Tuesday, January 6th, 2009


Cynopsis: Kids!


Good morning. It’s Tuesday, January 6, 2009, and this is your first early morning Kids briefing.

The new animated series Wolverine and the X-Men (26×30) premieres on Nicktoons Network with back-to-back episodes on Friday, January 23, 8-9p.  Produced by Marvel Animation, Wolverine and the X-Men will air regularly Fridays at 8p.  The network also launches the new tie-in website, www.areyouamutant.com, on Tuesday, January 20, where fans can check their DNA for mutant genes, which will let them into the Xavier Institute for Gifted youngsters where they can visit various rooms, watch replays of the series, and interact (polls, message boards) and link to Nick.com for the new game of the week, Wolverine and the X-Men: Sentinel Slash.  Additionally, content from the series will be available on TurboNick and via Nickelodeon’s wireless platforms.  The series will also have a dedicated category in Nick’s VOD offering from January 19.

Nickelodeon is set to premiere the new animated preschool series Olivia on Monday, January 26 at 11:30, which will be followed by a week of new episodes.  Olivia will air regularly weekdays at 11:30a. Presented in conjunction with Chorion and animated by Brown Bag Films, Olivia is based on Ian Falconer’s Olivia picture books.  The network is supporting the series launch by offering content from January 16 on Nick Jr. Video and Nickelodeon Mobile, with episodes available from January 27 via Nickelodeon on Demand.  The series will also premiere this year in the UK on Five’s Milkshake!

Producers Frank Marshall, Kathleen Kennedy and Pixar’s John Lasseter are working to guarantee a huge success for the release of director and Studio Ghibli co-founder Hayao Miyazaki‘s new animated movie, Ponyo on the Cliff by the Sea, set for this summer, per Variety.  Their aim is to increase the number of movie screens where Ponyo will open here, and thus the box office receipts, from Ghibli’s previous US record for its movie Spirited Away (September 2002 – September 2003).  Domestically, Spirited Away earned $10.1 million on 714 screens according to Box Office Mojo.  The US voiceover cast for Ponyo will feature matt Damon, Tina Fey, Cate Blanchett, Liam Neeson, Lily Tomlin and Cloris Leachman.  Ponyo was Japan’s biggest movie of 2008, grossing $165 million.

Twentieth Century Fox Home Entertainment will release the new DVD Strawberry Shortcake: Happily Ever After at retail on February 3, 2009.  In addition to the two Strawberry Shortcake stories, the DVD includes free Valentine’s Day cards as well as downloadable coloring pages and a memory game.


Hit Entertainment appoints Mattel’s Fisher-Price as the global master toy licensee for Thomas & Friends.  Under the multi-year deal, Fisher-Price is granted the global rights for Thomas & Friends (excluding Japan), for categories including vehicles, figures and playsets (die casts and Trackmaster train system), preschool toys, plush, games, puzzles, role play among several others.  The first line of products will be available in 2010 and will expand as existing licensees’ rights expire across key toy categories.  The Thomas & Friends wooden track system rights remain with RC2.

Tomy Europe continues as a Thomas licensee, releasing new Thomas Preschool and Trackmaster products in 2009 and 2010, but Tomy’s will not be renewed in 2011, per Toy News Magazine.

iToys Inc., launches Kenken, the new Japanese brain-teaser handheld electronic game, in the US this month.  Created by puzzle king and teacher Tetsuya Miyamoto as a teaching tool for people 8+, Kenken is math-based puzzle game features thousands of puzzles on 3×3 to 6×6 grids (so like sudoku) and also includes a touch screen, stylus, sound effects, backlight and so on. Kenken translates as wisdom or cleverness squared.

Electronic Arts plans to launch Littlest Pet Shop Spring for Nintendo DS in March 2009.  Targeted to Girls 6-10, the game features a spring environment and six new exclusive pets and 20 new accessories.  The games are based on Hasbro‘s Littlest Pet Shop toy line.  The game is rated E for Everyone.


Diego Marchioni is appointed CEO, Kidrobot.  Marchioni will work in tandem with Kidrobot founder and President, Paul Budnitz, to set the strategic course for the brand’s continued growth.  Marchioni will also work to expand the Kidrobot apparel and toy lines into other product categories, including partnering with Wildbrain, Kidrobot’s majority investor, on multimedia and entertainment efforts.  Most recently, Marchioni was COO, Wildbrain, and CFO, Wildbrain and Kidrobot, Inc.

Answer to Yesterday’s Trivia Question: 
What is the name of the Coneheads’ home planet? REMULAK Kudos to: Christopher Byrne-Byrne Communications, Inc./The Toy Guy®/ NY; Cheryl Tuverson-HBO/Philadelphia; Brad Stern-OMSC/Woodbury, NY; Dennis Nance-Turner Broadcasting, Inc./Atlanta; Hank Bordowitz-The Bordowitz Media Werx/Macomb, IL; Pat Brady-CESD/LA; Richard Quan-Imaginary Time/San Francisco; Chip Beaman-Soundelux Design Music/Hollywood

Today’s Trivia Question:  What was the name of the host and figurehead of Mutual of Omaha’s Wild Kingdom from 1963-1985? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: CORP FIN’L PLNG ANALYST/Comcast Networks/NY: Resp for the day-to-day financial activities. 3-5 yrs related experience and proficiency with Great Plains financial system a must. Apply @ www.comcast.com EEO/AA/Drug Free (1/13)

JOB OPENING: PUBLICIST /Telepictures Prods/LA: Unit pub for synd TV show. News bkgd & exp on assign desk pref’d. Pitch/secure stories/content. Write/distrib releases. Fast paced enviro. 5-8yrs exp Res: [email protected] (1/13)

JOB OPENING: SR. MGR, RESEARCH/Music Choice-Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required [email protected] (1/10)

JOB OPENING: ADMIN ASST/Comcast Networks/NY: Asst Sr execs w/ daily admin duties.3-5 yrs exp asst Sr execs.Strong writ/verbal comms skills; det-oriented. MS Off. knwlg a must. Must Apply @ www.comcast.com . EEO/AA/Drug free (1/10)

JOB OPENING: PRODUCER/EDITOR : Univ. of Albany seeks a creative and experienced Producer/Editor to create entertaining and engaging youth-oriented content. Details http://albany.interviewexchange.com/candapply.jsp?JOBID=12291    (1/10)

JOB OPENING: STARTV’s office in NY is seeking a SALES MANAGER to develop and build ad sales operations.Must have 5 years TV/major media experience and knowledge of the South Asian market. Send resume to [email protected] (1/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Busy Media Production Company. Support Prod Coord, Editor and Prod. Help organize/maintain Prod office. Assist on location shoots. Interest in advancing in prod industry a must. Email: [email protected] (1/13)

WINTER/SPRING INTERNSHIP/CREDITS ONLY: ENTERTAINMENT/MKTG & COMM INTERNS/Cynopsis Media/Shelton CT: Asst various depts as needed in advrtsng sales, mktg, & rsrch. Highly orgnzd & reliable Sophomores/Jrs/Srs; Excellent MS Word/Excel skills. Contact: [email protected] (1/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED Mature ACTRESS seeks survival job in SFV. Experienced exec asst, former asst to celeb, 16-1/2 yrs at major studio.Part-time to supplement retirement. Computer-savvy, efficient, loyal, discrete. [email protected] (1/13)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR: Deadline activist to the rescue. FREE COPY @ https://freebeaaron.wordpress.com contact: [email protected] (1/13)

SITUATION WANTED: Emmy-winning WRITER/PRODUCER of short-form animation & digital content is available for freelance writing/producing/consulting. Reel & resume: www.elliotblake.com or contact [email protected] (1/13)

SITUATION WANTED: FREELANCE COPYWRITER/MARKETING CONSULTANT: 14 yrs exp. in ad sales marketing and copywriting w/ B2B focus. Upfront scripts/presentations, media kits, brochures, web content, program descrips etc. [email protected] (1/13)

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. [email protected] (1/10)


SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (1/10)

SITUATION WANTED: NON-FICTION DEVELOPMENT PRODUCER. I will write and develop your pitch & produce and direct a winning sales tape.  3 Emmy noms; unscripted or narrative formats; LA based, will travel. [email protected] (1/10)

SITUATION WANTED: VP/DIRECTOR NEW MEDIA SALES-Unprecedented SUCCESS building Revenue/Content/Operations/Infrastructure. Creative, solutions based TEAM builder and motivator, Let’s Talk, [email protected] (1/10)

SITUATION WANTED: Chicago, IL-Experienced MEDIA SUPERVISOR with experience in both buying in planning.Has experience with both big and small clients, and can juggle multiple projects at once.Please contact [email protected]. (1/8)

SITUATION WANTED: MEDIA SUPERVISOR/PLANNER/BUYER available for permanent/temp assignments.15 years experienced with local and national  small & large campaigns utilizing TV/Radio/Print/Online. Contact me at: [email protected] (1/8)

SITUATION WANTED: STILL PHOTOGRAPHER/VIDEOGRAPHER with 20 years experience on location and in studio in film/tv and music business looking for related position in the industry. Contact [email protected] (1/8)

SITUATION WANTED: TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV/NYC: 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact: [email protected] (1/8)

SITUATION WANTED: UPFRONT FREELANCER/PROJ MGR with 15+ cable TV mktg experience. Can also help with ad sales, consumer and affil mktg related projects inc. promotions, sweeps, events, proposals, trade shows. [email protected] (1/7)

SITUATION WANTED: Chicago, IL-Experienced MEDIA SUPERVISOR with experience in both buying in planning. Has experience with both big and small clients, and can juggle multiple projects at once. Please contact [email protected] (1/7)

E-mail [email protected] for rates and specs for Job Openings.

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