A CYNOPSIS MESSAGE FROM PLANET NEWS & VIEWS

Cyn opsis: Kids!

02/05/08

Good morning. It’s Tuesday, February 5, 2008, and this is your first early morning briefing.

Cartoon Network Enterprises and Future Kid & Real Estate Company complete a deal to create a Cartoon Network branded indoor theme park in Kuwait City.  Scheduled to open in 2008, the new park, which is about two-square miles (3500 square meters), marks the first such Cartoon Network Enterprises endeavor in EMEA (Europe, Middle East and Africa).  The park will feature Cartoon Network branded games, rides, costume characters, merchandise, and promotions.

NEW PRODUCTION & DEVELOPMENT

Disney Channel is casting The Suite Life on Deck, a new live-action spin-off of its current series The Suite Life Zack & Cody.  The spin-off finds The Suite Life of Zack & Cody characters Zack and Cody Martin (aka Dylan and Cole Sprouse), the hotel manager Mr. Moseby, and hotel heiress London Tipton on the high seas as the kids go for a semester-at-sea.  Created by Danny Kallis and Pamela Eells O’Connell, The Suite Life on Deck is produced by It’s A Laugh Productions.

MORE KIDS STUFF

PorchLight Home Entertainment picks up the US DVD distribution rights to the 3D animated property Loopdidoo from Cake Distribution.  Targeted to K3-5, Loopdidoo begins airing in the US in spring 2008 on Animania, a VOOM HD Network.  Based on the popular comic books Grabouillon by Alexis Nesme, the series revolves around the humorous adventures of a dog named Loopdidoo and his five-year-old owner/friend, Petunia.

MARKETING/LICENSING

Koch Records is set to release a series 4 re-issued CD titles featuring some of the most popular songs from Sesame Street.  The Sesame Street CD titles, Platinum All-Time Favorites, Kids’ Favorite Songs, Sing the Alphabet and Elmopalooza will be available at retail from March 4, 2008.

Stone America Licensing, LLC, is appointed exclusive licensing and sponsorship agency by School of Rock, the performance-based interactive music school for Kids/Teens 7-18.  Under the new deal the School of Rock’s current licensing program will be expanded across categories including apparel, music accessories, professional music equipment, electronic media such as DVDs and CDs, interactive video games, school supplies, among others.  Additionally, Stone America will implement an School of Rock tour sponsorship program for national All-Star tours and local School of Rock shows.

STONE SOUP

The Junior League teams with Cartoon Network as it launches its third annual Junior Leagues’ Kids in the Kitchen education initiative on childhood obesity and nutrition this March, in conjunction with National Nutrition Month in the US and Canada.  The effort, which this year focuses on The Healthy Shopping Challenge, aims to educate communities about the consequences of childhood obesity and poor nutrition by teaching kids about healthy eating and getting them involved in preparing their own meals and snacks.  Cartoon Network will support the program with on-air public service announcements, distribution of event kits and an online animated educational game tied to its Get Animated initiative.

EXECUTIVE MOVES

The Weinstein Company names Lee Solomon as its COO.  In addition to overseeing the company’s operations and finances, Solomon will advise and direct its investments and priorities related to movies, TV, emerging technologies and new business ventures.  He will report to co-chairman, Bob and Harvey Weinstein.  Prior to joining TWC, Solomon served as a Principal at Grosvenor Park, where he arranged financing for a wide range of feature films.

Bonita Siegel joins Montreal-based Image Entertainment as Creative Producer and Head of Development.  Formerly Director/Original Productions, Corus Kids channels, Siegel will produce and develop TV and film content for the company, including potential international co-productions.  She will also serve as liaison between Image and Marathon Media.

John Hardman joins Radar Cartoons, LLC., as a Producer’s Representative. Hardman will help Radar’s clients to develop series and movie concepts, as well as assisting in international sales.  Most recently, Hardman was SVP/Programming for Kids’ WB!  Previously, Hardman was Director/Programming and Development, DreamWorks SKG Television Animation Division and Director/Creative Affairs, Klasky Csupo, Inc.  Additionally, Hadley Hudson has been upped to Director/Development.

Ashley Banker is named Director/Retail Marketing, American Greetings Properties.  Reporting to Tamra Knepfer, SVP/Consumer Products, Banker will be responsible for building relationships with key accounts, securing retailer support for American Greetings’ properties and developing retail marketing programs.  Additionally, she will also work with America Greetings’ and Carlton Cards’ retail teams of behalf of AGP.  Prior to this, Banker was Manager/Brand Licensing, HIT Entertainment.

kidthing, an internet-based learning company, names Sharon Eisen Leviton as head of the online store and Shelley Miles as head of marketing.  Leviton had overseen Where’s Waldo in the US.  Prior to kidthing, Miles was with Mommy & Me Company, where she served as an executive.

RATINGS

Disney Channel premiered its new animated series, Phineas and Ferb, on Friday, February 1, at 8:30, to an audience of 1.6 million Tweens 9-14, making it the most watched animated series premiere ever for the network.  Additionally, the series became the second most watched animated series debut on the network among Total Viewers (4.0 million) and Boys 6-11 (751,000), behind Lilo & Stitch: The Series (10/12/03), as well as with Girls 6-11 (1.3 million) behind the debut of The Replacements (9/8/06)

Final K6-11 Ratings for Saturday, January 26, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 0.8/4 Avg. (7a-12p)
Will & DeWitt 0.3/4; Magi Nation 0.6/5; Shaggy Scooby-Doo Get A Clue 0.7/4; Tom and Jerry Tales 1.4/6; Skunk Fu! 0.9/4; Johnny Test 0.9/4; Teen Titans 0.8/3; Eon Kid 0.9/4; Legion of super Heroes 1.1/5; The Batman 0.8/4
ABC 0.8/3 Avg. (9a-1p)
The Emperor’s New School 0.5/3; The Replacements 0.8/4; That’s So Raven 1.0/4; That’s So Raven 1.0/4; Hannah Montana 0.9/4; Suite Life of Zack & Cody 1.0/5; Power Rangers Overdrive 0.4/2; Power Rangers Overdrive 0.4/2
FOX (4Kids TV) 0.7/4 Avg. (8a-12n)
Viva Pinata 0.4/3; Viva Pinata 0.7/4; Chaotic 0.9/4; Teenage Mutant Ninja Turtles Fast Forward 0.9/4; Teenage Mutant Ninja Turtles Fast Forward 0.9/4; Dinosaur King 0.9/4; Yu-Gi-Oh GX 0.7/3; Adrenaline Project 0.4/2
NBC (Qubo on NBC) Avg. 0.4/2 (7:30a-12p)
Jacob Two Two 0.2/1; Dragon 0.2/1; My Friend Rabbit 0.3/1; 321 Penguins/Larryboy Adventures 0.4/2; Veggie Tales 0.6/3; Jane and the Dragon 0.6/3
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/9-11a/10a-1p*)
Care Bears 0.3/1; Strawberry Shortcake 0.4/2; Cake 0.3/2; Sushi Pack 0.2/1; Dino Squad 0.2/1; Horseland 0.5/2
*Times vary from market to market

Final K6-11 Ratings for Saturday, January 26, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.9/20 Avg. (7a-1p)
Jimmy Neutron 2.0/26; Jimmy Neutron 2.6/24; Fairly OddParents 3.3/23; Fairly OddParents 3.6/29; SpongeBob SquarePants 5.0/23; SpongeBob SquarePants 5.6/24; Back at the Barnyard 4.2/18; Tak and the Power of Juju 3.7/16; SpongeBob SquarePants 4.4/20; SpongeBob SquarePants 4.4/21; El Tigre 3.9/19
DISNEY CHANNEL 1.9/10 Avg. (7a-1p)      
The Wiggles 1.2/16; Johnny and the Sprites 1.4/13; My Friends Tigger & Pooh 1.6/11; My Friends Tigger & Pooh 1.6/9; Mickey Mouse Clubhouse 2.3/11; Mickey Mouse Clubhouse 2.0/9; Little Einsteins 1.6/7; Handy Manny 1.6/7; Bunnytown 1.1/5; Charlie and Lola 1.4/5; Jump In! (95 min) 4.0/19
CARTOON NETWORK 1.7/9 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 min) 0.7/7; Chowder 1.7/12; George of the Jungle 1.9/10; Pokemon: Diamond & Pearl 2.3/1; Pokemon: Diamond & Pearl 2.3/10; Ben 10 2.3/10; Transformers: Animated 2.2/10; Teen Titans 1.7/8; Totally Spies 1.7/8; Cartoon Cartoon (60 minutes) 1.3/6
TOON DISNEY (Jetix) 0.7/4 Avg. (8a-1p)
Legend of the Dragon 0.3/4; Jackie Chan Adventures 0.5/5; NASCAR Racers 0.8/5; Power Rangers Ninja Storm 0.9/5; Dumbo (85 minutes) 0.9/4; House of Mouse 0.7/3; House of Mouse 0.7/3; House of Mouse 0.7/3; House of Mouse 0.5/2; House of Mouse 0.6/3

Answer to Yesterday’s Trivia Question:  On what animated series could you find the characters Jace, Jan, Blip & Ugh?    SPACE GHOST AND DINO BOY (1966-1968) Kudos to:  Karen Feigenbaum-fuse/NY; Ashley Davis-Magick Lantern Post/Atlanta, GA; Robert Twilley-Jupiter Entertainment/Knoxville, TN; Sherrie Brooks-TBS, Inc/Atlanta; Richard Quan-Imaginary Time/San Francisco; Leah Hoyer-Disney Television Animation/Burbank; Chip Beaman-Soundelux Design Music Group/Hollywood

Today’s Trivia Question:   On the Addam’s Family, Pugsley’s pet octopus was named Aristotle, but what was Wednesday’s pet spider’s name? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!
02.05.08

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