Tuesday, January 6th, 2009


Hallmark Channel Original Movies
create the #1 weekend prime time destination
for holiday programming

An Old-Fashioned Thanksgiving – 3.2 HH rating
Moonlight and Mistletoe – 3.4 HH rating
The Christmas Choir – 3.1 HH rating
The Most Wonderful Time of the Year – 3.3 HH rating

Nielsen Media Research 11/22/08, 11/29/08, 12/6/08, 12/13/08; Live+SD coverage area HH rating. #1 weekend prime (Sa-Su 8-11p) ranking vs. all competitive ad-supported cable networks (11/22-12/14/08). Subject to qualifications upon request.



Good morning. It’s Tuesday, January 6, 2009, and this is your first early morning briefing.  

Tonight’s Premieres:
ABC: Homeland Security USA at 8p; Scrubs at 9p; Primetime: What Would You Do? at 10p
NBC: The Biggest Loser: Couples at 8p
MNT: Vice Squad at 9p
FX: Nip/Tuck at 10p
Discovery Channel: Wreckreation Nation at 10p
TBS: 10 Items or Less at 11p


WGN America formed a new partnership with World Wrestling Entertainment (WWE) to begin airing the first-run, original show WWE Superstars beginning this April. WWE Superstars, a 60m weekly series produced by WWE, will highlight various Superstars and Divas from the three WWE franchises. The program will air Thursday nights at 8p and 11p and with a third run on the weekend. 

Ovation TV will premiere two new series later this month as part of its week-long “Everything is Art” programming event exploring art in design and architecture:

  • Dan Cruickshanks’ Adventures in Architecture – over seven consecutive nights, historian/writer Dan Cruickshank takes viewers around the globe showing how architecture reflects particular ideas. U.S. TV premiere on January 25 at 9p with new episodes each night; then two new episodes air back to back on January 31 at 8p.
  • Designer People – new series profiles international designers. U.S. TV premiere on January 26 with two episodes airing nightly beginning at 8p through January 29.

A&E Network rang in the New Year with the debut of season eight of the real-life justice series The First 48 last Thursday at 9p. The opening episode attracted 1.3 million A25-54 viewers, 1.4 million A18-49 viewers and 2.3 million total viewers.

During NBC’s Super Bowl XLIII broadcast on February 1, viewers will need 3-D glasses to view a 90-second commercial promoting the March release of animated movie Monsters vs. Aliens from DreamWorks Animation. DreamWorks CEO Jeffrey Katzenberg said the 90-second commercial plus giving away 150 million pairs of 3-D glasses through 28,000 retail locations via the Pepsi/SoBe Life displays will cost “tens of millions of dollars” and he calls the deal “perhaps the biggest media-advertising event in history.” A single 30-second ad in the Super Bowl is tabbed at approximately $3 million.

Bravo is back in Manhattan as season two of The Real Housewives of New York City debuts February 17 at 11p following the finale of The Real Housewives of Orange County. The series will shift to its normal time slot of Tuesdays at 10p starting February 24.

New York viewers will get extra financial insight into the current economic crisis as The New York Times business reporter/columnist Andrew Ross Sorkin hosts a new seven-episode series It’s the Economy, NY! What’s Happening and What It Means to You. From WNET.ORG, the series opens this Thursday on New York public television stations THIRTEEN at 8p and WLIW21 at 1130p. During each episode, Sorkin will interview top financial leaders focused on topics important to New Yorkers.

Broadstripe Communications, formerly named Millennium Digital Media, filed for Chapter 11 bankruptcy protection last Friday in U.S. Bankruptcy Court for the District of Delaware. From a statement on the company’s website, Broadstripe opted to file for Chapter 11 protection to reinforce its financial balance sheet and to reorganize its financial obligations a process that company CEO Gustavo Prilick says will take several months yet should be completed in 2009. Broadstripe currently has approximately 93,000 subscribers in systems in Michigan, Maryland, Washington and Oregon.

Lionsgate made an agreement with Macrovision Solutions Corporation allowing Lionsgate to purchase the TV Guide Network and TV Guide Online for $255 million in consideration. A previous sell agreement with Allen Shapiro and One Equity Partners for the same properties from December 18, 2008 was “terminated” by Macrovision. This new deal between Lionsgate and Macrovision is expected to close February 28, 2009 and is pending normal closing conditions and certain indemnifications.   As to why the previous deal had been terminated in lieu of the new deal with Lionsgate, a spokesperson for Macrovision provided this information:  When Macrovision set out to sell its media properties (TV Guide Magazine, TV Guide Network and TV Games Network) it had identified several criteria as critical to any agreement – they are: high certainty to close, speed to close, overall terms and conditions, and value to Macrovision of the transaction.  Macrovision believes that this transaction with Lionsgate has a higher likelihood of close and has fewer conditions to the close.  In addition, we believe the Lionsgate transaction would close sooner than the previous transaction.

Program Call: If your company will be attending NATPE ’09 with programming, we will send out a special NATPE Shopping Guide edition the Thursday before the conference.To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). If your company is interested in being included, please send the details to
by Friday, January 16, 2009.



NATPE ’09 Market & Conference

Jan 26-29, Mandalay Bay, Las Vegas www.NATPEmarket.com


Cablevision Systems Corp. added TV Globo Internacional to its iO International channel lineup. TV Globo Internacional is a 24-hour global network featuring news, comedy, talk shows, children’s programming, sports and dramas for Brazilian and Portuguese speaking people.


British actress Charity Wakefield has been cast as Brady Hamm, the charming lead character in Legally Mad, the David E. Kelley project for NBC, reported THR. Also cast is Jon Seda as Joe Matty, a grumpy yet lovable character. Both will join previously cast Kristin Chenoweth in the Warner Bros. TV-produced legal drama.

USA Network handed a series pickup to Royal Pains, ordering 11 60m episodes as well as the two-hour pilot, per THR. The original series project produced by Universal Cable Productions could open this summer and stars Mark Feuerstein as an on-call doctor operating in the Hamptons. USA Network may also schedule Royal Pains as a companion for House, as off-network rights to the FOX series were acquired by the network.

Chicago-based Towers Productions, Inc., producer of factual and entertainment programs, reorganized its business operations to create three stand-alone entities: Towers Productions, Inc. focused on television production; Towers Post, Inc. a post-production and media services company; and Towers Rentals, Inc. a company specializing in equipment rentals. The three new operating companies will be wholly owned subsidiaries of the newly-formed Towers Holdings, Inc.

Call for Entries:  The Tribeca/ESPN Sports Film Festival presents a film competition allowing contestants to submit a trailer for the 2009 Tribeca/ESPN Sports Film Festival (April 22 – May 3). Contestants must submit a short film (less than 30 seconds) reenacting a pre-selected scene from a classic Walt Disney sports film: Cool Runnings or Remember The Titans. The winning entry will become the official trailer of this year’s sports film festival plus the grand prize winner will also receive a trip for two to New York City to attend the film festival among other prizes. Entries can be submitted now through March 7, 2009. To download script pages to both films and to submit videos, visit http://sports.espn.go.com/espn/page2/story?page=tribeca/trailer/contest .


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Silicon Valley breathed a sigh of relief after Apple CEO Steve Jobs cleared the air with an open letter about his health on the eve before the company’s final Macworld conference. Jobs’ doctors now think a “hormone imbalance” has been the cause of his persistent weight loss but thankfully a “relatively simple and straightforward” treatment is already underway. He goes on to say he will remain as CEO of the company during his recovery, which he expects will continue until at least late Spring.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  The new animated series Wolverine and the X-Men (26×30) premieres on Nicktoons Network with back-to-back episodes on Friday, January 23, 8-9p.  Produced by Marvel Animation, Wolverine and the X-Men will air regularly Fridays at 8p.  The network also launches the new tie-in website, www.areyouamutant.com, on Tuesday, January 20, where fans can check their DNA for mutant genes, which will let them into the Xavier Institute for Gifted youngsters where they can visit various rooms, watch replays of the series, and interact (polls, message boards) and link to Nick.com for the new game of the week, Wolverine and the X-Men: Sentinel Slash.  Additionally, content from the series will be available on TurboNick and via Nickelodeon’s wireless platforms.  The series will also have a dedicated category in Nick’s VOD offering from January 19.  Full edition: CYN KIDS.


Thursday – A18-49 Analysis: FOX opened the New Year on top Thursday night with 2.6/7 A18-49, according to final national ratings from Nielsen Media Research. ABC led the 8p hour with the Rose Bowl Post-Game at 2.9/5 [830p] followed by the CBS sitcoms Big Bang Theory/How I Met Your Mother averaging a 2.3/6. FOX took control the remainder of the evening with the Fedex Orange Bowl at 9p with a 3.1/8 over CBS’ CSI repeat at 2.6/7. Then at 10p, bowl game action on FOX posted a top-rated 3.3/9 with CBS’ Eleventh Hour encore in second place at 1.7/5.

Live + Same Day Household Ratings: Thursday, January 1, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD

CBS: 4.8/8       The Big Bang Theory [r] 4.0/7, How I Met Your Mother [r] 3.7/6, CSI [r] 5.8/9, Eleventh Hour [r] 4.7/8

FOX: 4.7/8          Fedex Orange Bowl Pregame 1.7/3, Fedex Orange Bowl: Cincinnati vs. Virginia Tech 5.4/9

NBC: 4.6/8          Deal or No Deal 5.7/9, The Office [r] 2.6/5

ABC: 3.1/5          Rose Bowl Post-Game 5.4/9, America’s Funniest Home Videos [r] 3.0/5, Grey’s Anatomy [r] 2.6/4, Private Practice [r] 2.9/5

UNIV: 1.7/3          Gran Noche Tontas Cielo [7p start] 1.2/2, Gran Noche Cuidad Angel 1.7/3

MNT: 1.2/2           World Magic Awards Encore [r] 1.2/2

CW: 1.1/2            Smallville [r] 1.2/2, Supernatural [r] 1.0/2

TELE: 0.7/1          New Year Day Film V [7p start] 0.8/1, New Year Day Film VI 0.7/1

A18-49: FOX 2.6/7, CBS 2.2/6, NBC 2.0/5, ABC 1.6/4, UNIV 1.4/4, CW 0.7/2, MNT 0.7/2, TELE 0.6/2


Tribune Company appointed Don Corsini as President/GM of KTLA/Los Angeles effective January 1, 2009. Previously, Don was President/GM of both KCBS-TV and KCAL-TV for the last six-and-a-half years.

Diane Christman advanced to SVP/Marketing and Development with Denver-based The Cable Center, a resource offering programs, education, information and expertise on all facets of cable telecommunications. In her new role, Diane is in charge of planning, developing and directing all marketing and communications efforts in addition to fundraising initiatives.


Join Cynopsis and NATPE for “Coffee With” Q&A Sessions
Dana Walden & Gary Newman
Twentieth Century Fox Television Co-Chairmen
Wednesday, January 28, 8:00 – 9:00 am


Michael Steib
Director of TV Ads, Google
Thursday, January 29, 8:30am – 9:30 am
Register for NATPE, Promo Code ZERSN09, and save $500

This day in History:  1963  Mutual of Omaha’s Wild Kingdom premiered on NBC.

Answer to Yesterday’s Trivia Question:  Which sitcom character sometimes went by the alias Anastasia Beaverhausen?  KAREN WALKER (played by Megan Mullally on Will & Grace) Kudos to: Tom Calato-Firehouse Subs/EST; Rev. Mark Wajda-Annunciation Catholic Church/Altamonte Springs, FL; David Williams-WMAK/Knoxville, TN; Mike Seidel-CBS Television Stations/NY; Maureen Doherty-The Miller Agency/Dallas; Dan Loving-KOCB/KOKH/Oklahoma City; Roger Bare-KIAH/CTZ; Joanna Kuebel-Kelly,Scott & Madison/Chicago; Kate Coe-FootageMonster/LA; Ed Horwitz-LMNO Productions/Encino, CA; Cheddy Hart/Studio City, CA; Betsy Samuel-OpenTV/Golden, CO; Ms.Michal Itzhaki-Zebra TV Channels Ltd./Tel Aviv, Israel

Today’s Trivia Question:   On the Beverly Hillbillies, who was Granny’s arch rival back in the hills who appeared in several episodes?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: CORP FIN’L PLNG ANALYST/Comcast Networks/NY: Resp for the day-to-day financial activities. 3-5 yrs related experience and proficiency with Great Plains financial system a must. Apply @ www.comcast.com EEO/AA/Drug Free (1/13)

JOB OPENING: PUBLICIST /Telepictures Prods/LA: Unit pub for synd TV show. News bkgd & exp on assign desk pref’d. Pitch/secure stories/content. Write/distrib releases. Fast paced enviro. 5-8yrs exp Res:

JOB OPENING: SR. MGR, RESEARCH/Music Choice-Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required

JOB OPENING: ADMIN ASST/Comcast Networks/NY: Asst Sr execs w/ daily admin duties.3-5 yrs exp asst Sr execs.Strong writ/verbal comms skills; det-oriented. MS Off. knwlg a must. Must Apply @ www.comcast.com . EEO/AA/Drug free (1/10)

JOB OPENING: PRODUCER/EDITOR : Univ. of Albany seeks a creative and experienced Producer/Editor to create entertaining and engaging youth-oriented content. Details http://albany.interviewexchange.com/candapply.jsp?JOBID=12291   (1/10)

JOB OPENING: STARTV’s office in NY is seeking a SALES MANAGER to develop and build ad sales operations.Must have 5 years TV/major media experience and knowledge of the South Asian market. Send resume to

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SPRING INTERNSHIP CREDITS ONLY: Busy Media Production Company. Support Prod Coord, Editor and Prod. Help organize/maintain Prod office. Assist on location shoots. Interest in advancing in prod industry a must. Email:

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SITUATION WANTED Mature ACTRESS seeks survival job in SFV. Experienced exec asst, former asst to celeb, 16-1/2 yrs at major studio.Part-time to supplement retirement. Computer-savvy, efficient, loyal, discrete.

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR: Deadline activist to the rescue. FREE COPY @ https://freebeaaron.wordpress.com contact:

SITUATION WANTED: Emmy-winning WRITER/PRODUCER of short-form animation & digital content is available for freelance writing/producing/consulting. Reel & resume: www.elliotblake.com or contact

SITUATION WANTED: FREELANCE COPYWRITER/MARKETING CONSULTANT: 14 yrs exp. in ad sales marketing and copywriting w/ B2B focus. Upfront scripts/presentations, media kits, brochures, web content, program descrips etc.

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain.


SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision

SITUATION WANTED: NON-FICTION DEVELOPMENT PRODUCER. I will write and develop your pitch & produce and direct a winning sales tape.  3 Emmy noms; unscripted or narrative formats; LA based, will travel.

SITUATION WANTED: VP/DIRECTOR NEW MEDIA SALES-Unprecedented SUCCESS building Revenue/Content/Operations/Infrastructure. Creative, solutions based TEAM builder and motivator, Let’s Talk,

SITUATION WANTED: Chicago, IL-Experienced MEDIA SUPERVISOR with experience in both buying in planning.Has experience with both big and small clients, and can juggle multiple projects at once.Please contact
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SITUATION WANTED: MEDIA SUPERVISOR/PLANNER/BUYER available for permanent/temp assignments.15 years experienced with local and national  small & large campaigns utilizing TV/Radio/Print/Online. Contact me at:

SITUATION WANTED: STILL PHOTOGRAPHER/VIDEOGRAPHER with 20 years experience on location and in studio in film/tv and music business looking for related position in the industry. Contact

SITUATION WANTED: TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV/NYC: 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact:

SITUATION WANTED: UPFRONT FREELANCER/PROJ MGR with 15+ cable TV mktg experience. Can also help with ad sales, consumer and affil mktg related projects inc. promotions, sweeps, events, proposals, trade shows.

SITUATION WANTED: Chicago, IL-Experienced MEDIA SUPERVISOR with experience in both buying in planning. Has experience with both big and small clients, and can juggle multiple projects at once. Please contact

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WHAT’S ON TONIGHT –  Tuesday, January 6, 2009

ABC: Homeland Security [p ], Scrubs [p ], Scrubs, What Would You Do? [p ]
AZTECA: Especial Navidad de Las Estrellas con Ramon Ayala, Al Extremo
CBS: NCIS, The Mentalist, Without a Trace
CW: 90210, Privileged
FOX: House [r], Fringe [r]
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Street Patrol [r], Street Patrol [r], Vice Squad, Vice Squad
NBC: The Biggest Loser 7 [p ], Law & Order: SVU
PBS: Nova [r], Frontline, Independent Lens
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego en la Sangre, Aqui y Ahora

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