Tuesday, December 18th, 2007


NATPE ’08 Where Now Meets Next
Jan 28*31 (
*Mobile++ )

You could say we’re namedropping, but how else could we do this?

250+ industry leaders include Robert Pittman, Pilot Group LLC, Roma Khanna, NBC Universal, Garth Ancier, BBC Worldwide America, Andrea Wong, Lifetime Networks, Jim Paratore, TMZ, Jonah Bloom, Ad Age, Shelly Lazarus, Ogilvy & Mather Worldwide, Gayle Troberman, MSN, Jordan Hoffner, YouTube, Jose Escalante, Dori Media America, Peter Levinsohn, Fox Interactive Media … to name a few.

Review schedule and exhibitors‘  list.
Get $100 OFF Code- CYN08


Cynopsis: DIGITAL


Good morning, it’s Tuesday, December 18, 2007 and this is your first early morning digital briefing. 

With an end to the strike nowhere in site, at least seven groups of writers are actively shopping internet start-ups of their own, reports The LA Times. Venture capital firms such as Accel Partners and Spark Capital are mentioned as having met with writers about funding low-cost outfits in the vein of FunnyorDie.com. No writers are named in the piece, however, suggesting the sources aren’t quite ready to give up on the lucrative studio system.


NBC set a date of Feb. 18 at 9 pm ET for the on air premiere of Quarterlife, the 36 chapter web drama developed by Marshall Herskovitz and Edward Zwick currently in its 12th chapter on MySpace and other web outlets. A number of 8-10 webisodes will be spliced together into 1-hour episodes, which will also stream on NBC.com.
IFC News is embarking upon a multi-tiered election year news venture featuring on air and online programming incorporating several touch points for users and viewers. Digital components of IFC’s “Election Coverage for the Rest of Us”include an election webpage, live blogs, polls and political films from Media Lab’s filmmaker community.
The NBA launched a channel on online P2P TV service Joost comprised of highlights of current games and replays of classic match-ups. Joost also offers channels from MLB, the NHL and the IndyCar series.
TBS is launching a Spanish and Portuguese-language microsite of VeryFunnyAds.com on Wednesday, Dec. 19 with more than 20 commercials from Latin America, Spain and Portugal. Meanwhile, the site’s best ads will be celebrated once again on TBS’s Funniest Commercials of the Year, premiering Dec. 26 at 9 pm ET/PT on TBS.


YouTube founders Chad Hurley and Steve Chen will receive this year’s Vanguard Award from the Producers Guild of America, reports Variety. The award, which honors outstanding achievement in new media and technology, will be presented at the PGA Awards on Feb. 2 at the Beverly Hilton. Sims creator Will Wright won it last year.
Mobile IM platform Zannel has created a mobile website optimized for the iPhone with features such as persistent navigation and seamless transitions between sharing, viewing and discussing content.


Universal Music Group and XM Satellite Radio agreed to settle their copyright infringement lawsuit triggered when XM began marketing a portable player that made digital copies of music tracks. XM agreed to pay Universal a fee for each of the players sold with this feature.


Curious about what web video ads cost? TVWeek and Cynopsis: Weekender contributor Daisy Whitney has compiled a thorough rundown for Crain’s webvideoreport.com of what outlets are charging. The prices vary greatly, as you might expect, from a $90 CPM on WSJ.com to $35 for pre-rolls on Metacafe.com.
Advertisers in retail, pharmaceuticals, travel and packaged goods are following the lead of the automotive business and seeking to book more of their online budgets upfront, reports Mediaweek. A concern over being shut out of top web destinations is helping to drive the trend.
Online Advertising Predictions for 2008 from Mark S. Zagorski, CMO of MediaSpan Group.

  • The consolidation trend in online advertising will continue, particularly in the vertical Network segment where niche publishers will be snapped up by larger brands looking to strengthen their foothold and expand sellable inventory.
  • A user generated news portal will launch and will become the most highly trafficked news website in the world. Google will purchase it and will finally do what they said they wanted no part of – become a content producer – but will do so without hiring a single writer.



Hitwise released a report stating that just over half of Wikipedia‘s traffic comes directly from Google searches, suggesting the launch of Google Knol could cripple the popular user generated encyclopedia. Google’s announcement has sparked a debate revolving around whether or not its attempt to form a depository of knowledge will lead to conflicts of interest because it will profit from page views of entries.


AtomicOnline named former Internet Brands executive Mike Dodge to SVP/General Manager. He will be responsible for branding, strategic planning, business development, marketing, sales and operations for sites such as CraveOnline, SheKnows.com and TeenCrunch.com.



If The Simpson’s tribute to the classic Noah takes a photo himself every day for 6 years whetted your appetite for past episodes, take this Simpson’s interactive quiz to test your knowledge of the show’s 19-year history. The game asks you to think of a Springfield person, place or thing then peppers you with questions to try and deduce who or what it is. User responses will actually help perfect the database of questions, which can then be applied to other games.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENINGWRITER/PRODUCER/G4TV/Los Angeles: To write & produce promos, campaigns, & interstitials. 5+yrs. exp. in On-Air Promo at broadcast or cable network. More information & to apply visit: www.cegjobs.com (1/3)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected]  (1/3)

JOB OPENING:  INTERACTIVE, SALES PLANNER/NY: Work with the Interactive Ad Sales team for Scripps Networks. Must have Sales Planner or Interactive agency experience. Apply by going to our website, www.scrippsnetworks.com    (1/3)

JOB OPENING: SR PROMO PROD/Award winning 2C Media: Seeking high end prod for nat’l TV promo campaigns. Great writing a must, editorial a +! Send reel: [email protected] or 420 Lincoln Road, Ste 389 Miami Beach  FL 33139 (12/22)

JOB OPENING: RSRCH ANALYST/NBCU, NY: Analyze internal & 3rd party online data to support mktg & sales for NBC Oxygen properties. BA/BS, 2+ yrs exp in media, familiar w/ working data sources. www.nbcunicareers.com #784838 (12/22)

JOB OPENING:  MEDIA RESEARCH MANAGER @ RPA: 5+ yrs’ in media research. Will generate data analyses, critical media info, POVs; supervise Analyst. Nielsen, Arbitron, MRI, Scarborough, DDS, Galaxy req’d. Apply @ www.rpa.com . EOE (12/22)

JOB OPENING: RESEARCH PROJECT MANAGER TNT/TBS/COURT TV/NY: Support Ad Sales research projects/trending/positioning/reporting. 5+ yrs media research/advertising/television analysis. Apply: [email protected] (12/22)

JOB OPENING: SERIES PROD/NYC: Oversee prod of a pre-schl animated series, inc. mngng day-to-day ops, guiding creative dir, & ensuring that project adheres to sched/bdgt. PRE-K ANIMATION EXP A MUST. Apply: [email protected] (12/22)

JOB OPENING: SR SALES EXECS/US/UK/FR/Aus: Premiere distrib co. hiring Sr int’l sales execs to manage 5,000+ hrs of TV programming. Must have proven track record, client relationships, entrepreneurial spirit. [email protected] (12/21)

JOB OPENING: ACCT EXEC/Documentary Channel/NYC: Immediate opening. Sr. AE – 5+yrs exp. Emmy winning ntwrk. Concept/integrated sell at client/senior agency level. Top incentive for top performer. Apply: [email protected] (12/20)

JOB OPENING: ASSOC. AD PRODUCER/Oprah.com/Chicago: Write and project-manage online splash pages, sweepstakes and microsites for our sponsors.   See full posting & apply @ www.harpocareers.com (12/20)

JOB OPENING: ANALYST/Fox Brdcstng/LA: Aud Rsrch, Nat’l ratings processing.1-2yrs TV res. exp.& BA deg req’d. Familiarity w/Nielsen my EVNTS/Galaxy, strong org. & comm. skills essential. Reply: www.foxcareers.com / ref: FNG9880 (12/20)

JOB OPENING: ASSOC PRODUCER/Little Airplane Productions/NYC: Oversee all aspects of animated production; development through post. Manage multiple artists©– inventory, workflow and deadlines: [email protected] (12/20)

JOB OPENING: PRODUCTION ACCOUNTANT/Little Airplane Productions/NYC: Oversee all aspects of finance and payroll on several broadcast productions. Must have knowledge of Vista software: [email protected] (12/20)

JOB OPENING: ASSOCIATE MARKETING MANAGER/Scholastic Inc/NYC: 3-5 years experience in book or audio book publishing. Apply online:
http://www.scholastic.apply2jobs.com/index.cfm?fuseaction=mExternal.showJob&RID=3446&CurrentPage=1 (12/20)

JOB OPENING: REGIONAL ACCT DIR /Screenvision Cinema, LA: 3-5 yrs exp, proven media sales performer to develop, present & sell cinema advertising to regional clients, Bachelors req., reg’l travel req. Apply: www.screenvision.com (12/20)

JOB OPENINGS: GREAT! MKTG COORDINATOR/Nashville & Atlanta: Passionate about radio, TV, event planning & promotion? Enjoy creative collaboration? Help WOW our GREAT! clients. 2+ yrs exp. Ask for Job description: [email protected]    (12/19)

JOB OPENING: SR. DRTV Buyer/Active Int’l in Pearl River, NY (15 miles from NYC): Min 5 yrs exp. in planning, negotiating and buying DRTV req’d. Resumes to: [email protected]  or call 845-732-8943 (1/3)

JOB OPENING: SALES EXEC/NYC:  Sponsor multimedia content. Min. 3 years exp. Know how to prospect & close, superior communication and multitasking. Send cover letter & resume to: [email protected]  (12/19)

JOB OPENING: CONTENT PRODUCER/Fisher-Price/NYC:BS Deg w/ 3-5 yrs exp in content development for toys, interactive games, software or children’s programming req’d. To apply, visit: Our Company/Career Page on fisher-price.com . (12/19)

JOB OPENING: ACCT EXEC/Documentary Channel/NYC: Immediate opening. Sr. AE – 5+yrs exp. Emmy winning ntwrk. Concept/integrated sell at client/senior agency level. Top incentive for top performer. Apply: [email protected] (12/19)

JOB OPENING: ASSOC. AD PRODUCER/Oprah.com/Chicago: Write and project-manage online splash pages, sweepstakes and microsites for our sponsors.   See full posting & apply @ www.harpocareers.com (12/19)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY: MEDIA STRATEGY INTERN/National Geographic Channel/Wash DC: You won’t learn this in school! Seeking detail-oriented interns with great computer and organizational  skills. Email resume to [email protected]  (12/22)

WINTER INTERNSHIP CREDITS ONLY: ADV & PROMO INTERN/LIFETIME, NY: Cable net mktg dept & prod. Rsch, logging, assist post, and runs. Strong MS Office skills, comm. bkgrd, and good written/oral skills. Min 2-3 days/wk. Email [email protected] (12/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Seeking agent or representative for new children’s brand, The Lunchbox Bunch. Please visit www.lunchboxbunch.com for more details. Contact Kathy with inquiries at [email protected] (12/19)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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