Tuesday, February 10th, 2009


Cynopsis: Kids!


Good morning. It’s Tuesday, February 10, 2009, and this is your first early morning Kids briefing.

The reports from the weekend are confirmed as The Walt Disney Studios inks an exclusive long-term distribution deal with DreamWorks Studios to distribute all upcoming live-action motion pictures produced by DreamWorks under its partnership with Reliance Big Entertainment, which is part of The Reliance Anil Dhirubhai Ambani Group.  Under the deal, Disney will handle distribution and marketing for approximately six DreamWorks films each year. The first DreamWorks movie to be released under the Touchstone Pictures banner is scheduled for release in 2010.  DreamWorks principals Spielberg and Snider partnered with Reliance Big Entertainment last fall to form a new motion picture company. In addition to being a partner in DreamWorks, Reliance will also distribute the new company’s projects in India.


The Force continues as Cartoon Network picks up a second season of Lucasfilm’s CG animated series Star Wars: The Clone Wars.  Slated to premiere in fall 2009, the second cycle of the series, like the first season, is comprised of 22×30.  Cartoon Network will air the season one finale of Star Wars: The Clone Wars airs on Friday March 20 at 9p.   Additionally, TNT launches its run of Star Wars: The Clone Wars this Saturday, February 14 at 11p following the NBA All-Star event.  The series will then move to its regular home on the TNT schedule on Wednesday nights with back-to-back episodes from 10-11p.

ValCom, Inc., through its subsidiary division MyFamilyTV, enters into a joint venture with PorchLight Entertainment, to launch a new kid’s programming block entitled KidMango.  KidMango will debut in June 2009 on MyFamilyTV as a three-hour daily block and on other platforms in the US.  The new KidMango block will feature kid’s programming from PorchLight’s library of self-produced and acquired content, such as Jay Jay the Jet Plane, Four Eyes and My Goldfish is Evil.  Plans also include corresponding interactive website featuring animation, games, comics, music and movies.  MyFamilyTV will also air primetime specials and family films under the PorchLight Family Theater banner.

Sure the movie adaptation of author Neil Gaimen‘s graphic novel Coraline opened last Friday, but this spring the story will also debut as a musical in New York City, per the Playbill.com.  A MCC Theater production, 9-year-old Coraline will be played by adult actress Jayne Houdyshell.  With a book by David Greenspan and music and lyrics by Stephin Merritt, Coraline the musical goes into previews on May 7 at the Lucille Lortel Theater, where it will run through June 20

New episodes of Degrassi: The Next Generation will premiere on The N beginning this weekend.  The network debuts the hour-long Degrassi special Lost in Love at 8p, followed by new episodes of the series premiering Friday nights at 8p for three consecutive weeks, from February 20  through March 6.  Degrassi: The Next Generation is produced by Epitome Pictures in association with CTV.

Preschoolers can be part of the mess during Nick Jr.‘s Filthy Friday programming event on Nickelodeon Friday, February 27, 9a-2p.  Programming for the event features messy themed episodes of Nick Jr. shows, including all new episodes of The Backyardigans (9a), Olivia (11:30a) and Yo Gabba Gabba! (1:30p).

Adness Entertainment licenses the series Kamen Rider Dragon Knight to MediaSet (Italy).  The live-action series features CGI special effects and was produced in HD by Adness Entertainment.  Kamen Rider Dragon Knight is based on the original series, Kamen Rider Ryuki, produced by Toei Company.

Israel’s Hop! Channel has acquired the preschool series Yo Gabba Gabba!, Mister Maker and Big Barn Farm from RDF.  Under the deal Hop! has the cable, satellite and VOD rights to all three series.  Additionally, Hop! is currently looking for a preschool-targeted slapstick comedy, as well as dramas and detective series for its 2010 programming line-up.


Chorion signs a range of European licensing deals for its properties:

  • Broadcaster TF1 (France) picks up the French licensing and merchandising rights to Olivia, following its pre-buy of the 3D CGI animated TV series.
  • Universal will serve as the DVD distributor in France for Chorion’s new Noddy In Toyland series.  Hachette plans to publish 15+ new titles France in 2009.
  • In Portugal, media group Lusomundo takes the DVD rights for Noddy in Toyland.
  • New pacts for Chorion’s Mr. Men and Little Miss brand include:
  • Victoria Couture signing a pan-European deal for cashmere and silk garments; while in the UK, Global Licensing will introduce apparel into Tesco; with Wesco producing a gift line (e.g. clocks and watches); Worlds Apart is producing a ready room range including soundchips.
  • The Mr. Men Show: In Spain, United Labels signs on to launch a gifts and apparel line for 2009; and Portugal-based retailer, Sonae will offer adult and kid apparel beginning autumn/winter 2009.
  • In a new deal, Amboise will produce a line of jewelry based on the World of Beatrix Potter brand.


Xiomara Wiley is named SVP/Marketing and Sales, Universal Studios Hollywood.  Wiley is responsible for the overall brand direction of Universal Studios Hollywood, including the theme park and CityWalk.  Reporting to Wiley will be Josh Cole, VP/Interactive Marketing; Tari Garza, VP/Partnership Marketing and Promotions; David Miller, VP/Brand Marketing; Thomas See, VP/Sales; Eliot Sekuler, VP/Public Relations and Location & Production Services; Pat Donahue, Director/Entertainment and Special Projects, CityWalk and USH; Wendy Kheel, Director/Consumer Insights and Nicolette Munoz, Director/Marketing, CityWalk.  Prior to this Wiley was with Walt Disney Parks & Resorts, where most recently she served as VP/Marketing for the Disneyland resort, overseeing marketing strategies for the Disneyland and Disney California Adventure theme parks.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, February 6, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1245; K6-11 537; TWEENS 9-14 370
DISNEY CHANNEL:     K2-11   894; K6-11 556; TWEENS 9-14 438
CARTOON NETWORK: K2-11   527; K6-11 328; TWEENS 9-14 241
TOON DISNEY:           K2-11   124; K6-11   67; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  What was the name of Speed Racer’s girlfriend?  TRIXIE Kudos to: Robert Twilley-Jupiter Entertainment/Knoxville, TN; Ellen Harter Wall-FamilyFun/Northampton, MA; Emily Brenner-HarperCollins/NY; Dan Werther-Sorbee International/Philadelphia; Barb Throm-Enrollment Sciences, Inc./ St. Louis; Kevin Kleinrock-Big Vision Entertainment/LA; Andrew Berman-TMS Entertainment, U.S.A./Encino, CA; Marci Polzin-Innovative Artists/Santa Monica, CA; Sarah Pousho-Artistic Studios Ltd./San Francisco; Jillianne Reinseth-Studio B Productions/Vancouver

Today’s Trivia Question:  What were the names of the two rhinos in the animated film Ice Age?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here   .

JOB OPENING:  TRAFFIC MGR/THE HOTEL NETWORKS/NY: Mng all traffic functions across 10 ntwrks. Should have understanding of all functions from sale to satellite. 3 yrs exp in brdcst traffic reqd. [email protected]  (2/16)

JOB OPENING: DIR, FINANCE/Embassy Row TV/NY: All aspects accting & financial reptg. CPA pref, BA & 10+ yrs exp. Entertainment exp. req, TV pref. Apply: www.sonypicturesjobs.com (2/13)

JOB OPENING: DIR. AD SALES RES /A&E TV-NY: Dvlp strategies & day-to-day for Ad Sls. BA/BS & 8 yrs media rsrch & mgmt exp. Knowl Nielsen/prime rsrch. Resume: www.aetn.com/careers.html (2/13)

JOB OPENING: CUST SVC REP/LA, CA/Baseline Inc: Filtering & monitoring client requests in multiple databases. 2+ yrs exp. Exp using or creating internal tracking databases. Deep understanding of ind. Send res to: [email protected] (2/12)

JOB OPENING: UNIT PUBLICIST/DKC/NYC: to work on location during prod of nationally synd TV show to ensure proper execution of all publicity efforts. 5+yrs exp w/ TV a must & health/wellness a plus. Resume: [email protected] (2/11)

JOB OPENING: SR. DIR, CLIENT DEVELOPMENT/NY/Ent-Media research co: Develop new/expand existing biz for research prod/custom services. Min 3 yrs market research sales exp. http://www.epollresearch.com/corp/aboutus/careers.view (2/11)

JOB OPENING: ACCOUNT EXECUTIVE (Universal Sports/NYC): 5-7 yrs exp @ sports network/website co., 3 yrs. Sports or digital sales exp req’d. Knwlg effective/creative pckgng strat a must. Res: [email protected] (2/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PR & NEW MEDIA GURU (LA) Great Writer/Strategist, Social Media Expert, Strong Media Contacts, 15-year PR pro now avail for in-house or freelance. U want someone to hit the ground running, right? [email protected] (2/14)

SITUATION WANTED: FREELANCE or Full-time MEDIA BUYER w/ over 25 yrs of buying exp. is newly available. Seeking F/T or Freelance wk from your office or my home (New York based) Please contact me @ [email protected] (2/14)

SITUATION WANTED: VIRTUAL WEB HOST PRODUCER (L.A.) Producer, Director, Writer Virtually place anyone or anything onto web pages. See www.YourLiveWeb.com. Contact [email protected] (2/14)

SITUATION WANTED: DEVELOPMENT/PRODUCTION EXEC. with studio and network background with great success in kids, family and teen arena seeks staff post or consultancy. www.tgcentertainment.com (2/13)

SITUATION WANTED: NASHVILLE BASED FIELD PRODUCER-Network, Cable,EPK, New Media. Ent.,Doc, News, Music, Reality, Docu-Soap, Social Issue/Ent. Video Journalist. Willing to travel and work as a local in NY, Dallas, Atlanta. [email protected] (2/12)

SITUATION WANTED: VIRTUAL CASTING Network, Major Cable, New Media credits.Booking – Casting – Research – Writing. Doc, News, Ent, Music – Celebs – Reality -Real People – Real Stories – [email protected] (2/12)

SITUATION WANTED: TV PROMO WRITER-PRODUCER L.A.- Multiple Emmy and Promax Award winner. 19+ years freelance for studios and networks. Large market station management experience. Freelance or full-time. Contact [email protected] (2/11)

SITUATION WANTED: TV PROGRAM EXECUTIVE/15 + yrs exp, Creative, great work ethic, knwldgbl, sense of humor, can relocate. See www.linkedin.com/in/joepauly. Looking for next great opp in cable or brdcst TV. Contact [email protected] (2/11)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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