the UK on July 16. Mark your calendars – Spider-Man 3 is slated for a May 2007 release. Spider-Man 2 wasn’t the only feature film setting records over the last week, Shrek 2 (DreamWorks) weighed in with a total box office take so far of $410.2m, making it #5 highest grossing movie of all time, sliding past the first Spider-Man movie. Highest Grossing Domestic Movies of All Time: #1 Titanic $600.8m (Paramount/1997) #2 Star Wars $461.0m (FOX/1977) #3 E.T.: The Extra-Terrestrial, $435.1m (Universal/1982) #4 Star Wars: Episode I-The Phantom Menace $431.1m (FOX/1999) #5 Shrek 2 $410.2m (DreamWorks/2004) #6 Spider-Man $403.7m (Sony/2002) Source: Box Office Mojo Bonnie Somerville will be the newest cast member for ABC’s NYPD Blue kicking off in the fall for its last season. She replaces Charlotte Ross who left the series after three seasons. Somerville will play a come hither detective, adding a little spice to the precinct. Spike TV has moved The Joe Schmo Show from Tuesdays at 10pm to Mondays at 11pm (repeats continue on Tuesdays) where it can utilize the sizeable WWE Raw lead-in audience – also the networks highest rated series, as a launch pad. According to Variety, the result of the first airing in this time period was a tripling of the audience to 1.2 million viewers. If you’re a fan of AOL’s music performance series, Sessions@AOL, you may want to note that beginning tonight it will return with new ‘episodes’ every Tuesday all month long. AOL and cable network Fuse have teamed up to provide a variety of musical talent including New Found Glory, Dave Matthews and Twista, among others. A MESSAGE FROM COURT TV Dirty little secrets? Meet big fat evidence. Court TV’s THE SMOKING GUN Is on the case… *Check out TheSmokingGun.com for more exclusive dish on your favorite celebs…before* it’s served up anywhere else! The History Channel presents This Day in History: 1957 – 15-year-old Paul McCartney attends a church picnic in the village of Woolton, near Liverpool, where he meets 16-year-old John Lennon. Lennon’s band, the Quarrymen, was playing at the picnic, and McCartney played a few songs on guitar with the band between sets. A few days later Lennon invited him to join. Later, the pair recruited McCartney’s friend George Harrison, changed the band’s name several times, and after a few false starts settled on a drummer in Ringo Starr and a name: The Beatles. Answer to yesterday’s Trivia Question: What happy guy said: “When I go home, I haven’t any control over anything except the garbage; but on the canvas I can do anything.” Too many had the day off to know this is Bob Ross and his happy trees? Today’s** MOVIE Trivia Question sponsored by IFC: What 1978 short film directed by Sam Raimi is the basis for the film Evil Dead? (*click here* to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.) A MESSAGE FROM IFC IFC presents: Ultimate Film Fanatic Thousands entered… 42 finalists were chosen… but There Can Be Only One! Every Friday at 10:30p E/P IFC’s Ultimate Film Fanatic is NOT a game – it’s a challenge… Film Fanatics go head to head in three rounds Trivia; Debate; and Obsession ARE YOU READY??? Click here to take the ultimate movie trivia challenge! Later — Cyn Cynthia Turner’s Cynopsis 07/06/04 5:13am Subscriptions to Cynopsis: email Archived Editions Check out any previous copy of Cynopsis, or search via keywords at www.Cynopsis.com Click here to subscribe to Cynopsis Kids! and put Kids! in the subject line. Click here to subscribe to Cynopsis Multi-Cultural Edition and put MCE in the subject line. Cynopsis Ad Sales 203-526-8978 Press Release Fax: 203-381-9318 All outgoing e-mails are scanned and sent out virus free. Copyright Cynthia Turner 2004 CYNOPSIS CLASSIFIEDS JOB OPENING: PROMOTIONS COORDINATOR, FOOD NETWORK, Consumer Marketing/NYC. 1-2+ yrs promotions exp. req. Strong organizational / communication skills. Cable exp. a plus. Excellent career opp. Email (7/13) *JOB OPENING:* RESEARCH ANALYST/AD SALES/BET, NY. 2-3 yrs w/cable net or agency; knwldg of Npower, Marketbreaks, AD Views, MRI. Strong PowerPoint/Excel a Must.Analytical/strategic thinking skills.Email: renee (7/13) *JOB OPENING:* AD SALES ASSISTANT/Phila. Cable or Bcst sales exp. a MUST. Responsible for media plans & correspondence, sales proposals, info mgmt, and other duties. Apply: (7/13) *JOB OPENING:* DIRECTOR, WEB SALES/G4TECHTV. Manage ad campaigns, interact with sales, creative services, agencies, advertisers. BA/BS required, 5+ years experience at a TV network. Email resume & salary to (7/9) *JOB OPENING:* WRITER/PRODUCER & SENIOR TALKSHOW BOOKER/PRODUCER for new synd. reality show from 20th TV/ Banyan Prods, in Philly area. Email resume (MS word)/& cover letter to (7/8) *JOB OPENING:* PGM SCHEDULER, NYC. Sked A&E & Bio Channel pgms, competitive analysis, tracking. 2 yrs scheduling exp. Detailed oriented, strong excel, org. skills. Junior analyst looking to move a +. Email (7/8) *JOB OPENING:* MGR. INTERACTIVE MKTG. & PRODUCTION, Nickelodeon, NY-Manage video game product develop and production. Must have 3-4 yrs exp in licensing, product development and marketing. Apply: www.mtvncareers.com (7/7) *JOB OPENING:* WEB DEVELOPER/PROGRAMMER; Long term Consultant Position– L’Oreal USA; REDKEN websites (2); day-to-day ops, maintenance/dev. Coldfusion, Flash, Perl. Good communicator. Resume/salary req. to: (7/6) *JOB OPENING:* PROD ENGINEER, VH1 Satellite Radio, NY. Prod Engineer w/ exp w/ OA/VO & live station, remotes & simulcasts from engineering standpoint. Fresh ideas & know ProTools. EOE/M/F/D/AAP. Apply: www.mtvncareers.com (7/6) *JOB OPENING:* PROD ASSOC, MTV Radio, NY. Interviewing skills, editing, knowl of a shortcut, soundbites & writing exp. Strong knowl of hip-hop music/scene. Some last min travel. EOE/M/F/D/AAP. Apply: www.mtvncareers.com (7/6) *JOB OPENING:* ASSOC PROD/WRITER, VH1 Satellite Radio, NY. Exp in radio copywriting, prod & editing/tools. Research, comm skills, deadline pressure, creative ability. OA exp A+. EOE/M/F/D/AAP. Apply: www.mtvncareers.com (7/6) *JOB OPENING:* COORDINATOR, VH1 Save the Music, NY. Admin skills. Exp supporting multiple proj, w/ school dist operations & comm. Some exp w/ grassroots advocacy for music edu. EOE/M/F/D/AAP. Apply: www.mtvncareers.com (7/6) *JOB OPENING:* RESEARCH ANALYST/AD SALES/National Geographic Channel, NY. 2-3 yrs w/cable net or agency, knowledge of Nielsen, MRI, Simmons; strong analytical & strategic thinking skills. Email: morgan.o’ . (7/6) *SITUATION WANTED ADS,* *POSTED BY THOSE LOOKING TO BE HIRED —* SITUATION WANTED: Chicago area. Exp. reporting/editing/field producing in TV/Radio. Seeks MEDIA/PROMOTIONS/WRITING/ETC jobs. Very versatile/flexible. Contact Farris at (7/13) *SITUATION WANTED:* Fordham Media/Comm Grad seeking DEVELOPMENT POSITION. Years of exp. Great writer, detail and deadline oriented, creative. ATAS member. NATAS scholarship recip. Contact David at 310-968-3038 or (7/13) *SITUATION WANTED:* Emmy Winning Director with small Prod. Co. in Westchester, NY, looking for DIRECTOR/PRODUCER position. 20 yrs directing/producing experience from Olympics to Macy’s Parade. or call 914-522-9202 (7/9) *SITUATION WANTED:* Recent University of Colorado grad seeks ENTRY-LEVEL TELEVISION PRODUCTION POSITION in NYC. Experience interning for VH1, Discovery Channel, Animal Planet, etc. 720.323.2694 (7/9) *SITUATION WANTED:* Recent Ithaca College Graduate seeks ENTRY LEVEL TELEVISION/FILM POSITION. Experience in Development/Production. Email 631.786.3376 (7/8) *SITUATION WANTED:* Recent marketing MBA graduate with 4 years of cable adv experience seeking a MARKETING POSITION in NYC. Resume: http://resumes.hotjobs.com/lekurland2000/larrykurland Contact Larry: 917 402-9065 (7/7) E-mail for rates and specs for Job Openings. Your ad will be read by 71,650+ Cynopsis* & Cynopsis Kids! readers every day. No wonder Cynopsis ads get results.* Are you looking for a job? Post your Situation Wanted Ad here — Email for specs. WHAT’S ON TONIGHT: MONDAY, JULY 5, 2004 Court TV’s THE SMOKING GUN Is on the case… File it under: “Beverage-ly Hillbillies” Country duo Brooks & Dunn cool off onstage by drinking what? Click here for answer Check out TheSmokingGun.com for more exclusive dish on your favorite celebs…before it’s served up anywhere else! COURT TV: The I-Zone, Forensic Files, The Investigators ABC 8 Simple Rules [r], I’m With Her [r], According to Jim [r], Less Than Perfect [r], NYPD 24/7 CBS Big Brother 5 [90m premiere], The Amazing Race [90m premiere] FOX Bernie Mac [r], Method & Red [r], Bernie Mac [r], Method & Red [r] NBC Last Comic Standing [r], Last Comic Standing, L&O: SVU PAX AFV, AFV, Early Edition, Diagnosis Murder UPN All of Us [r], Eve [r], America’s Next Top Model [r] WB Gilmore Girls [r], Summerland TELE Prisonera, El Alma Herida, Protagonistas VIP UNIV Mariana de la Noche, Amarte es mi Pecado, Al Filo de la Ley