Best Ever in Total Viewers, All Key 18-34, 18-49 and 12-34 Demos

Cynopsis

07.14.09

Good morning. It’s Tuesday, July 14, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premiere:
Bravo: Miami Social at 10p

A CYNOPSIS MESSAGE FROM TV GUIDE NETWORK^TM

CBS tapped Neil Patrick Harris, star of CBS’ How I Met Your Mother to host the 61st Primetime Emmy Awards. The event will be broadcast live on CBS September 20 starting at 8p from the Nokia Theatre in Los Angeles. Additionally, Harris will be a show producer for the broadcast. Recently, Harris did a successful turn as host for The 63rd Annual Tony Awards.

Additionally, the Academy of Television Arts & Sciences launched its first consumer website at Emmys.com with its first task to stream the 61st Primetime Emmy nominations live beginning at 540a PT/840a ET this Thursday. Emmys.com will feature a slew of components connecting consumers to those who make television such as editorial, video and previously never-before-seen content and networking functions.

Ryan Seacrest, host of FOX’s American Idol sealed a new three-year agreement with CKX, the parent company of American Idol production company 19 Entertainment, to the tune of $15 million per year. The deal has Seacrest exclusive to CKX in broadcast primetime to continue hosting American Idol or other CKX-produced shows in the future following the singing competition series. This deal, speculated as the most lucrative ever for a reality host, gives Seacrest a pay increase equal to three times his former salary of a little less than $5 million per year. Seacrest can still maintain his separate cable deal with Comcast where he is E! Entertainment’s lead anchor and he also serves as producer on E!’s Keeping Up with the Kardashians as well as the ABC’s upcoming reality series featuring Jamie Oliver.

Following the news of Maura Tierney’s illness that led NBC to push back the production start date of her new drama series Parenthood, the actress openly detailed her health condition. In a statement released yesterday, Tierney said, “I have discovered a tumor in my breast which requires surgery. I will not know either my exact diagnosis or course of treatment until that surgery is performed. My doctors have all assured me this is a very treatable condition. I’m very optimistic as to the outcome and want to thank everyone who has sent positive thoughts and support. I look forward to going back to work soon.”

Mark A. Mandala, former President of The ABC Television Network, died Saturday while playing golf in Dorset, VA. He was 72. Mr. Mandala was with ABC-TV for 32 years, retiring in 1994. He is survived by his wife Joan, three sons, six grandchildren and a sister. A reception for family and friends honoring Mr. Mandala will be held this Thursday from 6-8p at the Dorset Field club in Dorset, VA. Later, another memorial will be planned on the West Coast, where Mark also had a residence, for family and friends.

DIY Network introduces viewers to a third season of Blog Cabin starting August 20 at 9p. The interactive home building series will erect a custom log cabin in the mountains during 10 half-hour episodes airing weekly on Thursdays at 9p and 930p. From August 14 to October 2, viewers will also have the opportunity to win this cabin by visiting DIYNetwork.com.

Si TV, the network targeting American Latinos with programming in English, returns its original series Model Latina for a second season beginning August 2 at 9p. The 13-episode competition series, based in Miami’s South Beach, follows 15 beautiful and ambitious women as they vie to become the new Model Latina with its career-launching prizes.

Syfy’s debut of Eureka last Friday at 9p attracted 1.1 million A18-49, 1.3 million A25-54 and 2.6 million total viewers.

On Sunday at 9p, Lifetime’s premiere of its dramedy Drop Dead Diva averaged a 1.6 rating among W18-49 and a 1.9 rating with W25-54. The opening episode also posted a 2.2 HH rating and averaged more than 2.8 million total viewers.

Emmy® Awards Note:  Cynopsis will be rolling out five Special Edition issues focusing on the 2009 Emmy® Award nominees, going out to all Cynopsis subscribers.  These special editions will cover the following categories: 

• 7/29 Special Edition:  Outstanding Comedy Series, Outstanding Directing for a Comedy, Outstanding Writing for a Comedy
• 8/5 Special Edition:    Outstanding Drama Series, Outstanding Directing of a Drama, Outstanding Writing of a Drama
• 8/12 Special Edition:  Outstanding Reality-Competition Program, Outstanding Reality Program; Outstanding Non-Fiction Series; Outstanding Non-Fiction Special
• 8/19 Special Edition:  Outstanding Lead Actor in a Drama Series, Outstanding Lead Actor in a Comedy Series
• 8/24 Special Edition:  Outstanding Lead Actress in a Drama Series, Outstanding Lead Actress in a Comedy Series

The nominees will be announced this Thursday morning, and if you’re among them … congratulations!!  And if you’d like to send us a description or brief bio of the nominated series/director/actor/writer (maximum of 150 words), we will include it in our special edition.   Please send the description to me at

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A CYNOPSIS MESSAGE FROM ION TELEVISION

UK-based Virgin Media announced it will make available four new hi-def channels for its 3.6 million television customers. Virgin Media will first launch LIVING in hi-def by the end of this month followed by FX, MTV Networks International and National Geographic. LIVING HD offers such programming as the Next Top Model franchise, Most Haunted and other dramas as Criminal Minds, Ghost Whisperer, Private Practice and CSI.

MTV Networks International (MTVNI), a unit of Viacom Inc announced its international hi-def service MTVNHD will be available in Germany via Deutsche Telekom, in Hungary on Hello HD and in Switzerland on Quickline. MTVNHD, first available in September 2008, is now offered in 21 countries globally. MTVHD will soon also launch on UK’s Virgin Media and on Russia’s DTH platform, NTV Plus.

FX approved a new 30m animated comedy series Archer (wt) and will schedule it to premiere with six episodes this fall. The comedy centers on ISIS, an international spy agency where its employees routinely work to confuse, betray and undermine each other. The animated series features the voices of Jon Benjamin as master spy, Sterling Archer; Jessica Walter as his domineering mother and boss, Malory; Aisha Tyler as his ex-girlfriend, Agent Lana Kane; Chris Parnell as ISIS comptroller and Lana’s new love interest; and Judy Greer as Malory’s secretary, Cheryl. Archer is produced by FX Productions and creator Adam Reed and Floyd County Productions.

Showtime is in development on a 60m religion-themed drama called Revelation produced by CBS Television Studios and from David Janollari and Craig Wright (Dirty Sexy Money), cites Variety. The plot is about a minister who moves to a Texas church with his two teenage children following the death of his wife.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  The competitive back-and-forth between Microsoft and Google continues as Redmond announced that its Google Docs-like, browser-based Office suite would be available for free to users from 2010. (Private beta testing began yesterday.) The software will tie in multiple functions including video editing and new collaboration tools across Word, PowerPoint, Excel, OneNote and Outlook, becoming a lynch pin for multiple Microsoft products and programs. Long a cash cow for Microsoft, giving Office away for free became inevitable after numerous cheap or free alternatives hit the market.  Full edition: CYN DIGITAL. 

CYNOPSIS KIDS – TODAY’S TOP STORY:  Sesame Workshop‘s The Electric Company, targeted to K6-9, will strip Monday-Friday on PBS Kids Go! block on PBS beginning September 7, 2009.  The Electric Company website, pbskidsgo.org/electriccompany, has had nearly four million site visits and over 11 million video clips played since its launch in mid- January 2009.  Also this fall, The Electric Company will partner with local PBS stations, the Corporation for Public Broadcasting (CPB) and after-school organizations to bring a “Shock” to 20 cities nationwide with The Electric Company 2009 Circuit Tour.  From August 8, The Electric Company’s star beat boxer, Shock, will host a 90-minute event in each city beginning with a 25-minute multimedia, interactive show that will also include literacy-centric hands-on activities for kids.  The Electric Company is part of PBS Kids Raising Readers, a national literacy initiative focused on using public media to improve the reading skills for K2-8, with an emphasis on children from low-income families.  Full edition: CYN KIDS. 

A CYNOPSIS MESSAGE

Friday A18-49 Analysis: Overall, UNIV was the top-ranking network Friday night among A18-49 with 1.4/5, according to final national ratings from Nielsen Media Research. Starting at 8p, FOX’s Are You Smarter Than a 5^th Grader? went to the head of the class with a 1.5/6 followed by UNIV’s En Nombre Del Amor at 1.3/6. UNIV came in first at 9p with Manana Es Para Siempre at 1.6/6 and a three-way tie occurred for second place between FOX’s Mental, MNT’s WWE Friday Night Smackdown and NBC’s Dateline at 1.0/4 each. UNIV’s success continued through 10p as La Rosa Guadalupe was #1 at 1.3/5 while NBC’s Dateline followed at 1.1/4.

Live + Same Day Household Ratings: Friday, July 10, 2009 (July Sweep Day 9)  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 3.2/6          Ghost Whisperer [r] 3.0/6, Flashpoint [r] 3.1/6, Numb3rs [r] 3.4/7

FOX: 2.9/6          Are You Smarter Than a 5th Grader? 3.5/7, Mental 2.2/4

NBC: 2.4/5          Chopping Block 1.4/3, Dateline 2.9/6

ABC: 1.8/4          Surviving Suburbia 1.5/3, The Goode Family 0.9/2, According to Jim [r] 1.4/3, According to Jim [r] 1.5/3, 20/20 2.8/5

UNIV: 1.7/4         En Nombre Del Amor 1.7/4, Manana Es Para Siempre 2.1/4, La Rosa Guadalupe 1.5/3

MNT: 1.7/3          WWE Friday Night Smackdown 1.7/3

CW: 0.5/1           Privileged [r] 0.5/1, Everybody Hates Chris [r] 0.5/1, The Game [r] 0.5/1

TELE: 0.5/1         Mas sabe el diablo 0.5/1, El Rostro de Analia 0.5/1, Ninos Ricos 0.5/1, Victorinos 0.6/1

ION: 0.3/1           Friday 9PM Movie: Batman Returns 0.3/1

A18-49: UNIV 1.4/5, FOX 1.3/5, CBS 0.9/4, MNT 0.9/4, NBC 0.9/3, ABC 0.7/3, CW 0.3/1, ION 0.1/1

Former Lifetime Networks executive, Patrick Wilson joins the Tennis Channel as VP/Distribution. Based at the network’s headquarters in Los Angeles, Patrick reports to Ken Solomon, Chairman/CEO.

iVillage named three to its editorial team:

• Susanna Schrobsdorff becomes Executive Editor joining from Newsweek.com. In her new role, Susanna will be in charge of reporting pertaining to topical issues of the day.
• Charlie Rogers is the new Managing Editor charged with spearheading iVillage’s editorial operations and new product efforts.
• Elizabeth Zack was appointed Editor for family content encompassing the pregnancy and parenting destinations online. She will target iVillage’s new family site launching in 2009 and the vertical site Momtourage.com.
• In addition, Alison Bucalo was upped to Senior Producer responsible for iVillage’s video.

Michael Hope moves to Bender/Helper Impact as Executive Director for its interactive entertainment practice. Michael will lead the agency’s public relations strategy and implementation on behalf of the company’s video game clients including 505 Games, Abandon Interactive and Sony Online Entertainment among others.

Chicago-based Towers Productions, Inc., producers of factual and entertainment programming tapped Becky Cattie as Casting Director. Becky joined Towers Productions last summer working with their development department to help further the company’s client base and programming.

Turner Sports and NBA Digital elevated Albert “Scooter” Vertino to Senior Producer. Albert will continue to be a producer for the TNT and TBS sports franchises and will now expand his responsibilities within the NBA Digital roster for the NBA Digital Content Group. Albert will manage the daily content development, production, coordination and execution for the properties NBA TV, NBA.com, NBA LEAGUE PASS, WNBA.com and NBADLeague.com. He will continue to be based in Atlanta, reporting to Jeff Behnke, SVP/Executive Producer of Turner Sports and Bryan Perez, SVP/GM for NBA Digital.

Rob Jacobson was appointed as SVP/Marketing for Discovery Communications’ Planet Green, reporting to Laura Michalchyshyn, President/GM. Joining from Lifetime Network where he served as SVP/Executive Creative Director, Rob will supervise Planet Green’s marketing, branding and research strategy.

The Weather Channel tagged Mike Jenkins as Senior Producer and Nick Palladino as Producer for its new morning show, Wake Up With Al, premiering July 20. Mike will manage the show based in Atlanta where TWC’s meteorologist Stephanie Abrams is based live and Nick will produce from New York City where Al Roker will host the show live.

Weigel Broadcasting Co. named Dick Tracy as Director/Content Development for WCIU, The U in Chicago and its other properties including Me-TV, Me-Too and THIS extensions. Previously, Dick served as VP/Creative Director at DDB Chicago working for such clients as McDonald’s, Budweiser, Bud Light and CapitalOne.

This day in History: 1430 – Joan of Arc, taken prisoner by the Burgundians in May, was handed over to Pierre Cauchon, the bishop of Beauvais.

Answer to Yesterday’s Trivia Question:  The exterior of the Villa Marre museum was used as this home office. The exterior of the Governor’s Mansion down the street was used as one of the character’s homes.  On what show were these historic places featured?  DESIGNING WOMEN  Kudos to: Peter Gautieri-Lifetime/NY; Howell Edwards-Peachtree Settlement Funding/Boynton Beach; Jessica Chonody-Turner Broadcasting/NY; Kate Livo-BBC Worldwide Americas/NY; Frances Ryan-Harris Corp/Memphis; Julie Syers-Briggs & Caldwell/Houston; Tim Swenson-PHD/Chicago; Keisha McNeil-AETN/Chicago; John Ricci Jr.-JRJ Games/North Hollywood; Dara Monahan/Studio City; Susan Nessanbaum Goldberg-M and S Entertainment/LA; Ryan Hopkins-Fox Reno/Reno NV

Today’s Trivia Question:   If you’re hanging out with Presto, Socks, Turtle, Joey Dee and Figgy, you’re probably a member of what NYC gang?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

ALERT:   CYNOPSIS EDITORIAL STAFF IS ON VACATION ALL NEXT WEEK RETURNING ON MONDAY, JULY 27

Later — Cyn
07.14.09

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JOB OPENING: SR CREATIVE EXEC ON-AIR PROMOS/WB Telepictures Prods/Burbank CA: Oversee branding, positioning & creative dir for promo dept for TV shows, websites, new show launches & dvlpmnt projs. Apply: careers.timewarner.com (7/28)

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JOB OPENING: VP, NETWORK-COMEDY/ABC/LA: Must have 7+ years of network, studio devlpmnt or current programming exp; ½ hour scripted from pitch to pilot; parent/ maintain current series. Apply www.disneycareers.com Req #201321 (7/18)

JOB OPENING: VP, NETWORK-DRAMA/ABC/LA: Must have 7+ years of network, studio develpmnt or current programming exp; 1 hour scripted from pitch to pilot; parent maintain current series. Apply www.disneycareers.com Req #200287  (7/18)

JOB OPENING: SR. ONLINE AD SALES EXEC/ Mindspark Interactive ( www.mindspark.com )/NYC: Grow & manage online ad sales for our most popular & engaging brands on the web. E-mail resume to: 
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JOB OPENING: SR MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (7/16)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills, Heavy travel EOE/M/F/D/AAP. Apply www.mtvncareers.com (7/16)

JOB OPENING: PROMO WRITER/PRODUCER/EDITOR/2C Media/Miami Beach: Develop promo campaigns for major nat’l networks. Strong writing, conceptual, and promo exp a must, edit a plus! Co info @ 2cmedia.com. Contact:
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WHAT’S ON TONIGHT –  TUESDAY, JULY 14, 2009

ABC: The Superstars; Better Off Ted; Scrubs; Primetime
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS [r], Big Brother, 48 Hours Mystery [r]
CW: 90210 [r], Hitched or Ditched [r]
FOX: MLB:  All Star Game
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Street Patrol [r], Street Patrol [r], Jail [r], Jail [r]
NBC: America’s Got Talent [r], America’s Got Talent, Law & Order: SVU [r]
PBS: Nova, Nova: scienceNow, P.O.V.
TELE: Mas Sabe el Diablo; El Rostro de Analia; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor, Manana es para Siempre, Aqui y Ahora

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