Tuesday, February 3rd, 2009


Cynopsis: Kids!


Good morning. It’s Tuesday, February 3, 2009, and this is your first early morning Kids briefing.

Dav Patel, star of Slumdog Millionaire, will play Zuko in writer/director M. Night Shyamalan‘s live-action feature film The Last Airbender, per Variety.  The Paramount and Nickelodeon Movies picture is based on Nickelodeon‘s animated series Avatar: The Last Airbender.  Patel takes on the role of the Fire Nation’s evil Zuko, which was originally to be played by Jesse McCartney until schedule conflicts arose.  The Last Airbender is slated for a July 2, 2010 release.


Throughout the month of February Cartoon Network‘s new Jib & Crash promotion will give viewers an inside look at the movie The Pink Panther 2 in a 60-second spots.  Sony Pictures releases The Pink Panther 2 nationwide this Friday, February 6, 2009.

New episodes of Disney Television Animation’s series Phineas and Ferb will premiere on Disney XD (currently known as Toon Disney) and in streaming video on DisneyXD.com, beginning Monday, February 16, with a 17-episode Phineas and Ferb TV marathon (8a-4:30p).  During the marathon a new episode, featuring guest star Geraldo Rivera, debuts at 4:30p.  New episodes will air daily from February 16-21 at 4:30p; the series then moves to its regular time slot on Saturday, February 21, 8a) on Disney XD.  Targeted to K6-14, Disney XD TV channel, online and VOD and mobile platforms launches on Friday, February 13 at midnight.

Disney Channel honors Black History Month this February 2009 with programming including series of 2-3 minute interstitials featuring real kids from across the US telling their stories and talking about their goals, as well as several of its original TV movies.  The network line-up of original TV movies set to air this month include (check local listings as each will air multiple times): The Color of Friendship; Jump In!; The Cheetah Girls; The Cheetah Girls 2; The Cheetah Girls One World; Twitches; Twitches Too; and The Proud Family Movie.

Nickelodeon salutes Black History Month with a new series of six interstitials featuring music by The Roots and animated profiles of great African Americans and a vignette series entitled Dreams, which focuses on the contributions of African Americans in history.  Additionally, the network will air the previously announced Nick News special We Shall Not Be Moved on February 8, 9p, as well as other Nick News specials this month including Martin Luther King (2/15, 9p) and The Legacy of Slavery (2/22, 9p).  The Roots interstitials will also air on Nick Jr. and Noggin, and will stream on Nick Jr. Video all this month.  NickJr.com will offer new printable trading cards featuring notable African Americans from all walks of life (e.g. President Obama to Jackie Robinson).  Themed coloring pages, videos, and a suggested reading list to help parents educate their kids about Black History Month themes will also be available online.

Portfolio Entertainment inks a range of broadcast deals for kids and tween series across Europe, Africa and Asia.

  • DeAgostini Editore’s new channel DeA Kids (Italy) acquires the animated series Carl2 (65×30) with RTBF picking up the first two seasons (39×30) of Carl2 for French-speaking Belgium.  Renewing the fourth season of Carl2 is Canal + Cyfrowy/Zig Zap (Poland), while KTV (South Africa) signs on for an additional 13 episodes of the series.
  • National Geographic International picks up 26×30 episodes of Heads Up!, a kid-targeted astronomy series, for Turkey, Belgium, Luxembourg and the Netherlands.
  • Jim Jam acquires the preschool puppet series Igloo-Gloo (26×25) for Asia.
  • Minimax takes the animated series Toad Patrol (26×30) for air in Romania and Ex-Yugoslavia feeds.


Every Baby Company enters into a partnership with The Little Little Little Toy Company for the sales and distribution products based on its eebee’s adventures ( www.eebee.com ) property to specialty toy retailers in the US and Canada.

Scholastic Media and its property Clifford The Big Red Dog launch the new campaign Be Big! and creates the Be Big Fund.  A national program, Be Big! ( www.scholastic.com/cliffordbebig ) encourages kids and adults to make the world a better place through Clifford’s Big Ideas (share, help others, be kind, be responsible, play fair, respect others etc.).  Scholastic is supporting community efforts to recognize people for their Be Big actions, bring about change in local communities and provide resources to share ideas.  Scholastic has joined with FAOSchwarz for the launch of the Be Big program; with the retailer currently offering exclusive Be Big tagged Clifford Plush toys.  Beginning February 5, FAO Schwarz’s NYC store will feature Be Big window displays and on February 11 will host an official Be Big event.  Scholastic will donate 10% of the net proceeds from the sale of select FAO Schwarz Clifford Be Big! products to the Be Big Fund at HandsOn Network ( www.handsonnetwork.org ), an arm of the Points of Light Institute.


Bandai America Inc. appoints Mark Schaffner as EVP/Toys.  Reporting directly to Sho Omatsu, President, Bandai America, Schaffner will oversee the company’s sales and marketing departments, as well as developing new partnerships and strategies.  A veteran of the consumer electronics industry, Schaffner toiled for Philips Electronics as VP/Global Product Development & Marketing-Accessory Division, as well as previously serving as President/Power Sentry Division, Fiskars Brands, Inc., prior to being acquired by Philips.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, January 29, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1038; K6-11 469; TWEENS 9-14 338
DISNEY CHANNEL:     K2-11   767; K6-11 436; TWEENS 9-14 303
CARTOON NETWORK: K2-11   541; K6-11 338; TWEENS 9-14 237
TOON DISNEY:           K2-11   134; K6-11   72; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, January 30, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 981; K6-11 451; TWEENS 9-14 311
DISNEY CHANNEL:     K2-11 944; K6-11 640; TWEENS 9-14 479
CARTOON NETWORK: K2-11 561; K6-11 379; TWEENS 9-14 242
TOON DISNEY:           K2-11 169; K6-11   76; TWEENS 9-14   58
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Who was the first feline featured on Lifestyles of the Rich and Famous?  MORRIS THE CAT Kudos to: Bob Friedland-Toys”R”Us, Inc./NY; Kathy Goldstein-TNS/Horsham, PA; EJ. Offurum-Tru TV/NY; Tom Boyd-WGN/Chicago; LeNea Ricks/Idaho Falls, ID; Squirrel Rippley-Dark Horse Media/Tucson; Michael Decsi-Wildeyed Pictures/Toronto

Today’s Trivia Question: Josie, Valerie, Melody and Alexandra were the members of the ’70s Saturday morning cartoon band, Josie and the Pussycats. What then soon to be popular actress provided Melody’s singing voice? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: ACCOUNT EXECUTIVE (Universal Sports): 5-7 yrs exp @ sports network/website co., 3 yrs. Sports or digital sales exp req’d. Knwlg effective/creative pckgng strat a must. Res: [email protected] (2/17)

JOB OPENING: ACCOUNT EXECUTIVE, ROILIFE- GAMING/ONLINE MEDIA SALES: Minimum 5 years Ad Sales Experience. Strong On-line or Casual Gaming Sales experience for Fortune 1000 Companies Rez: http://www.mylifetime.com/about-us/jobs (2/6)

JOB OPENING: SALES MANAGER/Discovery Communications/New York: Sell national advertising for Discovery’s Kids to US agencies & clients, 5+ yrs on-air ad sales exp required. To Apply: http://corporate.discovery.com/careers/ Req#8752 (2/5)

JOB OPENING: WEB ANALYST MGR/Full svc integ mktg co/S. CT: Analyze traffic, click stream studies, site exp, site density, onsite search, guided nav. Provide new site web analytic tracking specs. Res: [email protected]    (2/5)

JOB OPENING: VP MKTG/KidzBop/NY: Exp in kid’s mrkt & music required. Key team member with est. contacts. Resp for all brand platforms-audio/web/consumer products/live events/licensees. Apply: [email protected] . (2/5)

JOB OPENING: VP, OPS/DISCOVERY/MIAMI: Oversee Broadcast & Network Ops for Lat Amer/US Hisp Nets. 10+ yrs tv/cable ops exp, incl. mgmt/strategy/budget/technology. To apply, visit www.discovery.com (req8643) (2/4)

JOB OPENING: VOD COORDINATOR/FEARnet/LA: Schedule movies. Responsible for creating and maintaining monthly Video On Demand program planners. Horror knowledge req. Apply to [email protected] (2/4)

JOB OPENING: REGIONAL/LOCAL SALES/Arena Media Networks/NY/CHI: Sell local advrtsng & sponsorships on our digital ntwrk in sports & ent arenas. 2-5 yrs exp TV/new media sales req, pref in sports. Contact: [email protected] (2/4)

JOB OPENING: DIR INT’L CLIENT SVS/LA: Cord. delivery of all live event channel prgrmng incl. supporting ITL clients WW. Resp. for setting up satellite feeds & del. of prgrmng content. Lead Cust svc team. Apply: [email protected] (2/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP/CREDITS ONLY: Exposure to business side of television. Work on program decisions, marketing & sales opportunities for client TV stations. COX REPs-NY-Strong comm..& math skills required, Contact [email protected] #(212)372-0443 (2/10)

SPRING INTERNSHIP/CREDITS ONLY: Keith Sherman & Associates seeks an intern willing to help with day-to-day activities doing PR for the theater and other events and outlets. Please send your resume and cover letter to [email protected] (2/10)

SPRING/SUMMER INTERNSHIP/CREDITS ONLY: EMI Music Publishing’s Film/TV division is looking for interns. The ability to work 3-5 days per week and an interest in audio digitization is preferred. Send your resume and availability to [email protected] (2/7)

SPRING INTERNSHIP CREDITS ONLY: 2 INTERNS – EDUCATIONAL MEDIA PROD&DIST/UNPAID/LA (VENICE): Working with prod and mktng team on trailers/web data/gen distribution tasks. Must have Word/PPT/Photoshop/HTML/Final Cut /Editing skills. Email [email protected] res & cvr ltr (2/6)

SPRING INTERNSHIP CREDITS ONLY: Comcast Int’l Media Group is looking for an MBA STUDENT INTERN to create business plan for international editions of E! Online. Resume/cover letter: [email protected] (2/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE PRODUCER/Animator/Editor, LA- Meg Barbour – seeks work in top design studio. 5+ years experience as producer, motion graphic designer, editor, project manager, web 2.0 consultant. [email protected] (2/10)

SITUATION WANTED: BUS AFFAIRS/EXEC PROD/DEVELOPMENT (NYC). Many years expnc in docs/reality ent. Sold progs to all cable nets. Develop/pitch/prod/negotiate. Orig commissions, co-pros, acquisitions. FT/PT/Freelance. [email protected] (2/10)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (2/10)

SITUATION WANTED: SYNDICATION SALES PROFESSIONAL. After six years working for a major radio program syndication company, I’m ready to make the leap to television program syndication sales.I’m a seasoned pro with over 20-yrs sales experience. E-mail: [email protected] (2/10)

SITUATION WANTED: Experienced VP, DEVELOPMENT and PRODUCTION EXECUTIVE looking for new opportunity. Contact [email protected] (2/10)

SITUATION WANTED: MEDIA COORDINATOR with film degree and TV experience currently working for major movie studio seeks coordinating/analytical position with major media company. [email protected] (2/7)

SITUATION WANTED: Experienced TV ASSOCIATE PRODUCER and Superstar ADMIN ASSISTANT looking for next challenge. Hard worker/fast learner/proactive, always willing to go the extra mile. Contact [email protected] (2/7)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Credits include National Geographic, PBS, Discovery, History Channel, TLC and MSNBC. Contact email: [email protected] (2/6)

SITUATION WANTED: GlobeTrotter TV is a lifestyle travel show that airs in the NYC market. Looking for broader distribution. For more info contact: [email protected] (2/6)

SITUATION WANTED: RESEARCH DIRECTOR: 20+ yrs media, Nielsen, Hispanic , & sales experience. Let me be your “Remote RD” for competitive, one-sheets, breakouts, Nielsen probs, etc. Email: [email protected] (2/6)

SITUATION WANTED:   FILM/VIDEO PRODUCER/COORDINATOR/NYC. “I help you make your movie” – any length – from start to finish – One-Man-Band or Lead a Team. [email protected] (2/5)

SITUATION WANTED:  NON-FICTION PRODUCER/WRITER/DIRECTOR. Seasoned. NBC; TLC; CMT; VH1; CNN; TLC; Discovery; E!. (Reality; Docs; Entertainment; Talk; Magazine.) Field and Post; Development & Sales tapes.  LA based.   [email protected]  (2/5)

SITUATION WANTED:  NYC-based MBA grad with experience working with top film and publishing companies is seeking FT/freelance opportunity. Excellent analytical, operational, and client service skills. Please contact [email protected] (2/5)

SITUATION WANTED: Experienced HRIS ANALYST (LA based) seeking projects related to data conversions, upgrades, implementations. Exc time mngmnt, organization & analytical skills. PeopleSoft background. Contact [email protected] (2/4)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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